Valasys

MARCH 25, 2020

As B2B marketers you need to be the flag bearers of innovation to sustain in a tech-savvy and ever-evolving realm. The idea of virtual event marketing was popularized by corporate giants such as IBM and Microsoft to help the idea of real-time customization. Behaviorally Analyze Your Prospects.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

KoMarketing Associates

MAY 6, 2020

For virtual event marketing, digital marketers should use stories on social media to tease for upcoming events, link directly to registration pages or further event information, and increase overall awareness of the event with their target audience. . Facebook Events.

Paid Content 283

Paid Content Social Media Promotion Media 283

Vision6

JANUARY 7, 2021

With over 1000+ registrants and more than 50% attendance rate, EMSA 2020 has earned the title as the most successful in our event history. From here, we were able to establish an entire list of resources we needed to cook up in order to market our event to the masses. Facebook Ad. Instagram Ad. And we didn’t stop there.

Event Marketing 52

Event Marketing Planning Paid Search Agency SMS 52

markempa

JULY 8, 2013

A Facebook page for Seymour. This included: An actor in a Seymour mascot costume who worked the event by handing people who were standing in lines “Hate2Wait” buttons. If that conversation produced a prospect, the sales professional could show him a brief slide presentation and capture his information on the iPad.

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

SmartBug Media

AUGUST 21, 2020

Press releases, website updates, and email campaigns have certainly been on many marketers’ minds in response to COVID-19, but what about Facebook Live for senior living communities? Before You Get Started: What Is Facebook Live? Conduct an Interactive Virtual Tour of Your Community. Livestream Community Activities.

Communities 90

Communities Facebook Press Interactive Marketing 90

Marketing Insider Group

MAY 21, 2014

Pre-event twitter chats (using the conference hashtag). Use of hashtag pre-event (#cmworld). Fun posts on Facebook that attendees could contribute to – such as name the drink for the event. The post Event Marketing – The One Secret To Killer Events appeared first on B2B Marketing Insider.

Event Marketing 100

Event Marketing Planning Multi-Channel Conference 100

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced.

Trade Show 204

Trade Show Social Networks Social Media Advertising Agencies 204

Webbiquity

MAY 25, 2021

I do a fair amount of influencer marketing on the B2B side , which is a very different beast from B2C. I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Facebook is launching three competitors on its own. I haven’t really thought about TikTok.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Marketing Insider Group

OCTOBER 15, 2020

I have had the pleasure to see Cheri Keith present as an analyst at multiple events over the years, and her perspectives for SiriusDecisions consistently showcase a broad expertise on B2B marketing, events, marketing operations, thought leadership and much more. Join him online: Twitter , Facebook , LinkedIn.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Webbiquity

FEBRUARY 17, 2022

At a minimum, that includes LinkedIn, Facebook, and Twitter. Then you have tools like “Live” on Facebook and Instagram which help to personalize your business. That said, it can also be helpful to re-use tactics that have worked well at engaging your target market. This is great for exposing your business to a new audience.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Customer Experience Matrix

DECEMBER 13, 2020

walled gardens (Facebook, Google, Amazon) face increasing competition from walled flower pots – that is, businesses with less data but a similar approach. None of these has the data depth or scale of Facebook, Google, or Amazon but their audiences are big enough to be interesting. shoppable video is growing rapidly.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Webbiquity

NOVEMBER 27, 2018

It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. Case in Point: Event Marketing. presentation downloads, session video) after the event. Remind People How Useful It Is.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Content Standard

MARCH 7, 2015

Social engagement has become a valued metric in measuring the success of marketed events, but the majority of marketing professionals believe Facebook, Twitter, and other platforms remain underutilized. A smaller majority—55 percent—prefers Facebook for post-event viral impact. Like this story?

Event Marketing 40

Event Marketing Studies Social Marketing Viral Marketing 40

SocialPilot

JANUARY 26, 2024

” “Create a Facebook post draft showcasing a recent customer testimonial about [Product/Service]. The post should be informal and give followers a glimpse into our brand’s culture.” Facebook Post Generator Generate engaging, high-performing Facebook posts instantly. What is your post about?:

Examples 78

Examples ROI Planning Work Management 78

Stevens & Tate

APRIL 18, 2024

By using automation tools, facilities can send timely, relevant information tailored to the interests and needs of potential residents and their families. This could include updates about facility amenities, testimonials from current residents, or invitations to virtual tours and events.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Webbiquity

MARCH 7, 2019

User numbers are steadily rising year-on-year across all platforms, and this upward trend shows no sign of stopping: a staggering 67% of online adults now have a Facebook account. Social media is a powerful tool to build buzz around your event and drive attendance. 77% of all Americans have at least one social media profile.

Social Media 202

Social Media Promotion Creativity Media 202

Online Marketing Institute

DECEMBER 1, 2010

LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), so your event may show up in their recommendations. Here’s a good guide from Mashable on How To: Organize an Event on Facebook.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Marketing Insider Group

JANUARY 4, 2021

With multiple events happening simultaneously, it is critical to take a step-by-step approach and confirming every detail of every event. CPE is a huge value-add for our webcasts, especially in 2020 with no in-person events happening. This will be the trend in events going forward for RSM. Mistakes happen….

Webinar Metrics 331

Webinar Metrics Webcast Digital Transformation Peer-to-peer 331

Martech

SEPTEMBER 7, 2022

Meta (Facebook). Meta (Facebook). A few thoughts come to mind as I contemplate these lists from a B2B marketing perspective. This new dynamic creates many challenges for the event marketer that immersive technology can help tackle. Epic Games. It’s sure to be a lively discussion, and I hope you can join us.

Enterprise Management 114

Enterprise Management B2B Marketing B2B Marketing Management 114

SnapApp

APRIL 13, 2012

Accumulating thousands of Facebook fans is no easy task. Facebook has become a highly competitive marketplace for brands, and users are no longer as quick to "like" a brand. But there are a few techniques marketers can use to help their business Facebook pages stand out from the crowd and start earning more likes.

Facebook 48

Facebook Brand Identity Branding Fulfillment 48

ClearVoice

NOVEMBER 25, 2022

Hybrid marketing experiences. As COVID-19 restrictions ease, event marketing has returned as one of the top marketing trends, and one of the most effective. Ever-growing concerns over user privacy make it vital for enterprises to provide reassurance whenever they gather data through content marketing.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Zoominfo

FEBRUARY 1, 2018

Here are the most important B2B lead generation statistics to inform and evolve your B2B lead generation strategy: B2B Lead Generation Statistics: The Current State of Lead Generation. The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Zoominfo

JULY 24, 2019

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ). Keep reading.

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Marketing Insider Group

MARCH 6, 2020

Those hosting the event are trying to balance the threat to public health and the huge investment that goes into these shows. Already, major global conferences have been canceled, including Facebook’s F8. Once you’ve determined the event can’t move forward, you need to develop a communication plan.

Planning 292

Planning Conference Transparency Paid Search Agency 292

Hubspot

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Types of Event Marketing.

Event Marketing 99

Event Marketing Marketing Budget Planning Work Management 99

ClearVoice

SEPTEMBER 4, 2020

Knowledge is power — but only if your knowledge is actually based on accurate information. Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Content marketing statistics for SEO. Facebook ). Facebook ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Hubspot

FEBRUARY 1, 2021

Social media accounts should have weekly updates with information about your conference, including links to the event's registration page. If you need help getting started, here is a guide for executing a Facebook ad campaign , and a guide for executing a LinkedIn ad campaign. Virtual Event Marketing Tips.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Brandpoint

AUGUST 21, 2023

Although you may not have unlimited resources, you can still generate buzz and engage with your audience using these strategies: Building a Strong Organic Presence Allocate a significant portion of the budget to building and maintaining a strong organic presence on social media platforms such as LinkedIn, Twitter, Facebook and Instagram.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Pam Didner

SEPTEMBER 16, 2020

The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

The Point

JUNE 26, 2013

Consider adding a detailed agenda, for example, or speaker bios, or other information to reinforce how the time spent will be worthwhile. Similarly, someone confirming their attendance via Google+ will have that event appear automatically in his/her Google calendar. Use Action-Oriented Language. Comments welcome.

Webinar Metrics 100

Webinar Metrics B2B Thought Leadership Lead Nurturing Telemarketing 100

RebelMouse

DECEMBER 17, 2020

The unprecedented pandemic in 2020 turned the world of event marketing upside down. All over the world, if a scheduled in-person event wasn't cancelled, it was transformed into a digital experience. Data from Bizzabo found that 93% of event marketers plan to invest in more virtual events moving forward.

Template 52

Template Landing Pages Custom Publishing Youtube 52

RebelMouse

DECEMBER 17, 2020

The unprecedented pandemic in 2020 turned the world of event marketing upside down. All over the world, if a scheduled in-person event wasn't cancelled, it was transformed into a digital experience. Data from Bizzabo found that 93% of event marketers plan to invest in more virtual events moving forward.

Template 52

Template Landing Pages Custom Publishing Youtube 52

Marketing Insider Group

JULY 13, 2020

While in SAP Global Marketing we launched several thought leadership efforts, and one of the analyst partners I leveraged was IDC, and specifically their CMO Advisory Service. Kathleen recently retired from IDC after a long and distinguished career in marketing, including being a head of marketing and a CMO.

CMO 203

CMO Marketing AI Paid Search Agency Work Management 203

Scoop.it

SEPTEMBER 2, 2021

Today, with the advent of digital marketing, the ways of doing marketing have modernized. Now, face-to-face interaction has been reduced to occasional marketing conferences or networking events. Marketers are no longer required to knock on the doors to make people aware of their products.

Tips 96

Tips Paid Search Agency Marketing Management High Quality Lead 96

Marketing Insider Group

SEPTEMBER 2, 2015

You will jump on the technological information highway and ride that road until you see your brand’s slogan on every billboard across cyberspace. You will create a website, a blog, vlog, design a Facebook page, Tweet about it, Instagram your brand name, and make YouTube videos into the night, but is this enough?

Ad Building 100

Ad Building Brand Identity Branding Advertising Agencies 100

Marketing Insider Group

AUGUST 17, 2020

As part of your reporting, show your sponsors how many people attended your event and whether the attendees represented their target market. It should also include attendees’ contact information such as email addresses and phone numbers. Provide year-over-year data on event registration and ticket sales. Polling Results.

Lead Scoring 353

Lead Scoring Lead Ranking Co-Registration Banners 353

Delivra

JANUARY 15, 2021

Ask a current customer where they go for information on their space or what events they attend. Attend events. Event marketing , like attending trade shows, is one of the oldest B2B product marketing tricks in the book. Events in your industry bring your audience together physically in one place.

Tactics 64

Tactics B2B Marketing Marketing Automation Services Budget Programs 64