Webbiquity

DECEMBER 31, 2020

The key is to market across many channels and be consistent with your messaging. Event Marketing. With both digital and in-person events, you still need to rely on social media, SEO tips , and your website to promote the event. While at events, it’s important to get your brand noticed.

Promotion 254

Promotion POS Business Paid Search Agency 254

Webbiquity

MAY 30, 2023

Content marketing, a vital component of both search and social engagement strategies, was #2 in terms of both popularity and importance. And finally, despite the hype they get, video marketing and ABM were both near the bottom of the list for importance. 6) Event marketing is bouncing back for B2B.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Webbiquity

FEBRUARY 16, 2023

Alternatively, some key insights on event marketing trends found that 37% of B2B marketers are increasing interested in utilizing brand influencers. Working with notable industry figures will certainly be used more this incoming year, as influencer marketing has shown the ability to increase brand awareness and buyer trust.

Trends 308

Trends B2B Marketing B2B Thought Leadership B2B 308

Webbiquity

OCTOBER 16, 2018

Trade shows, conferences, networking events, and vendor-sponsored gatherings like roundtable dinners and road shows provide opportunities to have rich conversations and build trust in ways electronic communications can’t match.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Webbiquity

NOVEMBER 27, 2018

It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. Case in Point: Event Marketing. presentation downloads, session video) after the event.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Webbiquity

DECEMBER 29, 2020

Discover how content and event marketing go together. Make plans to sit in on the A2Z Virtual 2021 event from VII Events on January 13. Find out in my session how to combine content marketing and event marketing to improve the ROI of both channels. Happy (almost) New Year!

Software 130

Software Event Marketing Planning Small Business Marketing 130

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced.

Trade Show 204

Trade Show Social Networks Social Media Advertising Agencies 204

Webbiquity

AUGUST 18, 2020

Founded in 1985 as a conference recording company, Digitell now offers virtual event and live streaming platforms along with web / graphic design, event marketing, and audio/video technician services. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

JANUARY 22, 2021

You need to support this with an active social media presence, press coverage, partnerships, email marketing , online advertising (if your budget permits), and event marketing. For example, you need to know how to optimize your website in a way that will increase web traffic and expand your brand’s online presence.

Business 238

Business Startups Paid Search Agency Press 238

Webbiquity

SEPTEMBER 17, 2019

Here’s a quick example (full disclosure, a client): “ G2Planet provides enterprise event management software for corporate event marketing professionals that is simple to use yet powerful and flexible enough to flawlessly manage complex, multi-day events with thousands of attendees.”

Startups 239

Startups Enterprise Management Work Management Marketing Management 239

Webbiquity

MARCH 31, 2020

In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding. But it’s not. Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 320

Twitter Enterprise Management Business Work Management 320

Webbiquity

JUNE 26, 2018

However, the failure to make an adequate investment in creating an attractive trade show booth or display makes a lousy first impression and wastes your time and money attending the event. To optimize your event marketing investment, make a professional display vendor part of your ecosystem of event technology and service providers.

Trade Show 211

Trade Show Social Media Display Vendors 211

Webbiquity

FEBRUARY 12, 2018

And as this series of recent research findings covering everything from SEO, blogging, and event marketing to email, social media, and content marketing will show, the approach of spring isn’t the only reason for digital marketers to be optimistic. And in any case, Phil has been known to be wrong.).

Stats 238

Stats Planning Marketing Budget Creation Marketing Budget 238

Webbiquity

JULY 19, 2018

If you are like most business owners or managers, trade shows are part of your marketing plan for the coming year. marketers generated sales using event marketing , and 80% said live events are critical to their company’s success. But live events are expensive endeavors. In 2017, 79% of U.S.

Trade Show 133

Trade Show Work Management Marketing Management Business 133

Webbiquity

APRIL 4, 2019

The best content in the world will go unnoticed if you don’t use SEO practices, promote it through social media, cross-promote through other publishers (PR), advertise the fact that the content is available (Google AdWords & paid promotion), and get out and speak on these topics ( event marketing ). Do all of the above.

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

Webbiquity

MAY 25, 2021

I have seen some success on Instagram for a number of clients in the event marketing space. Tom: Again, I’ve been focused mostly on those “big four” platforms. I haven’t really thought about TikTok. It’s B2B, but it’s a more visual business.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Webbiquity

APRIL 10, 2018

13: 19 Noteworthy Stats About Instagram, LinkedIn, and Twitter Marketing. #14: 14: Four Compelling Conclusions from 16 Enlightening Event Marketing Facts and Stats. The post Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts appeared first on B2B Marketing Blog | Webbiquity.

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Webbiquity

OCTOBER 14, 2014

Event Marketing – The One Secret To Killer Events by B2B Marketing Insider. Michael Brenner writes that the teams behind the best events think in terms of “multi-format, multi-channel and a steady and continuous promotion of great content.

Practices 100

Practices Webinar Metrics Peer-to-peer Multi-Channel 100

Webbiquity

DECEMBER 27, 2022

Subjects covered ranged from SEO and marketing performance to event marketing, remote work, branding, and the Metaverse. 7: Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports. It’s interesting that no single topic stood out among the top posts from the past 12 months.

Top of Funnel 155

Top of Funnel Case Studies Case Study Paid Search Agency 155

Webbiquity

FEBRUARY 17, 2022

Marketing is the very heart of business, one of its two most basic functions per Peter Drucker. No company can successfully launch or maintain their competitive position without high quality marketing. Poor marketing can lead to fewer sales, fewer customers, and even a higher bounce rate on a business website. Contributed post.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Webbiquity

APRIL 28, 2020

The team at B2B Marketing Zone recently published a report, How COVID-19 is Impacting B2B Marketing. The final day of data collection for that report was March 24.

Planning 313

Planning Marketing Budget Creation Webinar Metrics B2B Marketing 313

Webbiquity

DECEMBER 8, 2020

As events have moved online this year, planners have wrestled with how to make virtual gatherings feel as close to real life as possible, while also taking advantage of the benefits that going digital brings to their conferences, meetings, and expos.

Work Management 243

Work Management Godaddy Multi-Channel Marketing Management 243

Webbiquity

JUNE 13, 2019

Planning and executing a corporate event is one of the most important components in corporate marketing. Typically, a small core team is responsible for putting the event together, but it’s the business name attached to the event with a reputation and public image at stake. Guest post by Amanda McPhail.

Creativity 187

Creativity Barriers Opt-out Sales Qualified Leads 187

Webbiquity

OCTOBER 18, 2018

In the live events arena, it takes creativity to create something spectacular. Guest post by Jennifer Kurland. Creativity comes from a place deep within. It is the spark that ignites imaginations and drives innovation.

Creativity 208

Creativity Lead Scoring Lead Ranking Paper 208

Webbiquity

JANUARY 25, 2018

Guest post by Tifany Scifo. Trade shows are a great place to generate new B2B leads and reinforce existing relationships—and the bigger the show, the greater the opportunity. However, even though the convention center is rife with opportunity, it’s equally overflowing with your direct competitors.

Trade Show 208

Trade Show Buy B2B Work Management 208

Webbiquity

APRIL 18, 2019

Corporate events play a vital role in enhancing customer relationships and advancing sales cycles in companies of all sizes. These include events organized by an enterprise to engage with existing customers (user conferences), prospective customers (seminars and road shows), and employees (retreats, sales kickoff meetings).

Advertising Agencies 170

Advertising Agencies Tips Paid Search Agency Enterprise Management 170

Webbiquity

MAY 26, 2020

What will live events look like after the COVID-19 pandemic has passed? The coronavirus that has shut down the live events industry is likely to have some lasting impacts even after cases and concerns decline. There will likely be less interest in activities that involve any kind of direct physical contact—even shaking hands.

Conference 181

Conference Case Studies Practices Trends 181

Webbiquity

SEPTEMBER 25, 2018

While there’s pretty much a consensus among marketers that blogging is productive, video is hot, and budgets are too small, there are also areas where opinions diverge. Respondents in the B2B Marketing Zone study split on the effectiveness of: Google AdWords (now Google Ads); email marketing; event marketing; and their.

Work Management 252

Work Management B2B Marketing Marketing Management B2B Thought Leadership 252

Webbiquity

APRIL 23, 2019

G2Planet is an enterprise software company that helps large corporations manage and optimize the performance of their event marketing discipline. But it also helps companies to take their brand activations up a notch, to create events that have a greater impact on brand awareness and image. The Products.

Enterprise Management 169

Enterprise Management Work Management Marketing Management Marketing Automation Services 169

Webbiquity

OCTOBER 4, 2022

Getting to this answer requires identifying and looking at all sources of leads, which may include: Event marketing. Again, there are several possible answers, and it’s quite possible that more than answer applies. Sales-generated leads. Outbound calling. Broadcast media. Partnerships. Web-generated leads.

Paid Content 325

Paid Content Paid Search Agency Advertising Agencies Planning 325

Webbiquity

MARCH 7, 2019

Guest post by Rosemary McKee. Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile.

Social Media 202

Social Media Promotion Creativity Media 202

Webbiquity

SEPTEMBER 29, 2020

Activity in the virtual events space has exploded this year, as businesses across industries have reallocated 67% of budget dollars originally intended for live events this year to online conferences, meetings, and expos. Not surprisingly, virtual event technology vendors have responded.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Webbiquity

FEBRUARY 21, 2019

Guest post by Stephen Lindsay. Technology plays a huge role in contemporary exhibitions and trade shows. But what factors do you need to consider if you want to add experiential or other tech within your booth?

Work Management 202

Work Management Trade Show Paid Search Agency Marketing Management 202

Webbiquity

JUNE 2, 2020

Guest post by Simon Choi. Learning how to present your ideas with persuasion is an invaluable skill.

Peer-to-peer 195

Peer-to-peer Storytelling Ideal Customer Profiles Conference 195

Webbiquity

JUNE 11, 2019

Is there pent-up market demand? Every entrepreneur struggles with the timing of their business launch, pondering questions like: is the technology infrastructure in place to support my idea? Is my target audience ready for my idea? Do I have time right now to devote to making this work?

Work Management 177

Work Management Marketing Management Word of Mouth Paid Search Agency 177

Webbiquity

JULY 18, 2019

Attracting attendees is a tough job for event professionals. Between juggling exhibitions equipment for hire , selecting and working with the venue, managing stakeholders, and sponsor prospecting, a lot that goes into putting an event in order. Guest post by Ryan Farquharson.

Work Management 170

Work Management Marketing Management Mobile Marketing Guidelines 170

Webbiquity

APRIL 19, 2018

To help you avoid these mistakes and capitalize on the wins, here are 12 trade show takeaways that you can apply to your next event. Guest post by Kelsey Stage. Searching for ways to ramp up your trade show performance? One of the best ways to improve is by learning from the successes and failures of past exhibitors.

Trade Show 184

Trade Show Buzz Work Management Impressions 184