Contently

MARCH 1, 2022

million (at the time of writing). ” The post Stolen Thought Leadership / The Ethics of Aggregating Content (alt title: Stolen Goods: The Dangers of Plagiarized Content) appeared first on Contently. “We want to do the right thing by creators by seeking permission and giving them the credit they deserve,” he said.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Scoop.it

OCTOBER 20, 2020

But as with most content marketing strategies, there’s a fine line between what’s legal/ethical and what’s not. First, content curation isn’t plagiarism, scraping, or copyright violation—or shouldn’t be,” entrepreneur Tim Parker writes. “If Instead, you have to work within the rules and curate in a legal and ethical manner.

Curation 76

Curation Ethics Copyright Content 76

Hubspot

FEBRUARY 8, 2019

Interpretations of the Realtor Code of Ethics may differ from state to state, so you should seek your own legal advice to ensure you follow the correct process. The Code of Ethics & Standard of Practice isn't an imaginary benchmark, but a meticulous ethical framework. What is the Code of Ethics and who does it apply to?

Ethics 96

Ethics Rules Ad brokers Customer Surveys 96

ClearVoice

JUNE 21, 2022

However, with the good comes the bad, and if you want to rank well on search results it’s vital to know the best practices of writing content specifically for SEO success. . In this post, we asked the top content and SEO experts to break down the top do’s and don’ts of writing content for SEO. Here’s what they said.

SEO 111

SEO FAQ Content Work Management 111

Marketing Insider Group

JULY 20, 2023

Ethical concerns highlight the need for responsible use and regulation of AI-generated content. Image Source: GetGenie AI Ethics Issues As mentioned previously, it was originally thought that AI could replace a number of jobs in tons of different fields. AI cannot fully replace human creativity and intervention in content creation.

Marketing AI 168

Marketing AI Traffic Ethics User-Generated Content 168

Martech

DECEMBER 20, 2023

Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. Dig deeper: Podcasts now a top channel for B2B marketing Ethics in Marketing What does it mean to be ethical in marketing? We’re here to help.

Marketing AI 116

Marketing AI Ethics Planning Paid Search Agency 116

Marketing Insider Group

APRIL 8, 2024

Whether you’re writing social media copy, offering customer support, or generating code, this model molds itself to fit the task at hand, powered by your unique data and goals. Think Ethics: Use CustomGPT responsibly. This AI can create a unique fit for your business’s specific needs and challenges.

Work Management 262

Work Management Lead Ranking Marketing Management Training 262

ClearVoice

MAY 31, 2022

As a content marketer, you know the importance of persuasive writing. In each case, strong content marketing writers incorporate the principles of persuasion into their writing to make the content powerful, effective, and valuable for the people they write for, their clients, and their clients’ prospects.

Content Marketing 96

Content Marketing Content Paid Search Agency Case Studies 96

Albert

JULY 20, 2018

UK Government Releases Framework for Development of Ethical AI. An ethical approach ensures the public trusts this technology and sees the benefits of using it. Without prescribing a specific regulatory regime, the report provides a broad ethical framework for AI development. by Noa Segall. Counteracting Hardcoded Bias.

Marketing AI 66

Marketing AI Ethics Transparency Marketing Proposals 66

BenchmarkONE

NOVEMBER 6, 2019

The LAST thing you want to do is pay money to have your links included on websites or attempt other not-so-ethical practices. If you aren’t familiar with guest-contributed articles, basically, they’re articles you write and get published in online publications. Create Guest-Contributed Articles.

Ethics 63

Ethics Lead Scoring Lead Ranking High Quality Lead 63

Marketing Insider Group

OCTOBER 18, 2023

Key Takeaways: Creating journalistic content means writing articles that adhere to high standards of integrity while telling a compelling story. Journalistic writing makes your content more credible and boosts your content creation productivity. You’ll attract better clients with journalistic content. Just What Is Journalistic Content?

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Huptech Web

JULY 14, 2023

How to Write Product Descriptions That Converts? In this guide, we’ll explore the art of writing persuasive and engaging product descriptions that connect with your target audience. Join us as we embark on this enlightening journey and uncover the key ingredients to writing product descriptions that truly convert.

Product 52

Product Tips eCommerce Cross-Selling 52

Martech

SEPTEMBER 1, 2023

Content ethics. Communicating how your company thinks about AI ethics may not be top of mind. Similar to how you publish data privacy compliance information, you should be thinking about publishing an AI ethics statement. How to fact-check a reference generated by one of these tools if the reference is to be cited. Get MarTech!

Marketing AI 127

Marketing AI Ethics Planning Touchpoints 127

Hubspot

AUGUST 21, 2023

Here, we'll take a look at the various kinds of business proposals and go over how to write one. Make sure it includes three main points: A statement of the organization's problem Proposed solution Pricing information Before writing your business proposal, it's crucial you understand the company. Know exactly what you need?

Template 69

Template CMS Development Examples Marketing Proposals 69

Scoop.it

AUGUST 2, 2022

Let’s take a look at some of the top rules for planning and writing content on your website. They want to change the diamond industry by providing ethical, quality diamonds to their customers. Now that you’ve taken the necessary steps towards planning out your content, it’s time to get to writing. How has this changed?

Rules 64

Rules Planning Content Correlation 64

Martech

JANUARY 22, 2024

Bhuva Shakti is a Wall Street veteran who now works as an advisor specializing in digital and AI ethics transformation. When you write an AI algorithm it’s not going to do one-time processing,” said Shakti. “It’s Whatever the cause, the bias results in inaccurate data.

Marketing AI 117

Marketing AI Ethics Ideal Customer Profiles Profiling 117

Martech

JANUARY 19, 2024

“Students in Europe are just now writing research papers versus students in the U.K. who start writing them in high school.” AI tools are disruptive and the ethical issues around their use, see the writers strike as more evidence, are complex. Any new technology ushers in a time of uncertainty and unknown change.

Marketing AI 116

Marketing AI Rules Copyright Generation 116

Salesforce Marketing Cloud

DECEMBER 5, 2023

And start thinking about security and ethics questions early on. Build guardrails for ethics and security in your AI app early on 3. Build guardrails for ethics and security in your AI app early on Security, privacy, and accuracy aren’t new concerns for IT. Of those who use AI tools, 82% use it to write code.

Work Management 122

Work Management Marketing Management Ad Building Ethics 122

B2B Marketing Directions

NOVEMBER 27, 2022

Ann Handley's new book, Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content (John Wiley & Sons, Inc., Even better, you should just go ahead and buy Everybody Writes for yourself and use the holiday season to read and digest the many valuable insights the book contains. You read that right.

Paid Search Agency 52

Paid Search Agency Ethics Rules Amazon 52

sagefrog

MARCH 13, 2024

Considering all the boxes that need to be checked, it can be challenging to write a privacy policy for a website that addresses all concerns and establishes your business as one your clients or customers can trust. Transparency & Clarity Clarity and transparency are both essential to a sound and ethical B2B privacy policy.

Privacy Policies 109

Privacy Policies Privacy Marketing Websites Ethics 109

Webbiquity

MARCH 7, 2023

But more importantly, they mean you can spend more time doing what you love—delivering great results for awesome clients—and less time on business development and proposal writing. Because you are doing most or all of your work out of the direct site of clients, maintaining the highest ethical standards is absolutely essential.

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

Martech

MARCH 14, 2024

Fair practices, customer-centric policies and sometimes even commitment to ethical causes can all demonstrate good intentions. Getting a little writing help from AI isn’t the problem. The problem is when business leaders write posts without the originality or unique perspective required to make the content valuable.

Marketing AI 120

Marketing AI Work Management Marketing Management B2B Thought Leadership 120

Martech

JULY 14, 2023

For example, Verified Market Research estimates the AI content writing market will grow eightfold over the decade and be worth nearly $6.5 Avoid copyright and ethical issues by using AI as an assistant, not as your sole writer and editor. Consider your motivation and goals and pick an AI writing tool that meets your needs.

Marketing AI 97

Marketing AI Practices Tools Copyright 97

Sprout Social

FEBRUARY 29, 2024

Content generation AI is also impacting content creation and the way we write. From email campaigns and lead scoring to proposal writing, AI is enhancing both the sales process and the outcomes. Ethical AI frameworks set clear guidelines and principles for AI development and deployment.

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

nDash

JULY 14, 2022

Hire a Lawyer to Write for You. Many businesses offer legal content writing. Certainly, law offices obtain substantial benefits when legal professionals write their website content. Licensed lawyers and certified legal professionals have completed legal writing courses. Yet we do more than produce lawyerly writing.

Marketing Websites 98

Marketing Websites Ethics Content Privacy 98

B2B Memes

MARCH 11, 2011

In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. I sent her a few questions on the ethical use of social media by e-mail just for background research, but her responses were so insightful and revealing that, with her permission, I’m posting them here.

Ethics 100

Ethics Social Media Media B2B 100

Martech

FEBRUARY 8, 2023

I asked ChatGPT the following question: “Give me a 500-word article about the ethical and practical implications ChatGPT and AI-driven content creation will have on marketing, marketers and advertising agencies. But on the other hand, they raise a number of ethical and practical concerns that must be considered. In insights.

Marketing AI 115

Marketing AI Advertising Agencies Ethics Copywriting 115

Content Marketing Institute

AUGUST 31, 2023

Here’s what they say you should – and shouldn’t – do: Do: Use AI for writing and editing assistance Generative AI tools can help you overcome lank-page syndrome” by acting as your research and brainstorming buddy. They can also help you stay on-brand, providing editing tips for tone and style.

Marketing AI 122

Marketing AI Content Marketing Planning Ethics 122

ClearVoice

SEPTEMBER 1, 2021

In each case, strong content marketing writers will incorporate the principles of persuasion into their writing so that the content is more powerful, effective, and valuable for the people they write for, their clients, and their clients’ prospects. Hence, you yourself (or the brand for which you’re writing) can also be trusted.

Content Marketing 52

Content Marketing Peer-to-peer Content Transparency 52

Martech

APRIL 6, 2023

Want to build a keyword strategy, craft a job description for a new hire, or write the copy for a new landing page? Dig deeper: 5 AI writing assistants in action Data analysis Consuming lots of inputs and information and making sense of it is complicated, complex and time-consuming. Plus, they’re only going to get better.

Marketing AI 145

Marketing AI Marketing Analytics Tools Thought Leadership Ethics 145

ClearVoice

APRIL 24, 2020

This is where executive summaries (and wordsmiths who are masters at writing them) are beneficial. Sure, that’s journalism basics but it’s something that is sometimes forgotten in the hustle-and-bustle of content writing. How could you increase your bottom line by learning to write them? How do you write an executive summary?

Examples 93

Examples Effectiveness Marketing Proposals Opinions 93

Martech

MARCH 14, 2023

Relieved of first-draft writing tasks, they’ll need the editorial skills to turn generic prose into distinctive expressions of brand voice and business goals while catching anomalies. Gartner expects 70% of enterprise CMOs will identify accountability for the ethical use of AI among their top concerns by 2025.

Marketing AI 133

Marketing AI Enterprise Management Paid Search Agency Work Management 133

ClearVoice

FEBRUARY 5, 2024

The tools can imitate human-like writing styles while adapting to diverse topics. Challenges and Considerations Using AI for content outsourcing comes with challenges and ethical considerations, such as bias, fairness concerns, and potential privacy issues. Implement ethical AI training. Maintain human oversight and review.

Marketing AI 52

Marketing AI Enterprise Management Automation Ethics 52

Marketing Insider Group

JANUARY 14, 2015

Ann Handley – writing in her “Tiny Little House” A few years ago I went to a MarketingProfs event and met someone who literally changed my life. Why did you write it? Other books on writing already exist. Ann Handley’s Tiny Writing House. You’re right. Which is always my bias. I like (need?)

Rules 100

Rules Ethics Custom Publishing Work Management 100

Salesforce Marketing Cloud

JULY 12, 2023

Data masking is particularly useful in ensuring you’ve eliminated all personally identifiable information like names, phone numbers and addresses, when writing AI prompts. A KPMG report found that 75% of respondents would be more willing to trust AI systems when assurance mechanisms are in place to support ethical and responsible use.

Marketing AI 98

Marketing AI Ethics Privacy Enterprise Management 98

ClearVoice

AUGUST 4, 2023

Legal Perspective on AI and Plagiarism When it comes to plagiarism, concerns are not only philosophical, ethical, or hypothetical. The question of AI and plagiarism is not simply an ethical or philosophical conundrum. In 2016, the Associated Press started to employ AI to write minor-league baseball game recaps.

Marketing AI 52

Marketing AI Generation Ethics Copyright 52

Martech

NOVEMBER 15, 2023

Dig deeper: AI in marketing: How to balance automation and the human touch OK, but can I still use AI when writing thought leadership pieces? It can handle tasks like data analysis and initial content drafts, freeing you to focus on providing deeper insights, extrapolations or ethical considerations.

Thought Leadership 136

Thought Leadership Work Management Marketing Management Opinions 136