KoMarketing Associates

JULY 2, 2020

72% of B2B content marketers use social media advertising or promoted posts according to the 2020 CMI / Marketing Profs B2B Content Marketing Benchmarks report. And honestly, a lot of the marketers who are advertising are paying to promote ad creative that is just unnecessarily bland. So how many B2B marketers use LinkedIn ads?

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Top Rank Marketing

NOVEMBER 8, 2023

I’ve always loved working closely with CEOs as they scale their businesses and it’s never been more clear that to succeed in today’s environment, adding value is not just a nice to have, it’s a need to have. Morgan Lippitt has been promoted to Head of Global Product GTM, LinkedIn Ads , at LinkedIn *.

B2B Marketing 119

B2B Marketing Paid Search Agency B2B Demand Generation Agencies 119

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: free (!). Pricing: $100/$360/$680 per month. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

JANUARY 16, 2024

For instance, you’re promoting a new influencer marketing software tool. They can virtually walk through the process of gadget creation, getting a feel for the environment. Instead of just listing eco-friendly features, you could share stories of how your solutions have positively impacted the environment.

Creativity 177

Creativity Work Management Video Marketing B2B Marketing 177

Martech Advisor

AUGUST 30, 2019

Net Promoter Scores offer a glimpse into customer sentiment, satisfaction, and pain points. How leading brands use Net Promoter Score data to rethink their campaigns. But does better CX (reflected in a higher Net Promoter Score) directly translates into profitability? A sale isn’t always due to a high Net Promoter Score.

Lead Scoring 87

Lead Scoring Lead Ranking Promotion Correlation 87

illumin

JANUARY 9, 2024

While retail media has been long established as critical to promoting goods and services at the bottom of the marketing funnel, larger media agencies have recently started to pay it the attention it deserves. In a less stable economic environment, industries will look to retail to lead the way, marketers included. Follow @illuminHQ

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Marketing Insider Group

JUNE 2, 2021

It’s essential for doing business in today’s digital environment. The course covers content creation and promotion, copywriting techniques, search engine optimization, email marketing, social media marketing, and other topics to get you up to speed on content marketing basics. Promote a Business with Content by Google.

Course 332

Course Content Marketing Planning Best Practices 332

Oktopost

FEBRUARY 19, 2024

In this fast-paced environment where change is inevitable, leveraging ‘easy wins’ is crucial for engaging your audience and converting leads. The Insights We’ve Uncovered: Is LinkedIn still the best network for your employee advocacy program? Is LinkedIn Still the Best Network for Your Employee Advocacy Program?

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69

Bluetext

SEPTEMBER 16, 2022

LinkedIn is the social platform we all associate with business, and for a good reason, it was designed for professional networking. Whether it’s your personal career or your organization’s growth, LinkedIn is made to promote success. 3 Tips to Increase Brand Awareness and Engagement on LinkedIn. 2) Get Active.

Linkedin 26

Linkedin B2B Thought Leadership Thought Leadership Ideal Customer Profiles 26

Outbrain

NOVEMBER 4, 2020

Similar to the B2C environment, buying behaviors for the B2B industry have shifted amid the COVID-19 pandemic. Below are three key actions for marketers to win in this new B2B buying environment: 1. Native ads on leading news and industry-specific sites is a great way to promote your engaging content at scale.

Buy 36

Buy B2B Marketing B2B Paid Search Agency 36

Go Beyond SEO

APRIL 26, 2023

There are several pay-per-click (PPC) options available for law firms to promote their services and drive traffic to their websites. LinkedIn Ads for Law Firms LinkedIn Ads can be an effective advertising option for law firms looking to reach a highly targeted, professional audience.

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

Martech Advisor

DECEMBER 4, 2019

For example, with the Blueshift CDAP, a consumer finance company built consistency between the messaging a customer saw in promotional emails, on the website, and in paid media. Share your experiences and keep the conversation going, on LinkedIn and Twitter ! Read the full 4-part CDM in Practice Explainer Series here.

Multi-Channel 56

Multi-Channel Advertising Channels Work Management Paid Search Agency 56

Webbiquity

NOVEMBER 16, 2021

Our focus is on making your data or your clients’ data readily available right within the Google Apps environment. Future plans call for adding integrations to other platforms and environments, but today Sparrow is finding success in optimizing reporting within the Google workspace. You can find me on LinkedIn or Twitter.

Paid Search Agency 253

Paid Search Agency Enterprise Management Work Management Marketing Management 253

illumin

APRIL 23, 2024

These advertisers use Earth Day as an opportunity to highlight initiatives and promote meaningful action within their companies and the wider community. This piece focuses on education, sharing YouTube channels that feature credible, informative, and entertaining videos about our planet and the environment. Follow @illuminHQ

Paid Search Agency 52

Paid Search Agency Ads Best Practices Youtube 52

Zoominfo

JULY 2, 2021

You sit at your desk on a warm summer day, browsing LinkedIn for the umpteenth time. The most obvious one is LinkedIn, but don’t overlook Facebook, Twitter, and Instagram for taking a deeper dive into someone’s candidacy. One way to do this is to promote and prioritize the company culture of your client. What did they do?

Ideal Customer Profiles 130

Ideal Customer Profiles Sales Cycle Zoominfo Acquisitions 130

Zoominfo

JULY 2, 2021

You sit at your desk on a warm summer day, browsing LinkedIn for the umpteenth time. The most obvious one is LinkedIn, but don’t overlook Facebook, Twitter, and Instagram for taking a deeper dive into someone’s candidacy. Promote company culture. One way to do this is to promote and prioritize the company culture of your client.

Ideal Customer Profiles 130

Ideal Customer Profiles Sales Cycle Acquisitions Social Media 130

Strategic-IC

APRIL 30, 2018

Content promotion should form a substantial part of content strategies to achieve best reach, traffic and engagement. These tips can help you make the most of your promotion. Support Your Content Strategy With Great Content Promotion. What is Content Promotion? Related: Why is content promotion important?

Promotion 48

Promotion Traffic Tips Adwords 48

InsightSquared

MARCH 9, 2020

In fact she’s been listed as the #1 B2B Sales Leader to Follow on LinkedIn, one of the top 7 Most Influential Sales Thought Leaders of 21st Century (Salesforce), and one of the top 20 Social Sellers (Forbes). Looking for sales leaders to follow for inspiration and best practices? Jill Konrath. The journey is never a straight line.

B2B Thought Leadership 218

B2B Thought Leadership Linkedin Thought Leadership B2B Sales 218

Webbiquity

JANUARY 18, 2024

Use LinkedIn, company websites (look in the “about” or “our team” section), and attend industry events to get to the right people. Coordinate cold emails advertising a product launch or special promotion with other forms of marketing. Again, we must mention LinkedIn, as it’s a powerful tool for B2B marketing.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Go Beyond SEO

APRIL 26, 2023

There are several pay-per-click (PPC) options available for law firms to promote their services and drive traffic to their websites. LinkedIn Ads for Law Firms LinkedIn Ads can be an effective advertising option for law firms looking to reach a highly targeted, professional audience.

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

Oktopost

OCTOBER 28, 2021

Having a distinct B2B sales advantage over your competitors in that environment can be challenging. To be successful in today’s B2B sales environment, having a strong social selling strategy is paramount to your company’s ability to drive results and generate ROI. LinkedIn Sales Navigator.

Tools 144

Tools Enterprise Management Work Management Top of Funnel 144

Hubspot

APRIL 11, 2023

One LinkedIn study found that 64% of recruiting professionals believe that the job search will be more favorable to candidates (as opposed to employers) over the next five years. However, successful leaders create an environment where talent wants to stay. Next, let’s explore some of the biggest drivers of turnover.

Burn Rate 80

Burn Rate Gartner Churn Rate Lead Scoring 80

Oktopost

MARCH 24, 2022

The LinkedIn post below gives readers a closer look at how Hulu creates its content and how team members come together to achieve a creative vision. Providing a safe, supportive, and equal environment for women is a key issue for all companies. In this case, Wayfair was named one of the best workplaces in the USA for 2022.

Examples 107

Examples Brand Identity Branding Campaigns 107

Zoominfo

MAY 18, 2022

Spend a little time on LinkedIn, and you’re bound to see job titles that don’t quite match up with reality. These types of titles are created to attract talent and make an environment seem laid-back and inviting, but they’re often empty buzzwords that don’t offer any information about the role. Here’s why.

Peer-to-peer 100

Peer-to-peer Zoominfo Class Sales Qualified Leads 100

SpotMe Blog

MAY 11, 2023

They can also help with other creative design initiatives such as creating promotional materials, digital content, and signage. Whether you need new logos or a refreshed website design, the best MedComms agencies will deliver what you need. But how do you go about choosing the medical communications company that’s right for you?

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Webbiquity

JUNE 21, 2022

In such a highly fluid environment, brands need to practice effective channel management so they can leverage different factors (such as the dynamism of the market and multiple customer touchpoints during their purchase journey) in order to imprint their brand and create opportunities for increased influence.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Marketing Insider Group

DECEMBER 21, 2020

Researchers and analysts with eMarketer attribute this to the shift towards content and online events which often need paid promotional channels to reach new audiences. Some of the most objective research comes to us in the form of two studies from Deloitte-Duke University and LinkedIn-Edelman. Makes sense. Agility is key.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Hinge Marketing

SEPTEMBER 13, 2023

But not everyone is on the same page… As someone who has organized, promoted, and produced over 100 webinars at Hinge, you can imagine that I hold some strong perspectives on webinars as a marketing strategy. Interactive Environment Educational webinars are more than just a platform for disseminating information.

Webinar Metrics 98

Webinar Metrics Education Lead Ranking Sales Qualified Leads 98

Oktopost

OCTOBER 26, 2023

However, the stringent regulatory environment often poses a challenge, dissuading many institutions from fully embracing employee advocacy. Make Sure Content is Educational and Informative Striking a delicate balance between promotional and informative content is paramount. This defeats the purpose of your employee advocacy program.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Martech

OCTOBER 6, 2022

This solution provides an environment in which teams — and very large teams, as we’ll see — can collaborate on complex workflows and content creation. Experimenting with personalization, he reduced LinkedIn spend by 75% while maintaining the same flow of leads (not such good news for LinkedIn). Real-time segmentation.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Digital Experience Platform 97

Oktopost

SEPTEMBER 13, 2022

For example, you can use LinkedIn Analytics to track who your target audience is, where they live, and their interests. This strategy involves working with finance sector social media influencers who have a large following in your target market and who can help promote your brand to their followers. Pros: Fast-paced environment.

Social Media 84

Social Media Work Management Marketing Management Service 84

Stevens & Tate

MAY 13, 2022

Engaging your social media community can include having a welcoming environment, timely responses, and reciprocity. Social media platforms include Twitter, Facebook, LinkedIn, Instagram, YouTube, and Snap Chat. LinkedIn is for creating groups, and posting content related to business. Make sure to monitor your community space.

Communities 93

Communities Marketing Strategy Marketing & Strategy Word of Mouth 93

Zoominfo

JUNE 19, 2022

You have to proactively take steps to make underrepresented voices heard by creating an inclusive and safe environment. Before you look to publicly promote inclusivity and your support of the LGBTQ+ community, it’s important to take a look at your internal policies. Do: Review internal policies. What are my motivations?

Paid Search Agency 130

Paid Search Agency Companies Peer-to-peer Communities 130

Scoop.it

FEBRUARY 22, 2024

Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. By leveraging content marketing internally, we’ve created an environment where every team member feels valued and connected.” The result? And remember reviews.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

illumin

DECEMBER 14, 2023

In-game advertising defined In-game advertising (IGA), as the name suggests, involves the use of ads or the promotion of brands at any point of a game (this can be pre-, mid-, or post-game). Game developers often sell ad space in video games through which brands can promote themselves in a more integrated, seamless game environment.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

In-game advertising defined In-game advertising (IGA), as the name suggests, involves the use of ads or the promotion of brands at any point of a game (this can be pre-, mid-, or post-game). Game developers often sell ad space in video games through which brands can promote themselves in a more integrated, seamless game environment.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

Top Rank Marketing

AUGUST 30, 2023

B2B Marketers on the Move: Celebrating B2B Industry Rising Leadership Alennah Curran has been promoted to Enterprise Brand Creative Leader, Health Care Business Group, at 3M. ” Alennah Curran Lee Eagle has taken a new position as Senior Account Executive, Strategic Accounts, at LinkedIn*. Never stop learning.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98