markempa

MAY 23, 2005

« 2 New RSS Feeds for the B2B Lead Generation Blog | Main | Blogging & RSS Events » Tips for better webinars, webcasts and improved ROI Webinars have reached critical mass and most B2B marketers, it seems, have added them to their marketing mix. But lately, Ive watched some really bad webinars and webcasts.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Metadata

FEBRUARY 6, 2023

This article looks at five actionable tips you can use to build high-performing creative, optimize for in-channel consumption, and create ads that don’t look like, well, ads. According to eMarketer, digital ad spending in the U.S. Let’s round out this article by diving into some tips you can apply to the actual ads.

Creativity 52

Creativity Ideal Customer Profiles Paid Search Agency Ads 52

Webbiquity

FEBRUARY 2, 2011

10 Tips For Content Marketing Success by TopRank Online Marketing Blog. Marketers need to create a process for content planning that helps them maximize the return from their investments in developing content resources,&# then provides seven tips (such as re-purposing content for different audiences) to help accomplish that goal.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

markempa

AUGUST 7, 2006

« New complimentary e-book - Start with a Lead: Eight critical success factors for lead generation results | Main | New Book on Corporate Blogging » Webinar: Eight critical success factors for lead generation Join me for a complimentary webinar the Eight Critical Success factors for Lead Generation Success.

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Generation Webinar Metrics Generation 120

markempa

OCTOBER 2, 2006

« Podcast: Marketing and Sales for Big Complex Selling (pt 3) | Main | White Papers and Lead Generation, Key for BtoB Marketers » Webinar: A Multimodal approach to Lead Nurturing for Complex Sales Join me for a complimentary webinar hosted by the American Marketing Association and sponsored by WebEx.

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

markempa

JULY 21, 2005

« New and Improved Lead Nurturing Article | Main | Getting into big companies » New Lead Nurturing Webinar Startling as it may seem, recent research (and even studies from ten years ago) shows that longer-term leads (future opportunities), often ignored by salespeople, represent nearly 80% of potential sales.

Lead Nurturing 120

Lead Nurturing Lead Generation Sales Qualified Leads Webinar Metrics 120

Porch Group Media

MAY 11, 2021

Source: eMarketer]. Ready for more great tips and strategies? Download V12’s Email Marketing Success Kit – full of blogs, articles, webinars and resources to help you learn the latest trends and best practices to boost your email marketing success. Source: Wishpond].

Classified Ads 52

Classified Ads CTR eCommerce Marketing & Strategy 52

markempa

JANUARY 25, 2006

« The Lead Generation Advantage for Small Businesses | Main | The halo effect and lead generation » Podcasts vs. Webinars which is better? An interesting conversation started on podcasts vs. webinars at the Church of the Customer Blog. I use podcasts and they are no doubt more “buzz” worthy than webinars.

Lead Generation 120

Lead Generation Webinar Metrics Lead Ranking Generation 120

markempa

AUGUST 11, 2005

« Two new reports on marketing and lead generation | Main | Combine Your Cold Calling Efforts With Email Marketing » Lead Generation via white papers and webinars MarketingSherpa published a great article today on how Redhats Director of Marketing Communications, Chris Grams, broke the rules for distributing white papers and webinars.

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

markempa

MAY 4, 2005

« Seven lead generation tips | Main | Lead generation for the complex sale (book update) » SWOT Team: Adding webinars to the marketing pool I just heard that my comments on webinars were picked up by the SWOT Team , Hank Stroll and Meryl K. Evans, contributing writers for MarketingProfs.com.

SWOT 120

SWOT Lead Generation Webinar Metrics Paid Search Agency 120

markempa

AUGUST 1, 2007

to Generate and Follow Leads | Main | Webcast: Closed-Loop Lead Generation & Management » 7 Tips to Improve Sales Follow-up & Close More Leads If you are like most B2B marketers, lead generation is at top of your priority list. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

markempa

MAY 21, 2007

Here are a few tips that I often share with sales people who are doing their own lead generation. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 This is particularity true in small companies.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

SnapApp

DECEMBER 20, 2018

See more tips about how B2B marketers can work with micro-influencers in Kirsten Lyons’ post , “What Are Micro-Influencers and How Are They Different?”. Webinars – as we’re sure you know – are one of the best ways to attract and nurture B2B leads. Micro influencers don’t get 300 pitches a day. Create Share-Worthy Interactive Content.

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

markempa

JUNE 21, 2006

I liked the collaboration tips in Sherri Leopards article, " Five Steps to Connect Marketing to Sales, and Sales to Financial Results " in MarketingProfs.com. Ive summarized Leopard’s tips with my thoughts below: Sales and Marketing must collaborate on defining leads and marketing objectives.

Lead Generation 120

Lead Generation B2B Sales B2B Thought Leadership B2B Marketing 120

The Effective Marketer

MAY 9, 2011

Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Does it sound familiar? United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

markempa

AUGUST 16, 2007

« 7 Tips to Improve Sales Follow-up & Close More Leads | Main | Content ideas for lead nurturing and tactics to use » Webcast: Closed-Loop Lead Generation & Management Join me for a complimentary webinar on how to " Achieve a Closed-Loop System for Lead Generation and Management.

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120

Content Standard

APRIL 28, 2015

According to eMarketer, social media spending will continue to rise at least through 2017, when it will reach almost $36 billion. And as mobile threatens to tip the scale and become the lead source of clicks, advertisers are pouring in more ad dollars to cash in on the strong returns seen through this channel.

Social Media 40

Social Media Spending Trends Mobile Advertising 40

Moz

NOVEMBER 16, 2020

According to eMarketer , $47.33 Mint promoted a webinar and video series on how to close the racial wage gap.) Sign up for The Moz Top 10 , a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. billion will be spent on native ads in 2020 — a 4.8% growth spurt.

Advertising Agencies 66

Advertising Agencies Advertisements Advertising Top of Funnel 66

markempa

NOVEMBER 18, 2005

« Getting your sales channel to really follow-up on sales leads | Main | Its a New Year for Lead Generation for the Complex Sale » E-Mail Marketing Relevance Tips And Resources For B2B Lead Generation Universally, marketers love to use e-mail marketing for nurturing and cultivating future opportunities with their target audiences.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

Hubspot

JUNE 20, 2011

eMarketer Webinar: Mobile, Social & Geolocation -- Key Trends for Marketers. eMarketer Webinar: Mobile, Social & Geolocation—Key Trends for Marketers. View more presentations from eMarketer. Top 25 Social Media Tips - Quick Tips to Get Your Brand Noticed by RANSON. Social 101 Facebook.

Emarketing 28

Emarketing Stats Inbound Marketing Mobile Marketing 28

markempa

JUNE 7, 2005

« Better lead management leads to bigger marketing budgets | Main | Paper Direct Mail is Not Dead » Cold Calling Tips for the complex sale When used correctly, the phone is a powerful way to start and develop relationships. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Cold Calling 120

Cold Calling Lead Generation B2B Sales Webcast 120

markempa

SEPTEMBER 4, 2007

Some of the other topics include: New B-to-B Search Marketing; Maximizing White Papers, Ezines Webinars & Podcasts; Marketing to Fortune 500; Video, Viral & Web 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 B-to-B Marketing; How to Measure & Manage Leads and more.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Valasys

MAY 15, 2020

According to a report from eMarketer , most of the web users prefer watching a video to reading. Besides, product demos and webinars into videos is also an interesting idea that marketers can benefit from. Using the above tips you can get started with video marketing and leverage video content to boost organic SEO.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Ambal's Amusings

MAY 27, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's Tip. Your company decides to host a webinar with an industry expert. You answer the questions you didn’t have time for during the webinar in a blog post. Maria Pergolino's Tip. I call it the Rule of 5.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

markempa

OCTOBER 31, 2006

Mac McInTosh wrote a helpful article on, " Targeting Your B2B Lead Generation ," that I think provides some good tips and reminders. Mac McInTosh wrote a helpful article on, " Targeting Your B2B Lead Generation ," that I think provides some good tips and reminders.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

Ambal's Amusings

JULY 22, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's Tip. Maria Pergolino's Tip. Consider these tips when you are ready to begin: Maintain the brand expectations – What does your brand and overall message mean to your customers?

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

APRIL 29, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's Tip. Webinars and white papers are two content formats generally considered “meaty” enough for prospects to risk that filling out the form won’t cause unwarranted intrusion into their very busy lives.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

markempa

JUNE 8, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

markempa

AUGUST 17, 2007

Invite people to attend events such as: trade shows, live seminars, webinars, webcasts, executive briefings, workshops, conferences, road shows, speaking engagements and on demand events. Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

JUNE 29, 2007

Sherpas data shows that more decision makers (not just influencers) are attending webinars and watching archived events. Sherpas data shows that more decision makers (not just influencers) are attending webinars and watching archived events. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

markempa

NOVEMBER 16, 2006

What are some tips to improve event marketing? What are some tips to improve event marketing? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Listen to podcast now (MP3 24 min 5.51

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

markempa

AUGUST 11, 2006

« Webinar: Eight critical success factors for lead generation | Main | New E-Book Offers Great Advice » New Book on Corporate Blogging Its exciting when someone you know launches a new book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

MARCH 30, 2007

Youll get the latest tips and strategies; and learn what really works and what doesnt to generate high quality leads in the complex sale. Youll get the latest tips and strategies; and learn what really works and what doesnt to generate high quality leads in the complex sale. Why a new show? Why a new show?

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

Delivra

OCTOBER 2, 2018

The statistics are just as impressive among B2C retailers, with 80% indicating that email marketing is the greatest driver of customer retention, according to a report in eMarketing. Host a webinar. Another way to find your ideal audience—subscribers who will be engaged with your products/services—is to host a webinar.

Email Marketing 40

Email Marketing Marketing Automation Services Ad Building Marketing & Strategy 40

markempa

MAY 8, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

markempa

JULY 28, 2006

In addition to webinars, this data shows that blogs and podcasts are evolving into key elements of the B2B marketers lead generation toolkit. In addition to webinars, this data shows that blogs and podcasts are evolving into key elements of the B2B marketers lead generation toolkit.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

JUNE 26, 2006

« Sales and Marketing as a Team: Five Tips to Improve Performance | Main | Direct mail for the complex sale that really works » Podcast: Duct Tape meets Lead Generation for the Complex Sale Im a guest on the Duct Tape Marketing Podcast today hosted by John Jantsch.

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120