Contently

OCTOBER 24, 2017

Judging by the headlines, the mobile revolution is well underway. Last year, Adobe ran a story on CMO.com titled, “ The Moment Is Now: Brands Must Embrace A Mobile-First World.” ” Think With Google wants to show us “ How to Drive Growth in a Mobile-First World.”

Emarketing 145

Emarketing B2B Forrester Mobile Marketing 145

illumin

OCTOBER 4, 2023

Programmatic advertising is a critical tool for marketers, letting them optimize digital campaigns and create efficiency in their ad buying process and social media marketing shouldn’t be an exception to this. In April of 2019, eMarketer released a forecast for programmatic social.

Social Media 52

Social Media Allocation Emarketing Media 52

Porch Group Media

MAY 14, 2019

Mobile Location Marketing for Quick Service Restaurants. To better understand these trends, attract new customers, and boost loyalty, quick service restaurants are increasingly investing in location marketing solutions. According to recent research: 69% of QSRs plan to boost location marketing for loyalty programs.

Mobile Marketing 40

Mobile Marketing Service Planning Allocation 40

Convince & Convert

JANUARY 22, 2014

We are spending much of that digital time in mobile devices. Most of that mobile time is spent in apps. Recent data from eMarketer (chronicled here by AdAge) finds that Americans spent more time in 2013 on digital than on any other media , including television. This should ring the “mobile first” bell in your head.

Emarketing 167

Emarketing Marketing Websites Television marketing Mobile Marketing 167

Contently

APRIL 19, 2017

That said, there are still plenty of important assumptions surrounding social media that make the rounds in marketing circles. eMarketer’s latest report on social media, the US Social StatPack , brings some much needed clarity to the space. Here are six social media trends that marketers should know about.

Social Media 167

Social Media Trends Emarketing Media 167

Content Standard

NOVEMBER 30, 2015

Mobile is indisputably the next big marketing platform. As eMarketer predicts , US mobile programmatic ad spending will reach $9.33 Moreover, mobile usage has surpassed desktop in the US: Sixty percent of activity on digital platforms occurs on smartphones and tablets, according to comScore.

Mobile Marketing 45

Mobile Marketing Paid Search Agency Advertising Agencies Mobile Advertising 45

Hubspot

APRIL 21, 2020

But -- as a smart marketer -- you're probably wondering how you can interact with each major messaging app's growing audience. The truth is, mobile message marketing works -- and it's not new. While many marketers started out by sending simple SMS messages to their prospects, mobile marketing has greatly evolved.

Stats 96

Stats Emarketing Mobile Marketing Marketing & Strategy 96

Contently

MARCH 26, 2021

Want to feel depressed about marketing? According to eMarketer , display ad spending is expected to grow a whopping 24 percent this year to over $80 billion. So why are marketers still pumping nearly $100 million in display ads this year? Display is an incredibly low-effort way to spend your marketing budget.

Top of Funnel 196

Top of Funnel Display Paid Search Agency Ads 196

Content Standard

NOVEMBER 30, 2015

Mobile is indisputably the next big marketing platform. As eMarketer predicts , US mobile programmatic ad spending will reach $9.33 Moreover, mobile usage has surpassed desktop in the US: Sixty percent of activity on digital platforms occurs on smartphones and tablets, according to comScore.

Mobile Marketing 40

Mobile Marketing Paid Search Agency Advertising Agencies Mobile Advertising 40

Porch Group Media

AUGUST 10, 2021

Email Marketing Benchmarks, Trends and Statistics – Updated for 2021. As consumers, the way we engaged, researched and bought from brands completely changed. Research by Campaign Monitor digs into overall email marketing trends and statistics and strategies marketers should be implementing to find success.

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

Go Beyond SEO

JUNE 14, 2022

Here’s how you can transform your marketing with client case stories: all on video. Video isn’t the cheapest form of marketing content. But when you invest the time and money necessary to develop a strong video marketing plan , a plan that doesn’t pitch but actually shares stories, your results will reflect that effort.

Video Marketing 78

Video Marketing Planning Paid Search Agency Emarketing 78

KoMarketing Associates

JULY 31, 2018

When it comes to B2B marketing, we are often so focused on the personal approach and difficulty of getting leads, that it’s easy to forget about the basic pillars of best practices. Overall, research available options and choose the ones that are most relevant. Optimizing For Mobile. Local Pages.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

ClearVoice

OCTOBER 14, 2022

However, there’s much more to content marketing than publishing loads of content pieces for your business. From blog posts to videos and podcasts and everything in between, content marketers evolve year over year, creating the types of content consumers are looking for. The State of Content Marketing. How do you compare?

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Porch Group Media

FEBRUARY 16, 2021

Email marketing continues to be a top performing channel for marketers. Year after year, email outperforms other marketing channels in terms of ROI, customer acquisition and retention. For every dollar brands invest in email marketing, they receive 42 dollars in return. Email Marketing Objectives.

Email Marketing 72

Email Marketing Optimization Marketing Strategy Marketing & Strategy 72

Content Standard

JUNE 13, 2015

But with a smartphone in nearly every American’s hand, today’s mobile marketing coupons aren’t your mother’s newspaper clippings. Research shows mobile coupon use is expected to climb to 48 percent by 2017, compared to 40.5 percent this year, according to eMarketer. Consider Beacons.

Mobile Marketing 40

Mobile Marketing Brand Identity Branding Emarketing 40

Hubspot

JANUARY 27, 2020

As a marketer, I'm curious to see how brands could leverage smart technology. I'm not the only one who recognizes emerging technology as something that could completely change today's marketing world. In fact, a Deloitte study notes that many marketing firms are ramping up their information technology processes because of it.

Marketing AI 101

Marketing AI Stats Enterprise Management Emarketing 101

Webbiquity

OCTOBER 17, 2019

According to statistics compiled by DBS Interactive , eMarketer estimates that over a third of the US population (111.8 Research indicates voice search is fast becoming ingrained into many people’s everyday lives. The post The Rise of Voice Search (Infographic) appeared first on B2B Marketing Blog | Webbiquity. Apple’s Siri).

Marketing Management 176

Marketing Management Emarketing SEO Search Marketing 176

Biznology

SEPTEMBER 22, 2016

81% of consumers research online before buying. ( If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business. 96% of consumers have searched for product information from their mobile device. eMarketer ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Porch Group Media

MAY 21, 2019

Digital marketing continues to grow. Consumers use multiple online and offline channels when researching and purchasing and often traverse between devices when they do so. Marketers are inundated by more types of digital data and are continually adjusting their strategies to ingest more data and to improve their marketing execution.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

KoMarketing Associates

JANUARY 27, 2014

While most businesses have laid out their marketing strategy and set their budgets, some of the latest facts and figures may have them rethinking current initiatives. From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. For the other 61.4%

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

Content Standard

AUGUST 6, 2015

Mobile matters more than ever when it comes to back-to-school shopping. Research shows more parents (and students) are using mobile devices before and during the annual back-to-school shopping pilgrimage. Smart brands are using mobile marketing in innovative ways to boost back-to-school sales.

Mobile Marketing 40

Mobile Marketing Cable Top of Funnel Emarketing 40

Stevens & Tate

APRIL 1, 2020

With the Coronavirus halting many events, knowing about current and recent marketing trends, is essential. As a result, the following articles come from popular marketing blogs and highlight current marketing trends that we think are worth paying attention to: Noteworthy Marketing News. Improving Your Marketing Program.

Trends 76

Trends Emarketing Paid Search Agency Mobile Advertising 76

Content Standard

APRIL 26, 2018

Take a look at these ten current statistics from reputable sources (Pew Research, Statista, eMarketer, and more) and the implications of each for your social media strategy today. The granularity of this statistic is further evidence of the potential of social media marketing. Just another reason to always optimize for mobile.

Social Media 91

Social Media Statistics Social Marketing Marketing & Strategy 91

Porch Group Media

JULY 13, 2021

50 Statistics About Retail Marketing and Consumer Shopping Trends (Updated for 2021). More than half (54%) of retailers said the customer experience is their most important area of focus, way ahead of cross-channel marketing (16%), data-driven marketing (14%), mobile (11%), and programmatic buying/optimization (4%).

Statistics 119

Statistics Trends Mobile Advertising eCommerce 119

Parse.ly

JANUARY 22, 2019

Maybe the traditional publishing world can learn something from these marketers (and one pretty radical publisher) when it comes to connecting with an audience. Data and market research are important for understanding audience behavior, but so is getting feedback directly from real people. Imagine such a world!

Emarketing 82

Emarketing Mobile Advertising Newsletter Lead Scoring 82

Martech Advisor

SEPTEMBER 4, 2019

The need to personalize communications, particularly those appearing on mobile devices, cannot be overstated. Smaato's Glenn Fishback examines how far along marketers are in their efforts. The need to personalize communications, particularly those appearing on personal mobile devices, cannot be overstated.

Personalization 93

Personalization Mobile Advertising Privacy Ad Frequency 93

Bannerflow

SEPTEMBER 27, 2021

According to the latest eMarketer research , US display advertising is predicted to grow 27.5% In this article, we will touch on the following topics of interest, all of which are explored more thoroughly in our report: Why are mobile devices the place to be seen for your display ads? What are mobile display ads?

Display 98

Display Stats Advertisements Advertising 98

Porch Group Media

OCTOBER 24, 2019

More consumers head to digital channels to research, shop and find product recommendations. eMarketer ). eMarketer ). eMarketer ). Mobile ad campaigns are five times more effective than online advertisements. Mobile Marketer ). Lyfe Marketing ). Lyfe Marketing ). Lyfe Marketing ).

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

Porch Group Media

NOVEMBER 12, 2019

State of Digital Marketing – Priorities, Challenges, Trends and More. Interacting with friends, family and brands through social, mobile and digital channels is very much the norm. . Interacting with friends, family and brands through social, mobile and digital channels is very much the norm. . Digital Marketing Channels.

Mobile Advertising 45

Mobile Advertising Trends Paid Search Agency Emarketing 45

Porch Group Media

NOVEMBER 10, 2022

As a marketer, I love a good list of statistics and even better when they are accompanied by a good chart. If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing. Mobile Email. The average expected ROI is $42 for every $1 you spend on email marketing.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

ViewPoint

MAY 9, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. 5 Compelling Reasons To Launch B2B Mobile Landing Pages Now. Via Marketing Land. Via eMarketer.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

MLT Creative

MAY 1, 2012

At the April 2012 BMA Atlanta keynote event, mobile marketing expert and Go Mobile author, Jamie Turner, said YES we are there. billion mobile subscriptions worldwide (ITU/2010). smartphones in 2010, 110 million by 2015 (eMarketer/2011). 5 billion mobile apps downloaded in 2010 (Apple/2010). $15

Mobile Marketing 40

Mobile Marketing B2B Marketing Planning Advertising Agencies 40

Martech Advisor

DECEMBER 26, 2019

In-app advertising research for Q3 2019 shows major growth worldwide. Within this growth market, Smaato research reveals interesting opportunities across specific regions, mobile use patterns around sports and weather, and gaming habits across demographic groups, writes, Glenn Fishback, Chief Revenue Officer, Smaato.

Spending 56

Spending Trends Mobile Advertising Classified Ads 56

Webbiquity

FEBRUARY 23, 2016

the “big three” among both consumers and marketers continue to thrive and dominate. marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015). Twelveskip ).

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

Porch Group Media

JULY 16, 2018

5 Ways Furniture Companies Can Boost Growth by Marketing to Millennials. However, unlike traditional techniques of marketing to the generations before them, millennials have unique characteristics and furniture retailers must learn to adapt their strategies to reach this generation. Increased mobility. 64% send instant messages.

Paid Search Agency 75

Paid Search Agency Companies Mobile Advertising Loyalty 75

ClickZ

JANUARY 15, 2021

So many disparate marketing tools only make the task tougher. The winners of this new economy are going to be brands that can deliver their products directly to consumers digitally and achieve excellence in personalized ecommerce marketing. Jivox’s impact on ecommerce marketing. A modern brand is faced with many disruptions.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

Webbiquity

JUNE 23, 2015

How can marketers get the most out of search? The search marketing stats and facts below provide some helpful guidance. Here are four key takeaways from this research: • Do feed the gorilla. Marketers spend a lot of money online; overall, U.S. Digital Marketing Philippines ). eMarketer ). MarketingProfs ).

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100