Webbiquity
JUNE 7, 2018
In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Generating high-quality leads is essential to get more sales and more revenue. No leads means no clients and therefore, no sales. Email Marketing.
Marketing Insider Group
DECEMBER 21, 2020
Neglecting customer retention to focus on lead generation. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% Researchers and analysts with eMarketer attribute this to the shift towards content and online events which often need paid promotional channels to reach new audiences.
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KoMarketing Associates
JULY 31, 2018
When it comes to B2B marketing, we are often so focused on the personal approach and difficulty of getting leads, that it’s easy to forget about the basic pillars of best practices. This is the most basic aspect of local SEO that is still ignored (alarmingly!) Claim Review Pages. by many companies is claiming their local review pages.
Webbiquity
JUNE 23, 2015
The top challenges in organic SEO are link building (easy-to-get links no longer have much value) and keyword research (the low-hanging fruit is long gone). Integrating PPC and organic SEO efforts results on average in a 25% increase in clicks and a 27% increase in profits over isolated or disconnected efforts. eMarketer ).
Go Beyond SEO
JUNE 14, 2022
We lead complex and layered lives. HubSpot conducted a recent survey that found more than 93% of video marketers say it’s an important part of their marketing strategy and you can measure the results from your video campaign, including tracking impressions, play rate, viewer engagement, lead generation, and click-through rate.
KoMarketing Associates
SEPTEMBER 18, 2013
A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Here are a series of SEO recommendations B2B marketers should consider in case study integration.
ClearVoice
SEPTEMBER 4, 2020
Content marketing statistics for SEO. eMarketer ). SEO leads to 20 times more traffic opportunities than pay-per-click on desktop and mobile devices. ( eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). 93 percent of online experiences begin with a search. Jumpshot ).
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