Beyond Beige: Ardath Albee’s Blueprint for Buyer-Driven B2B Strategies
Content Standard
NOVEMBER 16, 2023
According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value. Ardath is the author of eMarketing Strategies for the Complex Sale, and Digital Relevance: Developing Marketing Content and Strategies that Drive Results. Delivering the content we ‘think’ our customers want has proven ineffective.
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