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What every marketer needs to know about programmatic advertising

Martech

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Table of contents What is programmatic advertising?

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Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

So many disparate marketing tools only make the task tougher. The winners of this new economy are going to be brands that can deliver their products directly to consumers digitally and achieve excellence in personalized ecommerce marketing. Jivox has been recognized by Forrester as a leader in creative advertising technologies.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Forbes) 93% of online experiences start with a search engine.

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B2B Social Media Strategy and Executive Buy-in

Marketing Insider Group

The post is called B2B Social Media Strategy – 5 Steps to Gain Executive Buy-in and will show you how to develop your company’s B2B social media strategy. A special thanks to Jeremy Victor and Make Good Media for the opportunity. Augmented Reality For B2B Marketing in 2011?"

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Digital Ads Don’t Work And Everyone Knows It

Marketing Insider Group

Do Digital Ads work? I want to share some data showing you that brands like P&G, Chase Bank, and Uber slashed their ad budgets during the pandemic and saw exactly ZERO impact on their sales revenue. 20-40% of the clicks on paid ads are fraudulent. Most people think marketing is just people buying ads.

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What does Ricky Bobby know about SEO? 31 stats

Biznology

What’s true for race car drivers with NASCAR is true for businesses online with search engines. Search Engine Optimization (SEO) is the ongoing process of uncovering and discovering non-branded keywords that are driving organic search traffic and conversions, then publishing content optimized for those keywords.

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11 Ways to Jumpstart Your Instagram Branding

Sprout Social

Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience. In fact, eMarketer discovered less than 50% of brands are actively on Instagram. Think about how much you’d pay (or have paid) for advertising promising the same amount of viewership?