Click Fraud, Emarketing and Forrester

What every marketer needs to know about programmatic advertising

Martech

OCTOBER 19, 2022

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. of the digital display ad market, according to eMarketer. One-quarter of retailers are generating more than $100 million in revenue from their media networks, according to Forrester. In the U.S.,

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Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

JULY 21, 2015

But clicks aren’t the only problem that banners face. Click fraud: Websites that fake clicks on banners. Bots: Automated scripts that scour the web and click on advertiser banners. Forrester ). eMarketer ). eMarketer ). Viewer fatigue: We have learned to ignore banners. DoubleClick ).

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B2B Marketing Zone

What every marketer needs to know about programmatic advertising

Banners Have 99 Problems And A Click Ain’t One

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