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50 Facts about online consumer behavior not to ignore


eMarketer ). Forrester ). Forrester ). 81% of consumers research online before buying. ( GE Capitol ). If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business.

Why You Should Question Most Video Marketing Stats You See


That claim, attributed to Dr. James McQuivey of Forrester Research, gets cited by marketers all over the globe. Nevertheless, given the nature of the study and caliber of Forrester, it’s safe to assume that the 1.8 Brands Voices data eMarketer facebook video

It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

According to Forrester Research , U.S. According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012. eCommerce Optimization Personalization CMOs Customer Experience ecommerce Forrester

Top 10 B2B Companies on Twitter [March 2011]

Social Media B2B

eMarketer ( @eMarketer ). Forrester ( @Forrester ). Social Networks Twitter Cisco CMEGroup ComScore emarketer Forrester gartner Hubspot marketingprofs marketo radian6 top 10 twitterEarlier this year we established a set of criteria to rank B2B company Twitter accounts. Below you will find this month’s version of the rankings.

The Whimsical Nature of Data Analytics


From these numbers, the eMarketer article drew the following conclusion: “there is no question that for retailers trying to reach women early in the purchase path, online is the place to be.” The Wired post based its analysis on a recent survey conducted by Forrester Research of 4,500 U.S.

Three Stats Prove B2B Social Media Set To Explode [Charts]

PWB Marketing Blog

Forrester Research predicts that B2B firms will spend $54 million on social media marketing in 2014, up from just $11 million in 2009. A 2010 eMarketer survey found budgets allocated to B2B social media marketing is nearly on par with B2C, except in the lagging B2B products category.

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4 Exciting Ways Influencers Can Turbocharge Your Marketing

Modern B2B Marketing

According to eMarketer, this year alone, 69.8 85% of B2B decision-makers rely on trusted online communities when buying, according to Forrester’s 2013 report, “The Social Behaviors Of Your B2B Customers.”

B2B 57

Digital Marketers: Don’t Forget the Boomers


A recent post by eMarketer highlights this fact quite nicely. According to data from eMarketer, 75.9% As a final tantalizing stat, eMarketer predicts that the percentage of US Boomers on the mobile web will surpass 50% this year, reaching 28.8

9 Highly Reputable Resources for Compelling Marketing Stats


Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. 7) eMarketer.

Stats 42

Banners Have 99 Problems And A Click Ain’t One

B2B Marketing Insider

Forrester ). eMarketer ). eMarketer ). A couple of years ago, when he was still with WPP’s Mindshare, I heard Scott Sorokin explain how 99.99% of people who see a banner ad will ignore it.

48 Instagram Stats That'll Help You Improve Your Posting Strategy


5) Between 2016 and 2020, eMarketer predicts Instagram will add 26.9 Image Credit: eMarketer. Image Credit: Forrester Research. With over 400 million active users , brands are quickly recognizing the need to have a presence on Instagram.

Stats 59

17 Compelling Stats That Make the Case for Smarter Site Design


Source: Forrester Research ) ( Tweet This Stat! ). Source: eMarketer ) ( Tweet This Stat! ). Source: eMarketer ) ( Tweet This Stat! ). As marketers, we''re constantly thinking about our company''s website and coming up with ways to improve it.

Stats 61

This Week in Content Marketing: A Content Marketing Approach Is Strategic, Actually

Junta 42

Robert’s rant: Robert struggled to comprehend the conclusions drawn in this eMarketer article , in which a study by Forrester Consulting tries to correlate the automation of content creation with benefits like greater engagement, loyalty, and emotional impact.

Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

ForresterForrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Who are the top B2B Marketing influencers on twitter?

Your Timetable For Winning at Content Marketing From 8 a.m. to 8 p.m.

It's All About Revenue

eMarketer , Adweek , and eC onsultancy publish regular mobile-friendly articles. According to Forrester, 85% of marketers find it hard to connect content marketing to its actual business value. Great content marketing is as much about structure as content - so here’s your personal plan for doing it right. Content marketing is a huge field, with over $100 billion spent on it each year , so inevitably, it makes the Content Marketer’s day a busy one.

You May Be Surprised At The Biggest B2B Marketing Responsibility Of 2016

B2B Marketing Insider

All survey data is open to some interpretation (see this eMarketer writeup , and this coverage in MediaPost ) but from where I sit, this research is an encouraging indication of where B2B marketing is headed. You May Be Surprised at the # 1 B2B Marketing Responsibility of 2016.

87 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013).

Stats 54

Why Your Content Lacks Substance (and How to Fix It)

Modern B2B Marketing

For example, you could create an account on eMarketer to find briefs, reports, and interviews on topics like marketing, advertising, retail, social media, and media and device usage. Author: Kylie Ora Lobell Anybody can go on Google, research a topic, and come up with content.

B2B 60

Work Horse Vs. Show Horse — Is Email Marketing Being Undermined by the Lure of Social Media?


More details and statistics are available in this eMarketer article: Are Social Media Marketers Losing Confidence? According to this article , Forrester Research states that for every dollar spent on email marketing, the average return is over $44.

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). They’re getting old.

Stats 56

10 Amazing Email Marketing Statistics for 2014

Marketing Action

Mobile is making up a lot of that volume: A whopping 72% of US online adults send or receive personal emails via smartphone at least weekly, says Forrester. According to recent figures from eMarketer on mobile usage, by the end of 2014, 1.76

Our Favourite Posts, Week of August 15th

MI6 Marketing Agency

A peek inside Forrester’s enterprise social rollout. Source: Forrester) | Read the annotated post here. Source: eMarketer) | Read the annotated post here. Source: eMarketer) | Read the annotated post here. Helping Unlock the Marketing Puzzle. Each week Chris Herbert, through his Twitter feed shares charts, infographics and articles that he’s read and annotated.

28 Awesome B2B Social Media Statistics

Social Media B2B

Forrester predicts B2B interactive marketing spending to reach $4.8 Focus : According to an eMarketer study, B2B online marketers focus on lead generation (38%), retention (34%) and awareness (28%). ( Source ). eMarketer: B2B Marketers to Spend More on Social Media In a post from eMarketer, according to the The. Below are a collection of B2B social media statistics collected from various sources covering a wide range of topics.

5 Marketing Stats for New Business in 2014


population, or 143 million mobile Internet users (eMarketer 2013). 89% of marketers say email is their primary channel for lead-generation (Forrester Research). OK, so I’m a liar.

Stats 23

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2


Executives Fail to Focus on Social Media Marketing Strategy by eMarketer. SEO Underused, Forrester Report Suggests by MediaPost Search Blog. Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks.

11 Must-Subscribe Marketing News Blogs and Websites


eMarketer ( Subscribe via RSS | Subscribe via Email ): eMarketer offers data, statistics and analysis on digital marketing, media and commerce by weighing and analyzing information from various sources.

RSS 11

What You Need to Know This Morning: June 5, 2013


Amazon is anticipated to generate $835 million in ad revenue this year, eMarketer reports. eMarketer just slashed its Microsoft ad revenue estimates in half. Happy Wednesday, marketers.

Best Social Media Stats, Facts and Marketing Research of 2010


by eMarketer. You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 Social Media Is Greater Marketing Priority for Small Businesses by eMarketer.

Stats 77

Keeping Up With The Joneses: 8 Ways to Stay on the Cutting Edge of Your Industry


I also enjoy news websites like eMarketer , Business Insider , Mashable and research papers put out by institutions like Gartner and Forrester.

Top 10 B2B Companies on Twitter

Social Media B2B

Forrester ( @Forrester ). eMarketer ( @eMarketer ). As more B2B companies start using Twitter to communicate with their customers, prospects and industries, they look for examples of companies that are already using the platform. Part of Twitter’s success has been based on its simplicity, and that has given people and companies a wide range of options how to use it.

B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.


Social media is powerful in its numbers, influential in its reach, and has gone beyond the so-called “Tipping Point” according to this latest eMarketer report. In the report, Chris condenses research from Forrester, IDG, and others on the influence of social media on B2B buyers.

Buy 40

Lack of ROI Measures Threatens Marketing Budgets

Tom Pisello

Wednesday, August 04, 2010 Lack of ROI Measures Threatens Marketing Budgets According to an article by eMarketer, “Is the Click Still King?&# , marketers are still having a hard time connecting their investments to tangible bottom-line impact.


Marketing Edge

Marketing Edge

Forrester analyst Jeremiah Owyang highlights 3 trends to watch in 2008, makes a jazzy connection to social media » Video platforms for every flavor – try one Time 12:27 Video use on the Web is much more than a two-minute case study or a talking head from a presentation. The numbers from an eMarketer report this summer show 86 percent of U.S.

Come Join the Party: Industry Leaders Define the Shifting Roles of Branding

Blue Focus Marketing

Dwight Griesman, ( @dgriesman ) CMO at Forrester Research: “A social brand engages in listening and conversation with its customers and potential customers on topics of interest to those communities in order to build trust and credibility that will further its business objectives.”.

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Book Your Plane Ticket Now: Must-Attend International Marketing Events of 2014

Modern B2B Marketing

eMarketing Paris (April 8-10) – Paris, France. Forrester’s Forum for Marketing Leaders EMEA (May 13) – London, UK. Author: Aine Dundas Last month, we published a list of 2014′s Must-Attend Marketing Events in the United States.

9 Awful Ways We Push Customers Away


According to a study by Forrester Research , 44% of online shoppers considered live chat one of the most important features of ecommerce sites. An eMarketer study shows that most buyers who use live chat -- a whopping 63% -- were likely to return to the site for a repeat purchase.

POS 47

8 Key Mobile Marketing Trends


According to Forrester, mobile advertising in the U.S. eMarketer calculated that U.S. eMarketer projects that 24 million tablets will sell in 2011, with the iPad's overall share of the market dropping to 80%.