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Beyond Beige: Ardath Albee’s Blueprint for Buyer-Driven B2B Strategies

Content Standard

According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value. Ardath is the author of eMarketing Strategies for the Complex Sale, and Digital Relevance: Developing Marketing Content and Strategies that Drive Results. Delivering the content we ‘think’ our customers want has proven ineffective.

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Social media in B2B: from platforms to content… Ten years later.

Exo B2B

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Here is one of the graphs from the eMarketer study. In the latter case, here are two other graphs coming from CMI first and then, a study done by one of Forrester’s B2B specialists, Laura Ramos.

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Why Your B2B Team Is Investing Too Much in Mobile

Contently

Mobile ad spending has surpassed $58 billion this year, accounting for 70 percent of all digital spend, per eMarketer. Forrester found that only 20 percent of B2B web traffic originated from mobile devices, per the Internet Retailer Q2 2016 B2B Sell-Side Online Survey. ” At first glance, the narrative makes sense.

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50 Facts about online consumer behavior not to ignore

Biznology

eMarketer ). Forrester ). Forrester ). (Social Media Examiner). 85% of all consumer purchases are made by women, including everything from autos to health care. Greenfield Online ). 80% of consumer internet traffic will come from video in 2019, compared to 64% in 2014. GE Capitol). Global Web Index ). American adults spend 5.5

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How Technology Is Revolutionizing B2B Events

Contently

In total, events make up about a fifth of marketing spend at B2B companies, according to Forrester Research and Boston Consulting Group. A recent study from eMarketer shows that a new events technology stack makes all those conferences and salons more effective than ever. Data and ROI.

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Why Is Social Media Measurement So Hard?

Convince & Convert

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. It’s not every day that you hear someone saying, “The return on my social media strategy is outstanding!”

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It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

According to Forrester Research , U.S. According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012. eCommerce Optimization Personalization CMOs Customer Experience ecommerce Forrester' Posted in eCommerce Optimization Personalization.