Mailmunch

JUNE 9, 2021

I was scrolling through Twitter the other day and came across a tweet saying, “Email marketing is dead.” Is Email Marketing really dead? According to Campaign Monitor, email marketing boasts a 4200% ROI which is $42 for every $1 spent. 59% of B2B marketers prefer email for lead generation.

Conversion Rate 95

Conversion Rate Email Marketing Conversion Planning 95

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. The Video Marketing Storyteller: PortoBay Hotels First, we laughed. Beef Loving Texans. Personalized videos to battle GDPR. Two minutes in the pool.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Valasys

NOVEMBER 8, 2018

The days of yore came with a simple advice for marketers; the more people you add to your list, the more chances of them clicking on your emails and the easier marketing becomes. But the most important asset to any marketer has always been the email address. Here’s how: 1. This blunder cost Honda a £13,000 fine!

Email Marketing 58

Email Marketing Opt-out Opt-in Privacy Policies 58

Martech

SEPTEMBER 29, 2021

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. “This will have a significant, sweeping impact on the industry, as Validity data shows that Apple dominates email client usage at about 40%. What’s the change?

Open Rate 112

Open Rate Marketing Automation Services Peer-to-peer Click Rate 112

Martech

JANUARY 25, 2022

And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams. How a CRM platform helps sales and marketing teams collaborate effectively. We’ll cover: The benefits of CRM.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Paid Search Agency 97

Atomic Reach

OCTOBER 29, 2018

Email Marketing is one of the most effective methods of engaging with your customers and prospects. When conducting email marketing campaigns, the email marketing metrics associated with that campaign will indicate how effective you were in achieving your goal. What is Email Marketing?

Email Marketing 81

Email Marketing Planning CTR Open Rate 81

Roketto

APRIL 3, 2018

When you send an email to an email address in your database or newsletter subscription, that person will see the email. What they do after they see it in their inbox depends on how good you are at encouraging them to click on to see what’s in the email. Learn About the Top Marketing Strategies in 2018.

Newsletter 93

Newsletter Email Marketing Practices Best Practices 93

Optinmonster

FEBRUARY 18, 2024

If you’re like most consumers, you’d opt for the former. Send Purchase Follow Up Emails Post-purchase email requests for reviews have an 8% response rate , making them the best way to get reviews. New to email marketing? 92% of consumers read online reviews, but only 6% write them.

Work Management 71

Work Management Marketing Management eCommerce Ideal Customer Profiles 71

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Binary Demand

MAY 17, 2023

[ps2id id=’overview’ target=”/]You might have a long list of subscribers and might be utilizing a robust B2B email marketing strategy. But, you might still experience the pain of seeing low open rates even after executing important email marketing campaigns.

Segmentation 52

Segmentation Top of Funnel B2B Click Rate 52

PureB2B

SEPTEMBER 8, 2014

Email, when done correctly, is one of the most effective ways for today's marketers to generate leads. There are a number of reasons why email campaigns fail, ranging from bad content to poor deliverability practices. Email address information erodes quickly. You’re getting caught in the spam filter.

Email Marketing 62

Email Marketing Marketing Strategy Marketing & Strategy Deliverability 62

PureB2B

SEPTEMBER 8, 2014

Email, when done correctly, is one of the most effective ways for today’s marketers to generate leads. There are a number of reasons why email campaigns fail, ranging from bad content to poor deliverability practices. Email address information erodes quickly. You’re getting caught in the spam filter.

Email Marketing 62

Email Marketing Marketing Strategy Marketing & Strategy Deliverability 62

BuzzSumo

MAY 30, 2019

If you’re getting unicorn results from your content marketing — hundreds of thousands of shares, likes, engagement, and conversions — this article is probably not for you. Reason 1: Marketing has fundamentally shifted from bullhorn-style broadcast techniques to interactive and engaging practices. A few people like it.

Social Media 110

Social Media Blast Campaigns Media Landing Pages 110

The Point

SEPTEMBER 16, 2010

Most of that resurgence is due to the benefits of using direct mail on its own merits, but there’s another factor: the greatly diminished effectiveness of rented email lists. But the biggest advantage of third party opt-in email lists was cost. Email campaigns were still a fraction of the cost of direct mail.

Opt-out 100

Opt-out Opt-in Response Rate Demand Generation 100

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results.

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Roketto

APRIL 3, 2018

When you send an email to an email address in your database or newsletter subscription, that person will see the email. What they do after they see it in their inbox depends on how good you are at encouraging them to click on to see what’s in the email. Learn About the Top Marketing Strategies in 2018.

Newsletter 64

Newsletter Email Marketing Practices Best Practices 64

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results.

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Martech Advisor

JANUARY 15, 2020

Despite the growth in the number of information sharing channels, email marketing is still regarded as the best laser focus tool to approach prospective parties and clientele. Read on to get the recommendations by Morris Edwards, Web developer & Marketing Strategist,Awebstar. Best time to Send Email Campaigns.

Response Rate 98

Response Rate Email Marketing Urgency Marketing Open Rate 98

Anything Goes Marketing

MAY 14, 2007

If you have a marketing database you probably have something in there that is like a cancerous tumor. Database deadbeats are what I refer to those contacts who are in your database but are really useless - they don't return to your website, open your emails, register for webinars or buy your products anymore.

Verticals 100

Verticals CAN-SPAM Opt-in Tagging 100

Hubspot

NOVEMBER 27, 2019

Or do you want to make sure your subscribers are intending to read the email marketing you send out? You may have found your answer in double opt-in, which is a process that ensures the best experience for your subscribers. Rather than single opt-in, double opt-in offers an extra step in the verification process.

Opt-in 100

Opt-in Email Marketing Opt-out Hubspot 100

Anything Goes Marketing

JUNE 29, 2009

There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? The trick is to create this type of personalized experience that will drive sales but to make it easy for marketing to execute and not break the marketing budget bank.

Tactics 100

Tactics Automation Personalization Planning 100

Customer Experience Matrix

FEBRUARY 12, 2009

The point of the story, other than showing why economists are poor comedians, is that the market is not always perfectly efficient. Now we come to Infusionsoft , which offers marketing automation, CRM and ecommerce for as little as $199 per month. If not, the marketing automation functions in Infusionsoft are worth considering.

Pricing 120

Pricing Price Impressions Marketing Management 120

Vidyard

AUGUST 3, 2017

The first thing is something a lot of marketers are already doing, which is using video content as a way to showcase what this event is all about, using B-roll footage from previous years’ events, using customer interviews from previous years’ events, to show people exactly what to expect and what they want to come to be a part of.

ROI 56

ROI Video Marketing Customer Satisfaction Buzz 56

DiscoverOrg

APRIL 27, 2017

Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for 2,500 companies worldwide.

CAN-SPAM 292

CAN-SPAM Deliverability Opt-out Opt-in 292

Optinmonster

NOVEMBER 27, 2023

As a marketing copywriter, there’s nothing worse than staring at a blank screen when a deadline’s looming. Coming up with new ideas every day is a challenge, whether you’re writing email campaigns, social media posts, website copy, or any other marketing copy. So how can you get some new ideas, fast?

Copywriting 110

Copywriting Template Work Management Marketing Management 110

Zoominfo

APRIL 17, 2018

Marketing trends come and go all the time, but email marketing has stood the test of time and it seems as if it’s here to stay. Boasting an ROI of 4400%, or $44 for every $1 spent ( source ), email marketing remains the go-to channel for leading organizations. Best Practices for Email Hygiene.

Lead Scoring 224

Lead Scoring Lead Ranking CAN-SPAM Data Hygiene 224

SpotMe Blog

JUNE 28, 2023

You’ve tried social media, content marketing, and networking. But have you tried webinar marketing? Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring. What is webinar marketing? Wide reach. Nurture leads.

Webinar Metrics 59

Webinar Metrics Enterprise Management Planning Work Management 59

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

MarketJoy

AUGUST 24, 2018

Cold emailing works – it’s one of the most powerful tools to bring in new customers for businesses among marketing channels. But there’s often a disconnect between what the stats say and what you get from this marketing channel. Here are 19 common cold emailing missteps to avoid. Your Email Should Include Everything.

CAN-SPAM 70

CAN-SPAM Response Rate Stats Template 70

Optinmonster

JULY 21, 2023

Are you looking for digital marketing statistics to learn from and grow your online business ? Keeping up with the latest changes and developments in the digital marketing industry can help you improve your strategies and stay ahead of the competition. Campaign Monitor ) There are 4.3 billion email users worldwide.

Statistics 58

Statistics Marketing Automation Services eCommerce Stats 58

Marketing Insider Group

JANUARY 9, 2024

Current marketing practices take customer needs into consideration when producing content for lead generation programs. Finding success with B2B lead nurturing in today’s market means profiling customers to identify the decision-maker. As well as, targeting your content marketing to the right buyer, at the right time.

Lead Nurturing 150

Lead Nurturing Sales Management Top of Funnel Lead Ranking 150

Single Grain

JUNE 1, 2021

Another is that, just like any other business, SaaS companies need to market their products to find new leads and customers. This often includes cold email campaigns. . Ultimately, it comes down to writing an email that appeals to and answers the call of the person receiving it. After all, people love free stuff!

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Ideal Customer Profiles Work Management 98

markempa

AUGUST 19, 2013

Tweet Earlier this year at MarketingSherpa Email Summit 2013 in Las Vegas, I had the chance to enjoy many conversations with my email marketing industry friends. What are some advantages and disadvantages of these areas of emphasis in email marketing? Loren McDonald : Email marketing is not “either-or.”

Blast Campaigns 120

Blast Campaigns Mobile Marketing Email Marketing B2B Marketing 120

Litmus

AUGUST 21, 2023

In the 2023 State of Email Workflows Report , we discovered marketing teams spend on average two weeks or more to create a single email. Email marketing vs. email writing : We’re talking about more than copy First, I think it’s really important that we distinguish the difference between email marketing and email writing.

Marketing AI 72

Marketing AI Email Marketing Opt-out Template 72

Vidyard

NOVEMBER 11, 2016

Marketing can be a bit of a thankless job. It’s not every day someone emails you to say ‘thank you’ for the campaign you’ve run, or the video you’ve made. And that’s why we created the Video Marketing Awards. All campaigns take effort, but really great video usually goes above and beyond.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Content Marketing Institute

OCTOBER 9, 2017

Editor’s note: Because email marketing continues to be one of the most used and most effective cornerstones of content marketing, Jodi Harris updated her 2015 article. Think of a well-executed email strategy as the backbone of a successful content marketing program. Just how important is the email channel?

ROMI 103

ROMI Paid Search Agency Opt-out Ad Frequency 103

SmartBug Media

SEPTEMBER 25, 2020

Is there a limit on the number of times we as marketers need to be reminded about this? Ashley pointed out that only 5% of marketing leads are high-quality (per HubSpot’s recent survey). In particular, it may make sense for marketers to gate some of their more bottom-of-the-funnel content that signifies strong buying intent.

Demand 69

Demand Industry CMS Top of Funnel B2B Thought Leadership 69