Customer Experience Matrix

FEBRUARY 21, 2014

This is a major extension beyond traditional marketing automation, which works mostly through email to known prospects. I’ll assume the Eloqua integration is most interesting to readers of this blog. Basically, it lets Bizo read audience segments created by Eloqua. Other partners will be added over time.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Rev

MAY 21, 2018

What Google, Facebook, and B2B Media Companies Don’t Want You to Know. If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Page views, email opens, white paper downloads, site search strings, and so on. Just Ask Google. You do a search.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

PureB2B

MAY 30, 2022

For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. The enterprises that use Marketo and Eloqua are usually large, with tens or hundreds of thousands of contacts, plentiful resources, and lots of technical know-how. Phone or email surveys.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

TrustRadius Marketing

JANUARY 8, 2020

Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. Oracle Eloqua seeks to unite marketing and sales pursuits with highly integrated lead management. Customers consistently say that Eloqua’s visual campaign canvas and automation capabilities are great.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

KoMarketing Associates

APRIL 11, 2013

BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. Google Search Quality Guidelines. It’s an essential read for marketers that place an emphasis on their traffic from Google. BtoB Research Defining the Modern Marketer.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

The Effective Marketer

MARCH 9, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? We also spend some time talking about the emails we hated and those that could be improved.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

ClickZ

OCTOBER 22, 2020

Integrations with other tools like CRM and CDP platforms, ad platforms like Google and Facebook ads, and website analytics software. Email marketing features for creating, scheduling, tracking, and optimizing email campaigns. The campaign, which is still going strong, generates 10K new emails each month.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Marketing Insider Group

DECEMBER 20, 2012

At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua. My own real-time vision had been shaped by my years as CMO at Eloqua, helping to build marketing dashboards for CMOs just like me. Real-time marketing was just getting started in 2009.

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

Ledger Bennett

JULY 11, 2018

Let’s focus on the role of keywords across Google and standard web pages, as well as talking about a variety of keywords and what they do. Targeting is using keywords relevant to your business, product or services in website, blog, PR and PPC ad copy with the aim of achieving a top listing in search engines, such as Google and Bing.

Cost per Acquisition 45

Cost per Acquisition Keywords Adwords CPA 45

Customer Experience Matrix

JUNE 30, 2010

The critical constraint is that volume is limited to 2,500 prospect names, 5,000 emails and 100,000 page views per month. The entry point of $350 per month (for up to 10,000 prospects with unlimited emails and page views) is much lower than the $1,000 to $2,000 starting price of most full-function marketing automation systems.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Heinz Marketing

OCTOBER 4, 2021

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google! I would say Topliners from Eloqua is one, that was very much a product community, which became a tribe. You went to the Eloqua, this is pre-acquisition.

Top of Funnel 115

Top of Funnel Account Based Marketing Communities Cross-Selling 115

Hinge Marketing

AUGUST 15, 2014

You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. What action do you want leads to take when they read your emails? In terms of design, make certain that the call-to-action is highly visible, standing out from the rest of the email. Email open rates.

Work Management 48

Work Management Email Marketing Marketing Management Campaigns 48

Ledger Bennett

FEBRUARY 24, 2020

At the highest level you’re talking about automating a person’s first name at the greeting point of an email. It’s easy to Google ‘B2B Marketing Trends’ and assume, when you see topics like ABM and personalisation crop up time after time that you should be taking action. Personalisation Personalise, personalise, personalise.

Account Based Marketing 52

Account Based Marketing Trends B2B Marketing Enterprise Management 52

Customer Experience Matrix

OCTOBER 29, 2015

Openprise also integrates today with Google Apps and the Amazon Redshift database. Integrations with Oracle Eloqua , HubSpot and Salesforce Pardot are planned by end of this year. Alerts can be based on complex rules and delivered via email or text message.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Webbiquity

JANUARY 27, 2011

It has the necessary tools and capabilities for very basic marketing activities such as limited email marketing and campaign management. In this case, we suggest seeking out a best-of-breed vendor, such as Marketo , Eloqua , Genius , Manticore Technology , Genoo or the wide variety of other systems. Post on Google Buzz.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Salesforce.com Marketing Automation 100

Marketing Insider Group

JANUARY 8, 2013

Eloqua’s All About Revenue the @ Eloqua blog explores the role innovation plays in revenue generation. And follow the conversation on Twitter , LinkedIn , Facebook or Google+. You should also follow their co-founder @ JonMiller and their social and content guru @ JasonMillerCA. Follow my friend @ noyesjesse.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Convince & Convert

APRIL 1, 2012

Google’s remarkable Zero Moment of Truth research (one of most important publications for digital marketers in the past five years, and embedded below) contains a remarkable statistic: In 2011, the average online shopper used 10.4 You get an email or a call from a sales rep. It’s not that easy, nor are your prospects.

Top of Funnel 124

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 124

Convince & Convert

APRIL 1, 2012

Google’s remarkable Zero Moment of Truth research (one of most important publications for digital marketers in the past five years, and embedded below) contains a remarkable statistic: In 2011, the average online shopper used 10.4 You get an email or a call from a sales rep. It’s not that easy, nor are your prospects.

Top of Funnel 124

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 124

Customer Experience Matrix

NOVEMBER 19, 2008

So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. It offers quite a few ways to measure interest in a vendor: Web searches, blog mentions, Google hits, and site traffic among them. Google and YouTube.) Yet there are so many more vendors I could add.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

PureB2B

JUNE 13, 2017

This software stores personal information such as names, job titles, company names, and email address. Email Marketing Software. Despite being one of the oldest forms of digital marketing, email marketing still provides the best ROI in the business. Google Analytics is probably the most used analytics tool. Conclusion.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

SmartBug Media

MARCH 18, 2019

In fact, according to Alexa , YouTube is the second most used site in the world, out-ranked only by Google. Because YouTube is a Google product, this channel provides great SEO benefits to videos that are hosted here. Integrations: HubSpot, Mailchimp, Marketo, Pardot, WordPress and Google Analytics (Pro and Enterprise only).

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Webbiquity

SEPTEMBER 1, 2010

Writing that “The most productive PR path…is a blended approach to social and traditional media,&# Len Stein offers a quick but valuable process for obtaining and promoting old and new media coverage using multiple tools like social bookmarking sites, internal company distribution, your own website, marketing emails and more.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Heinz Marketing

MARCH 15, 2018

Number of unread emails right now? Catch up on Slack and Email. What is your email management strategy? We use Google Apps, which I personally prefer over Office365. I use the Gmail shortcuts so I can manage the majority of my emails without having to touch the touchpad/mouse. First app checked in the morning?

Work Management 83

Work Management Full Circle Insights Planning Marketing Management 83

SWZD

AUGUST 14, 2019

The Marketing Cloud itself is composed of the following solutions: Marketing Automation with Oracle Eloqua , Cross Channel (email, mobile etc) Orchestration with Oracle Responsys , Content Marketing, Social Marketing, Marketing Data Management with Oracle BlueKai , and Testing and Optimization with Oracle Maxymiser.

Marketing AI 48

Marketing AI Work Management Marketing Management Peer-to-peer 48

Customer Experience Matrix

FEBRUARY 5, 2015

This one isn’t so common yet, although Oracle Eloqua , Marketo , HubSpot and some others have announced some ad retargeting partnerships. Google Adwords integration and advertising through Facebook, Twitter, and LinkedIn audiences are more widely available but I don’t include them here. Surely mobile can do more than that.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

chiefmartech

APRIL 4, 2017

While the vendor was listed as a partner on the MAP vendor’s web site and claimed having native integration support, I quickly realized that the integration was limited to simply passing a link to a survey for a specific set of recipients so that an email with that link can be sent to them. Manual versus automated integration.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

The Point

DECEMBER 6, 2010

Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. Instead, write the title with Google in mind – that is, imagine that the person is seeing no more than a search result, with no other context – not who you are as the author, what your blog is about, or the content of the actual post. Comments after the fold.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

Markempa

NOVEMBER 13, 2018

So, my history before Nudge was Eloqua, in the marketing space, obviously, it’s a space you’re very familiar with, you’re working a lot with marketers. Then you talk with salespeople and it was automation, it was numbers, it was a thousand emails a day. It was, “Hey, did you get my last email sequences?”

Top of Funnel 52

Top of Funnel B2B Sales Eloqua B2B 52

PureB2B

JUNE 13, 2017

CRM software stores personal information such as names, job titles, company names, and email addresses. Email Marketing Software. Despite being one of the oldest forms of digital marketing, email marketing still provides the best ROI in the business. Google Analytics is probably the most used analytics tool. Conclusion.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Cintell

NOVEMBER 9, 2015

Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. Shocker – it is not always Google. At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Customer Experience Matrix

JULY 22, 2010

Exchange Applications went to Amdocs , Prime Response went to Chordiant (itself recently purchased by Pegasystems ), Protagona was purchased by DoubleClick (now part of Google ), Ceres ended up with Teradata , Intrinsic was bought by SAS , Epiphany became part of Infor , Paragren was bought by Siebe l (now Oracle ).

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Element #2 – Email – the most critical element of a lead nurturing platform is email. Email this to a friend? But Facebook?

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Leadspace

JANUARY 4, 2017

So, the last five months of the year, I’ve published, blogged, tweeted, posted, emailed, key-noted, panel spoken, commented, and so forth a lot on this exciting new transition. And that’s before you get to the Google, FB, Amazon, MSFT, Verizon, … IDs. Neither is sending out 5 billion SMS, Push, and emails vs. 4 billion last year.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

markempa

MARCH 8, 2006

Watch the recorded webcast now Sponsored by Eloqua , provider of the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

SnapApp

APRIL 4, 2018

Common tool used: Google Analytics . . . #2: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Email open and clickthrough rates. Changes to sender name, subject lines and preheader text can have a big impact on these email metrics and they take almost no work. Email list growth.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Anything Goes Marketing

FEBRUARY 13, 2008

Bulldog Solutions has quoted me recently on their BullBlog from my post on using video with email : ``Anticipating concerns about the complexity of video, blogger Chad Horenfeldt of Eloqua notes, "If a three-year-oldcan play Guitar Hero and have it posted to YouTube, your marketing team can handle this." Thanks Bulldog!

Bulldog Solutions 100

Bulldog Solutions BtoB Eloqua RSS 100