Convince & Convert

APRIL 1, 2012

There’s no question that companies are applying rigid direct marketing principles to social media, not recognizing that social is the long con , not a smash and grab. That same trend toward premature monetization is rampant in content marketing too, especially on blogs. Content Marketing Step by Step. sources in 2010.

Top of Funnel 123

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 123

Convince & Convert

APRIL 1, 2012

There’s no question that companies are applying rigid direct marketing principles to social media, not recognizing that social is the long con , not a smash and grab. That same trend toward premature monetization is rampant in content marketing too, especially on blogs. Content Marketing Step by Step. sources in 2010.

Top of Funnel 123

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 123

PureB2B

JUNE 13, 2017

Marketing has been around for a very long time. When we look at marketing technology, we can see that it’s enabled various channels such as print media, radio, and television for marketers to reach their audiences. Fast forward to now, these channels have become common contributors to many, many marketing strategies.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

SnapApp

AUGUST 10, 2015

You’re a tech-savvy marketer. So you’re always on the lookout for funnel-boosting new technologies at each layer in your marketing stack. Marketers spend a lot of time and money investing in the right infrastructure and analytics – platforms like Salesforce.com, Marketo, Eloqua, Omniture, Google Analytics and more.

Interactive Marketing 48

Interactive Marketing Top of Funnel Paid Search Agency Marketing Analytics Tools 48

SmartBug Media

MARCH 18, 2019

In fact, if you aren’t executing a video marketing strategy by now, you’ve fallen behind. The strategy isn’t necessarily new, and with the rise of more video hosting platforms, it’s now easier and more cost-effective for a business to professionally execute a video marketing strategy.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

PureB2B

JUNE 13, 2017

Marketing has been around for a very long time. When we look at marketing technology, we can see that it’s enabled various channels such as print media, radio, and television for marketers to reach their audiences. Fast forward to now, these channels have become common contributors to many, many marketing strategies.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Engagio

FEBRUARY 21, 2020

This activity can’t be done in a Marketing silo. Marketing needs Sales, and Sales needs Marketing to accurately select target accounts. One of my biggest indicators that an account is a good fit for Engagio is if they have a marketing automation platform. Guess what? It is not (and never will be) perfect.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Work Management 62

EMagine B2B Blog

OCTOBER 6, 2014

Alicia Hale, VP of Digital Marketing Services | eMagine. On the heels of the very successful webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter? The demographic data is populated by people who are logged into Google and their search history is being tracked based on their login account.

Analytics 40

Analytics Marketing Automation Services Marketing Analytics Tools Webinar Metrics 40

EMagine B2B Blog

APRIL 4, 2013

In the world of the consumer, it is easy enough to judge success with your online marketing efforts. When it comes to social media, B2B marketers are always suspicious as to how to define success. To put it plainly, success=sales. Even more obvious is success for eCommerce sites. Success+checkout thank you message.

Leadlander 40

Leadlander B2B Eloqua Marketing Automation Services 40

Allocadia

JUNE 7, 2019

These days, we hear a lot of lip service given to being a “data-driven marketer.”. If you’re a data-driven marketer, it means that every choice you make about where, when, and how to allocate your marketing budget is backed by hard evidence of performance and impact. Peter Drucker, pioneer management guru, said it best.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Allocadia

APRIL 16, 2019

These days, we hear a lot of lip service given to being a “data-driven marketer.”. If you’re a data-driven marketer, it means that every choice you make about where, when, and how to allocate your marketing budget is backed by hard evidence of performance and impact. Peter Drucker, pioneer management guru, said it best.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Marketing Insider Group

NOVEMBER 22, 2011

So with a big thanks to Megan Leap for having me on the tweetchat, here is a transcript of the 112 best quotes and tweets from the event… @ MProfsEvents : Q1: Why should marketers integrate content strategy and social media marketing? Eloqua @ BrennerMichael Totally agree, Michael. . What are the benefits?

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

So with a big thanks to Megan Leap for having me on the tweetchat, here is a transcript of the 112 best quotes and tweets from the event… @ MProfsEvents : Q1: Why should marketers integrate content strategy and social media marketing? Eloqua @ BrennerMichael Totally agree, Michael. . What are the benefits?

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

SnapApp

SEPTEMBER 18, 2012

By incorporating conversion metrics into your Twitter strategy, you can understand where you should link in tweets to best fill your marketing and sales funnel or facilitate a final purchase. The key is applying this data to Twitter to make your communications as compelling as possible.

Twitter 48

Twitter Business Eloqua Top of Funnel 48

Customer Experience Matrix

MARCH 3, 2017

CaliberMind ingests data from Salesforce Sales cloud and Marketo , Oracle Eloqua , Salesforce Pardo t, and HubSpot marketing automation systems. CaliberMind has embedded a third-party data load and transformation tool to manage such inputs. We’ll circle back to classification at the end. Unify B2B data.

Marketing Analytics Tools 120

Marketing Analytics Tools Marketing Automation Services Classified Ads Enterprise Management 120

The ABM Agency

MARCH 26, 2021

The year is 2021; you need more than a so-so technology stack to see results from your B2B sales and marketing teams. What you need is a modern tech stack comprised of software and web-based applications that will ensure your digital marketing and sales strategies are automated, informed, integrated, and optimized.

Account Based Marketing 98

Account Based Marketing ABM Marketing Automation Services Work Management 98

Heinz Marketing

JULY 18, 2021

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. We recently implemented a tool at Heinz Marketing called Stack Moxie for automated monitoring of our technology stack. Think of the impact of a marketing automation platform migration project. Google Analytics: Check Pageview.

Marketing Automation Services 112

Marketing Automation Services Full Circle Insights Lead Scoring Lead Ranking 112

Leadspace

FEBRUARY 16, 2022

Marketing & sales operations systems are multifaceted, occupying across databases, channels and applications. With the right CDP, sales & marketing teams can seamlessly integrate data from (and to) a variety of application systems for a unified, single source of truth from which to operate from. Boost Sales & Marketing Op.

B2B Sales 62

B2B Sales Ideal Customer Profiles Efficiency B2B Marketing 62

Leadspace

FEBRUARY 16, 2022

Marketing & sales operations systems are multifaceted, occupying across databases, channels and applications. With the right CDP, sales & marketing teams can seamlessly integrate data from (and to) a variety of application systems for a unified, single source of truth from which to operate from. Boost Sales & Marketing Op.

B2B Sales 62

B2B Sales Ideal Customer Profiles Efficiency B2B Marketing 62

Customer Experience Matrix

MARCH 29, 2016

But it's much more data-driven than starting with an marketer-created design. - By “journey as the framework for message selection” I mean that marketing messages or campaigns are triggered when customers reach a particular journey step. The planning module was the original product.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120

Single Grain

MAY 31, 2023

AI for marketing is becoming increasingly essential for businesses striving to stay competitive. Building an effective marketing funnel with AI can deliver remarkable results, enabling personalized customer experiences, data-driven decision-making, and unparalleled campaign optimization. Work With Us What Is AI for Marketing?

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

ClearVoice

MARCH 11, 2019

Most companies already participating in content marketing utilize some level of buyer personas, ranging from a more basic understanding, kept inside the cranium of the marketing team’s leader, to the more polished version that is presented graphically and referred to often by all team members. First, build better buyer personas.

Enterprise Management 83

Enterprise Management Work Management Marketing Management Marketing Automation Services 83

Convince & Convert

MARCH 18, 2016

This is episode two of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. Marketing Marvels viewers get a two week free trial.

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Vidyard

FEBRUARY 16, 2017

As video is becoming more and more essential to how businesses communicate with their audiences—whether potential customers, current customers, or employees—a video platform (VP) has become a necessary and useful tool for many business teams so they can manage, optimize, and measure content, and learn about their audiences.

Marketing Automation Services 96

Marketing Automation Services Enterprise Management Video Marketing Work Management 96

Convince & Convert

SEPTEMBER 18, 2011

In a post last week, I talked about turning your content marketing upside down and focusing first on what behaviors you want your content consumers to perform. It’s a critical data point, and is generally easy to derive through Google Analytics, YouTube insights, or similar.

Lead Scoring 153

Lead Scoring Lead Ranking Digg Marketing Analytics Tools 153

Martech Advisor

OCTOBER 7, 2019

The position of a marketing automation manager and specialist is sought after as the martech industry continues to grow exponentially. Let’s look at the role of a marketing automation specialist, skillset, job description, and how you can get started in this lucrative role. The Role of a Marketing Automation Manager.

Marketing Automation Services 47

Marketing Automation Services Enterprise Management Work Management Marketing Management 47

KoMarketing Associates

JULY 21, 2015

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Basically, every content marketing asset can serve as an opportunity to be found in search results. Web Page Tagging.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

Albacross

JANUARY 17, 2020

In ActiveCampaign we enroll the leads into various relevant email marketing flows and onboarding activities, so we get in touch with our leads with correct timing and with relevant content based on the advanced data-filtering from Albacross. Airtable If you're still using Google Sheets in 2020. Kristijan Arsov Alite International.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Heinz Marketing

MAY 7, 2018

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This episode: Marketing Operations Exposed! Current focus: Marketing data story from impression to closed deals. It is a beautiful day.

Top of Funnel 49

Top of Funnel Work Management Marketing Management Lead Ranking 49

Convince & Convert

JANUARY 11, 2017

Few digital marketers entirely neglect marketing analytics. Barry: I read a post on your blog about tracking social media KPIs where you wrote, “One of the reasons some B2B marketers are resistant to using social media is the difficulty in measuring social media ROI.”. But are they seizing their full power? Daniel: Yeah.

Social Media 131

Social Media Sales Management Top of Funnel Media 131

Content Marketing Institute

APRIL 26, 2018

What keeps you up at night about your content marketing program? Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. Well, guess what? Why this works.

Top of Funnel 100

Top of Funnel Brand Identity Branding Marketing AI 100

Convince & Convert

MARCH 22, 2012

Thanks as always to our sponsors on Social Pros, Eric’s company Argyle Social , who we use for all of our social media stuff, and Infusionsoft , who we use for all of our email marketing shenanigans, and Jim Kukral from DigitalBookLaunch.com , who also sits it in on the Social Pros podcast from time to time. It ain’t United Way.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Thanks as always to our sponsors on Social Pros, Eric’s company Argyle Social , who we use for all of our social media stuff, and Infusionsoft , who we use for all of our email marketing shenanigans, and Jim Kukral from DigitalBookLaunch.com , who also sits it in on the Social Pros podcast from time to time. It ain’t United Way.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Atomic Reach

MARCH 7, 2019

What is a Content Marketing Agency? However, not all of them offer content marketing as a service. As content marketing continues to be the core of many of the world's most successful companies, we wanted to dig into what is driving the (sometimes, but not always) behind the scenes digital agencies fuelling that growth.

Paid Search Agency 91

Paid Search Agency Advertising Agencies Marketing AI Ad Agencies 91

WebMarketCentral

SEPTEMBER 21, 2009

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites.

Marketing Automation Services 20

Marketing Automation Services Marketing Automation Microsite Salesforce.com 20

Hinge Marketing

JULY 21, 2022

As the world’s largest platforms strive to grow their dominance of the online user’s experience, marketers need to take a more comprehensive, multi-layered approach for their firms to survive and thrive. This comprehensive approach is called integrated marketing communications. What is integrated marketing communications?

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92