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“How I Work”: Ryan Schwartz, VP of Marketing at MongoDB @schwartzrw #HowIWork

Heinz Marketing

We use Google Apps, which I personally prefer over Office365. Slack, GitHub, Sublime, Authy, 1Password, Jira, Eloqua, Full Circle Insights, Bizible, Google Drive/Docs, Excel (unfortunately), and I’ve been piloting Station which I’ve enjoyed. 80 (but I’m on a flight and catching up.

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Riding the IoT wave at PTC

SWZD

Michelle moved into demand generation as the function grew in the 2000s with the rise of Google and digital marketing in general. They use Eloqua for Marketing Automation, and Full Circle Insights for tracking Lead to Revenue. She spent the first 12 years of her career on the PR side of marketing.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Common tool used: Google Analytics . . . #2: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: We monitor trial conversions from our website via Google Analytics and verify our number of trials generated with our back-end database. Tracking method – Eloqua. . . 5: Opportunities.

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Lisa’s App of the Week – Stack Moxie

Heinz Marketing

Google Analytics: Check Pageview. Click here for a full list, but here are some highlights: Marketo, Pardot, Hubspot, Eloqua. Bizible, Google Analytics, InsightSquared, Tableau, SEMRush, Full Circle Insights, Moz. You’ll have access to a library of Scenario Starters, including: Form Scenario Test.