Contently

JULY 10, 2019

” The truth about the marketing industry is that things are nuanced, and very rarely does a tenet apply 100% across the board for all brands in all industries. What I do hope to explain, though, is how we need to consider the different types of digital PR when crafting marketing strategies. Cue data storytelling.

Storytelling 155

Storytelling PR Marketing & Strategy Press 155

ClearVoice

OCTOBER 31, 2023

That’s marketing psychology in action. That’s another example of marketing psychology in action. But what exactly is marketing psychology? How can it help you create more effective campaigns? How can it help you create more effective campaigns? You see throngs of people rushing into a popular retail store.

Effectiveness 52

Effectiveness Marketing Management Urgency Marketing Peer-to-peer 52

ClearVoice

OCTOBER 31, 2023

That’s marketing psychology in action. That’s another example of marketing psychology in action. But what exactly is marketing psychology? How can it help you create more effective campaigns? How can it help you create more effective campaigns? You see throngs of people rushing into a popular retail store.

Effectiveness 52

Effectiveness Marketing Management Urgency Marketing Peer-to-peer 52

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. While many of us are still reeling from the devastating effects of the pandemic, those less fortunate have shut their doors permanently. However, we know that COVID-19 has forced the world to make significant shifts in business and marketing.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Seismic

MARCH 4, 2021

The best companies today are great storytellers. Among B2B marketers, storytelling is a buzzword that’s often assumed to be the narrative that brands tell their buyer. The first part of storytelling is connecting with the buyer. Storytelling is about putting your best foot forward in the medium where your buyer is.

Storytelling 52

Storytelling Ad Building Marketing Analytics Tools Blast Campaigns 52

Content4Demand

APRIL 24, 2020

Marketers are learning what neuroscientists have known for some time: Even in business situations, buyers respond to narrative—especially narrative that invokes an emotional response. Adding emotion to narrative triggers the release of oxytocin in the brain, which pushes us to relate, care, trust and help others.

Storytelling 66

Storytelling B2B Marketing B2B Case Study 66

Content Standard

DECEMBER 12, 2017

When I first started out in marketing, I was attracted to content marketing because there seemed to be something noble about it. The way content marketers talked about social media storytelling made it sound whimsical and impassioned. Storytelling is a practice nearly as old as mankind itself.

Storytelling 81

Storytelling Social Media Effectiveness Media 81

Vidyard

OCTOBER 27, 2019

But in today’s noisy marketing landscape, what your brand really needs is a story. Stories make for better marketing because they elicit emotion. They can influence who we trust, play on our nostalgia, and help us make sense of complex information. The lesson: Weave your target market’s everyday scenarios into your videos.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Digilant

JULY 7, 2022

While the subject matter may require a certain formality, a cautious tone, and unglamorous language, that doesn’t mean that storytelling in healthcare has to feel like a doctor’s waiting room. What Makes Storytelling Effective in a Healthcare Setting? Humans have always relied on storytelling to pass down information.

Storytelling 52

Storytelling Advertisements Advertising Practices 52

Hubspot

NOVEMBER 3, 2020

Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. However, leading up to the event, I felt the full responsibility of not only delivering a good presentation but also teaching the audience valuable , actionable information — and that was very intimidating. Glad you asked.

Peer-to-peer 101

Peer-to-peer Case Studies Hubspot Interactive Marketing 101

Webbiquity

MARCH 10, 2020

If you are wondering what all this has to do with effective digital marketing , the answer is: quite a bit! All in all, outbound marketing is not what it once was. Obnoxious, in-your-face ads have lost effectiveness to less-invasive approaches. Video marketing is valuable throughout the sales funnel.

Sales Qualified Leads 305

Sales Qualified Leads Video Marketing Lead Ranking Lead Scoring 305

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. Plus, we’ll share a bit about Sprout’s own journey to do the same just a few years ago and examples of other brands showcasing their values effectively on social. What are brand values? Where are you today? Share your story.

Lead Scoring 129

Lead Scoring Lead Ranking Effectiveness Brand Identity 129

Martech Advisor

DECEMBER 3, 2019

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. The answer is by telling stories.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Content Standard

APRIL 23, 2024

Across industries and business models, marketing is essential to surviving and thriving. But marketing’s core mission—being the expert in the customer and evolving how to build brand preference and loyalty—remains vital. .” Successful CMOs are effectively becoming customer ethnographers.

CMO 85

CMO Enterprise Management Planning Work Management 85

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. .

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. In this article, we’ll explore some content marketing lessons for SaaS brands from companies who have already done it exceptionally.

Paid Search Agency 326

Paid Search Agency Content Marketing Companies Case Study 326

Marketing Insider Group

JULY 27, 2015

I hear it all the time: “you can talk all you want about thought leadership and content marketing , but we’re here to sell stuff.” Well I know there is more value to effective storytelling over hard selling and cold calling. What does this mean for marketers and businesses? I was intrigued. Not so much.

Storytelling 100

Storytelling Examples Best Practices B2B Thought Leadership 100

Vidyard

OCTOBER 27, 2019

But in today’s noisy marketing landscape, what your brand really needs is a story. Stories make for better marketing because they elicit emotion. They can influence who we trust, play on our nostalgia, and help us make sense of complex information. Build Video Storytelling Around Emotion 3. Video Storytelling Tips 3.1

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Marketing Insider Group

DECEMBER 16, 2019

But today I want to talk about another crucial skill needed to great leadership – the skill of storytelling. Stories are an effective tool not just for writers but also for leaders. Powerful storytelling can inspire, bring people together, and help to cement facts and information. How to Use Storytelling as a Leader.

Storytelling 229

Storytelling Thought Leadership Lead Ranking Lead Scoring 229

Marketing Insider Group

AUGUST 17, 2015

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. I opened my talk with a video montage that took us back to the beginning of storytelling (watch the video below at 0:50 mark). But we have a solution. That’s our job. That’s our job.

Storytelling 100

Storytelling Video Marketing Custom Publishing Creativity 100

Webbiquity

JANUARY 18, 2024

Moreover, they can complement your other marketing strategies in substantial ways. Identify Your Ideal Recipients Cold emailing is only effective if you target the right audience. Coordinate cold emails advertising a product launch or special promotion with other forms of marketing. So, do your research.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it's fiction.

Storytelling 62

Storytelling B2B Work Management Marketing Management 62

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. And 90% trust what other customers say about a company over what the company says about itself. Case studies are one of the most powerful forms of content to have in your marketing repertoire. What are Case Studies in Content Marketing?

Case Studies 283

Case Studies Case Study Studies Top of Funnel 283

Content Standard

APRIL 19, 2024

In this episode of Content Disrupted, Tamsen Webster, Founder and Chief Message Strategist of The Message Design Institute, shares the power of the Red Thread Method in brand marketing, revealing why traditional marketing messages fail and what you can do to craft distinctive brand narratives that your customers can’t ignore.

Enterprise Management 93

Enterprise Management Design Work Management Brand Identity 93

Marketing Insider Group

JULY 6, 2020

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Content marketing. Storytelling. Quick Takeaways.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Marketing Insider Group

DECEMBER 16, 2013

You may have heard me talk about how Slideshare is one of the greatest opportunities in content marketing. With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program. from Mark O’Toole.

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

Marketing Insider Group

JANUARY 16, 2023

Overcoming this year’s biggest marketing challenges may not be as difficult as you think. Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. What Are 2023’s Biggest Marketing Challenges? Image Source: Precedence Research.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Content Standard

MARCH 22, 2018

So those businesses brought in salespeople, and marketers, and advertisers, and eventually PR and communications teams as they grew and grew. And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born.

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. I was the Director of Marketing at a company called iFilm, which was a precursor to YouTube.

Storytelling 65

Storytelling CMO Advertising Agencies Custom Publishing 65

Content Standard

OCTOBER 4, 2021

At Content Marketing World 2021 , an undercurrent of energy ran through the crowd and the presenters. It felt good to reconnect with others in the brand marketing community again, and it was fascinating to hear about what everyone had been up to. Evolution was the concept underpinning his presentation.

Content Marketing 126

Content Marketing Planning Content Storytelling 126

Marketing Insider Group

OCTOBER 20, 2020

An effective employee advocacy program ultimately results in lasting brand-customer relationships. Empathy forms a crucial part of emotional engagement, be it managing conflict, resolving challenges, performing well within individual or team dynamics, or just being able to actively listen in order to lead effectively.

Business 354

Business Work Management Correlation Cable 354

Stevens & Tate

JULY 19, 2021

In order to connect your brand with today’s prospects and customers, make storytelling a part of your content creation and messaging. Effective storytelling can help share your brand’s values with Millennials in a meaningful way. The present showcases how you solve that challenge. Stories Create Trust. Innovative?

Brand Identity 103

Brand Identity Branding B2B Thought Leadership Business 103

Terminus

NOVEMBER 15, 2021

People buy from brands they trust. And one of the best ways to build that trust is to tell a story that consumers can stand behind. We speak with Zoltan Lorantffy , Global Marketing Director at Tidal Migrations , about why a brand selling convenience, empowerment, & community will always go further than product. Not exactly.

Storytelling 26

Storytelling Ad Building Brand Identity Branding 26

GreenRope

DECEMBER 9, 2021

6 Popular and Effective Video Types to Boost your Marketing Campaign. By now, few would argue that video is one of the most powerful tools available for digital marketing. One of the best ways to make effective product videos is to show your product or service in use. Product Videos. Educational Videos.

Video Marketing 52

Video Marketing Effectiveness Campaigns Planning 52

Heinz Marketing

APRIL 27, 2022

By Katauna Loeuy , Marketing Intern at Heinz Marketing. The way you present and promote yourself to the world along with how others perceive you all support this notion. The presentation you showcase to the world is how you will be marketed by acquaintances or professionals. What is Personal Branding?

Personalization 111

Personalization Brand Identity Branding Peer-to-peer 111