Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. In the second quarter, the overall average open rate for all industries was 34.46%. OK, we get it.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

SendX

NOVEMBER 10, 2020

“Email marketing is dead!” That’s what some marketers would say. The pace of technology’s innovation as well as the number of resources that are available to marketers today is extraordinary. However, if there’s just one category that continues to perform really well, year after year, it’s email marketing.

Email Marketing 350

Email Marketing Planning Tips Paid Search Agency 350

SmartBug Media

APRIL 26, 2023

Memorial Day is just around the corner, and it's the perfect opportunity for businesses to reach out to their customers with well-crafted marketing campaigns. With the rise of digital marketing, email and SMS communication are two of the best ways to reach out to your customers at scale. Add a sense of urgency.

SMS 98

SMS Email Marketing Practices Urgency Marketing 98

Webbiquity

OCTOBER 18, 2022

When you launch an email marketing campaign , you can look back on all the hard work that you’ve put into crafting each email message and smile. Certain words that convey urgency or are hard-selling words are the main culprits, such as free, buy now, and act fast. IP Address Rating: Every IP address in the world has a spam rating.

Deliverability 286

Deliverability CAN-SPAM Opt-in Opt-out 286

SendX

JANUARY 1, 2020

According to a recent study , subject lines do affect email open rates. Around 47% of your subscribers would open your email if the subject line is catchy and meaningful and 64% simply read your email because you sent it. But the question is what makes a subject line catchy and effective?

Tips 197

Tips Click Rate Open Rate Urgency Marketing 197

SendX

JANUARY 2, 2020

According to a recent study , subject lines do affect email open rates. Around 47% of your subscribers would open your email if the subject line is catchy and meaningful and 64% simply read your email because you sent it. But the question is what makes a subject line catchy and effective?

Tips 195

Tips Click Rate Open Rate Urgency Marketing 195

SmartBug Media

FEBRUARY 2, 2023

Email is one of the most versatile marketing channels: It allows businesses to connect and stay in touch with customers, tell the story of the brand, promote new products, serve as a major revenue driver. The Impact of Email Marketing As a marketer, it’s your responsibility to engage with customers in the channels they are in most often.

Email Marketing 97

Email Marketing Privacy Policies Open Rate Click Rate 97

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. The good news is that even a small increase in your free-to-paid conversion rate can lead to a big revenue boost.

Conversion Rate 89

Conversion Rate Conversion Examples Marketing Analytics Tools 89

FMG Suite

JULY 18, 2019

Email marketing is one of the most potent weapons in the battle to find more clients. Some researchers have attributed a 3800% ROI for email marketing. One of the most challenging aspects of email marketing comes when you realize not enough people are even opening the messages you send.

Effectiveness 63

Effectiveness Clickthrough CAN-SPAM Open Rate 63

Zoominfo

MAY 19, 2020

There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for thousands of companies worldwide. It is clear from this definition that if you are doing your job as an email marketer, you should NEVER be sending spam. Opt-Out Method.

CAN-SPAM 317

CAN-SPAM Opt-out Opt-in Marketing Automation Services 317

SmartBug Media

APRIL 10, 2023

SMS marketing is equally effective and engaging—and brands are taking note. More and more companies are embracing SMS marketing to engage with customers where they’re already most active. At least 70 percent of consumers subscribed to SMS marketing in 2022, and that number is already on the rise this year.

SMS 98

SMS Marketing Strategy Marketing & Strategy Planning 98

Heinz Marketing

MARCH 24, 2022

By Brittany Lieu , Marketing Consultant at Heinz Marketing. As marketers, we rely on email as one of few channels to not only reach our prospects but to also nurture connection and impart value. 46% of emails are browsed and opened on mobile ( Hubspot ). Leverage A/B testing opportunities and improve those open rates!

CAN-SPAM 104

CAN-SPAM Open Rate Urgency Marketing Click Rate 104

Optinmonster

SEPTEMBER 30, 2022

The average email open rate is around 17%, but you can push it up to 30% by following best email practices. This is especially important if you’re writing cold email subject lines for sales prospecting, which usually has a lower open rate. Personalized subject lines can get up to 50% higher open rates.

Urgency Marketing 88

Urgency Marketing Open Rate Case Studies Click Rate 88

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Let’s get started! This is a 138.2%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

xiQ

DECEMBER 15, 2021

Transforming Field Marketing into ABM specialists. Gone are the days of front-line field marketing teams organizing posh breakfasts in luxury hotels and hosting summits for big industry leaders. The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists?

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

Optinmonster

FEBRUARY 12, 2024

Want to learn how to use urgency words to improve your website conversion rate? Using scarcity in your marketing not only helps you skyrocket your conversion rate. The simplest way to leverage the scarcity principle is to use urgency words in your marketing content. There are 2 factors at play.

Urgency Marketing 76

Urgency Marketing Conversion Lock-In Conversion Rate 76

Vision6

APRIL 25, 2023

Check out our guide on how to tranform your welcome emails into an extremely influential and profitable marketing tactic. Welcome emails are an essential component of your email marketing strategy. They should leave a positive first impression which will help contribute to higher engagement rates. What is a welcome email?

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

Zoominfo

JANUARY 14, 2019

If you’ve worked in marketing for any length of time, you know a large email list isn’t an indicator of a successful email marketing program. But, surprisingly, only 57% of marketers actually use this type of campaign ( source ). Email marketers have three options when it comes to inactive email subscribers.

Zoominfo 166

Zoominfo Open Rate Marketing Automation Services Click Rate 166

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. The Shift to Customer-Centric Marketing. Engagement rates.

Buyer Intent 358

Buyer Intent Intent Work Management Marketing Management 358

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. The good news is that even a small increase in your free-to-paid conversion rate can lead to a big revenue boost.

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

Litmus

SEPTEMBER 26, 2019

With subject lines playing such a crucial role for the success of each email, it’s no surprise that email marketers put significant time and effort into crafting the perfect subject line. 79% of marketers say they regularly A/B test their subject lines. . But sometimes, marketers take it a step too far. Really, really not cool.

CAN-SPAM 92

CAN-SPAM Open Rate Urgency Marketing Click Rate 92

Martech

APRIL 5, 2023

As marketers, we know what this means. When times get tough, marketing budgets get cut. We also know businesses that keep investing in email marketing are better off when the economy improves. Besides my own recommendations, I also asked five other email experts for their best advice for recession-proof email marketing.

Tactics 123

Tactics Email Marketing Planning Marketing Budget 123

Vision6

NOVEMBER 21, 2021

SMS marketing is one of the most direct and effective ways to reach your customers. In fact, SMS marketing holds the record for an average open rate of 98%. Despite this, there are many eCommerce businesses that haven’t yet tapped into SMS marketing as part of their strategy. Restock notifications.

SMS 97

SMS Marketing Analytics Tools Marketing & Strategy Marketing Strategy 97

Hubspot

FEBRUARY 22, 2018

Through personal experience and research, I’ve been able to identify the most effective voicemail script -- along with the keys to implementing it -- so you leave voicemails that generate an incredible response every time. Here are my effective voicemail script bullets: Your name. This is Don with Marketers Plus. Be positive.

Tips 101

Tips Effectiveness Work Management Case Study 101

Zoominfo

MAY 19, 2020

There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for thousands of companies worldwide. It is clear from this definition that if you are doing your job as an email marketer, you should NEVER be sending spam.

CAN-SPAM 182

CAN-SPAM Opt-out Opt-in Marketing Automation Services 182

Vision6

MAY 31, 2021

Average email open rate increase year-on-year, with the average open rate in 2019 hitting 36.53%. However, there are ways that you can take advantage of your email marketing integrations to increase engagement and your leads. Over time, email engagement rates can drop. For many, this will be on Facebook.

Facebook 92

Facebook Urgency Marketing Open Rate User-Generated Content 92

Vision6

JANUARY 16, 2023

Looking to grow your marketing strategy effectively? So it’s no wonder SMS marketing strategies are a popular way for marketers to connect with customers. Here are some ideas to get you thinking about how to combine email and SMS marketing activities so you can grow, maintain and engage your customer base.

SMS 52

SMS Email Marketing Campaigns Webinar Metrics 52

Mailmunch

MAY 31, 2021

Email marketers are always finding ways to improve conversions. One of the most effective ways to do so is by running a flash sale. Many reputed store marketers call flash sales an ultimate sale strategy. This isn’t all talk but is proven by numbers that state that flash sale emails: Can increase click-to-open rates by 74%.

Email Campaigns 55

Email Campaigns Campaigns Urgency Marketing Ad Building 55

Valasys

OCTOBER 25, 2018

Every good marketer knows that in order to develop relationships with customers, you would need to proactively go where they are instead of waiting for them to come to you. Ever since mobiles have become indispensable, text messaging has become the mode through which marketers can have a direct line of contact with their customers.

SMS 40

SMS Effectiveness Opt-out Opt-in 40

Zoominfo

MARCH 21, 2022

The Great Resignation has created one of the hottest labor markets in living memory. In addition to a tight labor market, the talent acquisition process has also become increasingly digitized. Enter automation — one of the most important tools for recruiters in today’s talent market.

Automation 130

Automation Zoominfo Multi-Channel Digital Marketing Funnels 130

Walker Sands

DECEMBER 18, 2018

By adopting the three headline writing strategies outlined below in your next email marketing campaign, you’ll boost your open rates, and as a result help your B2B company generate more leads and interest. Given that over half of emails are opened on mobile devices, you’ll need to optimize your emails across platforms.

Email Marketing 40

Email Marketing Effectiveness B2B Marketing Campaigns 40

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Or at least, this was true until email marketing templates came along. Why use email marketing for your business?

Template 128

Template Email Marketing Blast Campaigns Planning 128

Vision6

APRIL 19, 2023

Enter anniversary emails – a simple yet effective way to show your customers that you value their loyalty and appreciate their business. This article will show you how to create effective anniversary emails that engage your audience and strengthen customer loyalty. What is an anniversary email? Examples of anniversary emails 1.

Examples 98

Examples Loyalty Template Eye-Tracking 98

SalesIntel

MARCH 20, 2024

Email remains a cornerstone of successful marketing and lead-generation strategies for businesses of all sizes. Recent statistics by HubSpot show that 77% of marketers have seen an increase in email engagement over the last 12 months. 5 Things You Must Avoid In a Sales Email Sequence 1.

Top of Funnel 52

Top of Funnel Cost Intent Signal Response Rate 52

SalesIntel

AUGUST 23, 2023

In digital marketing, a key decision businesses face is whether to build their own email list over time or buy one. In this blog, we’ll delve into the intricacies of building versus buying email lists for marketing and explore how SalesIntel can play a crucial role in this decision-making process.

Buy 52

Buy Email Marketing Ad Building Ethics 52

SmartBug Media

APRIL 13, 2023

Retargeting Through Google Ads Remarketing , is an extremely effective way to reach people who have already visited your site and browsed your products. However, studies have shown that open rates improve when consumers see that an email is from a real individual.

Paid Search Agency 98

Paid Search Agency Urgency Marketing Advertising Funnels Intent 98

Zoominfo

OCTOBER 23, 2018

In the B2B world, email marketing continues to be a reliable, revenue-driving channel. But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. If you’re focused on email marketing campaign optimization you’ve come to the right place. Let’s get into it!

Email Marketing 183

Email Marketing Optimization Campaigns Tips 183