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How to Create an Effective Nonprofit Event Marketing Plan

Marketing Insider Group

Effectively marketing a nonprofit event requires more than just hoping it becomes popular through word of mouth. In doing so, you can build momentum and increase attendance through effective and cost-efficient means. Specifically, note what methods had the most success, which were the most cost-effective, and any that were ineffective.

Planning 244
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6 Effective Call To Action Examples

Stevens & Tate

The following call to action examples will give you an idea of how to create a call to action that is effective: 1. For example, you can’t just say “sign up to our newsletter,” if you don’t provide a reason for them to do so. Netlifx has a great example of this: See what’s next.

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How to Craft an Effective Local SEO Content Strategy

Contently

Ensure your Name, Address, and Phone Number (NAP) information is accurate. For example, you could engage with a local food blogger or critic and ask them to post to their social media or review sites. SEMrush notes that video SEO and visual search are increasingly important elements of an effective SEO strategy.

SEO 146
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4 Effective Marketing Strategies for Complex Products

Marketing Insider Group

Effective marketing strategies for complex products are essential to driving business growth. Effective marketing works in reverse. Productivity brand Zapier, for example, differentiates itself from the crowd by emphasizing its ability to automate workflow without coding. Traditional marketing starts with the product.

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The Art and Science of Explaining Your Product Strategy

Speaker: Jason Tanner, CEO of Applied Frameworks

Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. However, effective communication of product strategy often presents challenges for product leaders.

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5 Effective PPC Strategies for Ecommerce Campaigns

Marketing Insider Group

Effective PPC Strategies for Ecommerce Campaigns Use these five PPC strategies to improve your ecommerce assets’ visibility, drive prospects to those assets, and boost conversions over time. Inefficient queries are generic or even open-ended, suggesting the prospect is still gathering information and is not ready to convert.

PPC 274
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Effective B2B Sales Coaching Via Situational Fluency

Marketing Insider Group

Training methods include information transfer, modeling best practices, and sales practice with feedback. To make sales coaching effective, managers or coaches must know the specific performance elements that require coaching. Training programs provide the initial vehicles to “prepare sales for the fray” as one of my colleagues says.

B2B Sales 169