Zoominfo

OCTOBER 5, 2021

Storytelling has long been used to activate a reader’s imagination through an interactive narrative. Brand storytelling in particular uses this narrative to share company values while connecting customers to a company. What Is Brand Storytelling? Get a Demo Examples of Brand Storytelling 1. Keep reading!

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Heinz Marketing

SEPTEMBER 14, 2023

However, you can manage all of these by telling effective business stories. Whether communicating out to your team, cross functionally to colleagues, or upwards to executives, effective storytelling assuages fears, gains and maintains buy-in, and grants the clarity people need to engage. Simple is often the best.

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Contently

MARCH 9, 2020

It’s long been known that novelty helps us learn more effectively. Last week, I explored the first of the four elements of great storytelling: relatability. Unfortunately, it often doesn’t make for very good content or storytelling. It was something the class had never seen before, so the lesson stuck in their minds.

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Stevens & Tate

FEBRUARY 10, 2022

To ensure that your audience remains engaged, you need to use the power of brand storytelling. Why is Storytelling Crucial to Marketing? The reason is simple: if information is presented using storytelling, it becomes more enjoyable and easier to retain. 5 Storytelling Techniques to Keep in Mind.

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Contently

DECEMBER 2, 2019

My gifts are also self-serving— marketing is all about empathy and storytelling, and great stories are proven to make us more empathetic and creative. The Storytelling Animal: How Stories Make Us Human | Jonathan Gottschall. That voice makes everything more relatable—from your presentations to your blog posts to your explainer videos.

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Webbiquity

JANUARY 16, 2024

Whether you’re launching a new product, trying to more effectively connect with your audience, or just want a fresh approach, these ideas are all about bringing some fun and creativity to your videos. Animated Storytelling Animated storytelling is a fun and imaginative way to share ideas in B2B marketing.

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Contently

JULY 10, 2019

Cue data storytelling. The Rise of Data Storytelling. They care about a lot more—and you’ll be able to do that as data supports storytelling by bringing credibility and reliability to the message your PR content is putting out. The effect of that one piece of content can even be reflected in Google search.

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Scoop.it

SEPTEMBER 2, 2021

In this digital realm, various efficient and effective ways to generate qualified business leads are available, such as social media, pay-per-click advertising, customer referrals, search engine optimization, and so on. In addition, there is one more tool that is mostly overlooked by marketers, i.e., marketing presentations.

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Webbiquity

AUGUST 13, 2019

Storytelling. This can mean so many things, but something often glossed over in this particular strategy is the power of data in good storytelling. The post How to Leverage Usage Intelligence Data for an Effective Content Strategy appeared first on B2B Marketing Blog | Webbiquity.

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Valasys

SEPTEMBER 20, 2023

Introduction Have you ever listened to a lecture, TED Talk, or presentation and noticed how the speaker uses real-life experiences and stories to convey the message? When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal.

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Martech

JANUARY 13, 2022

Because data storytelling is becoming a timeless skill in an increasingly data-driven profession, we’re resharing this helpful article from last spring’s MarTech Conference. Data doesn’t speak for itself, it needs a good storyteller,” said Nancy Duarte, CEO of Duarte Inc., Nancy Duarte presenting at MarTech.

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Content Marketing Institute

JUNE 1, 2018

Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. Great storytellers know who they want to enchant. But that’s OK.

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Content Standard

DECEMBER 12, 2017

The way content marketers talked about social media storytelling made it sound whimsical and impassioned. And at the very top of it all, brand storytelling as an ultimate goal felt like the purest, most authentic marketing practice that anyone could pursue. Storytelling is a practice nearly as old as mankind itself.

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Webbiquity

JUNE 20, 2023

This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 To create impactful testimonial videos, focus on authenticity and storytelling.

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Vidyard

OCTOBER 27, 2019

While the content is broadly entertaining, their target audience of event managers recognize the specialized terms and scenarios presented, and thereby quickly understand exactly how Cvent can help them with specific day-to-day activities. Video Storytelling Tips 3.1 Avoid being too feature or jargon-heavy. Contents 1.

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ClearVoice

OCTOBER 31, 2023

How can it help you create more effective campaigns? The anchoring effect The anchoring effect describes people’s tendency to use the first piece of information they encounter (the anchor) to make subsequent decisions. Marketers can use anchoring to present prices. But what exactly is marketing psychology?

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ClearVoice

OCTOBER 31, 2023

How can it help you create more effective campaigns? The anchoring effect The anchoring effect describes people’s tendency to use the first piece of information they encounter (the anchor) to make subsequent decisions. Marketers can use anchoring to present prices. But what exactly is marketing psychology?

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Effectiveness Marketing Management Urgency Marketing Peer-to-peer 52

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique. Here’s why.

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Seismic

MARCH 4, 2021

The best companies today are great storytellers. Among B2B marketers, storytelling is a buzzword that’s often assumed to be the narrative that brands tell their buyer. The first part of storytelling is connecting with the buyer. Storytelling is about putting your best foot forward in the medium where your buyer is.

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Digilant

JULY 7, 2022

While the subject matter may require a certain formality, a cautious tone, and unglamorous language, that doesn’t mean that storytelling in healthcare has to feel like a doctor’s waiting room. What Makes Storytelling Effective in a Healthcare Setting? Humans have always relied on storytelling to pass down information.

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Content4Demand

APRIL 24, 2020

That’s why emotions play a big role in storytelling. How to Incorporate Stories into Your B2B Content Even if you’re selling an extremely technical product or service, you can still incorporate stories effectively. Instead of simply presenting the facts, add a narrative. You probably already have case studies.

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Storytelling B2B Marketing B2B Case Study 66

Hubspot

NOVEMBER 3, 2020

Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. However, leading up to the event, I felt the full responsibility of not only delivering a good presentation but also teaching the audience valuable , actionable information — and that was very intimidating. Glad you asked.

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The Lead Agency

MAY 25, 2023

However, if you’re going to write case studies, there are a few key areas you want to get right to ensure you tell your clients’ stories effectively, make their testimonials shine, positively represent your company and leave a lasting impact on prospects.

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Marketing Insider Group

APRIL 15, 2024

By combining industry expertise with a knack for storytelling , B2B creators are setting new standards for how businesses communicate and connect. B2B creators in this segment often focus on cost-effective strategies, innovation, and efficiency, helping SMBs grow and compete in their markets. So, what’s driving this shift?

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Stevens & Tate

SEPTEMBER 24, 2020

Their problem or need is the inciting incident of that story, and the solution you present is the climax to that story. What is digital storytelling? The following are a few tips that will help make your digital storytelling efforts more effective: Align Yourself With Your Audience. Use Real Stories. Tell Smaller Stories.

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Marketing Insider Group

NOVEMBER 28, 2022

This was the title of a presentation I was giving about 10 years ago. I probably delivered a version of this presentation 100 times, in 20 different places. This is the title of another presentation I delivered all over the world. Helpful content , Thought Leadership , and brand storytelling are the new game for marketers.

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Webbiquity

OCTOBER 14, 2014

How can you get and keep a roomful of people engaged with your presentation? Effectively use humor? Jane Porter passes along five valuable tips from master storyteller Kevin Allison. The Science Behind Storytelling — and Why It Matters by The Official SlideShare Blog. And something most of us could improve at.

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The Effective Marketer

JULY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? Sounds simple but often times I see charts presented just because they ‘look nice’ or because they show data.

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Martech Advisor

DECEMBER 3, 2019

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. The Hero’s Journey. Sparklines.

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Convince & Convert

APRIL 12, 2024

Assess and optimize KPI’s to include learnings and insights Data Storytelling – Create a system and standard for pulling and measuring data for consistency purposes. Find existing or create new opportunities to present social data to the larger company and/or marketing organization. Keep the social team top of mind always.

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Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Whether it’s in a cute animation or a documentary-style video, brands are presenting powerful themes we can all rally behind and share. Build Video Storytelling Around Emotion 3.

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PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

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Sprout Social

JANUARY 12, 2023

Plus, we’ll share a bit about Sprout’s own journey to do the same just a few years ago and examples of other brands showcasing their values effectively on social. Now that you’ve developed a slimmer list of themes, it’s time to present them to the executive team for feedback. What are brand values? Where are you today?

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Digital Marketing World Forum

MAY 16, 2019

“It’s all about the storytelling – everything we do. Storytelling is at the centre.” It was the idea of storytelling that Nucco Brain was founded on almost six years ago – that brands could communicate better with people by finding their story and telling it well than with fancy taglines and flashy TVCs.

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Marketing Insider Group

JULY 27, 2015

Well I know there is more value to effective storytelling over hard selling and cold calling. I love making connections with anyone in the content game, but Michele started talking about storytelling. This was exactly what Rob Walker and Joshua Glenn did back in 2009, as part of their storytelling experiment. Not so much.

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EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. .

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Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Storytelling in marketing involves crafting narratives that resonate with the audience. Human-centered content in marketing is an extension of storytelling.

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