QuanticMind

SEPTEMBER 12, 2018

Search Engine Marketing for Higher Education: Everything You Need to Know. September is not only the start of the new school year at colleges and universities, but it’s also the start of the new fiscal year, which means marketers in higher education need to start rolling out new marketing strategies. Why Use SEM for Higher Education?

SEM 43

SEM Education Campaigns Long Tail Marketing 43

QuanticMind

SEPTEMBER 12, 2018

Search Engine Marketing for Higher Education: Everything You Need to Know. September is not only the start of the new school year at colleges and universities, but it’s also the start of the new fiscal year, which means marketers in higher education need to start rolling out new marketing strategies. Why Use SEM for Higher Education?

SEM 40

SEM Education Campaigns Long Tail Marketing 40

Exo B2B

MARCH 19, 2024

But we can’t pass up the opportunity to use it for educational purposes! This means : Privilégier les «long tail keywords» (mot-clé longue traîne). Yes, I know, the “meme” below will go out of fashion in no time. So, have you heard of Google SGE (Search Generative Experience)? In 6-9 months, probably yes!

Marketing AI 52

Marketing AI Google B2B Marketing Long Tail Marketing 52

Sprout Social

APRIL 7, 2021

Whether you’re raising awareness, educating, or converting, it’s critical to know what types of content support your specific goals and which social platforms it’s best deployed on. Adjust your strategy to prioritize educational content. It’s time to put all of these insights into action. Have a clear goal. Organized downloads. ??

Social Media 133

Social Media Long Tail Marketing Media CTR 133

Hubspot

APRIL 2, 2015

Yet, the ROI from doing so has a long tail that seriously impacts your bottom line. A typical client wants results as soon as SEO tactics are implemented,” says Katey Ferenzi , a client education manager at Bigcommerce. “As Long-Tail Keyword Phrases. The Long-Tail Theory. And that’s totally fine.

Long Tail Marketing 28

Long Tail Marketing Keywords eCommerce Top of Funnel 28

chiefmartech

JANUARY 25, 2022

For instance, if you combine an LMS (learning management system) with a CRM platform, suddenly a whole set of possibilities opens up… Drive the right educational content to customers at the right time. The long tail is where the magic is. Either way, the long tail is where the magic is.

Work Management 119

Work Management Long Tail Marketing Marketing Management API 119

Brightedge

MARCH 1, 2024

These industries include: Education - from 10% ro 2% B2B Technology - from 5% to less than 1% Ecommerce - from 5% to less than 1% Restaurants - from 2% to 0% This pattern indicates that Google may be gaining confidence in the performance of SGE, leading to its more frequent appearance in search queries.

Long Tail Marketing 52

Long Tail Marketing Opt-out Opt-in User-Generated Content 52

Only B2B

MARCH 10, 2022

To educate and overcome objections, include a live chat option on your page. A one-of-a-kind, high-level education. To Acquire More Quality Leads, Optimise For Long-Tail Keywords. A long-tail keyword is one that has three or more words and is extremely precise. Yes, it receives a very low amount of searches.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

KoMarketing Associates

OCTOBER 25, 2016

Top-of-funnel content is created for these users, in effort to educate them and help them determine the solution to their problem. By providing content that aims to educate and positions the brand as a thought leader, companies can catch a whole new audience that may go on to convert. Example Search Queries. keyword.io. Übersuggest.

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

Brightedge

JANUARY 25, 2024

These keywords were selected across ten different industries: banking, e-commerce, advertising, higher education, travel and hospitality, industrial machinery, insurance, manufacturing, real estate, and software. Here at BrightEdge, we've monitored 10,000 keywords over the last three years using our SearchIQ technology.

SEO 97

SEO Trends Marketing Websites Long Tail Marketing 97

Contently

MAY 18, 2018

One way to get there is to focus on long-tail keywords, which refers to niche and less competitive search terms. Because those articles got long-tail love, my team wasn’t asked to write things like “Rick and Morty Co-Creator Tweets…Whatever.” These do much more for a writer than generate clicks.

SEO 168

SEO Long Tail Marketing CMS Development SERP 168

Navigate the Channel

NOVEMBER 21, 2023

It can be adapted to suit various marketing objectives, whether it’s brand awareness, product promotion, or customer education. They can evoke emotions, share values, and create memorable experiences that resonate with viewers long after they’ve watched the video. Highlight their benefits to consumers.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

accelerate agency

MAY 17, 2022

Those two types are called ‘head’ and ‘long tail’ keywords. Long tail’ keywords fit within the long tail of the curve. It’s often easier and cheaper to rank for long tail keywords. People searching for long tail keywords which are buying terms are often closer to making a purchase decision.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

accelerate agency

MAY 17, 2022

Those two types are called ‘head’ and ‘long tail’ keywords. Long tail’ keywords fit within the long tail of the curve. It’s often easier and cheaper to rank for long tail keywords. People searching for long tail keywords which are buying terms are often closer to making a purchase decision.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

Huptech Web

AUGUST 11, 2023

If brand visibility is your priority, you should aim for more informational and educational keywords to attract a larger audience. Long Tail Pro: Specializes in long-tail keyword research and offers competition analysis and rank tracking—User-friendly interface, ideal for niche businesses.

Keywords 52

Keywords SEO Conversion Long Tail Marketing 52

ClearVoice

SEPTEMBER 22, 2023

Address this need by optimizing your content for voice search , such as including long-tail tech and software keywords in your content. And educate your audience on the latest in eco-technology through informative pieces. Easily narrate the story of your brand’s journey toward sustainability in your content.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

Martech

NOVEMBER 3, 2022

While the largest suppliers may have the budget and talent to set and achieve SBTs on their own, the remaining hundreds (or thousands) of long-tail suppliers need support. Webinars and events : Scales education in the form of training, round-tables and on-demand webinars, allowing Sustainability to reach multiple suppliers at once.

Work Management 97

Work Management Budget Programs Marketing Automation Services Marketing Management 97

Webbiquity

JULY 19, 2016

Sample review: “For identifying new keywords for your organization, there’s no better place to start than Google’s Keyword Tool…you can identify monthly searches of various keywords, discover new variations of long-tail keywords and for your PPC efforts, estimated CPC costs to help determine your future campaign spend.”

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

Marketing Insider Group

FEBRUARY 1, 2021

Modern buyers do their research and educate themselves about their company’s problems and solutions before making initial inquiries. If you’re a new business or in a highly competitive industry, focus on targeting long-tail keywords. Pre-packaged sales solutions no longer work. Why are they downloading your ebooks?

Buyer Intent 350

Buyer Intent Intent Work Management Marketing Management 350

Biznology

MARCH 13, 2018

According to Oxford-educated Dr. Noah Harari, cultural realities like money and even global brands like Peugeot are fictions that don’t really exist outside of our collective spellboundedness. We are actually bonafide witches, warlocks, wizards, and sorcerers.

Public Relations 0

Public Relations Long Tail Marketing Work Management PR 0

Webbiquity

MARCH 31, 2022

Therefore, include long-tail keywords—keywords that contain three or more words—along with shorter ones. That way, you demonstrate that you’re not just trying to sell them something but educating them so they can make the right choice for them. Transparency can be as simple as offering an online product comparison tool.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

SmartBug Media

JULY 6, 2021

When exporting your keyword research data, you'll find tens to thousands of long-tail keywords with low-traffic-volume potential. Educational vs. Transactional Pages. Most of your website pages likely fall into one of these categories: educational or transactional.

Top of Funnel 98

Top of Funnel Allocation Lead Scoring Lead Ranking 98

accelerate agency

NOVEMBER 3, 2020

Those two types are called ‘head’ and ‘long tail’ keywords. Long tail’ keywords fit within the long tail of the curve. It’s often easier and cheaper to rank for long tail keywords. People searching for long tail keywords which are buying terms are often closer to making a purchase decision.

Long Tail Marketing 52

Long Tail Marketing Marketing & Strategy Marketing Strategy Planning 52

ClearVoice

AUGUST 7, 2023

Instead, it offers insight and education into the problem the consumer is having. That education provides utility and value to the reader and nudges them toward a possible solution. That net is designed to provide relevance, education, and value. They might not even be aware of the potential solutions out there. The verdict?

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Digital Marketing Funnels 52

Stevens & Tate

DECEMBER 2, 2022

For small and large businesses alike, driving brand awareness starts with a healthy group of focused, educational content pieces in the form of your brand’s blog. Keywords themselves will only get you so far, so let’s take a look at how to tie your target keywords into meaningful content via blogs.

Brand Identity 94

Brand Identity Branding Top of Funnel Long Tail Marketing 94

Tiecas

MARCH 21, 2024

Your marketing must enable buyers to self-educate, building confidence in your solutions long before a sales conversation happens. Generative AI Advantage: Using a generative AI tool can reveal long-tail keywords like “heat-resistant conveyor belt,” “food-grade conveyor systems,” or “conveyor belt replacement parts.”

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

seo.co

OCTOBER 25, 2023

For example, people often type in the service they need, followed by their city, like this: bankruptcy lawyer Denver San Francisco bankruptcy law firms But then there are also “long-tail” keywords you should consider. What are the first steps to expect when hiring bankruptcy services?

SEO 52

SEO Marketing & Strategy Lead Scoring Lead Ranking 52

Brightedge

JUNE 3, 2020

Visit these pages for our previous installments on education , finance , and retail. We brought together industry-specific research to educate our audience on how search insights have changed. We discovered just how many consumers were looking for digital education and we saw great results. What is going on with B2B tech?

Research 80

Research SEO B2B Long Tail Marketing 80

Scoop.it

DECEMBER 29, 2022

Instead, it should educate, entertain, or inform. A quick tip : always target the long tail keywords with low competition and high volume. Some common resources or lead magnets that can help you build your email list include: e-books Document templates Educational courses Downloadable pdf assets Workbooks Cheatsheet.

Top of Funnel 84

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 84

BuzzSumo

JULY 29, 2020

You want to make some YouTube videos about functional mushrooms to educate your audience and build trust in your brand. Accounts with massive subscriber counts can get away with using broader keywords (as opposed to long-tail keywords) which are much harder to rank for.

Youtube 129

Youtube Keywords Research Effectiveness 129

Hubspot

DECEMBER 22, 2020

You are working with the SEO team to create a separate asset, which is longer-form and educational, on the same topic for which you want to drive organic visibility. Days later, they search for guides to help them choose a solution, which leads them to an educational piece of content you produced on that same topic.

PPC 101

PPC Work Management SEO Top of Funnel 101

Blue Flame Thinking

FEBRUARY 15, 2019

Think education rather than selling for this kind of content. During page construction, make sure your dev team is properly embedding h1, h2 and h3 header tags and list tags, where appropriate, into the page code to help Google easily recognize and extract your list. #4 Create internal anchor text links with long-tail keywords.

Features 63

Features Google Long Tail Marketing Wikipedia 63

chiefmartech

MAY 12, 2020

I’ve drawn it as a long tail. This difference affects everything: brand, business model, pricing and packaging, marketing and sales, education and enablement, and the very experience of using the platform itself. The Platform/App Spectrum Is a Long Tail. Something else is happening.

Lead Ranking 102

Lead Ranking Long Tail Marketing Domain Cross-Selling 102

Brightedge

JULY 1, 2020

In order to improve your organic ranking, consider the basics of SEO which includes keywords, keyword strategy, long-tail keywords, meta data, headings and H1 tags, and more. PPC, or pay-per-click advertising, is a marketing channel where brands pay every time their ad is clicked on by a user.

SERP 128

SERP PPC Top of Funnel SEO 128

A Better Jones

MAY 2, 2019

The best advice I can give to B2Bs is that your edge lies not in keeping your intellectual property under wraps but in out-educating your competitors,” says Zen Media Founder & CEO Shama Hyder in an Inc. Think of questions that users may ask that will serve as long-tail keyword phrases and research them.

Marketing AI 75

Marketing AI Long Tail Marketing Planning Peer-to-peer 75

Sprout Social

JULY 1, 2021

Because of this long period of time and the different needs of each step, a lot of different content is produced for each stage to entice the potential buyer. Don’t ignore low-volume and long-tail keywords. These highly specific phrases are often called long-tail keywords. Conduct keyword research.

SEO 120

SEO Top of Funnel Buyer Personas B2B 120

KoMarketing Associates

MAY 13, 2020

We have seen many client examples where blog pages or other educational site content that ranks further down page one begins to rank for featured snippet results. From there, look for long-tail search queries that have volume ( Keyword Planner is a helpful tool) and can be included in the question itself.

Features 165

Features Google B2B Marketing Top of Funnel 165