Martech

NOVEMBER 30, 2023

The relaunched TinyTake boasts four chief components: educate, engage, innovate and capture. “To find, keep, and grow your customers, you must know your customers,” wrote Forrester’s Amy Bills in an overview of customer community platforms. The four components of the platform are: TinyTake Educate.

Enterprise Management 106

Enterprise Management Work Management Marketing Management Communities 106

Televerde

APRIL 30, 2020

Sales and marketing powerhouses Joy King, vice president of Vertica Product Management, Marketing & Education for Micro Focus, and Alicia Rasta, vice president of Strategic Accounts for Televerde, will share the virtual stage at this year’s Forrester SiriusDecisions Virtual Summit. Registration: [link]. About Televerde.

Forrester 52

Forrester Co-Registration Webinar Metrics Lead Ranking 52

Only B2B

MARCH 20, 2024

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. MQLs require further nurturing and education before they become sales-qualified leads. Did you know that only 5-10% of marketing qualified leads (MQLs) convert into paying customers?

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Vidyard

SEPTEMBER 13, 2016

And nobody understands this better than Forrester. In their latest report, Forrester breaks down why B2B brands need to move from channel-centric to customer-centric marketing, and focus on customer outcomes, not on feature stories. Get the Report. Turn B2B Marketing into a Customer-Obsessed Organization. Get the Report.

Forrester 50

Forrester Press B2B Sales Paid Search Agency 50

PathFactory

MAY 2, 2019

That’s the question at the heart of an October 2018 report by Forrester: AI Will Enable B2B Marketers To Deliver Customer-Driven Engagement At Scale. Forrester defines AI as “the umbrella term for a variety of techniques and technologies for collecting, applying self-learning statistical techniques to, and acting on data.”

Forrester 40

Forrester Marketing Report Lead Ranking Work Management 40

Thinkers360

MARCH 8, 2024

3 Jason Forrest Forrest Performance Group Contact Jason Forrest Score: 75.12 Brian Reid Brison LLC Contact M. Brian Reid Score: 68.81 5 Dean Miles Bridgepoint Coaching & Strategy Group Contact Dean Miles Score: 67.69 6 Mitchell Levy Credibility Nation Contact Mitchell Levy Score: 63.61

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Oktopost

JANUARY 25, 2024

In our recent webinar , Karen Tran , a Principal Analyst specializing in marketing executive strategies at Forrester, offers invaluable insights on how B2B organizations can harness the true power of social media to not only enhance their visibility but also drive substantial sales growth. Don’t make your buyers feel constantly sold to.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Oktopost

OCTOBER 8, 2023

Follow up with educational content Follow-up emails and calls start to get a little bit awkward without anything valuable to offer. Provide personalized insights and educational resources to capture your prospect’s attention as they progress through the sales funnel.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. Here are six must-follow experts to help you deliver the kind of ecommerce experience shoppers are looking for.

eCommerce 112

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 112

Vision Edge Marketing

MAY 9, 2023

These three skills do not take extensive education or investment. Leaders must also be able to act based on these insights to drive business growth and success. Every leader and team can develop these skills. Let’s talk about how we can help you and your team transform data-derived insights into action.

Business 159

Business Customer Satisfaction Acquisitions Forrester 159

Marketing Insider Group

MAY 3, 2021

In looking at some research, I found an interesting study from Forrester every B2B content marketer should see. Great content leads with education and offers specific takeaways. There are takeaways, insights, and education at every turn. Most industries are in a state of content marketing saturation. The findings?

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. For example, if you focus too much on strategies that increase brand reputation and not enough on demand generation, Forrester research found that buyers will fall into a category they call, “Adoring Hesitation.”

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

KoMarketing Associates

JULY 11, 2019

We’re still in the early days of AI for B2B marketing and sales, and there is a great deal of education that is needed to close the gap between implementation and expectations,” said Peter Isaacson, CMO at Demandbase. Almost one-third of these individuals said that AI is revolutionizing marketing and sales performance.

Marketing AI 120

Marketing AI Marketing Report DemandBase Planning 120

Top Rank Marketing

AUGUST 14, 2023

One could say a lot of B2B marketing education available today is technology / data rich and emotion / human poor. The list of speakers is a who’s who of B2B marketing including marketers from major B2B brands like Forrester as well as expert consultants like Ahava Leibtag. It is creativity and data, human and technology.

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

Navigate the Channel

JULY 27, 2023

According to a recent study by Forrester Research, Inc., Content and database marketing have emerged as indispensable tools in the modern marketing landscape. these strategies have proven highly effective in engaging customers and driving sales.

Database Marketing 65

Database Marketing Product Ad Building Content Marketing 65

Only B2B

APRIL 3, 2024

Let’s spotlight findings from the Forrester 2023 report on B2B Intent data : Over 85% of companies report tangible benefits from employing intent data. Early-stage website visitors may receive informative blog posts or downloadable resources to further educate them.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Martech

AUGUST 9, 2023

Chris has been named a “Leader” of the ABM category by Forrester Research and Gartner Marketing and was DM News’ Technology Executive of the Year in 2018 and 2019. Before that, he spent more than 20 years working as a CMO in the professional services, SaaS and educational technology sectors. That’s plenty, but far from all.

Account Based Marketing 90

Account Based Marketing ABM DemandBase Marketing Analytics Tools 90

Onalytica B2B

SEPTEMBER 21, 2017

Her 10+ years of work in the marketing industry has garnered multiple awards including a Forrester Groundswell Award. As a consultant with Convince & Convert and with my own company, I now get to bring that hands-on experience to industries ranging from financial services to higher education to software. Start there.

Forrester 194

Forrester Consulting Webinar Metrics Class 194

Contently

AUGUST 22, 2017

While the Google trends chart is very useful when you’re making the case for content marketing, it’s not nearly as telling as a different chart from Forrester, which maps the hype cycle of marketing technologies. Look where content marketing falls—smack dab in what Forrester calls the trough of disillusionment.

Paid Content 161

Paid Content Content Marketing Content Forrester 161

Madison Logic

JULY 25, 2023

Earlier this year, Forrester named Madison Logic a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023 , recognizing the company as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation.

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

Madison Logic

JULY 25, 2023

Earlier this year, Forrester named Madison Logic a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023 , recognizing the company as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation.

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

SpotMe Blog

JUNE 28, 2023

1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. SpotMe , named an all-in-one event management platform in The Forrester Wave report, is one of the best alternatives to Boomset.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

Only B2B

MARCH 27, 2024

Here’s a breakdown of common challenges and solutions to keep your funnel flowing smoothly: Alignment Between Sales and Marketing: According to Forrester Research, 73% of B2B businesses report challenges aligning marketing and sales on lead qualification. How can we improve lead quality?

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

Vision Edge Marketing

MAY 2, 2019

In their report, B2B Buyers Mandate A New Chart for Marketing and Sales, Forrester Research posited that, “The misalignment between sales and marketing teams continues to be a hot topic, even after a decade of B2B firms trying to solve this problem.” And according to a study by InsideView, alignment matters.

Top of Funnel 164

Top of Funnel Planning Work Management Paid Search Agency 164

Adobe Experience Cloud Blog

NOVEMBER 10, 2010

I recently had a chance to sit down with Andre Pino, principal analyst for Forrester Research, to discuss lead to revenue management , a solution for overcoming the sales and marketing process gap. What we are recommending at Forrester is that organizations establish a lead to revenue model.

Forrester 48

Forrester Sales Qualified Leads Lead Ranking Marketing Qualified Leads 48

Martech

FEBRUARY 17, 2022

Bruno previously spent almost five years at Forrester on the sales technology and B2B e-commerce beat. “I But now that information is more readily available, you’re no longer in control of that power dynamic — the customer is, and they can make more educated decisions.” This isn’t new.

Top of Funnel 98

Top of Funnel B2B Forrester B2B Sales 98

Heinz Marketing

MAY 17, 2023

In fact, according to recent studies by Forrester and Gartner, 74% of B2B marketers recognize that buyers expect a personalized experience, while 86% of B2B customers expect companies to be well-informed about their personal information during interactions.

Analytics 52

Analytics Automation Personalization Optimization 52

Heinz Marketing

MAY 17, 2023

In fact, according to recent studies by Forrester and Gartner, 74% of B2B marketers recognize that buyers expect a personalized experience, while 86% of B2B customers expect companies to be well-informed about their personal information during interactions.

Analytics 52

Analytics Personalization Automation Case Studies 52

Mereo

MARCH 28, 2024

This also gives you the chance to communicate this value (both educating them on their pain and informing them about a potential approach and related outcome) to them. In fact, Forrester found that 71% of buyers consider client value stories and relevant use cases the most credible sources in their buying journey. Provide proof.

Research 41

Research Gartner Forrester Case Studies 41

InsightSquared

AUGUST 14, 2019

Referred to as a “lead nurturing” process, businesses can use automation to send resources on a monthly basis that educate the lead and address common questions potential customers might have. For example, in the B2B world, 73 percent of leads aren’t quite ready to become clients, according to a report by the research firm MarketingSherpa.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228

Outreach

NOVEMBER 30, 2021

In August 2021, Outreach commissioned Forrester Consulting to conduct a survey of 212 sales leaders representing more than twenty industries at companies with headquarters in the UK and North America. Forrester found that only 43% of respondents are forecasting within 10% accuracy.

Forecasting 52

Forecasting Forrester Budget Programs Outreach 52

PathFactory

MAY 20, 2022

Well, that’s what I get in spades at Forrester Summit – for me personally and for PathFactory in general. I love Forrester Summit – always have done, always will. So, what validation did I get from Forrester Summit? Let’s dig into these two macro trends in more detail.

Top of Funnel 52

Top of Funnel Enterprise Management Work Management Marketing Management 52

Webbiquity

JANUARY 5, 2021

Principal Analyst, Forrester Research. Education is the great equalizer. Impacting education at the cross-section of Tech, Art, and Media. My tweets are mostly about tech, food, education, photography, bitcoin, coffee, solar. Technical Production, Education, Speaking, & Consulting for the Meeting and Events Industry.

Twitter 260

Twitter Startups Work Management Marketing Management 260

ClickZ

APRIL 29, 2020

Forrester projections show spending on global marketing automation tech hit $13.4 As a result, Brickner cites the claim by a Forrester analyst that there could be a million software companies worldwide by 2027. In 2017, those percentages stood at 22 and 27 percent, respectively. The dollar amounts are impressive. billion, by 2023.

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

NetLine

APRIL 23, 2024

Per a survey from Forrester and Adobe , the majority of B2B buyers have an expectation of personalization throughout their journey. The best way to ensure that the intent data you are using is accurate and up-to-date is to use an intent data provider that makes this a priority.

Intent Data 52

Intent Data Top of Funnel Intent Outreach 52

Zoominfo

MAY 31, 2022

Provide key stakeholders with an educated estimate of how much potential revenue can be gained. Secondary market research, from companies such as Forrester and Gartner, can be used to determine how many users meet your market criteria, and how big that industry is. Learn the Methods Why Do I Need to Find My TAM?

Enterprise Management 130

Enterprise Management Analysis Marketing Management SMB 130

Heinz Marketing

DECEMBER 26, 2020

Video storytelling is a great method for educating, entertaining, and engaging your audience. The Road To Chatbots, Virtual Assistants For B2B Marketers, Per Forrester. Some great messages of hope for this holiday season during these challenging times. Thanks, Clare Ansberry. 9 Video Storytelling Tips to Engage Your Audience.

B2B 81

B2B Storytelling PR Deliverability 81