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Intelligent chat isn’t one-size-fits-all: Three use cases that drive real results

ClickZ

Even though several marketing functions have been adjusted to meet the changing business climate during the COVID-19 pandemic , companies are still expressing concern over retaining customers and keeping employees safe. Intelligent chat offers a conversational solution for mortgage lenders who are helping buyers lock in lower rates.

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How Does GDPR Affect B2B Data: The Ultimate Guide

PureB2B

There are, however, new rules and processes you need to adopt to ensure GDPR compliance with your B2B data usage and cold outreach. In most B2B sales and marketing, personal data is key to reaching the right people at the right time. You need to comply with both of the regulations in your B2B sales and marketing.

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How Does GDPR Affect B2B Data: The Ultimate Guide

PureB2B

There are, however, new rules and processes you need to adopt to ensure GDPR compliance with your B2B data usage and cold outreach. In most B2B sales and marketing, personal data is key to reaching the right people at the right time. You need to comply with both of the regulations in your B2B sales and marketing.

B2B 62
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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum.

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It's CDP Time for Marketing Cloud Vendors

Customer Experience Matrix

Adobe, Salesforce and Oracle all made announcements regarding Customer Data Platform products this week. None are world-changing: Salesforce described a planned extension of Customer 360 ; Abobe announced triggered journey campaigns that draw on its “real time CDP”, and Oracle described CDP services from systems integrators.

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Grow Your Wiki

Buzz Marketing for Technology

information management. knowledge management. managing wiki growth. using wiki in education. Using Wiki in Education. 10 case studies from education show how to collaboratively build curriculum, guide students teamwork, and manage research projects. Digital Democracy. digitallearning. documentation.

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Marketing Automation: It’s Time You Got On Board

PureB2B

Technology has significantly enhanced the way businesses operate nowadays, and marketing to a target audience is no exemption. Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. Improved lead management and nurturing.