Content4Demand

FEBRUARY 15, 2023

The lucky marketers registered for the 2023 B2B Marketing Exchange have some pretty fantastic sessions in store for them. You’ll meet plenty of your fellow B2B marketers at receptions and networking events—even in the marketplace, where of course you’ll find members of the Content4Demand team at Booth 309. to 11:15 a.m. to 11:55 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Contently

AUGUST 22, 2017

While the Google trends chart is very useful when you’re making the case for content marketing, it’s not nearly as telling as a different chart from Forrester, which maps the hype cycle of marketing technologies. Look where content marketing falls—smack dab in what Forrester calls the trough of disillusionment.

Paid Content 161

Paid Content Content Marketing Content Forrester 161

Content Standard

DECEMBER 4, 2017

If I had a dollar for every time I’ve heard someone express the goal of becoming a “thought leader” in their industry—well, I wouldn’t be rich, but I could definitely treat the whole office to coffee and donuts. B2B marketers’ collective love affair with thought leadership knows no bounds.

Thought Leadership 101

Thought Leadership B2B Thought Leadership Paid Search Agency Work Management 101

Exo B2B

OCTOBER 16, 2020

Who in the field of marketing and B2B has been able to get out of the social magma while being confined? So it is with a certain amount of apprehension that we’ve scoured blogs and marketing sites, B2C and B2B. She has also held leadership and partnership positions with world-class B2B companies.

Marketing AI 98

Marketing AI Advertising Agencies Lead Ranking Lead Scoring 98

Content Standard

MAY 24, 2019

Partner marketing plays a major role in driving B2B lead generation, especially for tech brands with indirect sales models. ” The latest research from Forrester agrees, noting that one-off partner approaches are becoming rich, integrated ecosystem strategies. Are You Highlighting Thought Leadership and Business Research?

Top of Funnel 82

Top of Funnel Lead Generation Advertising Agencies Lead Ranking 82

Webbiquity

JANUARY 5, 2021

Principal Analyst, Forrester Research. Education is the great equalizer. Impacting education at the cross-section of Tech, Art, and Media. VP @strategicedu; Former COO @hackbright; Proud husband+dad of 3 boys; passionate about #diversity #changetheratio & all MN sports; @marquetteU; thoughts=mine. Followers: 3,699.

Twitter 259

Twitter Startups Work Management Marketing Management 259

Mereo

JULY 27, 2022

Most B2B sales organizations will consider the job complete at the contract signature. But the majority of B2B sellers are failing on this vital follow-through. As it is, according to Forrester Research , B2B buyers believe only 8% of salespeople are focused on driving valuable end results. All seems to be in order here.

Sales Cycle 36

Sales Cycle Marketing Management Lead Ranking Organization 36

Marketing Insider Group

JULY 5, 2015

Help Self-Educating Customers. The average B2B decision maker consumes 11.4 pieces of content before they buy, suggesting they are spending a lot of time reading content (Source: Forrester). The average B2B decision maker consumes 11.4 Do you have another content marketing tip for your gated thought leadership?

B2B Thought Leadership 100

B2B Thought Leadership Landing Pages Content Gartner 100

TrustRadius Marketing

OCTOBER 3, 2022

Demand generation, or demand gen, and account-based marketing (ABM) have traditionally been thought of as two distinct strategies for B2B growth. Research from Demand Gen Report shows that almost 60% of B2B marketers are already blending ABM and demand gen initiatives. It’s a logical combination in many ways.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

Madison Logic

SEPTEMBER 21, 2023

Display advertising has a bad reputation, due to common misconceptions about its limited value in B2B campaigns. In fact, research suggests that B2B display advertising is projected to surpass traditional search spending for the first time. Here, we’ve rounded up the most popular display ad formats for B2B marketing.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52

Onalytica B2B

AUGUST 23, 2017

“For B2B marketers Influencer Marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals.” A Forrester research study shows that “6.2% ” Jamin Spitzer , Global Director of Communication Insights, Microsoft. DOWNLOAD NOW!

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Brandpoint

FEBRUARY 27, 2019

I still remember my orientation from one of my first B2B sales job s. After m y 30-minute orientation , my new boss wished me luck and I thought, “I’ll need it!” I was essentially now head of marketing and sales for a B2B sales organization and my marketing tech stack consisted of a tele phone. Click To Tweet.

Ideal Customer Profiles 54

Ideal Customer Profiles B2B Sales Top of Funnel Advertising Agencies 54

Vidyard

NOVEMBER 6, 2018

Video has emerged as a powerful tool for modern B2B sales teams. It’s a great way to stand out, a better way to educate, and the next best thing to being there in person when it comes to connecting on an emotional level. Winner: Punch! The runners-up also have their unique approaches to standing out and building an audience.

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Marketing Insider Group

AUGUST 31, 2020

Quick takeaways: Today’s B2B buyers demand informative content that solves their pain points. B2B buyers often jump from casual reader to hot lead before a company’s marketing or sales team knows they exist. B2Bs should create an empowering digital marketing experience focused on human conversations and relevant content.

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Scoring Lead Ranking 363

Engagio

SEPTEMBER 20, 2021

“Marketing orchestration is an approach to marketing that focuses not on delivering standalone campaigns, but instead on optimizing a set of related cross-channel interactions that, when added together, make up an individualized customer experience.” – Forrester. Online education and best practices through Demandbase Academy.

DemandBase 71

DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

Adobe Experience Cloud Blog

MAY 10, 2013

Did you know that B2B buyers say that 70% of the content they read and study before making a purchase decision is actually found by – well, themselves? In a way, successful marketers will “fool” their buyers into consuming their thought leadership and educational content in stages 1 through 5 – while hardly realizing its source.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Service 48

Vidyard

NOVEMBER 6, 2018

Video has emerged as a powerful tool for modern B2B sales teams. It’s a great way to stand out, a better way to educate, and the next best thing to being there in person when it comes to connecting on an emotional level. Winner: Punch! The runners-up also have their unique approaches to standing out and building an audience.

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

Adobe Experience Cloud Blog

OCTOBER 20, 2016

85% of B2B decision-makers rely on trusted online communities when buying, according to Forrester’s 2013 report, “The Social Behaviors Of Your B2B Customers.” Here are a few statistics that back this idea up: . Influencers can produce recurring content to demonstrate loyalty to products that they love.

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Paid Search Agency Thought Leadership 48

Marketing Insider Group

JANUARY 6, 2020

Digital Summit conferences bring thought leaders and speakers from some of the world’s leading brands together at conferences throughout the US. DigiMarCon conferences make up the largest digital marketing conference series in the world, bringing together some of the most thought-provoking speakers from all over the world.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Heinz Marketing

JULY 2, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Demandbase is one of the leading providers of account based marketing technology to B2B companies. Each week we are featuring some of the best and brightest minds in sales and marketing and B2B.

Account Based Marketing 45

Account Based Marketing Peer-to-peer DemandBase Forrester 45

Vidyard

NOVEMBER 6, 2018

Video has emerged as a powerful tool for modern B2B sales teams. It’s a great way to stand out, a better way to educate, and the next best thing to being there in person when it comes to connecting on an emotional level. Runners-Up: Forrester, LeadIQ. Winner: Punch! Honorable Mentions: KPA, Pipefy. Winner: Tech Data Corporation.

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

Adobe Experience Cloud Blog

APRIL 16, 2013

The thought leaders included: Chris Heuer , Internet Marketing Expert. Laura Ramos, VP and Principal Analyst, Forrester. Lori Wizdo , Principal Analyst, Forrester. The ability to have someone that understands both disciplines is crucial and probably the biggest gap we have in leadership. 5-20 hours per week? Tweet This].

Marketing Management 48

Marketing Management B2B Thought Leadership Top of Funnel Forrester 48

MLT Creative

JANUARY 31, 2012

This is largely because it can be difficult to see how social media plays into the larger business-to-business (B2B) marketing strategy. Acccording to a Forrester report released in March 2011, 30 percent of global manufacturers intended to increase social media investments in 2012. That, however, appears to be changing.

Social Media 40

Social Media Top of Funnel Media B2B Thought Leadership 40

Ambal's Amusings

SEPTEMBER 17, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. One of the many goals of B2B marketing is to continuously forge better customer relationship. Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Adobe Experience Cloud Blog

MAY 10, 2016

One of today’s breakout sessions came from Rusty Warner, Principal Analyst at Forrester. Only 38% of B2B organizations today know their content is effective, and that’s similar for consumer marketers. ” It was a busy, fun, and educational day and we can’t wait to see what day 2 brings! The answer? The answer—No.

Digital Transformation 48

Digital Transformation Planning Marketo B2B Thought Leadership 48

Ambal's Amusings

OCTOBER 15, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. What types of metrics do B2B marketers need to measure a marketing campaign's success? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Hubspot

APRIL 27, 2015

To help you get a leg up on creating content that will help you establish thought leadership, I’ve compiled a list of 9 of the most reputable and reliable resources for fresh marketing statistics. Best of all, the research is demarcated by B2B and B2C marketers, as well as along industry lines for highly specific information.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. All thoughts are welcome!

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Vidyard

NOVEMBER 11, 2013

Marketing departments need someone to take accountability for video content and they need an overall plan that this type of dedicated leadership can implement throughout the entire organization. Educate the press about your business, and 3. The press release will become a video! Inform the media of an event 2.

Video Marketing 65

Video Marketing Television marketing Planning Cable 65

Brandpoint

MARCH 26, 2021

You might want to focus on key industry publications, websites or blogs to ensure your educational content is involved in important conversations that make your company an industry leader. Daily newspapers love these types of business stories with deep information and distinctive angles. So, why are some of us dragging our feet?

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Tips Planning 118

Adobe Experience Cloud Blog

JUNE 21, 2019

In some fascinating ways, B2B and B2C marketing teams are similar to positions on a soccer field. For B2B and B2C marketers, the goal is to track, manage, and provide engaging experiences throughout the customer journey. B2B and B2C marketers can benefit from cross-collaboration to navigate this new normal. Why it matters

B2B Marketing 133

B2B Marketing B2B Forrester B2B Thought Leadership 133

Hubspot

APRIL 3, 2012

This is a guest post written by Dave Kurlan , a top rated speaker, best selling author, and sales development thought leader. If you're a B2B marketer, LinkedIn should be an invaluable source of lead generation for your business. Here's how they are doing it: 1) Utilize the nuanced features of LinkedIn. 5) Stay organized with a CRM.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Hinge Marketing

MARCH 12, 2020

Successful B2B and professional services firms navigate complex business needs and extended sales cycles. Naturally, an effective B2B website design strategy needs to address the unique needs of the professional services firm and its buyers. A number of B2B website design strategies translate well to the professional services.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. 3… 2… 1… Blast off!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Vidyard

FEBRUARY 18, 2021

TBI Uses Video to Educate and Train 6.2.2 And video is the new platform to connect, educate, and create trusted relationships at a time when it matters more than ever. B2B sellers will become experts at creating and engaging with video. Video Trend 5: Video Tech Goes from Tactical to Strategic 6.1 Embrace Analytics 6.2

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Sales Engine

AUGUST 23, 2016

For decades, the B2B marketer has been a manager of projects. Many B2B companies that are successful and experiencing rapid growth rates today have made a significant pivot in the way that their sales and marketing departments operate. I think that a lot of us who grew up in sales thought that we were awesome at prospecting.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

Ambal's Amusings

AUGUST 27, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Recommended Resources from B2B Marketing Experts.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100