Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. It’s easy to dismiss Facebook as a place for sharing memes and getting into arguments with your least favorite uncle when LinkedIn is right there, ready to get down to business. What Are Facebook Ads?

Top of Funnel 118

Top of Funnel Paid Search Agency Facebook Ads 118

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Educational videos. Quick Takeaways.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

SocialPilot

JANUARY 26, 2024

” “Create a Facebook post draft showcasing a recent customer testimonial about [Product/Service]. Facebook Post Generator Generate engaging, high-performing Facebook posts instantly. The post 50 AI Prompt Examples For Marketers to Maximize ROI appeared first on SocialPilot. What is your post about?:

Examples 78

Examples ROI Planning Work Management 78

Atomic Reach

FEBRUARY 23, 2023

Irrelevant statistics pass for ROI tracking. The result is that influencer marketing campaigns can now enjoy the same measurable ROI tracking as pay-for-performance advertising. Finally, in Part 3, we’ll lay out an action plan for launching an effective ROI-based influencer marketing campaign using today’s technology.

Creativity 59

Creativity Marketing AI ROI Marketing Budget 59

Atomic Reach

APRIL 30, 2019

What is Content Marketing ROI? Therefore, it is essential to plan to show them the Return on Investment or ROI of content marketing. As a result, your goal is to show them why they should care, and the best way to do this is through calculating content marketing ROI. The Components of Content Marketing that Play Into ROI.

ROI 108

ROI Content Marketing Planning Paid Search Agency 108

Onalytica B2B

OCTOBER 4, 2017

Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. In addition to this we have the newly coined concept of dark social – how can you measure something being shared in private chats on LinkedIn, Facebook, Twitter or email? ” Lee Odden , CEO, TopRank Marketing.

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Marketing Insider Group

MARCH 16, 2021

In the big picture, you want to ensure a high ROI (return on investment), no matter what you do. They can coexist and support each other, but there’s no better ROI for your efforts than what you’ll experience with content marketing. Content marketing has a consistently higher ROI than advertising. Quick Takeaways.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Convince & Convert

AUGUST 15, 2012

Here are five brands that do an exceptional job of educating their audience, which then drives purchase. To take the educational value one step further, Whole Foods puts posters around their stores explaining things like updated sustainable seafood safety lists, and the source and taste of the different types of mushrooms they offer.

Education 126

Education Work Management Marketing Management Brand Identity 126

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. It’s no secret that Facebook’s organic reach has taken a nosedive. But before you write off Facebook as a lost cause, think again. Of course, that doesn’t mean that Facebook ads are foolproof on their own.

Facebook 111

Facebook Advertisements Advertising Marketing & Strategy 111

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs.

Social Media 117

Social Media Trends Media B2B 117

Navigate the Channel

NOVEMBER 6, 2023

Because it’s a relatively slow process, traditional branding is often overlooked in favor of the instant-gratification of PPC campaigns, Facebook ads, and AdWords. After all, branding’s real value and ROI can only be accurately measured over the long term. Digital branding is vital for long-term success in a competitive market.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. Here, we’re laying out 7 ways to measure and maximize your webinar ROI, with key webinar metrics to track to ensure every webinar you plan and host is a success. Or perhaps your Google, Facebook, or LinkedIn ad targeting is off.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Vidyard

MARCH 23, 2021

Learn more about the importance of measuring your videos’ performance against preset goals, as well as how to use your audience’s video metrics to determine if your videos are earning a return on investment (ROI). Measure Your Video Marketing ROI 6. Setting Goals to Help Determine the ROI of Video Marketing 7.1

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Marketing Insider Group

AUGUST 11, 2023

From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success. Educating Staff and Users: Ensure that everyone involved knows the importance of data security and how to adhere to best practices. Understand which network supports your business’s specific goals.

Social Networks 179

Social Networks Business Work Management Social Media 179

Marketing Insider Group

JUNE 7, 2021

By optimizing your efforts over time, you can boost sales and ROI for your business. The average ROI is 7x! The average ROI for social media ads is 0.86. That means most companies lose 14 cents for every dollar spent advertising on Facebook or Instagram. Why Your Business Should Invest in Content Marketing. Source: CMI.

Content Marketing 340

Content Marketing Planning Marketing Budget Creation Allocation 340

The Effective Marketer

JULY 30, 2012

If during an interview with a potential employer you can demonstrate that you know the concepts behind the sales and marketing funnels , lead nurturing , lead scoring , and what is the ROI of a marketing automation platform then you will be regarded as someone that is keeping up with the latest trends in marketing. Good luck!

Education 100

Education Marketing Automation Services Work Management Planning 100

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Meta’s flagship lead gen product is instant forms, which sit within Facebook and Instagram. People share on Instagram or Facebook what they want others to know about them.”

Lead Gen 108

Lead Gen Paid Content Social Media Sales Qualified Leads 108

Zoominfo

MAY 20, 2021

You’ll get high ROI. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers. Source: Campaign Monitor. The cross industry average for average CTR is 2.62%.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Hubspot

AUGUST 22, 2019

Between YouTube, Facebook, and Instagram, there's no shortage when it comes to tools for broadcasting your live videos. But Facebook has undoubtedly taken the lead, with Facebook Live being the top choice for 59.6% And for good reason -- live video is watched 8.1 times longer than video-on-demand. of people using live video.

Youtube 75

Youtube Hubspot Facebook Broadcasting 75

Directive Agency

AUGUST 3, 2020

It’s going to take a lot more than a stellar Facebook ad to turn a prospective buyer into a paying customer. In reality, while Facebook may not be the most obvious choice for B2B marketers, the platform can be a powerful channel for promoting your brand and generating qualified leads. Facebook advertising for B2B brands.

Top of Funnel 64

Top of Funnel Paid Search Agency Facebook Ads 64

Hubspot

MARCH 25, 2020

Surprisingly, as I was perusing Facebook, I noticed I had a brand new Reach Ad on my news feed: I knew this was a Reach Ad by the way it's designed. My high-intent while searching for education courses in my area makes me an ideal candidate to receive this sort of message. This is an example of Facebook's Local Awareness Ads.

Facebook 69

Facebook Paid Search Agency Ads Marketing Management 69

ClearVoice

JANUARY 17, 2019

Organizers in the nonprofit and education sectors, especially those who are conscious of every donated dollar they spend, should embrace the high ROI of content marketing. Higher education institutions tap their alumni to make connections with each other, generating content to draw more alumni into donating to their alma mater.

Education 78

Education Marketing & Strategy Marketing Strategy Trends 78

Marketing Insider Group

NOVEMBER 18, 2020

Develop and Invest in Marketing ROI Metrics. Senior leadership teams also expect marketers to demonstrate ROI of their marketing efforts, but this is extremely difficult as marketers feel they do not have the proper tools to do this. Experiment with short and highly educational videos. Harness the Power of Big Data.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Webbiquity

NOVEMBER 28, 2023

Affiliate sales support independent publishing For instance, many B2B decision-makers use Facebook for research and networking. By not tapping into the specialized Facebook B2B targeting tools , businesses might be missing out on reaching these professionals in a personalized manner. Early on, buyers are curious.

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

Marketing Insider Group

JULY 14, 2020

2006: Facebook debuts. There’s no return on investment (ROI) with these vanity projects. In a way, it’s your job to educate your CEO and other stakeholders on what marketing is. You can see that content marketing has a 7x greater ROI than paid ads. I found that the paid ads around product had no true ROI.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Contently

MARCH 2, 2023

Reels are full-screen, vertical videos of up to 90 seconds in length available on both Instagram and Facebook. While there are subtle differences between IG and FB Reels , we’ll focus on Instagram Reels in this post, given they have better engagement rates and have been in use longer than Facebook Reels.

Relevance 152

Relevance Brand Identity Branding Verticals 152

Heinz Marketing

FEBRUARY 17, 2023

You will need to spend more of your time and energy generating demand rather than capturing it; creating educational content and positioning yourself as a thought leader rather than developing promotional content. The kind of media healthcare professionals are more likely to engage with are webinars, educational videos, and whitepapers.

Work Management 103

Work Management Marketing Management B2B Marketing B2B 103

Marketing Insider Group

OCTOBER 20, 2020

How can you effectively build a webinar strategy that drives ROI? Your webinar presentation needs to educate attendees about a problem they have, explain the importance of solving that problem, and present your business as the solution. Promote on Facebook or LinkedIn using targeted paid advertisements.

Webinar Metrics 346

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 346

Biznology

JULY 15, 2013

However, return on investment (ROI) in healthcare is accountable to multiple standards – profits and patient health outcomes. ” Here are 7 case studies that prove the ROI of mobile for healthcare marketers. It had a 6-to-1 ROI. Do these case studies prove the ROI of healthcare mobile marketing to you?

Case Study 80

Case Study Case Studies Mobile Marketing ROI 80

SmartBug Media

MARCH 18, 2024

Are they primarily on Facebook, LinkedIn, or Instagram? What are the age ranges, income, and education levels? To earn a positive ROI, you should have a target customer acquisition cost to serve as a benchmark for your marketing efforts. Where do they go for third party validation? If so, what could have gone better?

Acquisitions 59

Acquisitions Cost Allocation Effectiveness 59

Convince & Convert

JULY 24, 2011

Facebook best practices change about as often as Sean Combs/Puffy/Puff Daddy/P Diddy/Diddy/Diddy Dirty Money monikers , and keeping up on Facebook for business can be a significant time investment. Put on a little Beyonce in the background, grab some Cristal and join me at Facebook Success Summit ( [link] ).

Facebook 110

Facebook Webinar Metrics Co-Registration Social Media 110

Marketing Insider Group

MAY 12, 2020

In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. Sharing blog posts with followers on LinkedIn, Facebook and Twitter. To connect with their target customer, they’ve focused on education from the beginning.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Marketing Insider Group

APRIL 22, 2021

This lets you streamline communication across multiple channels like Facebook Messenger, website chats, and email. Leverage your skills and build new skill sets with these startup tools for learning and education. Start your research on YouTube for tutorials and educational content. Startups can even apply for credits.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

B2B Digital Marketer

MARCH 18, 2021

Track you digital marketing activities and measure if you are getting any ROI from it. But in this episode, Dr. Pelè shares his thoughts on how to improve ROI in your content marketing strategy. Today, Dr. Pelè artfully combines his passions for music and education to help people close the gap between potential and performance.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. Facebook is launching three competitors on its own.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Marketing Insider Group

AUGUST 17, 2020

Ads in-between Sessions: Create slots in-between educational sessions to play ads from your sponsors. The demographic data should include age, gender, location, education, employment sector, job title, income level, etc. You can use Facebook Audience Insight, Google Alerts, and your event platform for this reporting and analysis.

Lead Scoring 353

Lead Scoring Lead Ranking Co-Registration Banners 353

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. Philosophically speaking, B2B buyers will likely need to be educated on your service offering and information about your company. Facebook Ads. Why Paid Social Media is a Great Opportunity for B2B.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136