KoMarketing Associates

APRIL 10, 2018

Users are getting more and more used to personalized emails, so not having it when you could is definitely a drawback. In fact, 2017 study by Ascend2 found that mass personalization was the number one tactic to increase email campaign success. Drip Campaigns. Educational Email Courses. Regular Newsletters.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

Roketto

APRIL 3, 2018

Email isn’t going anywhere. When you send an email to an email address in your database or newsletter subscription, that person will see the email. What they do after they see it in their inbox depends on how good you are at encouraging them to click on to see what’s in the email. and deleted it right away?

Newsletter 64

Newsletter Email Marketing Practices Best Practices 64

Martech

APRIL 5, 2023

Everything you do determines your score, but your email list health dramatically impacts it. Spam complaints and fake emails also affect your reputation. When that happens, your newsletters and campaigns will go to the spam folder. For instance, whenever your bounce rate exceeds 2%, your score takes a hit.

Deliverability 114

Deliverability CAN-SPAM Lead Scoring Lead Ranking 114

Contently

APRIL 4, 2023

Then you can apply what you’ve learned to other web pages, email campaigns, ebooks, and more. Level Up for Free One of the first cuts to content marketing resources is often the budget for education or the opportunity for your team to gain new skills by attending workshops at tradeshows and conferences.

Top of Funnel 197

Top of Funnel Budget Programs Content Marketing Marketing Management 197

Litmus

MARCH 27, 2024

Ready to lift your email reporting to the next level? Here are four metrics you should add to learn more about your audience and how to get more thorough insights on them using your email campaign performance. Especially for newsletters where the primary goal may just be to read the content.

Ideal Customer Profiles 96

Ideal Customer Profiles Click Rate Copywriting Newsletter 96

Marketing Insider Group

JULY 14, 2021

Not-so-good lead magnet teaser : Subscribe to our newsletter for more B2B sales tips! For instance, if you’re selling an email marketing system, you’d want to be sure there are clear steps in that marketing plan template for launching an email campaign. Accessible. E-Books or Whitepapers.

Sales Qualified Leads 361

Sales Qualified Leads Lead Scoring Lead Ranking Leads 361

SnapApp

SEPTEMBER 12, 2017

In this post, we’ll dive into some email newsletter best practices and then look at how you can tie in interactive content to drive clicks within your email marketing efforts. . Email Basics and Best Practices. Here are some basic email principles to keep in mind when you sit down to create an email campaign: .

Newsletter 80

Newsletter Webinar Metrics Top of Funnel Click Rate 80

SendX

JULY 2, 2020

In today’s business world, everyone pretty much relies on digital channels for shopping, communication, entertainment, and education. With that said, emails have remained one of the most effective ways to reach customers, which is why any serious business should carefully consider how their newsletter is designed.

Newsletter 365

Newsletter Email Campaigns Design Examples 365

Litmus

MARCH 6, 2024

Designing calls-to-action for email Types of calls-to-action Primary CTAs Secondary CTAs Styling calls-to-action Styled text links Rollover effect How many calls-to-action are too many? While some email campaigns exist purely for entertainment or educational reasons, most campaigns are used to market something—a product, service, or event.

Email Marketing 115

Email Marketing Planning Design Mobile Marketing 115

Marketing Insider Group

FEBRUARY 23, 2021

Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. The first subscription service has 5-star reviews placed strategically throughout its website and has sent you two case studies via email. Educate consumers on the value your product or service offers.

Case Studies 280

Case Studies Case Study Studies Top of Funnel 280

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

SmartBug Media

JULY 20, 2022

Email marketing allows you to generate dialogues with your audience by providing helpful, relevant, and timely content. Typically, marketers plan and execute email campaigns by: Creating target audience profiles and buyer personas that include their goals and how your brand aligns with those goals. Welcome Email Series.

Email Marketing 98

Email Marketing Marketing & Strategy Marketing Strategy Work Management 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking. This can be accomplished through education and training.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking. This can be accomplished through education and training.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

The Lead Agency

MARCH 16, 2021

When executed well, the return-on-investment from email marketing can be as high as 4400%. This means that, for every dollar spent on email campaigns, companies would be making $44. 59% of survey respondents said that marketing emails influence their purchase decisions – HubSpot. B2B newsletters.

Email Marketing 127

Email Marketing B2B Marketing Work Management Marketing Management 127

Brandpoint

MARCH 15, 2023

The ROI on email marketing is $36 for every $1 spent. 99% of email users check their inboxes multiple times a day. Nearly three out of four (74%) manufacturing marketers used email newsletters in the past year and 65% used email to share content with prospects. And, ideally, entice them to take the next step.

Email Marketing 62

Email Marketing Planning Trade Show Newsletter 62

LeadSquared

OCTOBER 6, 2013

The webinar on “Newsletter Marketing Best Practices” was a success, thanks to the support and active participation shown by the attendees. For those of you who missed it, here is a summary of the most asked questions at the “Newsletter Marketing Best Practices” webinar. How long should each newsletter be? Question 1.

FAQ 52

FAQ Newsletter Webinar Metrics Practices 52

Tiecas

OCTOBER 30, 2023

Through consistent and customized communication via email marketing, industrial businesses can maintain their presence in the minds of potential clients, educating them and addressing their concerns throughout their buying journey. I wouldn’t recommend using promotional or “salesy” emails if you manufacture custom-engineered systems.

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

LeadSquared

OCTOBER 25, 2013

Newsletter Marketing, may be old-school in the age of social media marketing but it is still one of the most dependable marketing tools available. In this post we will discuss 6 newsletter marketing tips. Here are the two key features of newsletters: Regularly distributed publication Content is of interest to the customers.

Newsletter 52

Newsletter Marketing Budget Tips Ideal Customer Profiles 52

Webbiquity

OCTOBER 11, 2022

Use sponsored posts on your blog and other media outlets that educate prospects about how your product or service can help them solve problems and get things done. Automation helps keep your brand visible and can help increase its reach by sending emails at the perfect time for each customer or prospect.

Digital Asset Management 273

Digital Asset Management Product Brand Identity Branding 273

Pam Didner

SEPTEMBER 13, 2022

Once published, you can (and should) promote it through various outbound channels, such as Facebook, Twitter, email campaigns, paid media, and more. To unleash the value of your content, it has to be integrated into any/all outbound channels you’ve got, such as your website, social media posts, email campaigns, and more!

ROI 91

ROI Effectiveness Planning Content Marketing 91

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

Contently

FEBRUARY 1, 2023

Providing content that educates potential customers about the benefits of the company’s products or services helps the sales team close more deals. Most content programs leverage blog posts, webinars, or email campaigns that offer tips and tricks for using the product or service or highlight new features or updates.

Demand Generation Agencies 183

Demand Generation Agencies Content Demand Generation Paid Search Agency 183

SmartBug Media

MARCH 22, 2023

Using email and SMS as vehicles for your product and sales offerings, you can develop campaigns that boost revenue and—more importantly—drive engagement so that you can nurture those customers into retained customers. SMS campaigns can support email campaigns with early access to new products and deals.

SMS 98

SMS Email Marketing Examples Planning 98

Martech

MAY 3, 2023

Awareness At the awareness stage, you want to create content, like blogs that educate your audience on the benefits of your product or service without being too salesy. Within your blog, you can add CTAs to things like newsletters, social media channels and other engagement-focused CTAs.

Top of Funnel 95

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 95

DotDigital

AUGUST 29, 2021

Using email marketing you’re engaging with leads that have expressed a direct interest in your brand by subscribing to your mailing list. It also acts as a strong engagement tool, where you can educate your audience on the value of your brand and keep them connected between purchases. Choose types of email campaigns.

Email Marketing 85

Email Marketing Planning Marketing Automation Services Advertising Agencies 85

KoMarketing Associates

SEPTEMBER 13, 2018

Collect Emails for Marketing. For many B2B organizations, email collection counts as a conversion because email campaigns carry large ROI. Exclusive content is a great way to grow your email list, as you are offering something immediate that the user can receive instantly.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

Blue Flame Thinking

SEPTEMBER 25, 2023

We’ve all received emails that show signs of poor preparation or strategy. An email marketing expert can help optimize each part of your funnel. Consider the following before you send your first email campaign: Do we need to fix foundational marketing/sales problems? Do we have universally understood goals for email?

Enterprise Management 52

Enterprise Management Email Marketing Practices Work Management 52

Only B2B

OCTOBER 3, 2023

These prospects have engaged with your brand in substantial ways, such as subscribing to newsletters, downloading valuable resources, visiting your website, or actively participating in webinars. Streamlined Sales Cycle: MQLs are already educated about your products or services and have expressed genuine interest.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Marketing Qualified Leads High Quality Lead 62

Mailmunch

APRIL 26, 2021

Likewise when we share content through email, those pages can capitalize on interest to build engagement. Unsure how to integrate your email campaigns with your content strategy ? As Pam Didner of Global Content Marketing puts it: “Make an effort to be helpful, educational or entertaining.”. Create lead capture content.

Top of Funnel 63

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 63

BenchmarkONE

JULY 8, 2021

By automating standard emails, like welcome emails for new students and staff or monthly newsletters , you can get ahead of your inbox and stay on top of communication. . Another great feature that’s built into your marketing automation is email contact list management. . Email is an effective mode of communication.

Planning 90

Planning Tips Work Management Marketing Automation Services 90

ClickDimensions

SEPTEMBER 28, 2021

To start, conduct an audit on what sources your online traffic is coming from – this could include organic search, email campaigns, social media or blog posts. From there, you can determine which areas of your website need to be adjusted and how you will measure success moving forward.

Lead Generation 93

Lead Generation Optimization Marketing Websites Top of Funnel 93

SendX

SEPTEMBER 4, 2020

Some other Thank You pages or pop-ups are also found upon submitting information in an opt-in form, subscribing to the newsletter, or downloading a free product. Moreover, there is also a great chance to educate your audience and position yourself as an authority. Make sure all the visitors read the ebook they just signed up for.

Landing Pages 195

Landing Pages Opt-in Top of Funnel Advertising Funnels 195

SocialPilot

JANUARY 26, 2024

.” “Develop a sequence of email content for a drip campaign targeted at [Specific Audience Segment], focusing on nurturing leads and guiding them through the sales funnel.” While running email campaigns, I use AI to transform my email copies and make them more persuasive.

Examples 77

Examples ROI Planning Work Management 77

Marketing Insider Group

MAY 22, 2023

Draft a script for a web series that educates viewers about [topic]. Develop a content marketing strategy that includes blog posts, social media posts, and email newsletters. Write an email newsletter that provides exclusive content and promotions to subscribers. Email Campaigns 32.

Paid Search Agency 64

Paid Search Agency Work Management Marketing Management Webinar Metrics 64

Valasys

APRIL 22, 2024

A deeper dive into these lead harvesting methods includes: Content marketing: Create valuable and informative content to attract and educate potential customers. Social media campaigns : Targeted interactions and engaging content are shared on relevant social media platforms.

Lead Harvesting 40

Lead Harvesting Paid Content Sales Qualified Leads Lead Scoring 40

QuanticMind

OCTOBER 9, 2023

They like to independently navigate their way to a purchase decision ( particularly those in B2B ) and expect brands to educate and inspire them on their journey rather than simply market their commodities and value propositions. Consumers today want trustworthiness, personalization, and more control throughout their buying journey.

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74