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The Basics of Drip Marketing And Why You Need To Setup Lead Nurturing Today

Marketing Insider Group

Drip marketing — sometimes called drip campaigns, automated email campaigns, marketing automation, lifecycle emails, autoresponders and more — is the use of automated sets of emails that are sent on schedule following an event or trigger. What is drip marketing, and why does it matter? It’s all about timing.

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What is an Email Drip Campaign?

FMG Suite

Email drip campaigns are great for independent financial advisors because they help you nurture the relationship of trust that drives your business. As you know, providing valuable, educational material is key to gaining respect from your clients and prospects. Outline Your Campaign. What’s Your Purpose?

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The Ultimate Guide to Direct Response Marketing

QuanticMind

They like to independently navigate their way to a purchase decision ( particularly those in B2B ) and expect brands to educate and inspire them on their journey rather than simply market their commodities and value propositions. Consumers today want trustworthiness, personalization, and more control throughout their buying journey.

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The 14 Best Marketing Automation Tools

Webbiquity

Which means that it takes inbound from many angles – it’s not just your social that brings in people, there are landing pages with helpful information, blog posts, newsletters, etc. This tool enables you to create and send e-mail newsletter and service e-mails (such as transaction e-mails and event or date triggered e-mails).

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 7 Best Free Email Marketing Services Compared

Mailmunch

You’ll want a complete suite of tools with bulk email options, automations, and customer-responsive capabilities. With MailMunch, you can schedule high-deliverability broadcasts, configure autoresponder sequences, and launch targeted drip campaigns. . It gives you free rein on creating jaw-dropping newsletters.

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Top 10 Triggered B2B Email Marketing Campaigns

Anything Goes Marketing

After reading Ed Henrich’s excellent article on ClickZ Top 10 Triggered E-mail Programs to Build Relevance , I wanted to take a more B2B slant on it but as you’ll see, many of the triggered email programs apply to both B2B and B2C. Here are my top 10 triggered email marketing campaigns: Transactional Messages. Renewal reminders.

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What is Email Marketing Automation?

LeadSquared

It is possible through trigger-based or interest-based or activity-based email automation. With the level of technology available today to marketers, emails can not only help engage customers but also educate and guide them towards reaching their goal on a business website. Details: What is email marketing?