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From Leads to Sales: How Drip Marketing Email Campaigns Work

Salesforce Marketing Cloud

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Why use drip campaigns? What’s the appeal of drip marketing vs. traditional email marketing? Table of contents What is drip marketing?

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4 Metrics You Should Add to Your Email Reporting

Litmus

Gone are the days of using only open and click-through rates to evaluate your email’s performance. Even with increasing data privacy regulations , marketers are finding new ways to measure and track their campaign’s success–including better methods to evaluate audience engagement.

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7 Email Marketing Best Practices to Boost Newsletter Engagement

Roketto

When you send an email to an email address in your database or newsletter subscription, that person will see the email. What they do after they see it in their inbox depends on how good you are at encouraging them to click on to see what’s in the email. It’s a way to reach customers and prospects directly.

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5 Ways to Target B2B Customers Through Email Marketing

KoMarketing Associates

Users are getting more and more used to personalized emails, so not having it when you could is definitely a drawback. In fact, 2017 study by Ascend2 found that mass personalization was the number one tactic to increase email campaign success. Educational Email Courses.

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7 Email Marketing Best Practices to Boost Newsletter Engagement

Roketto

When you send an email to an email address in your database or newsletter subscription, that person will see the email. What they do after they see it in their inbox depends on how good you are at encouraging them to click on to see what’s in the email. It’s a way to reach customers and prospects directly.

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Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. The first subscription service has 5-star reviews placed strategically throughout its website and has sent you two case studies via email. Educate consumers on the value your product or service offers.

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How to Recession-Proof Your Content Marketing

Contently

Bottom-of-funnel content conversion rates (i.e., Then you can apply what you’ve learned to other web pages, email campaigns, ebooks, and more. There’s nothing worse than going to a website and realizing the link you clicked on is four years old, and all the information within the article is terribly outdated.