Influencer Checkup – How To Successfully Avoid Fake Influencers
SEMrush
JULY 12, 2019
Adobe Experience Cloud Blog
JULY 12, 2019
Email is dead—or at least that’s what the headlines claim. Sure, getting to “inbox zero” might be everyone’s focus today, but brands shouldn’t count out the power of a well-executed email campaign just yet. Why Email Still Works. Marketers have argued about the viability of email campaigns ever since email became widely adopted as a marketing channel.
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Rev
JULY 8, 2019
Have you ever found yourself in the rabbit hole they call YouTube searching one tutorial after another? I’ve been there too, and you discover that, you name it, it’s been shared and seen on YouTube. Indeed, YouTube is used as a tool to promote pretty much everything. With tutorials spanning from makeup-how-tos to quick and efficient oil changes, it’s easy to see how a person can learn at home with the extensive catalog of teaching videos that exist in the YouTube universe.
Influitive
JULY 11, 2019
You can claim to be customer obsessed. But can you back it up with numbers? Former Netflix VP of Product Gibson Biddle thinks so, and he has a method for delighting customers in hard-to-copy ways that proves it. In his Advocamp 2018 video session, available with the purchase of an ondemand pass, Gibson shared his. The post How to Scientifically Test for Customer Obsession According to Netflix’s Former VP of Product appeared first on Influitive.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
JULY 8, 2019
“Wait a minute,” you say, “Did I read that right? I thought it was our marketing team’s job to sell potential buyers on our products and services, not selling our employees on how great it is to work here. Truth is, driving employee engagement is the marketing team’s most important job. Without an enthusiastic, engaged team behind […]. The post How Employee Engagement Drives Marketing ROI appeared first on Marketing Insider Group.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
InsightSquared
JULY 10, 2019
“Slowness to change usually means fear of the new.” – Philip Crosby. Change is hard for any organization or individual but there are steps you can take to ease the transition and provide confidence as people move toward the new normal. . Four years ago, I was in the same boat. My large healthcare company started using InsightSquared because Salesforce did not provide us with the needed visibility into our key sales metrics.
Biznology
JULY 9, 2019
Collecting information about website visitors, a standard practice in B2B marketing, is now becoming available to consumer marketers. I recently had a chat with Karl Van Delden , who heads product management at Stirista. His latest product is Visitor ID Graph , which allows consumer-driven companies to identify the visitors to their websites. Using VIG, site owners can now capture the contact information of as much as 45% of their visitors, for analysis and ongoing marketing communications.
Marketing Insider Group
JULY 8, 2019
You may or may not realize it, but half of your employees have likely mentioned your company, policies, products or other employees in some form of social post, unsolicited. According to Weber Shandwick, 98% of employees use at least one social media site for personal use, of which 50% are already posting about their company. […]. The post Creating Content That Your Company’s Employees Will Love Sharing appeared first on Marketing Insider Group.
Zoominfo
JULY 9, 2019
Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Today’s round-up features content about collecting better customer testimonials, building sales pipeline, executing data-driven business strategies, and more!
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
KoMarketing Associates
JULY 11, 2019
LinkedIn relaunched their Company Pages as LinkedIn Pages last November. The relaunch included a number of new features and upgraded features that let B2B marketers manage a company page on LinkedIn more effectively than before. If you haven’t had a chance to catch up on the update, or you’ve perhaps been neglecting your LinkedIn Pages while you were pursuing other things, this article can give you a quick brush up.
Biznology
JULY 11, 2019
The second quarter is behind us which also signals the end of the half. So what’s next? Here in the US we’re taking vacations to recharge. No matter how much disconnecting we do, in those quiet moments we’re reflecting. We’re wondering about where we left money on the table and how we’re going to adapt our plays so that we win more in the coming months.
Marketing Insider Group
JULY 10, 2019
One small thing changed my work in a big way. About five years ago, someone sent me a video on a Tulsa, Oklahoma business that changed the entire way I approach sales and marketing. The first thing that caught my attention was that Mother Teresa had publicly endorsed the business. “Wait,” I thought. “Mother Teresa […]. The post We Stopped Trying To Convince Customers And Got Triple The Results appeared first on Marketing Insider Group.
Zoominfo
JULY 7, 2019
As any salesperson knows, motivation comes and goes. At certain points, we are hyper-focused and driven. And on other days, we don’t even feel like picking up the phone. So the question is – where do we find the inspiration to climb out of these slumps? If you’re dragging today and can’t seem to drum up the motivation to get going, we’re here to help.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Contently
JULY 10, 2019
I’m not going to start this blog post with something hyperbolic and edgy like “press releases are dead.” The truth about the marketing industry is that things are nuanced, and very rarely does a tenet apply 100% across the board for all brands in all industries. What I do hope to explain, though, is how we need to consider the different types of digital PR when crafting marketing strategies.
KoMarketing Associates
JULY 9, 2019
Although B2B marketers are focused on creating marketing collateral, such as white papers and ebooks, new research suggests that these forms of content are not the most trusted among B2B buyers. Recently, TrustRadius published “The 2019 B2B Buying Disconnect” report to shed light on the disconnect between B2B marketers and vendor expectations. Statistics showed that most B2B marketers (about 80 percent) focus on marketing collateral – ebooks, white papers and webinars – to educate and engage the
Marketing Insider Group
JULY 9, 2019
The success of marketing is heavily reliant on data, but nowadays relying on customer data alone is not enough. This is where intent data comes in. The combination of customer signals and intent data can create a better bird’s eye view to help leverage customer insights to companies advantage. But even with the rise of […]. The post Why Intent Data is the Future of B2B Marketing appeared first on Marketing Insider Group.
Kaon
JULY 11, 2019
Increasing Trade Show Booth Engagement 400% with Award-Winning Application. Originally published on the VR/AR Association (VRARA) blog, July 1, 2019. Through successful partnership with Kaon Interactive at recent tradeshows, CenturyLink was able to generate a 400% increase in event booth engagement versus the previous year – within a smaller, more cost-effective booth space.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Biznology
JULY 11, 2019
Effective sales funnels are the most engaging—and effective—ways to increase your business. But, if your putting in a lot of effort and feel you can get more return, you’re not alone. Many businesses struggle with lead generation, qualifying leads and converting them to sales. About 73% of a business’s potential leads aren’t sales-ready. This high number indicates that too many leads are pushed through the sales funnel before they’re ready to convert and make a purchase.
KoMarketing Associates
JULY 11, 2019
Marketers still face several barriers when it comes to adopting artificial intelligence (AI), but those who have implemented this tool are seeing a large amount of success, according to new research. DemandBase recently conducted a survey to gauge how marketers are integrating AI into their overall strategies. Statistics showed that only 18 percent of marketers are currently using AI.
Marketing Insider Group
JULY 10, 2019
As a marketer, you already know that content marketing is well worth your time and effort. What you put in is almost guaranteed to be returned to you many times over, and this attractive ROI combined with low costs and barriers to entry makes content marketing one of the most popular marketing strategies for businesses […]. The post How to Get Executive Buy-In With an Effective Content Marketing Strategy appeared first on Marketing Insider Group.
Adobe Experience Cloud Blog
JULY 8, 2019
Every business eventually realizes that much of its marketing can be automated. Gone are the days of remembering to follow up with a lead, or websites that present the same offers to every visitor regardless of how they arrived on the page. Marketing automation is a no-brainer for big businesses, who might have hundreds of thousands of customers to interact with on a daily basis.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Biznology
JULY 12, 2019
Marketers are encouraged to maximize the awareness, trial and usage of their brands. They also know that a brand is more than just a fanciful name. Insightful research and prudent positioning will make a brand “special” in the eyes (and hearts) of their target customers, offering a meaningful promise, a credible reason to believe this promise and a competitive edge.
KoMarketing Associates
JULY 10, 2019
Although B2B marketers are constantly reaching out to buyers, new research shows that it may be the behavior of their target audience that keeps them from ultimately closing deals. A new study published by Aberdeen titled “Why Do B2B Buyers Struggle?” took a closer look at why B2B marketers fail to drive sales, despite utilizing effective marketing tactics.
Only B2B
JULY 11, 2019
A crucial tool for B2B marketing B2B marketing communication refers to the process of Businesses communicating with other businesses for a mutually beneficial relationship. It is the tool used in. The post What is B2B marketing communication? appeared first on ONLY B2B.
Content Marketing Institute
JULY 12, 2019
An e-book is not content marketing. Social media posts are not content marketing. Does your brand market with content? Or do you do content marketing? Explore the difference and learn the eight steps to really do content marketing. Continue reading → The post Content Is NOT the Same as Content Marketing appeared first on Content Marketing Institute.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Brandpoint
JULY 8, 2019
It’s no secret that marketing conferences are an investment of time, money and energy. It can be difficult to get a supervisor on board with them, especially since taking time off of work means losing concrete progress that you could have made on your projects. Conferences are, however, worthwhile ventures. They are opportunities to step away from the day-to-day and gain insight into cutting-edge industry tactics that can be implemented into your company’s operations.
Influitive
JULY 11, 2019
The post How to Scientifically Test for Customer Obsession According to Netflix’s Former VP of Product appeared first on Influitive.
Only B2B
JULY 9, 2019
B2B is the acronym for Business to Business whereas B2C is an acronym for Business to customer. These are two marketing models that focus on two varied categories of the. The post Difference Between B2B And B2C appeared first on ONLY B2B.
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