ViewPoint

MAY 28, 2015

I’m always pleased when a prospect asks, “What can I do to help ensure my program’s success?” It’s a great question. It shows they want a collaborative, win-win relationship—not a “vendor under my thumb” relationship. (Those kinds of relationships really suck.). As an outsourced lead generation company, one of the ways we can best serve our clients is to offer insight on what they can do to maximize the results from their program.

Lead Generation 211

Lead Generation PointClear Generation Leads 211

Marketing Insider Group

MAY 26, 2015

That was the original title of the presentation I gave recently to a group of communications and marketing professionals. But I just couldn’t do it. My english degree just wouldn’t let me. And so I presented How To Make Content People Actually Want. The worry I had was that I had met so many people in my career who had no interest in creating content people actually want!

Content 201

Content Paid Search Agency Storytelling Stats 201

KoMarketing Associates

MAY 28, 2015

Here in the Greater Boston area, we’ve finally shaken off a bitter winter and look forward to the warmth of summer. But as the Memorial Day holiday weekend passes us by, how does the progress of your B2B online marketing initiatives look? Are you well on your way to hitting your goals or struggling to maintain performance? As we move into the end of the first half of the year, its important to reassess online marketing performance and make certain we don’t lose track while enjoying t

Advertising Benchmark 193

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 193

Webbiquity

MAY 27, 2015

Guest post by Jack Dawson. There are a lot of resources online that can help you move from newsjacking – “stealing” potentially viral news items before they become viral – to creating potentially viral news yourself. The most important technique to date is through people-based marketing. What this means for marketers is that it is no longer necessary to research and pitch thousands of publications, hoping and praying that some of them stick and make news.

Viral Marketing 184

Viral Marketing PPC PR Content 184

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Webinar Metrics

Digital B2B Marketing

MAY 28, 2015

As I came back from the B2B Marketing Innovation Summit, put on by Demandbase, I couldn’t shake the feeling that we aren’t doing enough. That I’m not doing enough. Sure, marketing is changing faster today than it did yesterday. Blah blah blah. It doesn’t matter how fast marketing is changing! The real question is “how are you changing?

B2B Marketing 182

B2B Marketing Planning DemandBase B2B 182

KoMarketing Associates

MAY 26, 2015

At KoMarketing, we work with B2B marketers who represent the software technology and industrial manufacturing industries. Along with these industries come complex products, which can sometimes lead to the challenge of executing complex content marketing initiatives for the desired audience. There are many solutions to this challenge, one being an extensive research process.

SME 192

SME B2B Marketing Planning Content Marketing 192

Biznology

MAY 28, 2015

Ask any business marketer about the importance of data, and you’ll get plenty of good answers. “It’s essential,” they’ll say. “Data drives everything we do.” That’s a good thing, since marketers are under increasing pressure to manage, collect, and make use of data, according to a recent CMO Club/Gartner study. But in my experience, answers like this are just lip service.

Barriers 173

Barriers B2B Marketing Advertising Agencies B2B 173

ANNUITAS

MAY 26, 2015

*This post first ran September 25, 2014 via the ANNUITAS blog. I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” Besides discussing the need to align strategically to the buyer, we did have a longer conversation where I cautioned against taking a vertical go-to-market approach.

Verticals 163

Verticals Marketing Strategy Marketing & Strategy Paid Search Agency 163

Marketing Insider Group

MAY 27, 2015

For companies to make the transition from telling stories to creating brand experiences, they have to focus on the power of amplifying the essence of their brand story. Confining storytelling strictly to the brand or PR teams limits the value and impact that can be had. Creating citizen storytellers isn’t only about tapping the ranks for ideas to develop into content.

Storytelling 187

Storytelling Content Marketing PR Content 187

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Writing on the Web

MAY 27, 2015

I get calls from executive coaches and consultants who want to publish an expert ebook. They ask me for help, to ghost write either for or with them. The answer is yes : in certain fields, I am a ghost writer. I read a ton of books on leadership, and study how the big sellers on Amazon are written in this category. I can help you write an expert ebook on leadership.

Thought Leadership 153

Thought Leadership Amazon Act-On Consulting 153

Crimson Marketing

MAY 28, 2015

Happy with your last purchase, you visit a brand’s website intending on buying more of their products. Their website loads and you’re immediately greeted with a pop-up advertising the exact product you recently purchased. Why? Well, the brand has failed to leverage their web experience data — in this case, your purchase history — and provide you with relevant content about accessories, support service, etc.

Campaigns 150

Campaigns Marketing Management Paid Search Agency CMO 150

ANNUITAS

MAY 28, 2015

There is still a great divide between sales and marketing. Each team uses different tools and solutions, with little to no visibility into what the other is doing, resulting in silos and a division of teams. Despite the silos, some organizations are able to meet their sales and marketing goals. However, most organizations are not that lucky and the lack of alignment between teams takes its toll in lost opportunities and revenue as seen in the long list of statistics from a post via TypeA Communi

Lead Ranking 159

Lead Ranking Marketing Automation Services Lead Scoring Eloqua 159

Marketing Insider Group

MAY 28, 2015

I don’t think I’ll get too many opinions to the contrary when I suggest that effective marketing is getting harder every day. Consumers seem to have developed an allergic reaction to anything that smacks of selling. Banner ads are essentially wallpaper with a dismal.1% conversion rate. Television ads have been all but eradicated by the DVR. Text ads are brand destroyers unless they’re pushed at point of sale while the discounted coffee is still piping hot.

Top of Funnel 173

Top of Funnel Paid Search Agency Banner Ads Content 173

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Biznology

MAY 27, 2015

Can you trust the content that was created by your SEO company? Are you sure? Here’s the dirty little secret inbound marketing companies don’t want you to know. Can you trust the content that was created by your SEO company? Are you sure? Recently, I was contacted by an end client who needed my opinion. His firm was working with an SEO company that provided content creation as part of its monthly retainer.

Paid Search Agency 150

Paid Search Agency SEO Companies Copywriting 150

The Effective Marketer

MAY 27, 2015

Competitive Battle Cards (BTW I’ve seen them spelled together, battlecards, and separate – battle cards) are a staple of product marketing. If your company hasn’t created formal battle cards (aka kill sheets, competitive cards, competitor takeout), it will at some point, as this is typically one of the first things sales teams ask. Who creates the battle cards can vary, sometimes being a function of product management, other times of product marketing, or even at larger companies a separat

Work Management 120

Work Management Marketing Management Marketing Proposals Paid Search Agency 120

Adobe Experience Cloud Blog

MAY 28, 2015

Author: Marissa Lyman It’s college graduation season! Soon, the bright, young minds of tomorrow will be tumbling into the workforce like a flock of lost ducklings. If you’re reading this as a seasoned ‘grown-up’—don’t stop now! The tips below can help you market yourself at any stage in your career, especially if you’ve blocked out what it’s like to be the low (wo)man on the totem pole.

Personalization 105

Personalization Brand Identity Branding Thought Leadership 105

Marketing Insider Group

MAY 29, 2015

For some reason people don’t think that they’re good storytellers…even when faced with evidence to the contrary. A few years ago, I met a guy who described himself as a 20-year veteran of the apparel industry. When I probed further, he rattled off manufacturing facts for all kinds of apparel, from Argyle to Zibeline. Impressed with the depths of his knowledge, I asked if he had a blog.

Storytelling 166

Storytelling Barriers Impressions Pricing 166

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Biznology

MAY 25, 2015

“If you ain’t first you’re last” said Ricky Bobby. What’s true for race car drivers with NASCAR is true for businesses online with search engines. Search Engine Optimization (SEO) is the ongoing process of uncovering and discovering non-branded keywords that are driving organic search traffic and conversions, then publishing content optimized for those keywords.

Stats 141

Stats SEO Paid Search Agency Click Rate 141

EMagine B2B Blog

MAY 27, 2015

The emagine team has been working non-stop creating killer B2B websites and assisting our clients with their SEO, Social Media, PPC and overall digital marketing strategies. This year alone, we’ve produced over 20 custom enterprise WordPress sites with even more currently in the works. And in honor of today being the 12 th Anniversary for WordPress , we’re showcasing a few of our most recently launched WordPress projects below: BHI Energy.

Enterprise Management 87

Enterprise Management Marketing Websites Design Work Management 87

Adobe Experience Cloud Blog

MAY 27, 2015

Author: Mike Telem Account-based marketing (ABM) is the latest buzzword to hit the industry. There’s surely been lots of hype, but some marketers are still fuzzy on the details: what exactly is ABM, and how can it be beneficial to your organization? In a nutshell, ABM is about focus. Let’s explore… Account-based marketing is an (awesome) marketing approach in which your efforts and resources are focused on the accounts that are most likely to generate revenue or garner other st

Account Based Marketing 105

Account Based Marketing Work Management B2B Thought Leadership ABM 105

Marketing Insider Group

MAY 25, 2015

The use of colors in a given brand’s logo is a topic that is often discussed and debated with the impact those colors can have from a marketing and advertising perspective at the top of the priority list. A lot of thought goes into, or at least it should, the color or colors of a given brand’s logo for each color can serve to represent differing traits or characteristics.

Paid Search Agency 162

Paid Search Agency Brand Identity Branding Cable 162

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Biznology

MAY 29, 2015

In today’s hyper-connected world, consumers expect service providers to do more than just offer competitively priced, reliable, and attractive products. They also expect their providers to be responsive, flexible, and know just what they need. Young people in particular assume they can have a personalized and seamless dialogue with a company across multiple channels at a time that suits them. .

Allocation 127

Allocation Peer-to-peer Lock-In Pricing 127

SugarCRM

MAY 27, 2015

The post Marketing Automation Provider, Salesfusion, Simplifies Email Design for Small and Mid-Sized Businesses appeared first on Salesfusion.

Marketing Automation 95

Marketing Automation Design Email Marketing Automation 95

Adobe Experience Cloud Blog

MAY 26, 2015

Author: Dayna Rothman The evolution of search puts Google’s latest algorithm into perspective—the internet is expanding and the need for ranking is crucial. And businesses need to go mobile fast, or they risk losing out. A great place to start with your mobile marketing is responsive design for your website. Responsive design is a modern approach to design that ensures your content is readable and consumable on any device, such as your desktop computer, tablet, or mobile phone.

Thought Leadership 105

Thought Leadership Marketo Mobile Marketing Internet Marketing 105

EMagine B2B Blog

MAY 26, 2015

Two weeks ago was the most exciting day of the year for paid search nerds! May 4th felt similar to the night before Christmas as search marketers around the globe anxiously awaited the first Adwords live stream event in years. The event aired lunchtime on May 5th and while Google left much to be desired they also revealed some impressive new online advertising tools.

Cost per Acquisition 85

Cost per Acquisition Adwords CPA Keywords 85

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Hinge Marketing

MAY 27, 2015

Referrals can be the lifeblood of just about many professional services firms. They are cost effective, and are typically warmer than other leads that come in through your pipeline. The status quo may be giving you an adequate stream of referrals, but how do you know if you are optimizing your referral potential ? The answer lies in the behavior of your clients.

Brand Identity 77

Brand Identity Branding Generation Lead Scoring 77

LEADership

MAY 26, 2015

“Should we or should we not automate?” It’s a question that B2B organizations across the board are asking. There are small start-ups that have seen early and rapid results with automation. There are some large corporations that are still not automating their lead generation campaigns. Still others have invested top dollars in automation software and are sitting with their shiny new cannons, waiting to kill a mosquito!

Marketing Automation Services 68

Marketing Automation Services Marketing Automation Work Management Marketing Management 68

The ROI Guy

MAY 27, 2015

There is an ongoing debate in sales and marketing: Are the most effective marketing campaigns and sales reps relying more on art and creativity, or leveraging a more systematic and scientific approach? With the current focus on big data, a scientific approach to sales and marketing certainly has its pundits. Data is now collected and insights leveraged to learn more about buying behaviors – what works and doesn’t - helping marketers design and execute more effective and automated campaigns, and

Marketing Proposals 66

Marketing Proposals Lead Ranking Marketing & Strategy Marketing Prospects 66