Sat.Oct 20, 2012 - Fri.Oct 26, 2012

Trending Sources

LinkedIn Just Went Into the Publishing Business

Digital B2B Marketing

A number of publishers and blogs covered the launch of LinkedIn’s new follow feature for 150 thought leaders or influencers over the last few weeks. However, labeling it the ability to follow thought leaders (as LinkedIn did) misses the real point. LinkedIn did not launch a new feature to follow thought leaders or the ability for select individuals to publish articles on LinkedIn. Nowhere.

Social media is a physical extension of your brain

Biznology

Photo credit: Intersection Consulting). We’ve evolved well past the limitations of our own brains into the brains of our closest friends — not metaphorically, but literally. We utilize the people we know and engage with deeply as active extensions — prostheses — of our thinking, reasoning, and creating brain. Dr. Stephen M. Kosslyn United States

5 Reasons Why Social Media Was Born for SMEs [SLIDESHARE]

Tomorrow People

You don't need to be a big name brand with a six figure marketing budget to make social media work. In fact, recent research has shown that small businesses are more likely to succeed within the social media arena than their supposedly all-powerful, 'jump in feet first' corporate counterparts. So, what makes an SME thrive on social media? 1. Building customer relationships. Adapting and improving.

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31 Easy Ideas To Create Content Your Customers Want

B2B Marketing Insider

If you are trying to recruit social ambassadors for your business, you will undoubtedly run into the challenge from your colleagues that they don’t know what to write about. We have already established that content marketing is seen as important but marketers have been slow to act. And you don’t need to sacrifice quality. 31 Easy Ideas To Create Content Your Customers Want. “). Photo Source.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

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The Intersection of Content Marketing and Advertising

Digital B2B Marketing

In order to deliver something more memorable than most advertising, marketers are turning to content that tells a story, engages the audience and delivers value. But how do marketers reach a large audience with their content? Major publishers continue to have audiences that dwarf those of nearly every marketer, relying on just their own audience isn’t enough. Does your content measure up?

Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target

B2B Lead Generation Blog

Tweet Joe is newly single. He met his last girlfriend on an online dating site. So, he resurrected his ad, and the new quest began. Except it was so much harder! He had plenty of dates; he just couldn’t quite connect with anyone. They were nice enough and pretty enough, but there was no chemistry. they queried. The women he really would have connected with were older, and maybe even divorced.

Higher Education Faculty Continue to Use Social Media

Biznology

Photo credit: Wikipedia. Some of you know that I’ve worked with Pearson and Babson Research Group the last couple of years on a very interesting survey of higher education faculty and their use of social media, divided into three kinds of usage: personal, professional, and teaching. Video use is now so pervasive that we had to separate it from the rest of social media. Age matters.

How do you know if your blog is making an impact?

grow - Practical Marketing Solutions

About two years ago, I was really down on my blogging. would work hard on something that I thought was really smart and provocative and it would just fall flat. And then I would put out something dumb like “ The 20 Funniest things you can do on Twitter ” and it would go viral.  It didn’t make any sense.  It was disheartening. felt like my hard work was going nowhere. Tweet.

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

12 Places Businesses Should Be Collecting Online Reviews

Hubspot

We (and the internet for the past half a decade) have already spent some time convincing you of the importance of acquiring online reviews for your business. So let's just assume you're sold on the benefits of having a bunch of people tout how awesome you are on the web. mean, we might all be able to rattle off one or two sites ("Yelp! Until today. Dun dun dunnn!!! Here we go, guys. So now you can.

Turning Economic Downturn into Marketing Opportunity

Synecore

How Does a Brand Become Social? #WeFirst

Blue Focus Marketing

Does being social help a brand’s bottom line? Today, we take the existence of popular social media platforms for granted in our daily lives.  Although not everyone is sharing online, many of us are.  Facebook alone boasts over 800 million active users at last count, but many other platforms are making tremendous leaps in accessibility and engagement. No Such Thing as “One Way”.

Will the social web fuel international cooperation or catastrophe?

grow - Practical Marketing Solutions

I recently read the fascinating book Outliers  by Malcolm Gladwell (highly recommended) and he provides some astounding examples of how subtle differences in human communication styles contribute to epic failures. People from different regions have many subtle communication habits that combine to create breakdowns when styles collide. Inevitable cultural collisions. We’re all ambassadors.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)

Webbiquity

Twitter isn’t just for the birds anymore. According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Twitterers collectively post a billion tweets every three days. 62% of the Fortune 500 companies have at least one Twitter account, and the average Fortune 100 firm maintains 10 separate Twitter handles to support different product lines, divisions, functional areas and geographic regions. Twitter Tips for Newbies. Beginner’s Guide to Twitter and the Twittersphere Culture by Creative Marketing Channel.

Register for the Marketing Nation Virtual Event November 14!

B2B Lead Blog

What makes some marketing teams good and others great? Register to join our upcoming virtual event, Good to Great , to discover how your company can leverage a combination of community best practices, plus the latest technologies, to drive revenue. In this free half day event, hear over 30 experts discuss: Optimizing Your Top of Funnel Activities. Aligning Sales and Marketing Teams. Lead Nurturin

Pinterest vs. Facebook: Which Is REALLY the Better Visual Social Network?

Hubspot

Visual content has become one of the most desirable types of content -- because it's so darn easy to consume. But it's not enough to just create beautiful, funny, engaging visual content. marketers are now wondering where the best place to promote that visual content is. Until now, it's seemed like Pinterest really takes the cake in terms of the best social network for visual content promotion.

6 Things the Baseball Playoffs Can Teach You About Online Marketing

Biznology

I’m a big baseball fan. And, we’re in my favorite part of the baseball season: the World Series. Right now, just a couple of teams remain, to determine baseball’s best team. And while it’s easy to tire of sports metaphors, hang with me for a minute. Baseball may look like a kid’s game, but it’s also a multi-billion dollar business. The average ball club achieved over $200 million in revenue in 2011, with some teams taking in billions. These teams may play a game, but they’re playing for keeps. What are those traits? Let’s look a little deeper: Consistency. The “off-season” doesn’t exist.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

The Art of the Follow Up: Why Professional Services Marketing Can Sometimes Feel Like "Professional Nudging"

Marketri

In the past week alone, I have had at least two clients point out my follow up tactics and patterns. guess it’s safe to say that after a year of working with me, my clients are on to me with my approach to following up on pending and overdue items. It’s true. have talked to countless other B2B marketers who have lamented the same issue. Increase accountability.

INFOGRAPHIC: Social Sharing - B2B vs. B2C

Client Bridge

Figuring out how and when your company should share on social media can be as difficult as figuring out what to share. study by Compendium also showed significant differences in what works with social sharing between B2B and B2C companies. From Compendium, here's an infographic on what works for social sharing. View Original Article

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8 Dangerous (But Common) Misconceptions About Email Marketing

Hubspot

In terms of digital marketing channels, email marketing is one of the oldest. More than a decade counts as a long time in digital marketing, you know. That means it's had more than its fair share of time to accumulate plenty of misconceptions and myths about how it works. But the times, they are a' changin', guys. The other myths? They're just a bunch of hulabaloo! And nobody wants that. Right?

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The Risk of Trusting Another’s Digital Marketing Knowledge

Biznology

Photo credit: tellatic. have discussed the importance of being educated regarding the online marketing space in the past. As As you may have guessed, I haven’t changed my stance and, in fact, I have turned up the volume on this mantra of mine for one simple reason: I am back in a more traditional sales role with the Edgeworks Group. So what you ask? Well, thanks for asking. My solution?

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A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

The end of SXSW as we know it?

grow - Practical Marketing Solutions

For me, there are two MUST go-to events in the digital marketing space — Social Slam  (naturally) and SXSW. If Social Slam is friendly, inexpensive and accessible, Austin’s SXSW Festival is its alter-ego! But SXSW is also unparalleled in its showcase of cutting edge content and ideas, its potential for networking with every high flyer in the business, and the diversity of its content.

Who Owns Social Media in the Marketing Team? [CHART]

It's All About Revenue

by Rob Bois | Tweet this Social media has been in use as a marketing channel for years now. However, many folks in demand generation roles still face an uphill battle when tasked with bringing Social into their marketing campaigns. Demand Generation Gets Snubbed Again. Respondents were not limited to one choice, so many gave “co-ownership” credit to multiple departments. Don’t Settle for Average.

Why You (Yes, You) Need to Create More Landing Pages

Hubspot

"Who, me? More landing pages , you say? But I've already got some of those floating around my website." BUT WHERE ALL THE LEADS AT?! Several months back, I wrote an article about why landing pages are an indispensable part of marketing. And for all you marketers out there who have been going inbound for a while, you probably 'get' why they're important. For many of you, probably not.

Generation C : Where The Customer Finally Becomes The King

WindMill Networking

Social media influence from Generation C will change the way business is done. In the era of social media and the socialization of organizations, consumers are now more than ever true kings. They need to learn to exchange ideas and communicate more openly, and increasingly involve consumers in their processes. They can end up being the best ambassadors or the worst critics. What do you think?

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

The Secret to Great Marketing [Infographic]

Modern B2B Marketing

by Jon Miller I recently wrote in my post The ROI of Marketing Automation that for most companies, the difference between “good ROI” and “amazing ROI” is in their ability to complement the out-of-the-box software with the right people, ideas, and best-practice processes. Until recently, each company had to figure all this out on their own. Until now. You’re not alone. Why a nation?

4 Ways to Make Your Selling More Social

It's All About Revenue

by Jesse Noyes | Tweet this Selling, some would argue, has always been social. The quickest way to exchange business cards is through a handshake, after all. But few would argue that social media hasn’t changed the game for sales and marketing. It’s still all about networking, but a thick rolodex seems quaint compared to a big LinkedIn network and a voracious Twitter following. Download your copy.

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How to Verify Your Website on Pinterest [New Feature]

Hubspot

Pinterest is another one of those social networks that some marketers have figured out how to infiltrate to reap business benefits -- even without the existence of dedicated brand pages on Pinterest (much like Google+ when it first launched). Pinterest has started to roll out website verification for profile pages. How to Verify Your Website on Pinterest. Follow them. We'll show you how.).

#Pubcon 2012: Tips, Tools & Trends

KoMarketing Associates

Last week I was fortunate enough to spend the week in Las Vegas for Pubcon 2012. Pubcon is by far the biggest search and social media conference around and features some of the brightest minds in the industry. With over 50 sessions a day along with non-stop networking events, Pubcon can be pretty overwhelming. However with an on-going stream of tweets and great recaps being posted across the web, you can get a lot of information even on the sessions you missed. Instead of recapping all of the sessions I attended, I thought I’d highlight the top tips, tools & trends I came across. Pinterest.

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2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.