Sat.Oct 20, 2012 - Fri.Oct 26, 2012

Trending Sources

LinkedIn Just Went Into the Publishing Business

Digital B2B Marketing

A number of publishers and blogs covered the launch of LinkedIn’s new follow feature for 150 thought leaders or influencers over the last few weeks. However, labeling it the ability to follow thought leaders (as LinkedIn did) misses the real point. LinkedIn did not launch a new feature to follow thought leaders or the ability for select individuals to publish articles on LinkedIn. Nowhere.

The essential guide to minimizing legal risks in Social Media Marketing

grow - Practical Marketing Solutions

By {grow} Contributing Columnist Kerry Gorgone. Nothing spoils a great marketing campaign like a cease and desist letter.  As an attorney, I’m fascinated by how fast and loose most people play on the web, just inviting such a letter! The difference between LINKING and SCRAPING. If anything, it increases the risk you’ll get sued by alerting the content owner to the infringement. Tweet.

Social media is a physical extension of your brain


Photo credit: Intersection Consulting). We’ve evolved well past the limitations of our own brains into the brains of our closest friends — not metaphorically, but literally. We utilize the people we know and engage with deeply as active extensions — prostheses — of our thinking, reasoning, and creating brain. Dr. Stephen M. Kosslyn United States

5 Reasons Why Social Media Was Born for SMEs [SLIDESHARE]

Tomorrow People

You don't need to be a big name brand with a six figure marketing budget to make social media work. In fact, recent research has shown that small businesses are more likely to succeed within the social media arena than their supposedly all-powerful, 'jump in feet first' corporate counterparts. So, what makes an SME thrive on social media? 1. Building customer relationships. Adapting and improving.

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Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

More Trending

Targeting B2B Companies with Online Display and Social Media Advertising


With all of the emphasis on search marketing and social media with regard to b2b digital internet marketing strategies, I have been writing lately on online display advertising, covering such topics as retargeting and demand side platforms (DSPs).  The keys to effective banner advertising campaigns are targeting, message, and efficient pricing models. . Really. . LINKEDIN. FACEBOOK. Advertising

The Intersection of Content Marketing and Advertising

Digital B2B Marketing

In order to deliver something more memorable than most advertising, marketers are turning to content that tells a story, engages the audience and delivers value. But how do marketers reach a large audience with their content? Major publishers continue to have audiences that dwarf those of nearly every marketer, relying on just their own audience isn’t enough. Does your content measure up?

Will the social web fuel international cooperation or catastrophe?

grow - Practical Marketing Solutions

I recently read the fascinating book Outliers  by Malcolm Gladwell (highly recommended) and he provides some astounding examples of how subtle differences in human communication styles contribute to epic failures. People from different regions have many subtle communication habits that combine to create breakdowns when styles collide. Inevitable cultural collisions. We’re all ambassadors.

Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target

B2B Lead Generation Blog

Tweet Joe is newly single. He met his last girlfriend on an online dating site. So, he resurrected his ad, and the new quest began. Except it was so much harder! He had plenty of dates; he just couldn’t quite connect with anyone. They were nice enough and pretty enough, but there was no chemistry. they queried. The women he really would have connected with were older, and maybe even divorced.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Higher Education Faculty Continue to Use Social Media


Photo credit: Wikipedia. Some of you know that I’ve worked with Pearson and Babson Research Group the last couple of years on a very interesting survey of higher education faculty and their use of social media, divided into three kinds of usage: personal, professional, and teaching. Video use is now so pervasive that we had to separate it from the rest of social media. Age matters.

12 Places Businesses Should Be Collecting Online Reviews


We (and the internet for the past half a decade) have already spent some time convincing you of the importance of acquiring online reviews for your business. So let's just assume you're sold on the benefits of having a bunch of people tout how awesome you are on the web. mean, we might all be able to rattle off one or two sites ("Yelp! Until today. Dun dun dunnn!!! Here we go, guys. So now you can.

The end of SXSW as we know it?

grow - Practical Marketing Solutions

For me, there are two MUST go-to events in the digital marketing space — Social Slam  (naturally) and SXSW. If Social Slam is friendly, inexpensive and accessible, Austin’s SXSW Festival is its alter-ego! But SXSW is also unparalleled in its showcase of cutting edge content and ideas, its potential for networking with every high flyer in the business, and the diversity of its content.

Turning Economic Downturn into Marketing Opportunity


8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

How Does a Brand Become Social? #WeFirst

Blue Focus Marketing

Does being social help a brand’s bottom line? Today, we take the existence of popular social media platforms for granted in our daily lives.  Although not everyone is sharing online, many of us are.  Facebook alone boasts over 800 million active users at last count, but many other platforms are making tremendous leaps in accessibility and engagement. No Such Thing as “One Way”.

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28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)


Twitter isn’t just for the birds anymore. According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Twitterers collectively post a billion tweets every three days. 62% of the Fortune 500 companies have at least one Twitter account, and the average Fortune 100 firm maintains 10 separate Twitter handles to support different product lines, divisions, functional areas and geographic regions. Twitter Tips for Newbies. Beginner’s Guide to Twitter and the Twittersphere Culture by Creative Marketing Channel.

Pinterest vs. Facebook: Which Is REALLY the Better Visual Social Network?


Visual content has become one of the most desirable types of content -- because it's so darn easy to consume. But it's not enough to just create beautiful, funny, engaging visual content. marketers are now wondering where the best place to promote that visual content is. Until now, it's seemed like Pinterest really takes the cake in terms of the best social network for visual content promotion.

Register for the Marketing Nation Virtual Event November 14!

B2B Lead Blog

What makes some marketing teams good and others great? Register to join our upcoming virtual event, Good to Great , to discover how your company can leverage a combination of community best practices, plus the latest technologies, to drive revenue. In this free half day event, hear over 30 experts discuss: Optimizing Your Top of Funnel Activities. Aligning Sales and Marketing Teams. Lead Nurturin

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

6 Things the Baseball Playoffs Can Teach You About Online Marketing


I’m a big baseball fan. And, we’re in my favorite part of the baseball season: the World Series. Right now, just a couple of teams remain, to determine baseball’s best team. And while it’s easy to tire of sports metaphors, hang with me for a minute. Baseball may look like a kid’s game, but it’s also a multi-billion dollar business. The average ball club achieved over $200 million in revenue in 2011, with some teams taking in billions. These teams may play a game, but they’re playing for keeps. What are those traits? Let’s look a little deeper: Consistency. The “off-season” doesn’t exist.

3 Steps to Better Strategic Networking at Events

Jill Konrath's Fresh Sales Strategies Blog

Today's post from the Chamber of Commerce features business-growth advice for small companies. Attending networking events is a great way to build face-to-face relationships in an increasingly isolated, technology-driven marketplace. Based on the size and scope of an event, there is potential for hundreds of connections within a small frame of time. Get out of your comfort zone.

Who Owns Social Media in the Marketing Team? [CHART]

It's All About Revenue

by Rob Bois | Tweet this Social media has been in use as a marketing channel for years now. However, many folks in demand generation roles still face an uphill battle when tasked with bringing Social into their marketing campaigns. Demand Generation Gets Snubbed Again. Respondents were not limited to one choice, so many gave “co-ownership” credit to multiple departments. Don’t Settle for Average.

The Art of the Follow Up: Why Professional Services Marketing Can Sometimes Feel Like "Professional Nudging"


In the past week alone, I have had at least two clients point out my follow up tactics and patterns. guess it’s safe to say that after a year of working with me, my clients are on to me with my approach to following up on pending and overdue items. It’s true. have talked to countless other B2B marketers who have lamented the same issue. Increase accountability.

The Ultimate Guide to Content Experience

The process of content marketing has typically been defined by a three-pillar system that consists of “Creation”, “Distribution”, and “Insights”. However, this system neglects to include the significant fourth pillar of content marketing: Experience.

The Risk of Trusting Another’s Digital Marketing Knowledge


Photo credit: tellatic. have discussed the importance of being educated regarding the online marketing space in the past. As As you may have guessed, I haven’t changed my stance and, in fact, I have turned up the volume on this mantra of mine for one simple reason: I am back in a more traditional sales role with the Edgeworks Group. So what you ask? Well, thanks for asking. My solution?

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INFOGRAPHIC: Social Sharing - B2B vs. B2C

Client Bridge

Figuring out how and when your company should share on social media can be as difficult as figuring out what to share. study by Compendium also showed significant differences in what works with social sharing between B2B and B2C companies. From Compendium, here's an infographic on what works for social sharing. View Original Article

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4 Ways to Make Your Selling More Social

It's All About Revenue

by Jesse Noyes | Tweet this Selling, some would argue, has always been social. The quickest way to exchange business cards is through a handshake, after all. But few would argue that social media hasn’t changed the game for sales and marketing. It’s still all about networking, but a thick rolodex seems quaint compared to a big LinkedIn network and a voracious Twitter following. Download your copy.

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8 Dangerous (But Common) Misconceptions About Email Marketing


In terms of digital marketing channels, email marketing is one of the oldest. More than a decade counts as a long time in digital marketing, you know. That means it's had more than its fair share of time to accumulate plenty of misconceptions and myths about how it works. But the times, they are a' changin', guys. The other myths? They're just a bunch of hulabaloo! And nobody wants that. Right?

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

Generation C : Where The Customer Finally Becomes The King

WindMill Networking

Social media influence from Generation C will change the way business is done. In the era of social media and the socialization of organizations, consumers are now more than ever true kings. They need to learn to exchange ideas and communicate more openly, and increasingly involve consumers in their processes. They can end up being the best ambassadors or the worst critics. What do you think?

The Secret to Great Marketing [Infographic]

Modern B2B Marketing

by Jon Miller I recently wrote in my post The ROI of Marketing Automation that for most companies, the difference between “good ROI” and “amazing ROI” is in their ability to complement the out-of-the-box software with the right people, ideas, and best-practice processes. Until recently, each company had to figure all this out on their own. Until now. You’re not alone. Why a nation?

More Marketers Spend On Content, Fewer Know If it’s Working

It's All About Revenue

by Jesse Noyes | Tweet this This morning the Content Marketing Institute and MarketingProfs released its latest look into the field of content marketing this morning. The report, “ B2B Content Marketing: 2013 Benchmarks, Budget and Trends – North America ”, which was sponsored by Brightcove, not surprisingly are spending more on content marketing. This year, that figure dipped to 36%.

Why You (Yes, You) Need to Create More Landing Pages


"Who, me? More landing pages , you say? But I've already got some of those floating around my website." BUT WHERE ALL THE LEADS AT?! Several months back, I wrote an article about why landing pages are an indispensable part of marketing. And for all you marketers out there who have been going inbound for a while, you probably 'get' why they're important. For many of you, probably not.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.