Sat.Oct 20, 2012 - Fri.Oct 26, 2012

Trending Sources

LinkedIn Just Went Into the Publishing Business

Digital B2B Marketing

A number of publishers and blogs covered the launch of LinkedIn’s new follow feature for 150 thought leaders or influencers over the last few weeks. However, labeling it the ability to follow thought leaders (as LinkedIn did) misses the real point. LinkedIn did not launch a new feature to follow thought leaders or the ability for select individuals to publish articles on LinkedIn. Nowhere.

31 Easy Ideas To Create Content Your Customers Want

B2B Marketing Insider

If you are trying to recruit social ambassadors for your business, you will undoubtedly run into the challenge from your colleagues that they don’t know what to write about. We have already established that content marketing is seen as important but marketers have been slow to act. And you don’t need to sacrifice quality. 31 Easy Ideas To Create Content Your Customers Want. “). Photo Source.

The essential guide to minimizing legal risks in Social Media Marketing

grow - Practical Marketing Solutions

By {grow} Contributing Columnist Kerry Gorgone. Nothing spoils a great marketing campaign like a cease and desist letter.  As an attorney, I’m fascinated by how fast and loose most people play on the web, just inviting such a letter! The difference between LINKING and SCRAPING. If anything, it increases the risk you’ll get sued by alerting the content owner to the infringement. Tweet.

Social media is a physical extension of your brain

Biznology

Photo credit: Intersection Consulting). We’ve evolved well past the limitations of our own brains into the brains of our closest friends — not metaphorically, but literally. We utilize the people we know and engage with deeply as active extensions — prostheses — of our thinking, reasoning, and creating brain. Dr. Stephen M. Kosslyn United States

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

5 Reasons Why Social Media Was Born for SMEs [SLIDESHARE]

Tomorrow People

You don't need to be a big name brand with a six figure marketing budget to make social media work. In fact, recent research has shown that small businesses are more likely to succeed within the social media arena than their supposedly all-powerful, 'jump in feet first' corporate counterparts. So, what makes an SME thrive on social media? 1. Building customer relationships. Adapting and improving.

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Targeting B2B Companies with Online Display and Social Media Advertising

NuSpark

With all of the emphasis on search marketing and social media with regard to b2b digital internet marketing strategies, I have been writing lately on online display advertising, covering such topics as retargeting and demand side platforms (DSPs).  The keys to effective banner advertising campaigns are targeting, message, and efficient pricing models. . Really. . LINKEDIN. FACEBOOK. Advertising

How do you know if your blog is making an impact?

grow - Practical Marketing Solutions

About two years ago, I was really down on my blogging. would work hard on something that I thought was really smart and provocative and it would just fall flat. And then I would put out something dumb like “ The 20 Funniest things you can do on Twitter ” and it would go viral.  It didn’t make any sense.  It was disheartening. felt like my hard work was going nowhere. Tweet.

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10 social media metrics every marketer should know

Biznology

Photo credit: Paul Jacobson. “If you can’t measure it, you can’t manage it,” said Peter Drucker. Social Social media measurement tools are one of the fast-growing areas of analytics and venture funding. Maybe it’s not knowing all the measurements, it’s managing the ones that matter. Google Analytics tells you who, how, where, when and why. ” 2. disagree?

Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target

B2B Lead Generation Blog

Tweet Joe is newly single. He met his last girlfriend on an online dating site. So, he resurrected his ad, and the new quest began. Except it was so much harder! He had plenty of dates; he just couldn’t quite connect with anyone. They were nice enough and pretty enough, but there was no chemistry. they queried. The women he really would have connected with were older, and maybe even divorced.

Who Owns Social Media in the Marketing Team? [CHART]

It's All About Revenue

by Rob Bois | Tweet this Social media has been in use as a marketing channel for years now. However, many folks in demand generation roles still face an uphill battle when tasked with bringing Social into their marketing campaigns. Demand Generation Gets Snubbed Again. Respondents were not limited to one choice, so many gave “co-ownership” credit to multiple departments. Don’t Settle for Average.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Will the social web fuel international cooperation or catastrophe?

grow - Practical Marketing Solutions

I recently read the fascinating book Outliers  by Malcolm Gladwell (highly recommended) and he provides some astounding examples of how subtle differences in human communication styles contribute to epic failures. People from different regions have many subtle communication habits that combine to create breakdowns when styles collide. Inevitable cultural collisions. We’re all ambassadors.

The Intersection of Content Marketing and Advertising

Digital B2B Marketing

In order to deliver something more memorable than most advertising, marketers are turning to content that tells a story, engages the audience and delivers value. But how do marketers reach a large audience with their content? Major publishers continue to have audiences that dwarf those of nearly every marketer, relying on just their own audience isn’t enough. Does your content measure up?

Higher Education Faculty Continue to Use Social Media

Biznology

Photo credit: Wikipedia. Some of you know that I’ve worked with Pearson and Babson Research Group the last couple of years on a very interesting survey of higher education faculty and their use of social media, divided into three kinds of usage: personal, professional, and teaching. Video use is now so pervasive that we had to separate it from the rest of social media. Age matters.

4 Ways to Make Your Selling More Social

It's All About Revenue

by Jesse Noyes | Tweet this Selling, some would argue, has always been social. The quickest way to exchange business cards is through a handshake, after all. But few would argue that social media hasn’t changed the game for sales and marketing. It’s still all about networking, but a thick rolodex seems quaint compared to a big LinkedIn network and a voracious Twitter following. Download your copy.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

The end of SXSW as we know it?

grow - Practical Marketing Solutions

For me, there are two MUST go-to events in the digital marketing space — Social Slam  (naturally) and SXSW. If Social Slam is friendly, inexpensive and accessible, Austin’s SXSW Festival is its alter-ego! But SXSW is also unparalleled in its showcase of cutting edge content and ideas, its potential for networking with every high flyer in the business, and the diversity of its content.

28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)

Webbiquity

Twitter isn’t just for the birds anymore. According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Twitterers collectively post a billion tweets every three days. 62% of the Fortune 500 companies have at least one Twitter account, and the average Fortune 100 firm maintains 10 separate Twitter handles to support different product lines, divisions, functional areas and geographic regions. Twitter Tips for Newbies. Beginner’s Guide to Twitter and the Twittersphere Culture by Creative Marketing Channel.

The Rush to Get Inside

ViewPoint

Jonathan Farrington is a globally recognized business coach, mentor, author, consultant and sales thought leader, who has guided hundreds of companies and more than one hundred thousand frontline salespeople and sales leaders towards optimum performance levels. He is the Senior Partner at Jonathan Farrington & Associates , Chairman of The JF Corporation and CEO of Top Sales Associates , based in London & Paris. You can also catch his popular, award-winning blog here — The JF Blogit. Not anymore. Today’s breed of inside sales professional is bright, qualified, and well rewarded.

More Marketers Spend On Content, Fewer Know If it’s Working

It's All About Revenue

by Jesse Noyes | Tweet this This morning the Content Marketing Institute and MarketingProfs released its latest look into the field of content marketing this morning. The report, “ B2B Content Marketing: 2013 Benchmarks, Budget and Trends – North America ”, which was sponsored by Brightcove, not surprisingly are spending more on content marketing. This year, that figure dipped to 36%.

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

The Risk of Trusting Another’s Digital Marketing Knowledge

Biznology

Photo credit: tellatic. have discussed the importance of being educated regarding the online marketing space in the past. As As you may have guessed, I haven’t changed my stance and, in fact, I have turned up the volume on this mantra of mine for one simple reason: I am back in a more traditional sales role with the Edgeworks Group. So what you ask? Well, thanks for asking. My solution?

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12 Places Businesses Should Be Collecting Online Reviews

Hubspot

We (and the internet for the past half a decade) have already spent some time convincing you of the importance of acquiring online reviews for your business. So let's just assume you're sold on the benefits of having a bunch of people tout how awesome you are on the web. mean, we might all be able to rattle off one or two sites ("Yelp! Until today. Dun dun dunnn!!! Here we go, guys. So now you can.

How Does a Brand Become Social? #WeFirst

Blue Focus Marketing

Does being social help a brand’s bottom line? Today, we take the existence of popular social media platforms for granted in our daily lives.  Although not everyone is sharing online, many of us are.  Facebook alone boasts over 800 million active users at last count, but many other platforms are making tremendous leaps in accessibility and engagement. No Such Thing as “One Way”.

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Turning Economic Downturn into Marketing Opportunity

Synecore

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

6 Things the Baseball Playoffs Can Teach You About Online Marketing

Biznology

I’m a big baseball fan. And, we’re in my favorite part of the baseball season: the World Series. Right now, just a couple of teams remain, to determine baseball’s best team. And while it’s easy to tire of sports metaphors, hang with me for a minute. Baseball may look like a kid’s game, but it’s also a multi-billion dollar business. The average ball club achieved over $200 million in revenue in 2011, with some teams taking in billions. These teams may play a game, but they’re playing for keeps. What are those traits? Let’s look a little deeper: Consistency. The “off-season” doesn’t exist.

Pinterest vs. Facebook: Which Is REALLY the Better Visual Social Network?

Hubspot

Visual content has become one of the most desirable types of content -- because it's so darn easy to consume. But it's not enough to just create beautiful, funny, engaging visual content. marketers are now wondering where the best place to promote that visual content is. Until now, it's seemed like Pinterest really takes the cake in terms of the best social network for visual content promotion.

Creating an Effective B2B Marketing Machine

Great B2B Marketing

Dan Kennedy, author of No BS Guide to Trust-Based Marketing and many other books about marketing and entrepreneurship, made the following observation in a recent blog post : “When prospects are properly selected, properly attracted, properly prepared and conditioned, and isolated in a no-competition zone, selling takes care of itself, closing is automatic.” But you can get started now.

INFOGRAPHIC: Social Sharing - B2B vs. B2C

Client Bridge

Figuring out how and when your company should share on social media can be as difficult as figuring out what to share. study by Compendium also showed significant differences in what works with social sharing between B2B and B2C companies. From Compendium, here's an infographic on what works for social sharing. View Original Article

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Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

18 Growing B2B Content Marketing Trends to Share

Social Media B2B

Every year the Content Marketing Institute and MarketingProfs collaborate on a content marketing survey of B2B marketers. This year’s results are based on responses from 1,416 North American B2B marketers from all industries and all size companies. And just like last year, the adoption of content marketing and the sharing of it using social media continues to grow. Photo Credit: Flickr.

How to Verify Your Website on Pinterest [New Feature]

Hubspot

Pinterest is another one of those social networks that some marketers have figured out how to infiltrate to reap business benefits -- even without the existence of dedicated brand pages on Pinterest (much like Google+ when it first launched). Pinterest has started to roll out website verification for profile pages. How to Verify Your Website on Pinterest. Follow them. We'll show you how.).

3 Steps to Better Strategic Networking at Events

Jill Konrath's Fresh Sales Strategies Blog

Today's post from the Chamber of Commerce features business-growth advice for small companies. Attending networking events is a great way to build face-to-face relationships in an increasingly isolated, technology-driven marketplace. Based on the size and scope of an event, there is potential for hundreds of connections within a small frame of time. Get out of your comfort zone.

Generation C : Where The Customer Finally Becomes The King

WindMill Networking

Social media influence from Generation C will change the way business is done. In the era of social media and the socialization of organizations, consumers are now more than ever true kings. They need to learn to exchange ideas and communicate more openly, and increasingly involve consumers in their processes. They can end up being the best ambassadors or the worst critics. What do you think?

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

It’s the Marketer’s Job to Create Tension: An Interview with Jeffrey Hayzlett

It's All About Revenue

by Jesse Noyes | Tweet this Jeffrey Hayzlett knows his marketing. The best-selling author, former CMO and keynote speaker at the upcoming Eloqua Experience conference. Hayzlett knows marketers face challenges, but his edgy argument: What’s new about that? He took some time to answer my questions about the key challenges, opportunities and mandates modern marketers face. You’re not just a speaker and author, but someone who is led marketing and a team. In your opinion, what have been the most disruptive forces to impact marketing? What are the biggest changes? All those things work.

Why You (Yes, You) Need to Create More Landing Pages

Hubspot

"Who, me? More landing pages , you say? But I've already got some of those floating around my website." BUT WHERE ALL THE LEADS AT?! Several months back, I wrote an article about why landing pages are an indispensable part of marketing. And for all you marketers out there who have been going inbound for a while, you probably 'get' why they're important. For many of you, probably not.

The Art of the Follow Up: Why Professional Services Marketing Can Sometimes Feel Like "Professional Nudging"

Marketri

In the past week alone, I have had at least two clients point out my follow up tactics and patterns. guess it’s safe to say that after a year of working with me, my clients are on to me with my approach to following up on pending and overdue items. It’s true. have talked to countless other B2B marketers who have lamented the same issue. Increase accountability.

Register for the Marketing Nation Virtual Event November 14!

B2B Lead Blog

What makes some marketing teams good and others great? Register to join our upcoming virtual event, Good to Great , to discover how your company can leverage a combination of community best practices, plus the latest technologies, to drive revenue. In this free half day event, hear over 30 experts discuss: Optimizing Your Top of Funnel Activities. Aligning Sales and Marketing Teams. Lead Nurturin

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

#Pubcon 2012: Tips, Tools & Trends

KoMarketing Associates

Last week I was fortunate enough to spend the week in Las Vegas for Pubcon 2012. Pubcon is by far the biggest search and social media conference around and features some of the brightest minds in the industry. With over 50 sessions a day along with non-stop networking events, Pubcon can be pretty overwhelming. However with an on-going stream of tweets and great recaps being posted across the web, you can get a lot of information even on the sessions you missed. Instead of recapping all of the sessions I attended, I thought I’d highlight the top tips, tools & trends I came across. Pinterest.

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