Contently
MARCH 26, 2021
Want to feel depressed about marketing? According to eMarketer , display ad spending is expected to grow a whopping 24 percent this year to over $80 billion. Now, I made a couple of assumptions with that lede. First, that you don’t work in ad-tech (if you do, this post is probably going to p**s you off). And second, that you’re a human being.
Webbiquity
MARCH 26, 2021
Guest post by Apoorv Bhatnagar. B2B customers have come to expect the same type and level of personalization as B2C customers. Consequently, businesses must personalize interactions across channels to form a rich, cohesive experience for B2B customers. Image credit: Arantxa Aniorte on Unsplash. Here are ten tips to help ensure a smooth transition from single or multichannel marketing to an unforgettable omnichannel marketing campaign.
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Marketing Insider Group
MARCH 24, 2021
Marketing success boils down to one thing: your audience’s trust. When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Gone are the days when a catchy commercial was all a brand needed to win a consumer’s business. In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained.
The Point
MARCH 24, 2021
A recent report by LinkedIn and research agency System1 found that the bulk of B2B advertising is ineffective. I’ve written elsewhere in this space about the sorry state of B2B creative in general, so the headline came as no surprise. What was surprising, however, was the criteria by which the two firms rendered the advertising in question as unsuccessful.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
KoMarketing Associates
MARCH 24, 2021
Email marketing remains a highly effective channel for marketers, but new research shows that more of them are losing sight of the basics. As a result, messages are failing to reach their recipients’ inboxes. Validity recently conducted “The State of Email Marketing” report, and statistics indicated that for the majority of marketers (39%), the effectiveness of email is holding steady.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Marketing Insider Group
MARCH 24, 2021
Everybody loves a great story. Storytelling is a human pastime, something we’ve been doing for thousands of years. Those same foundational elements of a moving story apply to content marketing. With brand storytelling, you can create an emotional connection with your audience. So, how do you effectively implement and scale brand storytelling into your content strategy ?
Webbiquity
MARCH 25, 2021
Guest post by Natasha Lane. The value of customer testimonials is well-researched and documented , which is why every business should solicit and promote them. However, the days of just slapping three one-sentence testimonials on your homepage are long gone. Today, you need to do more to gain the most value possible from positive customer comments and reviews, and these five tips will help you do just that. 1.
KoMarketing Associates
MARCH 23, 2021
Intent Data refers to information that indicates a web user has an intention of making a specific purchase. More marketers are turning to intent data to gain additional insight into the potential actions web users might take based on information about their digital behavior. However, new research shows that not all marketers have strategies in place to gain a definitive competitive advantage using intent data.
Zoominfo
MARCH 25, 2021
Technology has become a ubiquitous aspect of human existence. And a deep understanding of how technology works have become crucial for competing in the professional world. People seeking to add value through innovation depend on applications or data to achieve their objectives. Therefore, coding skills are now essential to competing in any growing industry, such as digital marketing.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Vision Edge Marketing
MARCH 23, 2021
Measurement. Everyone in business today accepts the merits of measurement. One key category of measures, productivity measures, provide insight on how to improve performance. and operational excellence. We’ve written numerous articles and white papers, and have dozens of videos on this topic: with best practices for how to: Define measures, metrics and KPIs.
InsightSquared
MARCH 25, 2021
Agile transformed engineering teams. ABM is transforming marketing. Yet, we are still running forecast and funnel reviews just as we did decades ago … interrogating and inspecting deals to assess the quality of the funnel to meet the number. I believe that technology is now available that will fundamentally change our approach! . Forecast vs Funnel Review.
Contently
MARCH 25, 2021
88 Acres: How Microsoft Quietly Built the City of the Future…. It reads like the title of an award-winning magazine feature. Should’ve been, really. In 2014, Microsoft pitched dozens of journalists a story idea about how a group of employees were analyzing sensory data to revolutionize the way the company used energy across its 500-acre campus.
Webbiquity
MARCH 21, 2021
Contributed post. Pay-per-click (PPC) advertising can be an incredibly effective method for driving qualified leads to your website. It’s highly targeted, so as long as businesses conduct extensive keyword research and integrate their strategy with SEO , they can see great results. But who is making the greatest use of PPC ads, and which industries can benefit from them the most?
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
BOP Design
MARCH 22, 2021
We all hope that we’ll be returning to a world of in-person events, lunch meetings, and networking mixers very soon. However, even once we do return to in-person meetups, the importance of digital marketing and online communications won’t disappear. In fact, the recent pandemic has demonstrated that digital connections and communications technology (like Zoom, Google Hangouts, Teams, etc.) are critical to everyday business.
Oktopost
MARCH 20, 2021
2020 was a challenging year for growing a business. The pandemic has left many companies feeling like they need to make up for lost time this year. Now, more than ever before, marketers must get creative to accelerate growth in the face of a shifting global business landscape. According to a survey conducted by CoSchedule , 74% of marketers say they set marketing goals, but only 3% admit to reaching them.
Contently
MARCH 22, 2021
Last Thursday, the NFL announced a $113 billion TV deal with its broadcast partners—an insane haul that cemented the NFL as the most coveted entertainment property on earth. As it was announced, I couldn’t help but be reminded of the greatest television steal of all time—and the incredible innovations it introduced. Our story starts in 1993. The Fox News propaganda machine was still just a twinkle in Rupert Murdoch’s eyes.
Content Marketing Institute
MARCH 22, 2021
We all know the dream, right? We create and distribute amazing, engaging content because we had: Sufficient time to develop it Effortless collaboration Efficient processes We all know the reality, right? We endure strict deadlines, spend way too long getting … Continue reading → The post 5 Fixes to Help Avoid Content Bottlenecks appeared first on Content Marketing Institute.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Benchmark Email
MARCH 24, 2021
There are 4,66 billion people in the world using the internet, and 92,6 percent of them use mobile devices to go online. Such rapidly growing usage of phones is changing the face of the Internet as we know it. Every respectful company has a mobile version of the corporate site to both provide a better… The post What Is AMP For Email? And What Can You Do With It?
ConvertKit
MARCH 24, 2021
In theory, starting a paid newsletter is easy. In half an hour, you can create a newsletter from scratch and begin collecting email addresses. But before the rubber really hits the road, there are a few decisions you need to make: you’ll need a topic, a name, and a promotion plan. Oh yeah, and there’s the tricky little detail of how much to charge. Like most digital products, there’s no set standard for how much to charge for a premium newsletter.
The Daily Egg
MARCH 25, 2021
Hubspot is rated as the number one option when it comes to CRM solutions over and over again. This is because of two things: There is a free option that is really comprehensive and works quite well compared to other ‘free’ software, and you can do just about everything you’d want to see your business […]. The post Hubspot CRM Review appeared first on The Daily Egg.
Content Marketing Institute
MARCH 24, 2021
Almost 60% of SEO pros say backlinks have a big impact on search engine rankings, according to a recent uSERP survey. Make sure to know the basics, from the terms of art to the types of content that will get you traction. Continue reading → The post Know the Basics of Link-Building to Boost Your SEO appeared first on Content Marketing Institute.
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
Liveintent
MARCH 23, 2021
Imagine a pet brand is promoting its new, grain-free dog food. You, a potential customer, see the ad and the inviting CTA that reads, “Save 20% now.” You excitedly click the ad to learn more, but instead of landing on a page with a coupon code, you land on the toy section of their website. Yikes. You’d probably be confused and a bit annoyed.
Engagio
MARCH 23, 2021
Forward: During Women’s History Month in March, the employee resource group at Demandbase, Women@DB, asked the #badasswomen at Demandbase to share their stories — whether they had a passion project, side hustle, or a woman in their lives who inspired them. We often reflect on the contributions women have made to society. But where it all starts is at home, with our mothers.
The Daily Egg
MARCH 26, 2021
Gone are the days of messing with unruly code to build the website of your dreams. We now have website builders and tools galore to make our personal or professional websites look just as we want them to. And WordPress is one of the best in the business. Not only is it free—yes, free!—but it’s […]. The post WordPress Review appeared first on The Daily Egg.
Content Marketing Institute
MARCH 25, 2021
They make it look easy, but sports writers face the same challenge content marketers do – including how to tell the same basic story in fresh and exciting ways. These go-to sports storytelling techniques can help you find the agony and the ecstasy in your brand stories. Continue reading → The post A Swing and a Hit: 5 Storytelling Ideas to Steal From Sports Writers appeared first on Content Marketing Institute.
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This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.
Heinz Marketing
MARCH 26, 2021
By Lauren Dichter , Marketing Consultant at Heinz Marketing. In a LinkedIn Learning course called Using Questions to Foster Critical Thinking and Curiosity , author and Master Certified Executive Coach Joshua Miller makes a compelling case for curiosity. As a matter of fact, after taking this course, I think the classic refrain “Curiosity killed the cat” should be changed to “Curiosity opened the cat up to endless possibilities and knowledge”.
SEMrush
MARCH 25, 2021
Social media calendars are a great way to organize, schedule, and plan your social media content. We’ll share tips (and a template!) to help you create your own.
The Daily Egg
MARCH 24, 2021
Are you tired of searching for a simple CRM tool that seamlessly integrates with G Suite? Copper is a CRM tool focused on automation, simplicity, and G Suite integration. It was created to provide a CRM that is easy to use that integrates with current systems, making data entry less time-consuming. Copper CRM doesn’t have […]. The post Copper CRM Review appeared first on The Daily Egg.
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