Kapost
FEBRUARY 12, 2019
Last fall, my wife and I bought a new house: a fixer-upper. We had 30 days between our closing and our move-in date to gut and replace a kitchen, tear. The post 6 Questions to Consider When Hiring a Content Writer (+6 Experts on Hiring In-House) appeared first on Kapost Blog.
Marketing Insider Group
FEBRUARY 11, 2019
Here is an unnerving statistic to consider: 75% of United States consumers would not care if the brands they used went away. We know that even if the brands we use disappear, another product or service will come along to replace it. What does this mean for content marketing? It means that everything must be […]. The post 8 Content Marketing Lessons from Google’s Customer Intent Study appeared first on Marketing Insider Group.
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Zoominfo
FEBRUARY 13, 2019
No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). But, that’s only if you do it correctly. The days of batch and blast emails are long gone. It’s no longer good enough to send your entire customer database the same offers.
DiscoverOrg
FEBRUARY 13, 2019
The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales has others. Sales uses a CRM … but the marketing automation system might not integrate. Marketing says their leads are qualified – but Sales doesn’t trust them.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Webbiquity
FEBRUARY 14, 2019
Guest post by Nick Rojas. A form of direct marketing , database marketing uses business and consumer databases to generate targeted recipient lists. Through various enterprise data sources and marketing technology tools, this practice leverages consumer and business user data to deliver relevant, effective, and personalized messages to both existing and potential customers/clients.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
KoMarketing Associates
FEBRUARY 12, 2019
Although B2B marketers are still relatively new in adopting account-based marketing (ABM), new research shows that they are already seeing success with this tactic. DemandGen recently conducted the “ABM Benchmark Survey Report” along with Uberflip and Vidyard, and statistics showed that 52 percent of B2B marketers have had an ABM strategy in place for up to a year.
Influitive
FEBRUARY 14, 2019
HPE SimpliVity’s advocates are known to do radical things. For example, take reference calls while on vacation. Or send s’mores to each other’s kids. They’ll even drive three hours to a fellow customer’s office just to help them set up the optimal IT environment—all based off interactions in HPE’s online B2B community. At a time. The post How To Build A Thriving Online B2B Community, According To Jennifer Susinski From HPE appeared first on Influitive.
Zoominfo
FEBRUARY 12, 2019
The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. In order to convert leads into paying customers, you must have a comprehensive lead management process in place.
Marketing Insider Group
FEBRUARY 14, 2019
We’re right at the start of the AI revolution but we’ve already got a good sense of how artificial intelligence will change the face of digital marketing. If you’re not fully on the bandwagon yet or you’re just considering dipping your toes in the water, you’re not the only one. Investing in new technology is […]. The post 5 Benefits of AI for Digital Marketers appeared first on Marketing Insider Group.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
InsightSquared
FEBRUARY 15, 2019
The revenue ops event of the year is back and better than ever. Sales, marketing, and business operations professionals will join forces for Ramp by InsightSquared June 13-14 at the Revere Hotel in Boston, MA. Here are the top 5 reasons you need to be there: Learn from thought leaders around relevant tactics that you can put into action when you get back to your desk.
Vision Edge Marketing
FEBRUARY 14, 2019
You’ve heard it, you’ve used it, the catchy, trendy term “Customer Success.” Type it into Google and you’ll receive about a billion hits. We’re also seeing customer-facing job titles specific to Customer Success. However, we believe that every company needs to be focused on customer success, whether there is a designated person in this role or not. In the words of Nick Mehta, CEO of Gainsight, “The success of your business is inherently intertwined with the success of your customer.”.
KoMarketing Associates
FEBRUARY 14, 2019
More marketers are turning to MarTech to achieve their top objectives. However, new research suggests that they are struggling to reach their goals and see an ROI from their efforts. Ascend2 recently conducted the “Marketing Technology Trends Survey” and discovered that the majority of marketers (63 percent) are still “working on it” when it comes to implementing MarTech.
Marketing Insider Group
FEBRUARY 12, 2019
“Employees are a company’s greatest asset.” – Anne M. Mulcahy, former Xerox chairperson and CEO. This popular quote is popular for a reason – because it’s true. Employees are your greatest asset and when companies implement employee activation programs, they turn into your company’s greatest marketing asset as well. Employee activation requires you to assess […].
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
InsightSquared
FEBRUARY 15, 2019
The revenue ops event of the year is back and better than ever. Sales, marketing, and business operations professionals will join forces for Ramp by InsightSquared June 13-14 at the Revere Hotel in Boston, MA. Here are the top 5 reasons you need to be there: Learn from thought leaders around relevant tactics that you can put into action when you get back to your desk.
Zoominfo
FEBRUARY 13, 2019
No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. It’s a guaranteed ROI booster — but, that’s only if you do it correctly. The days of batch and blast emails are long gone. It’s no longer good enough to send your entire customer database the same offers. That’s why email list segmentation is the key to successful email marketing.
KoMarketing Associates
FEBRUARY 13, 2019
Video remains a prominent tactic for marketers because of its effectiveness, but how does effectiveness vary according to certain demographics? To find out, Brightcove recently conducted a survey to gauge how various demographics interact with marketing video content. While 76 percent of adults aged 18 and older say they have made a purchase after viewing a video, this statistic is significantly higher for millennials (between the ages of 18 and 34) – about 85 percent of millennials have made a
Marketing Insider Group
FEBRUARY 13, 2019
The beginning of the year always signals a reevaluation of old strategies and the hunt for newer ones to stay competitive in your industry. We’ll be ringing in 2019 no differently with a new set of B2B lead generation strategies you should watch out for.The digital marketing landscape is constantly changing, which means B2B lead […]. The post 10 B2B Lead Generation Strategies for 2019 appeared first on Marketing Insider Group.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Biznology
FEBRUARY 15, 2019
Despite all your sleek brand activations, customers will develop their own understanding of your brand based on what they encounter online, not only the experiences that you have designed for them, but everything your employees, partners, advocates, detractors and others say about you in social media, review sites, etc. In short, your brand’s digital presence consists not only of your own branded digital footprint, but also all the things others are saying about you online.
Zoominfo
FEBRUARY 10, 2019
Candidate sourcing is difficult – and according to recruiters, it’s only become more of a challenge in recent years. In fact, 65% of recruiters claim talent shortage is the biggest difficulty they face in the hiring process ( source ). With social media platforms and job boards taking over the recruitment industry, there are more ways than ever to reach job candidates.
KoMarketing Associates
FEBRUARY 12, 2019
B2B marketers get a bad rap. If you do a search for “B2B versus B2C marketing,” you’ll immediately see a bunch of articles about how B2B marketers “lag” behind B2C marketers. Then you’ll find more articles about how “B2B marketing is boring.” Or “what B2B marketers can learn from B2C marketers.”. Instead of just giving these articles the side eye and moving on, let’s really look at the issue.
Marketing Insider Group
FEBRUARY 13, 2019
Time management tips are the most sought-after advice for many entrepreneurs. As an entrepreneur, you wear all the hats. There is a constant demand of your time. Therefore, you need to be able to prioritize your schedule and ensure you’re working intelligently. To get your best and most important work done, you must make time […]. The post 4 Best Time Management Tips for Busy Entrepreneurs appeared first on Marketing Insider Group.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Adobe Experience Cloud Blog
FEBRUARY 15, 2019
Do your front-line employees, like customer service representatives and salespeople, know how to communicate your brand story? Most marketers laugh when they hear this question because they don’t have a high degree of confidence. In fact, according to my company’s research, 66% of marketing executives believe their brand message is lost by the time it reaches the front lines.
Zoominfo
FEBRUARY 12, 2019
The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. In order to convert leads into paying customers, you must have a comprehensive lead management process in place.
NuSpark Consulting
FEBRUARY 13, 2019
Advertising technology and digital marketing are changing rapidly, with exciting new opportunities arising daily. Some of the dominant trends you can expect to see in 2019 are: Live Video. Video is still top of the content marketing list, and the only thing that beats it is live video or streaming. According to HubSpot , adding video to a landing page or email boosts conversions by 80% and up to 300% respectively.
Rev
FEBRUARY 12, 2019
Is the Challenger Selling Style right for you? There are many different types of selling methodologies: the Challenger Sale, SPIN Selling, Conceptual Selling, SNAP Selling, Sandler Sales, and Customer Centric Selling – to name just a few. While each has their own benefits and challenges, each style has something to offer B2B sales reps to improve conversions and build customer loyalty.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Adobe Experience Cloud Blog
FEBRUARY 13, 2019
“Basic” is a bad word. OK, maybe that’s a stretch. But it’s certainly not an inspiring word. If basic is all we aim for, we fail as marketers. That’s especially true when it comes to personalization. Addressing an email to an individual, sending a prospect industry-specific content, and inserting a lead’s first name and company logo into a retargeting ad is the bare minimum.
Circle Studio
FEBRUARY 14, 2019
Selecting the right agency partner for your firm’s website redesign can be a challenging task. While proposals play a role in the process, interviewing and asking the right questions can provide you with the insight needed to better inform your selection decision. In no particular order, we’ve come up with a list of 15 questions to ask a potential web design and development partner before choosing who will handle your firm’s next website redesign: 1.
Leadspace
FEBRUARY 12, 2019
By now, most B2B businesses appreciate the importance of taking a strategic approach to outbound. Buying lists of contacts and companies, and then firing off content or making Sales calls based on job titles or target industries is a recipe for failure. This is particularly true for account-based marketing (though not exclusively). Marketing and Sales need to align on which accounts they should target; which individuals they need to engage within those accounts; how to pinpoint the exact right t
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