Contently

NOVEMBER 1, 2021

The global pandemic changed our behavior dramatically—for marketers, one notable shift was that digital content consumption increased drastically. Recently, Lucidpress took an in-depth look at those shifts in its 2021 Content Effectiveness Report , which surveyed 452 professionals from leading industries to gauge the state of current content. They found that most effective content is personalized, relevant, timely, and informative, while making an impact across the customer journey.

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Demand Content Marketing Guidelines Content 199

KoMarketing Associates

NOVEMBER 3, 2021

As marketers look to recover from the impact of the COVID-19 pandemic, new research suggests that they are focusing on refining the customer experience. Designit published its “When Upheaval Leads to Elevation” report, and statistics showed that over the next two to three years, the majority of marketing and customer experience leaders (82%) intend to develop a new breed of content and generate experiences to gain a sustainable, long-term competitive edge.

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Allocation Budget Programs Touchpoints Content 224

Marketing Insider Group

NOVEMBER 1, 2021

A great case study is like gold for marketing and sales teams looking to drive conversions. This is particularly true in the B2B world , where potential clients are looking for proof of long-term results with other companies before making their own buying decision. Knowing how to create a case study that clearly demonstrates your company’s ability to deliver is key to a complete B2B marketing strategy.

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Webbiquity

NOVEMBER 2, 2021

Guest post by Erik Bergman. It’s getting more unusual to see in-person events that are dedicated solely to “networking.” And that’s okay. Networking events can seem dull or even desperate, with everyone there treating them as a direct opportunity to boost their career without much effort put into making real, meaningful contacts. Image credit: Adem AY on Unsplash.

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Social Media Tips Media Network Marketing 323

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Smashmouth Marketing

NOVEMBER 5, 2021

To own or not to own, that is the question. In this episode of The Sales Evangelist, Green Leads CEO Mike Farrell joins Donald Kelly. They discuss whether you and your company use an external SDR team , or should you invest in and develop a team yourself?

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Leads Lead Marketing Qualified Leads Companies 185

Vision Edge Marketing

NOVEMBER 2, 2021

Thriving companies are always innovating by creating and introducing new methods, ideas, or products and services, all designed to improve customer experience. Customer acquisition and retention often depend on new solutions. Maintaining a commitment to innovation and launching a new product that results in high adoption takes a big investment and dedicated resources.

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Peer-to-peer Work Management Marketing Management Planning 181

Webbiquity

NOVEMBER 4, 2021

Guest post by Dylan Berger. Every brand strives to meet the ever-changing needs of their customers. Some companies do better than others, but the task comes with its fair share of challenges regardless. Image credit: Jon Tyson on Unsplash. How does this customer perceive my brand? In what ways can I improve my product to meet their needs? What types of strategies should I use to elevate the customer experience?

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Acquisitions WOMM Marketing & Strategy Word of Mouth 262

Contently

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. In traditional journalism, diligent fact-checking is a given. In a recent piece I wrote on abortion , the editor required that I verify every statistic, claim, or data point with a news source or expert. When it comes to freelance content marketing , however, the parameters are often less clear.

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Content Marketing Content Case Studies Viral Marketing 191

Convince & Convert

NOVEMBER 4, 2021

Just when we thought we, as social media strategists and community managers, could rest up from the twists and turns of the last 18 months, the holiday season is upon us. . It feels like it could be a doozy. . Global supply chain challenges are causing significant inventory gaps for some. . A tight labor market causes other delays, shortages, or increased prices. .

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Work Management Marketing Management Communities Social Media 178

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Webinar Metrics

Search Engine Journal

OCTOBER 30, 2021

LinkedIn is adding new features to company pages to improve internal communication, attract new talent, and gain insight on competitors. The post LinkedIn Adds New Features To Help Companies Attract Talent appeared first on Search Engine Journal.

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Linkedin Features Paid Search Agency Companies 145

Benchmark Email

NOVEMBER 3, 2021

Marketing in 2021 is all about providing the best customer experience possible. With so much competition out there, providing a first-class experience is the only point of differentiation for brands. A clear eCommerce journey map helps you achieve this. The results of creating a great eCommerce journey map are plain to see, as they lead… The post 6 Ways to Perfect Your eCommerce Journey Map to Create a Memorable Customer Experience appeared first on Benchmark Email.

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Contently

NOVEMBER 3, 2021

“Love” is a strong word. Deciding when—or if—to profess it can feel like playing a game of emotional Russian roulette. It’s a word with high stakes, and it signals a strong emotional response. Even when we use it somewhat flippantly ( I love that movie … I love the way my butt looks in those jeans … I love this chili recipe ), it implies something important: intimacy.

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Brand Identity Branding Lead Scoring Lead Ranking 147

Martech

NOVEMBER 4, 2021

The demand for creative, high-quality content is growing in our digital world. Consumers want engaging, personalized experiences when connecting with brands. As a result, customer experience with content is a top metric of success in many marketing organizations. “Customer expectations today are rising at rates that we’ve never seen,” said Anjali Yakkundi, Vice President of Product Marketing and Strategy at Aprimo, at our recent MarTech conference.

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ROI Content Marketing Planning Gartner 143

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Search Engine Journal

NOVEMBER 2, 2021

Newly formed WordPress Performance Team plans bold steps for improving performance in WordPress itself and also Plugins and Themes The post WordPress Takes Steps to Achieve Performance Lead appeared first on Search Engine Journal.

Leads 143

Leads Lead Marketing Qualified Leads 143

Content Standard

NOVEMBER 4, 2021

Establishing brand authority doesn’t happen overnight. It takes consistent effort and a comprehensive focus to build up credibility over an extended period of time. But that hard work will pay off in the end. The value of authority is difficult to quantify, but think of it this way: When a customer is looking for recommendations, they turn to those they trust.

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Ad Building Brand Identity Branding Content Marketing 142

Oktopost

NOVEMBER 3, 2021

Whether you’re pursuing an inbound or outbound marketing strategy, lead generation is a constant struggle. In fact, 37% of B2B marketers rank it as their number one challenge. Nestled within that challenge is an even more daunting task: finding enough qualified leads. Any good B2B marketing campaign will attract the attention and leads but at different stages of the funnel.

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Lead Qualification Lead Ranking Marketing Qualified Leads Sales Qualified Leads 135

Content Marketing Institute

NOVEMBER 2, 2021

Stop focusing your content on your audience’s wallets and reach for their hearts. Follow the advice of these content experts to create the kind of authentic visual storytelling that captures interest, earns trust, and wins business. Continue reading → The post Video Storytelling: Here’s How To Get More From Your Investment appeared first on Content Marketing Institute.

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Storytelling Video Marketing Trust Marketing Content Marketing 138

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Search Engine Journal

NOVEMBER 4, 2021

Google confirms the Page Experience Algorithm update, which rolled out to mobile search earlier this year, will be applied to desktop search results. The post Google Page Experience Algorithm Update Coming to Desktop appeared first on Search Engine Journal.

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Google SEO 142

ConvertKit

NOVEMBER 3, 2021

You’re doing everything you know to grow your email list and make your business more profitable. And it’s working! But it’s beginning to feel like there aren’t enough hours in the day to put in more work to gain subscribers. The problem is there’s only one of you. You can advocate all you want for your content, but your reach might be limited. That is, unless you had a group of people recruiting for you.

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Newsletter Acquisitions Webinar Metrics Communities 133

Liveintent

NOVEMBER 2, 2021

Email newsletters were already enjoying a renaissance a few years ago — with D2C brands launching robust operations and email-forward publishers like Morning Brew emerging. Once the pandemic hit and Google announced the deprecation of the third-party cookie , however, the value of email as an owned, opt-in channel kicked into overdrive. Now, as publishers and advertisers are looking for new ways to build audience relationships and gather first-party data, they’re continuing to ramp up thei

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Newsletter Paid Search Agency Ads Opt-out 126

Content Marketing Institute

NOVEMBER 4, 2021

If you give them something to talk about (and sometimes even when you don’t), people will be commenting, mentioning, and chatting about your brand on social media. So, you better listen up. Here are some tools to help. Continue reading → The post 10 Social Media Monitoring Tools To Help You Track What People Say About Your Brand appeared first on Content Marketing Institute.

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Social Media Tools Brand Identity Branding 136

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Search Engine Journal

NOVEMBER 3, 2021

Google’s Danny Sullivan confirms a spam-fighting algorithm update has started rolling out to search results and will be fully rolled out within a week. The post Google Rolls Out November 2021 Spam Update appeared first on Search Engine Journal.

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Google SEO 142

Biznology

NOVEMBER 5, 2021

In my last article, I wrote about career skeptics and the changing way we are interacting with our jobs during the pandemic. Today I want to talk about job crafting and how it can be used to improve your working conditions and perhaps move your job in the right direction and help your career. The term conjures up glue guns and glitter, which isn’t a bad metaphor for what is really behind the term.

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Terms and Conditions Customer Satisfaction Case Study Case Studies 104

Litmus

NOVEMBER 3, 2021

Are your emails not converting as well as they should? While you’re switching up your copy or content to optimize the subscriber experience, you might be overlooking one very critical element: design. Design isn’t just about making things look pretty. And beautiful designs alone don’t automatically equate to high performance. If you want to create good looking emails that sell, you need conversion-centered design.

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Design Conversion Urgency Marketing Cross-Selling 125

Content Marketing Institute

NOVEMBER 1, 2021

Before you publish a content project, do your competitor and promotional research and you’ll get better results when you launch. Continue reading → The post 3 Pre-Launch Steps To Make Your Content Project Stronger appeared first on Content Marketing Institute.

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Content Promotion Research Content Marketing 136

Advertiser: ZoomInfo

Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.

Cold Calling

Search Engine Journal

OCTOBER 31, 2021

Google's John Mueller suggested steps to take to fix title tags so that Google stops rewriting them The post How to Fix Google Title Tag Rewrites appeared first on Search Engine Journal.

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Tagging Google SEO 138

Biznology

NOVEMBER 4, 2021

There has been a lot of talk about emotional intelligence as an important leadership trait recently, but it’s important to dig into what emotional intelligence really means and why cultivating it on an institutional scale is vital for business success. Practicing emotional intelligence can help us recognize our blind spots and learn how we need to transform on either a personal or professional level.

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Peer-to-peer Lead Ranking Work Management Training 104

Sprout Social

NOVEMBER 1, 2021

Some of the best advocates for your brand can be your own employees. Oftentimes, when people think about brand advocates, they may think of external people, such as social media influencers. While this may be true, consider this: your employees know your company inside out and can lend a unique voice to your brand’s reputation. Employee advocacy has a lot of benefits for both the company and the employee.

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