As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does every company really need a social media marketing plan? This is a very complex question. So to help answer it, I looked at a few companies with brands that might not be natural fits for a social media presence. Adult diapers. Hazardous waste clean-up. Playing cards. Depend Adult Diapers. Do you need a social media strategy? It depends! Get it? Oh, never mind. Coal . Why be on social media? MORE >>

Tweet Dear Daniel, First of all, happy new year! thank you so much for your complete and interesting feedback. It has been very useful for me. Just one thing: may you give me some objective parameters to define a lead as qualified? found so many definitions, and I’d like to ask for your support to point my attention to the best definition you’ve in mind. thank you again for your kind cooperation and, if you don’t mind, I’ll keep you updated to this project we’re carrying on in these first months of 2013. With my best regards. Lead qualification is …. Firmographics. MORE >>

Writing once and sharing many is very compelling as is the sort of evergreen content that you can share and share and share. There are exceptions, of course, but you should think twice about automatically sharing everything. Well, cross-posting tools don’t make your cross-posts look as good as they could. And you’ll need to post anything you have by hand to G+ because, as of now, Google doesn’t allow cross-posting services to post to Google+ so you’re limited to auto cross-posting to Facebook, Twitter , Linkedin. or Twitter shortened URL. Why did that happen? If bit.ly MORE >>

One of the toughest tasks for a sales person is engaging a prospect that is in the early stages of a new project and dismisses the need for help. Their response sounds something like this “I’m not ready to talk to sales yet, we’re just researching solutions right now…” This is often followed by the dreaded, “I’ll contact you if I need more information” This is surprisingly easy to handle if you’re prepared, but a momentum killer if you aren’t. This will work wonders but there are no short cuts! The Golden Question - via Phone or Email. MORE >>

Marketing is increasingly metrics-driven. This has been a terrific evolution for our profession because it enables us to sit at the C-suite table with equal legitimacy and credibility, not to mention. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]. B2B marketing Marketing ROI b2b metrics-driven return on investment ROI MORE >>