Sat.Jan 12, 2013 - Fri.Jan 18, 2013

Trending Sources

Does everybody need a social media strategy?

grow - Practical Marketing Solutions

As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does every company really need a social media marketing plan? This is a very complex question. Adult diapers. Hazardous waste clean-up. Playing cards. Depend Adult Diapers. It depends! Get it?

10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

Posted in Behavioral Targeting Customer Experience eCommerce Mobile Social Media. Thanks to smarter marketing, better technology and consumers speaking out, 2013 just might be the year we see a real shift in how close customers and companies can really get. We know the deal—people are spending, and continuing to spend, more and more online. Every year, Cyber Monday will beat out the last.

Online Marketing: the Musical!

Tomorrow People

It’s here! The new musical you’ve all been waiting for. With plenty of great tips about online marketing, you simply must read about this spectacle. Tomorrow People copywriting intern and keen amateur showperson, Naomi Pelkiewicz , presents an all-singing, all-dancing duo: show business and the business of online marketing. Two different worlds!’ you cry. But not so fast! So read on to learn more!

10 Examples of Amazing Responsive Web Design

Synecore

Responsive web design (RWD) is more than just a web design trend, it’s become a web design requirement. In order for your website to be properly experienced by every segment of your target audience, you need to design for the devices they use. This means creating websites that optimize for smartphones and tablets of nearly every size. Here are 10 great example of RWD from across the web. Starbucks.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

2013 Is Not the Year of Mobile!

Digital B2B Marketing

We see the predictions every year: This will be the year of mobile! Every year, the prediction falls short and every year the pundits dust it off and bring it back out. It isn’t because mobile adoption is slower than expected, or even because marketers aren’t paying attention to mobile. But But But… Wait! But mobile means we are always connected! But apps are uniquely mobile!

20 of the world’s most entertaining Twitter bios

grow - Practical Marketing Solutions

Two years ago I began collecting funny Twitter bios. Clearly, I have too much time on my hands. But I’m constantly amazed at the amount of creativity you can fit into 160 characters … and I think when you read these, you’ll agree! Here are some of my recent favorites: @crazyadventures. Married to the luckiest man alive. wife. I mom. I run. write. WillemTait. JandTonic. markralphs.

21 stats show CMOs leap before they look at ROI

Biznology

Photo credit: Wikipedia. The average tenure of a CMO has increased from 23.6 to 43 months since 2004 according to Spencer Stuart. That’s good news. Perhaps, companies are finally appreciating the business impact a CMO has. After all, if an organization is going to succeed, it’s got to grow its customer base, and nobody’s better at doing that than a strong marketer. How are CMOs doing?

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How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

NuSpark

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Reviewing competitive sites (and tools such as Spyfu). Your organic keywords obtained from your analytics program.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

3 Demand Generation Goals to Avoid in 2013

The Point

Launch a lead nurturing program. Don’t get me wrong: lead nurturing is a worthy investment for most companies, but making lead nurturing a goal for the new year is akin to saying you want to do more marketing. It just means too many things to different people. Lead nurturing is a means to an end, a program in the service of a goal. Ask yourself: why lead nurturing? Create a social media campaign.

The best marketing value in the world?

grow - Practical Marketing Solutions

Mitch Joel rocked Social Slam 2012. Each April something magical happens in Knoxville, TN. Yes, the city tucked into the Smoky Mountains has the most beautiful spring in the country. And the weather is mild and the people are happy. But right in the middle of downtown, on April 4-5, 700 people will gather for Social Slam , an amazing digital marketing meeting of the minds. The content is inspiring!

Best 100

Is Empathy The Secret Ingredient To A Social Business

B2B Marketing Insider

What separates a social business from a “regular” business? The truth is, identifying a social businesses and separating those traits from less social peers is not easy. have suggested combining the forces of predictive analytics, social media, big data and the cloud to define a new metric of marketing success called “ share of conversations.” What is a Social Business?

It’s All E-commerce: How Social, Local, and Mobile Affects Sales Online and Offline

Biznology

Yesterday’s Biznology® Webinar by our blogger Tim Peter was all about how the Web affects e-commerce.  Does your business have an online shopping cart? Use third-party sites like eBay, Amazon, Etsy, or Expedia? Or do your customers walk into your store? With the rise of social, local, and mobile, your customers likely do all three, often at the same time.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Content Marketing Must Go Beyond Inbound Marketing in Industrial Sales

Industrial Marketing Today

There is quite a bit of confusion among my industrial clients about the terms Inbound Marketing and Content Marketing. For many, the two are synonymous and it is just a [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Sales Strategies Content Marketing Institute HubSpot Industrial Marketing Industrial sales

How to do Social Media Management on the cheap

grow - Practical Marketing Solutions

By Kerry Gorgone, Contributing {grow} Columnist. while back, I wrote a post on the Best Social Media Management Tools for Small Business Owners. To restate, any tool considered must enable you to: Schedule posts. Connect numerous social media accounts. Provide analytics. Shorten URLs. Sendible. Price : Starts at $9.99 / month for eight accounts, offers plans up to $99.99 for 120 accounts. Jugnoo.

Four Things Marketing Can Say “Yes” About in 2013

B2B Marketing Unplugged

You’ve got to love January. Those plans you’ve been revising for months are finally in motion. The agencies are gorging themselves on billable hours to fund their trips to Cannes, after an exhausting December of canapés and signature martinis. Yet even as that New Budget Smell lingers in the hallways, the Sales Squirrels are already screwing the whole thing up. Go ahead. Maybe not.

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When I cross-post I do it mostly by hand (you should too)

Biznology

Writing once and sharing many is very compelling as is the sort of evergreen content that you can share and share and share. There are exceptions, of course, but you should think twice about automatically sharing everything. Well, cross-posting tools don’t make your cross-posts look as good as they could. Other issues include the Facebook bonk. Why did that happen? If bit.ly Related articles.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Will 3D Printing Change Manufacturing as We Know It?

Synecore

Imagine loafing about on a quiet Saturday afternoon perusing Amazon.com for a sleek new pair of shoes; ahh yes, that perfect pair of pink pumps. You survey the one-click checkout options: 1) free Prime two-day shipping, or 2) instant 3D blueprint download. You pick the latter; after all, tonight is the big party - no time to wait for shipping. Sounds cool enough. But what the heck is 3D printing?

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Networking vs Prospecting: Making One Work For The Other

Sales Prospecting Perspectives

I had a startling revelation last week. What I’m about to share is something I don’t often admit out loud, but it lives and breathes and is a strong force within me. My name is Maegan Kopka. I am a 15 year sales veteran, and I HATE prospecting! Ok, so I did not burst into a ball of flames like I previously thought may happen if I admitted that horrid truth. However, in a meeting last week with Sales Consultant Cindy Littlefield of The Bridge Group, I felt myself having a bit of an outer body experience. There is a big difference.” stopped, self-reflected, and realized Cindy just described ME.

26 Content Marketing Tools to Use in 2013 | OMI Blog

delicious b2bmarketing

Classes. Events Calendar. Contact Us. About OMI. OMI Blog - Internet Marketing Training Courses & Certification Programs. 26 Content Marketing Tools to Use in 2013. On 01.09.13, In Content Marketing , by Kari Rippetoe. Content marketing is so hot right now. No, really, it is. LinkedIn Answers – Like Quora, LinkedIn Answers is another excellent source of ideas for content. Kari Rippetoe.

Social business and knowledge as an accident of paper

Biznology

Photo credit: ayalan. Is your internal social business platform shaping up to become just a slightly better intranet or a good-looking SharePoint site? Is most of your content held in private communities? Are your online conversations happening predominantly in the form of direct messages or private discussions? Are status updates an under-utilized resource in your organization? Yahoo!

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Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

The 6 Marketing Metrics Your CEO Actually Cares About [Cheat Sheet]

Hubspot

Gone are the days of the CMO who is not fluent in metrics, analytics and spreadsheets. The internet has made marketing far more measurable (and therefore more accountable to the CEO and CFO) than ever before. This list of metrics is meant to focus on the most critical measures of marketing that your CEO will likely want to discuss with you. Your Marketing Metrics Cheat Sheet. Image credit: Goynan

The Best Branded Content of the Week: January 12, 2013

Synecore

While exploring various types of branded content, I have noticed that many businesses create additional websites to promote specific campaigns or products. Often we don’t consider these websites to be anything more than advertising, but more and more we see them acting as information hubs. Here are a few of the best branded content websites I have seen in the past few weeks. Samsung – We All Share.

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Marketers Need to Adjust Their Focus

ANNUITAS

Author: Carlos Hidalgo @cahidalgo  is CEO and Principal, ANNUITAS. A New Year is upon us and provides the opportunity to look at the past year and see how far we have come in B2B demand generation.  The market is maturing as marketing’s strategic role in the enterprise is growing as demand generation is top of mind for organizations.  Fournasie Marketing Group.

If Your Writing Sucks, So Will Your Content

Modern B2B Marketing

by Jason Miller Content marketing is taking a bit of heat these days as marketers scramble to jump on the latest trend of thinking like a publisher. The problem isn’t necessarily content itself; it’s the lack of quality content. The cookie-cutter SEO driven, keyword stuffed, generic regurgitated content is becoming a sort of white noise that blocks all of the real quality stuff from surfacing.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Evaluate Your Facebook Page With This Simple Checklist [INFOGRAPHIC]

Hubspot

With new trends, social networks, feature announcements, and changes to existing features popping up every day, the social media marketer has a lot to keep up with on a daily basis. Just think about how different Facebook was only a year ago! No Timeline for business pages -- and that's just one of the major changes. And that's just talking Facebook.

Sales Management: Taking Smart Risks

Your Sales Management Guru

Sales  Management: Taking Smart Risks. How Sharp Leaders WIN When Stakes are High. The opening chapter had me right away, whether you are a: 1.       Entrepreneur wannbe. 2.       Small business owner. 3.       New manager in a complex organization. 4.       Corporate executive. this book must be read and used as a textbook within your firm. Blog:  www.YourSalesManagementGuru.com.  . Books

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A 'not provided' tip from your Analytics

Confluent Forms

If you're like us, you check your Analytics a few times a week, analyzing the charts and numbers looking for trends and areas for improvement. If you've ever gone to the Organic Keywords section of your Analytics to see the terms that people used to find your site, you might have noticed that one of the top "search terms" in the list is "(not provided)". Why is this?

4 Great Content Marketing Examples

Biznology

Image via CrunchBase. Looking for inspiration? Here are a handful of very different content marketing examples worth examining. We’ve covered a lot of ground in this column over the past few months, from the importance of relationships to evaluating appropriate channels to measuring your content marketing’s effectiveness. Here’s are 4 of my favorites. These Get People Involved.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.