Sat.Jan 12, 2013 - Fri.Jan 18, 2013

Trending Sources

10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

Posted in Behavioral Targeting Customer Experience eCommerce Mobile Social Media. Thanks to smarter marketing, better technology and consumers speaking out, 2013 just might be the year we see a real shift in how close customers and companies can really get. We know the deal—people are spending, and continuing to spend, more and more online. Every year, Cyber Monday will beat out the last.

Online Marketing: the Musical!

Tomorrow People

It’s here! The new musical you’ve all been waiting for. With plenty of great tips about online marketing, you simply must read about this spectacle. Tomorrow People copywriting intern and keen amateur showperson, Naomi Pelkiewicz , presents an all-singing, all-dancing duo: show business and the business of online marketing. Two different worlds!’ you cry. But not so fast! So read on to learn more!

10 Examples of Amazing Responsive Web Design

Synecore

Responsive web design (RWD) is more than just a web design trend, it’s become a web design requirement. In order for your website to be properly experienced by every segment of your target audience, you need to design for the devices they use. This means creating websites that optimize for smartphones and tablets of nearly every size. Here are 10 great example of RWD from across the web. Starbucks.

Intro to Lead Generation: How to determine if a lead is qualified

B2B Lead Generation Blog

Tweet Dear Daniel, First of all, happy new year! thank you so much for your complete and interesting feedback. It has been very useful for me. Just one thing: may you give me some objective parameters to define a lead as qualified? found so many definitions, and I’d like to ask for your support to point my attention to the best definition you’ve in mind. With my best regards.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

More Trending

How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

NuSpark

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Reviewing competitive sites (and tools such as Spyfu). Your organic keywords obtained from your analytics program.

Click 88

Does everybody need a social media strategy?

grow - Practical Marketing Solutions

As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does every company really need a social media marketing plan? This is a very complex question. Adult diapers. Hazardous waste clean-up. Playing cards. Depend Adult Diapers. It depends! Get it?

3 Demand Generation Goals to Avoid in 2013

The Point

Launch a lead nurturing program. Don’t get me wrong: lead nurturing is a worthy investment for most companies, but making lead nurturing a goal for the new year is akin to saying you want to do more marketing. It just means too many things to different people. Lead nurturing is a means to an end, a program in the service of a goal. Ask yourself: why lead nurturing? Create a social media campaign.

Is Empathy The Secret Ingredient To A Social Business

B2B Marketing Insider

What separates a social business from a “regular” business? The truth is, identifying a social businesses and separating those traits from less social peers is not easy. have suggested combining the forces of predictive analytics, social media, big data and the cloud to define a new metric of marketing success called “ share of conversations.” What is a Social Business?

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

It’s All E-commerce: How Social, Local, and Mobile Affects Sales Online and Offline

Biznology

Yesterday’s Biznology® Webinar by our blogger Tim Peter was all about how the Web affects e-commerce.  Does your business have an online shopping cart? Use third-party sites like eBay, Amazon, Etsy, or Expedia? Or do your customers walk into your store? With the rise of social, local, and mobile, your customers likely do all three, often at the same time.

How to overcome the “I’m not an expert” fear

grow - Practical Marketing Solutions

By {grow} Community Member Sarah Santacroce. When I speak to my clients about the benefits of blogging, I often get a pair of big, frightened eyes looking at me. ‘Sarah, I’m not an expert, who would care to read my stuff?’ ’ According to Wikipedia an expert is “ A person who has a comprehensive and authoritative knowledge of or skill in a particular area.” 

Content Marketing Must Go Beyond Inbound Marketing in Industrial Sales

Industrial Marketing Today

There is quite a bit of confusion among my industrial clients about the terms Inbound Marketing and Content Marketing. For many, the two are synonymous and it is just a [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Sales Strategies Content Marketing Institute HubSpot Industrial Marketing Industrial sales

Four Things Marketing Can Say “Yes” About in 2013

B2B Marketing Unplugged

You’ve got to love January. Those plans you’ve been revising for months are finally in motion. The agencies are gorging themselves on billable hours to fund their trips to Cannes, after an exhausting December of canapés and signature martinis. Yet even as that New Budget Smell lingers in the hallways, the Sales Squirrels are already screwing the whole thing up. Go ahead. Maybe not.

RFP 71

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

When I cross-post I do it mostly by hand (you should too)

Biznology

Writing once and sharing many is very compelling as is the sort of evergreen content that you can share and share and share. There are exceptions, of course, but you should think twice about automatically sharing everything. Well, cross-posting tools don’t make your cross-posts look as good as they could. Other issues include the Facebook bonk. Why did that happen? If bit.ly Related articles.

20 of the world’s most entertaining Twitter bios

grow - Practical Marketing Solutions

Two years ago I began collecting funny Twitter bios. Clearly, I have too much time on my hands. But I’m constantly amazed at the amount of creativity you can fit into 160 characters … and I think when you read these, you’ll agree! Here are some of my recent favorites: @crazyadventures. Married to the luckiest man alive. wife. I mom. I run. write. WillemTait. JandTonic. markralphs.

Will 3D Printing Change Manufacturing as We Know It?

Synecore

Imagine loafing about on a quiet Saturday afternoon perusing Amazon.com for a sleek new pair of shoes; ahh yes, that perfect pair of pink pumps. You survey the one-click checkout options: 1) free Prime two-day shipping, or 2) instant 3D blueprint download. You pick the latter; after all, tonight is the big party - no time to wait for shipping. Sounds cool enough. But what the heck is 3D printing?

Wiki 70

Networking vs Prospecting: Making One Work For The Other

Sales Prospecting Perspectives

I had a startling revelation last week. What I’m about to share is something I don’t often admit out loud, but it lives and breathes and is a strong force within me. My name is Maegan Kopka. I am a 15 year sales veteran, and I HATE prospecting! Ok, so I did not burst into a ball of flames like I previously thought may happen if I admitted that horrid truth. However, in a meeting last week with Sales Consultant Cindy Littlefield of The Bridge Group, I felt myself having a bit of an outer body experience. There is a big difference.” stopped, self-reflected, and realized Cindy just described ME.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Social business and knowledge as an accident of paper

Biznology

Photo credit: ayalan. Is your internal social business platform shaping up to become just a slightly better intranet or a good-looking SharePoint site? Is most of your content held in private communities? Are your online conversations happening predominantly in the form of direct messages or private discussions? Are status updates an under-utilized resource in your organization? Yahoo!

Paper 66

The best marketing value in the world?

grow - Practical Marketing Solutions

Mitch Joel rocked Social Slam 2012. Each April something magical happens in Knoxville, TN. Yes, the city tucked into the Smoky Mountains has the most beautiful spring in the country. And the weather is mild and the people are happy. But right in the middle of downtown, on April 4-5, 700 people will gather for Social Slam , an amazing digital marketing meeting of the minds. The content is inspiring!

Best 100

26 Content Marketing Tools to Use in 2013 | OMI Blog

delicious b2bmarketing

Classes. Events Calendar. Contact Us. About OMI. OMI Blog - Internet Marketing Training Courses & Certification Programs. 26 Content Marketing Tools to Use in 2013. On 01.09.13, In Content Marketing , by Kari Rippetoe. Content marketing is so hot right now. No, really, it is. LinkedIn Answers – Like Quora, LinkedIn Answers is another excellent source of ideas for content. Kari Rippetoe.

Tools 62

The 6 Marketing Metrics Your CEO Actually Cares About [Cheat Sheet]

Hubspot

Gone are the days of the CMO who is not fluent in metrics, analytics and spreadsheets. The internet has made marketing far more measurable (and therefore more accountable to the CEO and CFO) than ever before. This list of metrics is meant to focus on the most critical measures of marketing that your CEO will likely want to discuss with you. Your Marketing Metrics Cheat Sheet. Image credit: Goynan

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

The Best Branded Content of the Week: January 12, 2013

Synecore

While exploring various types of branded content, I have noticed that many businesses create additional websites to promote specific campaigns or products. Often we don’t consider these websites to be anything more than advertising, but more and more we see them acting as information hubs. Here are a few of the best branded content websites I have seen in the past few weeks. Samsung – We All Share.

Best 61

How to do Social Media Management on the cheap

grow - Practical Marketing Solutions

By Kerry Gorgone, Contributing {grow} Columnist. while back, I wrote a post on the Best Social Media Management Tools for Small Business Owners. To restate, any tool considered must enable you to: Schedule posts. Connect numerous social media accounts. Provide analytics. Shorten URLs. Sendible. Price : Starts at $9.99 / month for eight accounts, offers plans up to $99.99 for 120 accounts. Jugnoo.

Marketers Need to Adjust Their Focus

ANNUITAS

Author: Carlos Hidalgo @cahidalgo  is CEO and Principal, ANNUITAS. A New Year is upon us and provides the opportunity to look at the past year and see how far we have come in B2B demand generation.  The market is maturing as marketing’s strategic role in the enterprise is growing as demand generation is top of mind for organizations.  Fournasie Marketing Group.

Evaluate Your Facebook Page With This Simple Checklist [INFOGRAPHIC]

Hubspot

With new trends, social networks, feature announcements, and changes to existing features popping up every day, the social media marketer has a lot to keep up with on a daily basis. Just think about how different Facebook was only a year ago! No Timeline for business pages -- and that's just one of the major changes. And that's just talking Facebook.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

5 Tips For Better Sales Role Plays

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest post from Christopher R. Snell Jr., Inside Sales Manager at Care.com. The bane of a new sales rep’s existence: the sales role play. You can almost sense the perspiration forming in the palm of the hands and over the furrow of their brow, can’t you? The heart beat that’s almost bursting out of their chest and loud enough to let everyone else in the office know what’s about to happen. For a rookie business development rep, there’s almost nothing as scary, as training winds down, than the dreaded sales role play. Don’t do that. Wrong!

If Your Writing Sucks, So Will Your Content

Modern B2B Marketing

by Jason Miller Content marketing is taking a bit of heat these days as marketers scramble to jump on the latest trend of thinking like a publisher. The problem isn’t necessarily content itself; it’s the lack of quality content. The cookie-cutter SEO driven, keyword stuffed, generic regurgitated content is becoming a sort of white noise that blocks all of the real quality stuff from surfacing.

Sales Management: Taking Smart Risks

Your Sales Management Guru

Sales  Management: Taking Smart Risks. How Sharp Leaders WIN When Stakes are High. The opening chapter had me right away, whether you are a: 1.       Entrepreneur wannbe. 2.       Small business owner. 3.       New manager in a complex organization. 4.       Corporate executive. this book must be read and used as a textbook within your firm. Blog:  www.YourSalesManagementGuru.com.  . Books

Sales 55

How to Make Sure Your Website Passes the Dreaded Blink Test

Hubspot

Visitors judge the value of your website in a matter of seconds. Hours and hours of hard work are distilled into one glance, when they decide whether or not your website is worth their time. You need to grab attention, get your message across, and spark interest in your viewers. all within just a few seconds. Yikes. That's one test you don't want to fail. It's different. It's memorable.

Test 59

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.