Navigate the Channel
DECEMBER 19, 2023
In today’s rapidly evolving business landscape, B2B marketers face unique challenges and opportunities. With digital transformation, shifting consumer expectations, and a mobile-first mindset, the world of B2B marketing is undergoing a significant transformation. In this article, we will explore four essential tactics that every B2B marketer should embrace to thrive in this ever-changing environment.
PureB2B
DECEMBER 21, 2023
In B2B marketing, possessing account intelligence is a game-changing advantage for marketing and sales teams that can give a competitive edge.
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The Marketing Blender
DECEMBER 20, 2023
In the fast-paced realm of B2B marketing, change is not just inevitable—it’s the key to staying ahead of the game. Today, we’re diving deep into the transformative shifts in B2B marketing that might be jeopardizing your pipeline. It’s crucial to understand that the rules of the game have changed, and those who adapt will thrive while others wonder why they’re falling behind.
Inbox Insight
DECEMBER 21, 2023
Understanding the behavior and preferences of potential buyers is pivotal for any successful B2B business. A key component of this understanding is intent data. It offers a wealth of insights into the customer journey and their key activities, allowing businesses to tailor their services and strategies accordingly. What are the greatest usages, benefits and challenges of B2B buyer intent data?
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Webbiquity
DECEMBER 19, 2023
As the end of 2023 rapidly approaches, here’s a quick look back at the posts, old and new, that grabbed the most attention this year. Image credit: Magda Ehlers on Pexels It’s an interesting mix, covering metrics and analytics; martech tools; AI (of course—wasn’t this pretty much the year of ChatGPT?); and a couple of oddball guest posts that generated a surprising degree of interest.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
MKT1
DECEMBER 18, 2023
Over the past couple years writing newsletters and working with hundreds of founders and marketers, we’ve developed a fairly-comprehensive approach to building B2B marketing. At the risk of taking ourselves a bit too seriously, we are now calling this the “MKT1 Method”— because we love alliteration and this definitely is not a playbook.
B2B Digital Marketer
DECEMBER 21, 2023
Harnessing the Power of Strategic Marketing Introduction In this episode, we delve into the challenges of navigating the plethora of options and opportunities in a continuously changing landscape as we explore modern marketing transformation , particularly in the B2B space. Our guest, Eric Holtzclaw, brings a unique perspective with his background in technology and user research, merging these domains to leverage technology effectively within marketing to connect with user communities.
Martech
DECEMBER 18, 2023
This is the second of two articles exploring data silos in marketing. Part one can be found here. Every company has issues with siloed data. Many companies know this but continue to use systems that provide information to various parts of the organization. This is where organizations face their most significant obstacle — lack of leadership with vision.
Navigate the Channel
DECEMBER 18, 2023
Video marketing has become a popular platform for marketing because it offers an immersive experience and sends a clear message. There has been plenty of upgrades in B2B video marketing over the last few years including 360-degree videos, virtual reality-based videos, and projection mapping which offer marketing professionals unprecedented visual mediums to work with.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SendX
DECEMBER 18, 2023
Sometimes, your ISP (internet service provider) will try to control the rate at which emails are sent from a particular sender or IP address. This is done to manage server loads and prevent abuse. However, it may sometimes be problematic for a sender who does a lot of outreach.
Marketing Insider Group
DECEMBER 18, 2023
In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. This isn’t just about throwing content into the digital universe and hoping for the best. It’s about strategically placing your message in front of the right eyes at the right time.
Act-On
DECEMBER 19, 2023
Marketers often ask about the best practices for email sender names (also known as the email display name or “from” name). In email marketing, sender name refers to the visible name the recipient sees in their inbox. With 1-to-1 email, the “from” name is obvious: it’s the author of the email! But when you’re sending on behalf of a brand, you have a lot more options for the email display name.
The Forward Observer
DECEMBER 22, 2023
Stop Starvation Marketing: 23 Power Growth Moves For Health Tech, IT, Biotech Companies by Christine Slocumb About the Book Get ready to embark on a journey through 23 power moves that will help you grow a successful healthcare, biotech, or IT company. With practical tips and real-world success stories, Stop Starvation Marketing is a must-read for tech leaders looking to take their marketing to the next level.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
SendX
DECEMBER 20, 2023
Marketers know email marketing is far from dead. Infact, it continues to be one of the essential communication channels for brands. The power of emails is undeniable, but what follows is the sheer competition to stand out.
Marketing Insider Group
DECEMBER 18, 2023
Effective marketing strategies for complex products are essential to driving business growth. The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. At the end of the day, a good marketing strategy generates revenue that is pivotal for both sustaining and scaling a business. The problem is that you can’t use the same marketing strategy over and over again like a generic template.
Digilant
DECEMBER 19, 2023
Continuing our 2024 Partner Predictions series , the Digilant team sat down with Brent Gaskamp, VP of Platform Partnerships at Oracle Advertising. With third-party cookie deprecation on the horizon (set to take place in late 2024), Brent discussed the proactive measures the industry is taking to prepare for the shift, shedding light on what advertisers may see in terms of measurement, consumer trends, audience targeting, and more.
The Mx Group
DECEMBER 21, 2023
From digital experience to demand generation, we've complied the stories that you found the most interesting. Here's what you read and shared the most.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
SendX
DECEMBER 21, 2023
You send an email, your recipient clicks a link, and you get paid. Is there anything more enjoyable than quite literally getting paid to send a simple piece of correspondence to your audience? That’s the power of email marketing for affiliate marketers.
Martech
DECEMBER 18, 2023
Artificial intelligence is rapidly transforming marketing operations. Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.
Salesforce Marketing Cloud
DECEMBER 19, 2023
Generative artificial intelligence might be the only thing that’s had a bigger year than Taylor Swift. What can you say about a technology that, in under a year, captured the world’s imagination, became the #1 tech spending priority , spawned countless news articles, drew the attention of the White House, and was featured on “Last Week Tonight with John Oliver,” “60 Minutes,” “Saturday Night Live,” and “South Park”?
The Mx Group
DECEMBER 20, 2023
We’re reflecting on all the things we were able to accomplish together with clients in 2023. In appreciation, we're supporting the "Channels Changers.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
SendX
DECEMBER 19, 2023
As an online course creator, your mission extends beyond just imparting knowledge. It's about ensuring that your expertise reaches the right audience, those who will truly benefit from what you have to offer.
Martech
DECEMBER 21, 2023
Good news if you are running very late on dealing with holiday cards like I am. AI is here to help! Digital United has launched the free-to-use JingleBot HolidAI ( I see what you did there) Card Generator. You can personalize it yourself or let the AI surprise you! What could go wrong with that? Here’s my robotic dog wishing you a Happy Lunar New Year.
Top Rank Marketing
DECEMBER 20, 2023
How is your business using Pinterest? Surprised I’m asking? It’s time to give Pinterest a second look. Over 450 million active users is no small number. Plus, it’s not just for women anymore. Male users increased 40% year-over-year. These are just a few statistics to get you to start considering this channel for your social media content calendar. Let’s take a look at the advantages and changes that are making pinning a thing that social media savvy organizations should be doing regularly.
33Across
DECEMBER 19, 2023
eMarketer reviews how accurate their 2023 predictions were. When revisiting whether privacy concerns would cause a panic, Sara Lebow notes that though privacy concerns played a big role in 2023 and Google remains. The post Checking in on Some 2023 Predictions appeared first on 33Across.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Heinz Marketing
DECEMBER 21, 2023
By Sarah Threet , Marketing Consultant at Heinz Marketing If you are trying to get off the ground with a new product or program but you have very few resources to develop new content for a fully fleshed marketing campaign, using a content taxonomy is a great strategic way to optimize what you have and make more with less in the short term. What is a Content Taxonomy?
Martech
DECEMBER 19, 2023
One of the joys of living in a place where the winters tend to be long and dark is the time it allows for reading. Make a fire in the fireplace, pour yourself a drink and open a good book. I often do the bulk of my reading for the year between October and March because then it’s outside time (which isn’t to say you can’t read outside). We live in a time when we’re surrounded by marketing.
Salesforce Marketing Cloud
DECEMBER 20, 2023
If you measured it today, how would your business score on AI transparency? Whether you’re using artificial intelligence (AI) to recommend products, develop drugs, or screen job applicants, you’re entrusting it with data without fully understanding how it makes decisions. How can you better understand the logic behind the AI black box , and do a better job of disclosing when — and how — AI is being used?
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