Webbiquity
MAY 31, 2011
According to a recent presentation from HubSpot , “selling is 10X easier once you have established trust.&# Other than having something of value to offer, trust is the most essential element for business success. It removes psychological barriers and objections to buying, and makes people want to do business with you because they are comfortable.
Marketing Insider Group
MAY 31, 2011
I’ve recently spoken to a number of small business owners about how to get started in marketing. Maybe you have hired a freelancer to setup your website or asked anintern to build a Facebook page. But if you’re wondering where to focus your efforts to get marketing results for your small business such as leads or brand awareness, then this article might be for you.
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Everything Technology Marketing
MAY 31, 2011
SlideShare views for the new report " 2011 B2B Content Marketing Trends " are off the charts - looks like we have a topic that is really resonating with B2B marketers. This new report is the result of a survey I conducted with the 20,000 member B2B Technology Marketing Community on LinkedIn to better understand the current state of content marketing, and to identify key challenges as well as best practices.
Buzz Marketing for Technology
JUNE 1, 2011
So let me ask you a question – if you could get more mileage out of your existing car – would you do it? Of course you would! So if I could show you how to improve the “gas mileage of your existing marketing budget – would you do it? Same dollars just more effective. Of course you would! Years ago John Wanamaker once said – 50% of my marketing budget is wasted I just don’t know which 50% – I would argue that right now that dynamic is even worse – with the fragmentation and choices availabl
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
ANNUITAS
JUNE 2, 2011
I recently had the opportunity to participate in a roundtable discussion hosted by Focus called “Building the Ultimate Revenue Machine”. My fellow panelist on the roundtable was David Brock, President of Partners in Excellence. David is one of the top thought leaders in Sales 2.0 strategies. During the roundtable, the discussion inevitably led to how marketing and sales alignment could be achieved.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Tony Zambito
JUNE 1, 2011
Image via Wikipedia. This is the third installment of my reflection on Social Buyerology. The first article, Social Buyerology: Understanding Buyers in the Social Age reflected on the need for a new science of examining buyers in the social age. The second, The Research Methods of Social Buyerology , reviewed the types of research methods needed to attain a deep understanding of the new social buyer persona. In this third installment, we look at how Social Buyerology can be
NuSpark Consulting
MAY 28, 2011
Dear Bob, It’s Paul in Marketing. How are you? I haven’t seen you much around the office lately; I know we’re both crazy busy people. You’re busy training all those sales guys and going to conferences. I’ve been speaking to some of the folks in sales recently, and they seem to be in better spirits lately since we implemented our new initiatives. I’m sure you remember the old days.
Writing on the Web
MAY 30, 2011
Back in the U.S., it’s Memorial Day when Americans honor our soldiers who died in service. My father, Marion Rae Wilkerson, was a 25-year Navy veteran, and while he didn’t die in service, I always remember him on this weekend. He was on a ship in the Pacific during World War II that was blown in half by the Japanese. He was on the half that was able to save many of their sailors.
The Point
MAY 31, 2011
A client asks: “On every registration form, we give prospects the option to request contact from a sales rep. Is that even worthwhile when we’re going to call everyone anyway? If it is a good idea, what should the verbiage be? Currently the form reads: [Yes/No radio button] I would like to have a sales representative contact me.”. My response: “Yes, it’s a good idea (I’ll explain why) but you need to revamp the language significantly.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
The Effective Marketer
JUNE 1, 2011
A new research study by Sirius Decisions , “ Calculating the Return on Marketing Automation “, sponsored by Marketo talks about the different levels of companies implementing marketing automation platforms (or MAP, as they call it). “Companies using technology alone to solve their demand creation issues may actually experience negative return where it matters most&#.
NuSpark Consulting
MAY 28, 2011
Dear Bob, It’s Paul in Marketing. How are you? I haven’t seen you much around the office lately; I know we’re both crazy busy people. You’re busy training all those sales guys and going to conferences. I’ve been speaking to some of the folks in sales recently, and they seem to be in better spirits lately since we implemented our new initiatives. I’m sure you remember the old days.
WriteSpark
JUNE 1, 2011
"Whew, I'm glad that content project is finally done!". Now, how do you get the most value from all the time, money, and effort you've invested in it? Check the good ideas for promoting content on pages 40 & 41 in " The B2B Content Marketing Workbook " from Velocity Partners, a UK marketing agency. You'll need to register to download this PDF, but the information is worth it.
Convince & Convert
MAY 31, 2011
Can social media be measured? If course it can. But it’s not always easy. For a full and very specific account of how to measure social media in your company, pick up a copy of The Now Revolution , or Social Media ROI (by Olivier Blanchard). However, here are the basics to consider, drawn from my presentation “How to Hug Your Calculator&# last week at Social Media Success Summit 2011.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Smashmouth Marketing
JUNE 3, 2011
As part of Green Lead's recent acquisition of Target 250, a portion of our European team is based in Ireland. Linda and I are here this week working with the team on transition issues, and while heading out for dinner last night we walked by the Bank of Ireland in the center of Dublin, where President Barack Obama's gave a speech just a few weeks ago.
Digital B2B Marketing
JUNE 2, 2011
Current marketing wisdom says content should be mapped to buying cycles. Yet according to a study from MarketingProfs and Junta42 , 78% of B2B marketers say awareness is an objective of content marketing. Question: Where is awareness most valuable in the buying cycle? Answer: Early stage research and creation of a consideration set. Question: Would it be better if prospects where aware of your company when they started the research process?
WriteSpark
JUNE 1, 2011
"Whew, I'm glad that content project is finally done!". Now, how do you get the most value from all the time, money, and effort you've invested in it? Check the good ideas for promoting content on pages 40 & 41 in " The B2B Content Marketing Workbook " from Velocity Partners, a UK marketing agency. You'll need to register to download this PDF, but the information is worth it.
Convince & Convert
JUNE 1, 2011
Guest post by Stacey Acevero , social media community manager at Vocus and PRWeb. Integrating social media into your online marketing mix can be a lot like the first day of school. The marketplace, and the playground, is filled to the brim with those both mature and immature, those that are outspoken and shy and each has its very own set of rules. Remembering that the social world is really a combination of communities and groups who move in ever widening (and connecting) relationship circles, b
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Biznology
JUNE 2, 2011
Image via Wikipedia. I'm looking forward to my trip to Oslo in September to appear at the Wegdagene conference , where I will be doing a keynote speech and a workshop on experimental marketing (aka Do It Wrong Quickly). As part of the publicity run-up to that event, I did a Twitterview last week with Kjell-Morten Bratsberg Thorsen that was just published in the blog for NetLife Research, the sponsor of Webdagene.
Digital B2B Marketing
JUNE 1, 2011
What makes you think you have a solution? Last week I overheard a conversation about a technical roadblock between colleagues. I immediately jumped in with a solution. Big #FAIL. They did not want a solution from me, and as it turned out, I didn’t actually have a solution. The problem was way over my head. Luckily, we are friends, or at least colleagues.
B2B Marketing Traction
JUNE 1, 2011
Tweet. There’s something your customers and prospects need – badly – and you have the solution. But, they may not even know what they need. The answer might be your “foot-in-the-door.” It’s a new process or product that, if you only had it, will result in value-add for your customers and opening doors (and customer revenue) for you.
Convince & Convert
JUNE 2, 2011
Last week I spoke about The NOW Revolution at a dinner for 50 or so social media and email marketers, all employed by major corporations based in NYC. It was a great time. Steaks were eaten. Wine drank. Books signed. Interesting conversation participated in. What struck me most, however, was a chat I had with a Director of Social Media for a multi-national brand.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Biznology
JUNE 1, 2011
Image by DrBacchus via Flickr. I once ran into a famous public speaker who had grown rich from one speech, delivered flawlessly, over and over again for years. It might appeal to you as an easy way to make a living, but it doesn't really appeal to me. I like constantly moving on to new ideas, not rehashing the same one over and over. But there is one subject that I have been talking about in various forms since 1999 when I first brought it up at IBM, and there seems no sign of stopping.
Industrial Marketing Today
JUNE 1, 2011
Architectural, Engineering and Construction (AEC) industry professionals have found innovative uses of QR (Quick Reference) codes in their daily work. Architects, engineers, contractors, building owners, developers and municipalities are all using them to improve productivity and gain a marketing edge. They have found practical applications of QR codes and are not using them simply because it is the mobile marketing tactic du jour.
Adobe Experience Cloud Blog
JUNE 1, 2011
by Josh Aberant Privacy is experiencing a sea change. The only sensible business response for online B2B marketing companies is to get ready—with change, there’s opportunity. Companies will soon start competing on privacy. There are currently companies in the marketplace that have good privacy practices. Good privacy practices are ones that respect a subscriber’s data and make clear how data is collected, how it is shared and with whom.
Marketing-Gimbal
JUNE 2, 2011
I recently tried Intel’s interactive brand campaign, in support of launching their Icore5 processors, and was blown away by the creativity, and the personal level of engagement their brand had with me for 2 minuets. This is what socially connected.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Biznology
MAY 31, 2011
Image by DrBacchus via Flickr. Having trouble figuring out how to talk your manager about search marketing? Many people do. We search marketers know so much about the subject that we sometime shave trouble breaking it down into the basics for the people above us—who don't share our fascination with personalized search or latent semantic indexing.
Adobe Experience Cloud Blog
JUNE 3, 2011
by Phil Fernandez On April 18 th , we announced the appointment of Fergus Gloster, the former SVP of corporate sales and a founding director of salesforce.com’s European operations, as Marketo’s managing director of EMEA. We also announced the opening of our European headquarters in Dublin, Ireland to expand operations in Europe and support our growing international customer base. .
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