Sage Marketing

JULY 20, 2023

We all know that B2B webinars are a hell of a marketing channel. They revolutionize trust- and relationship-building for marketing teams. They break free from traditional channels, offering personalized content and interactive experiences. By sharing industry insights, thought leadership, and product knowledge, webinars establish marketing teams as trusted authorities, inspiring confidence in customers.

Webinar Metrics 40

Webinar Metrics B2B Thought Leadership B2B Thought Leadership 40

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. Many are about surveys and studies because the process of asking questions and seeking answers often produces useful findings.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Only B2B

JULY 19, 2023

Unleashing the potential of personalization, it has emerged as a transformative strategy in database marketing, reshaping the customer-business relationship. Within this captivating blog post, we embark on a journey to unveil the profound significance of personalization, encompassing personalized email marketing, dynamic content, database segmentation, one-to-one marketing, personalization software, and the art of implementation.

Database Marketing 62

Database Marketing Personalization Planning Data Hygiene 62

Webbiquity

JULY 18, 2023

Despite the looming threat of recession, 92% of marketers expect their budgets to increase or stay the same this year (at least for now). 86% say that data privacy regulations have impacted their marketing strategy over the past year. And most agree there’s one tactic that’s the biggest trend, has the highest ROI, and tops the to-do list for this year.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

JULY 20, 2023

AI generated content and chatbots have taken the world by storm this year. After a few months, though, the seemingly flawless piece of technology is starting to lose its credibility as it continues to be proven lacking in certain areas. Source: Fortune (July 19, 2023) Read on to find out how and why the hype behind AI is fading. Quick Takeaways: AI-generated content has limitations such as misinformation, lack of creativity, and biased information.

Marketing AI 168

Marketing AI Traffic Ethics User-Generated Content 168

Content Marketing Institute

JULY 18, 2023

Limited data has prompted B2B marketers to jump to conclusions for years. That skill could come in handy to thwart generative AI tools’ jumping to false conclusions. And it may even let you define or redefine the content in your industry.

B2B 93

B2B Brand Identity Branding B2B Marketing 93

Single Grain

JULY 19, 2023

When it comes to achieving growth in marketing, one thing is clear: running experiments is essential. But how do you conduct experiments efficiently without relying on time-consuming development efforts? The answer lies in using the right digital marketing tool. In this blog post, we’ll explore the importance of experimentation, discuss the benefits of A/B testing, and reveal our choice for that ultimate digital marketing tool.

Tools 97

Tools Planning Allocation Landing Pages 97

Lake B2B

JULY 17, 2023

What is GDPR? GDPR which stands for General Data Protection Regulation is a regulation that came into effect on May 25, 2018. The GDPR states that businesses that collect and use public data for various business reasons should adhere to the laws of GDPR. The law was designed to protect the public data of European […] The post The Impact of GDPR and Other Privacy Regulations on B2B Marketing Practices appeared first on Blog.

Privacy 52

Privacy Practices B2B Marketing B2B 52

Strategic-IC

JULY 20, 2023

In the relentless and unforgiving world of B2B, the voice of the customer carries immense power. Attentiveness and active listening to challenges, pains, and agenda become vital in driving business growth, and ultimately, in ensuring business survival. After all, what are we without our customers? By diligently translating customer insights into innovative products and services, businesses can deliver tailored solutions that precisely address their customers’ ever-evolving needs.

Ideal Customer Profiles 48

Ideal Customer Profiles Account Based Marketing ABM Work Management 48

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Search Engine Journal

JULY 19, 2023

Whether you need to save time, have data privacy concerns, or simply want to try a new tool, discover our top 10 Google Analytics alternatives. The post 10 Great Google Analytics Alternatives appeared first on Search Engine Journal.

Marketing Analytics Tools 143

Marketing Analytics Tools Analytics Google Privacy 143

Industrial Marketing Today

JULY 20, 2023

As an experienced industrial marketer with 35+ years of hands-on experience, I have witnessed first-hand the unique challenges manufacturing marketers face. In this article, I’ll discuss the most common ones and suggest practical solutions to overcome them. Manufacturers and industrial companies can achieve their marketing objectives by understanding and overcoming these roadblocks.

Effectiveness 121

Effectiveness Paid Search Agency Marketing Practices 121

Litmus

JULY 18, 2023

Holiday shoppers will soon be making their lists and checking them twice. And it’s no secret that email marketing offers a direct relationship with customers that want to hear from you and want help with gift inspiration. Because of this, it’s important to start crafting a strategy early to meet shoppers throughout their journey, all season long.

Planning 121

Planning Marketing & Strategy Loyalty Email Marketing 121

Bannersnack

JULY 21, 2023

7 minutes read 2.6 billion people log in to YouTube every month to watch entertainment or educational videos. With such a vast user base, YouTube is the world’s second most-used social media network after Facebook. People access the platform multiple times every day. On average, users spend 45.6 minutes a day watching videos on YouTube. With such a massive and active audience, YouTube is the perfect platform for businesses of all sizes to advertise their brands and convert potential customers

Youtube 98

Youtube Ads Social Media Education 98

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Ahrefs

JULY 20, 2023

In this guide, we’ll answer just that and share some top tips for implementing a continuous SEO strategy. The answer, in short, is almost always no. SEO, in nature, is a continuous strategy.

SEO 98

SEO Tips 98

Binary Demand

JULY 21, 2023

[ps2id id=’overview’ target=”/]Today’s B2B organizations largely count on the data it holds to direct themselves for success and seamless operations. Therefore, B2B data is crucial in empowering business decisions and offering valuable insights that guide marketing and sales directors in understanding market trends, influencing purchase decisions, and allocating resources effectively.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

ClickZ

JULY 21, 2023

#1. Target promotes Lisa Roath to Executive Vice President and Chief Marketing Officer Lisa Roath previously served as Senior Vice President of food and beverage merchandising. ( Source ) In her new role, Roath will lead the company’s core marketing functions, including creative, guest marketing strategy, retail brand experience, social media, paid media strategy, and marketing strategy and operations.

Merchandising 98

Merchandising Amazon Fulfillment Lead Ranking 98

HG Data

JULY 19, 2023

Unleash the power of HG Market Intelligence and analyze the true size of your market to make actionable, data-driven decisions! In this step-by-step video, David Crossman, Senior Director of Customer Solutions, demonstrates how the HG Insights Market Intelligence solution enables business leaders to leverage actionable, data-driven insights to better understand their markets in depth, make … The post HG Use Case: Unleash The Power Of HG Market Intelligence appeared first on HG Insights.

Video Marketing 98

Video Marketing Marketing Business 98

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Ahrefs

JULY 17, 2023

In the world of SEO, links are a crucial ranking factor. With that comes a temptation for many website owners and marketers to resort to manipulative tactics to acquire links, which can lead to link spam.

CAN-SPAM 98

CAN-SPAM Lead Scoring Lead Ranking SEO 98

SalesIntel

JULY 19, 2023

B2B data is a strategic asset, providing valuable insights into target markets, customer behavior, and industry trends. It allows organizations to identify and prioritize high-potential prospects, personalize their marketing efforts, and make data-driven decisions. With the increasing availability of data sources and advanced analytics tools, businesses can harness the power of B2B data to enhance their competitiveness, optimize operational efficiencies, and stay ahead of the curve.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Automation Services Bombora B2B 98

Benchmark Email

JULY 18, 2023

In the early days of the internet, providers like AOL and Yahoo ruled the world of email. During this time, online messaging with email was like the wild west. Scammers and spammers proliferated like rabbits. Over time, consumers got used to ignoring marketing emails due to the difficulty of sifting gold from the dirt. Today,… The post How to Create an Email Autoresponder (Without Alienating Potential Customers) appeared first on Benchmark Email.

Autoresponders 98

Autoresponders Advertising Benchmark Internet Marketing Rules 98

SmartBug Media

JULY 18, 2023

You’ve got an amazing email campaign, but is your target audience actually getting and reading your email? Email campaigns can be an incredibly effective marketing strategy , but your email deliverability—your ability to skip the spam folder and see an optimal inbox placement (keyword: inbox, not promotions folder)—matters. If you’ve been struggling to get your campaigns out of the spam or promotions folder, fear not.

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Deliverability CAN-SPAM Open Rate Click Rate 98

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The Daily Egg

JULY 17, 2023

Sellfy is a basic ecommerce website builder that can be best described as a starter store. While it may lack the robust. The post Sellfy Review appeared first on The Daily Egg.

eCommerce 97

eCommerce Marketing Websites Best Practices 97

Fount Media

JULY 21, 2023

Meta Title- How To Find The List For Your Healthcare Marketing Campaign url – How to source the healthcare marketing list Meta Description: Read our blog article about healthcare email marketing and 5 best steps to source an email list for an effective email campaign. Even in the world of The post 5 Steps to Find an Email List for Healthcare Marketing appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.

Email Marketing 96

Email Marketing Email Campaigns Paid Search Agency Marketing 96

Heinz Marketing

JULY 21, 2023

By Mina Guirguis , Marketing Consultant at Heinz Marketing In today’s fast-paced, highly competitive business landscape, B2B marketers are constantly under pressure to deliver outstanding results. The pursuit of perfection can often lead to long working hours, tight deadlines, and high-stress environments. While striving for excellence is a commendable goal, one aspect that is often overlooked is mental health.

Work Management 98

Work Management Paid Search Agency Marketing Management Creativity 98

SmartBug Media

JULY 19, 2023

No matter the industry, most businesses rely on their website as their main lead generator and look for ways to enhance the user experience and make it easier for visitors to find the information they need. The challenge for businesses in 2023 is that most of their competitors are also online and working to optimize their websites, and the competition for customers is tougher than ever before.

Optimization 97

Optimization Marketing Websites Lead Ranking Lead Scoring 97

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

BOP Design

JULY 21, 2023

Typography is not just about fonts. It’s about how the written content in a B2B website design is structured and how it impacts the user experience on the website. In this post, we’ll take a closer look at why typography matters, steps to take to get improve your website’s typography, as well as trends and considerations for any B2B web design project.

Marketing Websites 91

Marketing Websites Trends B2B Design 91

The Daily Egg

JULY 21, 2023

With tons of options on the market for building a website, it’s hard for any company to stand out. They all have. The post Duda Review appeared first on The Daily Egg.

Marketing Websites 98

Marketing Websites Ad Building Paid Search Agency Companies 98

Martech

JULY 20, 2023

Many campaigns on TikTok, YouTube, Facebook and others fail simply because marketing teams need the right tools to maximize conversions. When increasing sales on Amazon and other marketplaces, you may be missing the mark on targeting, tracking and attribution. In this webinar, learn how to increase revenue with practical tips your marketing team can put into practice for immediate, measurable impact.

Organization 95

Organization Campaigns Amazon Youtube 95