Lake One

OCTOBER 17, 2023

Podcasting in B2B marketing has exploded in recent years, prompted by runaway hits, breakout stars, and ambitious premises. For the B2B market, the resulting successes have been undeniable. Around 44% of C-suite executives listen to podcasts, and those that are branded received nearly 90% higher awareness and 14% higher purchase intent. We’ll look at the benefits of podcasting, how to create your own, and which podcasts have managed to stand out in a competitive landscape.

B2B Marketing 83

B2B Marketing Planning B2B Advertising Agencies 83

SendX

OCTOBER 16, 2023

Did you know that AI can increase email open rates by up to 50% ? Artificial Intelligence, or AI, is like a computer brain that can do tasks usually done by people, such as understanding language, solving problems, and making decisions. It's a game-changer in email marketing, making your emails smarter, more personalized, and more likely to be opened.

Marketing AI 221

Marketing AI Open Rate Email Marketing Marketing 221

Acrolinx

OCTOBER 17, 2023

Looking to refresh your approach to demand generation? Then it's time to swap gated content for thought leadership. The post Beyond Gating Content: The Thought Leadership Approach to Demand Gen appeared first on Acrolinx.

Thought Leadership 105

Thought Leadership Demand Demand Generation Content 105

Martech

OCTOBER 17, 2023

Have you ever hit up that cozy café in town? You know, where the barista nails your wild latte mix and chats about your latest adventure? That’s a real, human touch. That’s connection. It’s what pulls you back, even though there’s a java joint just steps from your door. OK, now picture that warm vibe in the digital marketing scene.

B2B Marketing 118

B2B Marketing Advertising Agencies Brand Identity Branding 118

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Navigate the Channel

OCTOBER 18, 2023

Increasing your brand’s awareness is the goal of any marketing strategy. Gaining an increase in your audience will improve your ROI. The following brand awareness tips are those that are easy to implement right aware. 1. Content That is Sharable and Valuable Making content that is both sharable and valuable is at the heart of any brand awareness strategy.

Tips 65

Tips Brand Identity Branding Social Media 65

Sword and the Script | B2B

OCTOBER 17, 2023

55% of B2B tech decision-makers look to B2B news outlets for information first, but placements have value across the whole buying lifecycle Last week I covered a survey finding B2B technology decision-makers give B2B marketing-generated content a letter grade of “D.” The single most common answer as to why (42%) was “the content was too general.” If prospects aren’t getting what they need from businesses, where do they turn for information?

Marketing Mix 93

Marketing Mix PR B2B Marketing Top of Funnel 93

Heinz Marketing

OCTOBER 17, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing In the fast-paced world of B2B sales and marketing, the role of a Chief Marketing Officer (CMO) is both demanding and critical to a company’s success. As a CMO, you’re constantly navigating complex challenges, from aligning sales and marketing strategies to adapting to rapidly evolving technology and market trends.

B2B Sales 107

B2B Sales B2B Marketing CMO Paid Search Agency 107

Only B2B

OCTOBER 16, 2023

In the ever-evolving landscape of B2B (Business-to-Business) sales and marketing, two critical strategies stand out as linchpins in driving growth and success: B2B Appointment Setting and Lead Generation. These strategies play distinct yet interconnected roles in the complex journey of acquiring and nurturing valuable business relationships. This blog will delve into the depths of Appointment Setting and B2B Lead Generation , demystifying their definitions, exploring their individual intricacie

Lead Generation 62

Lead Generation Allocation Sales Qualified Leads Lead Scoring 62

Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. We don’t want to skimp on quality, but we have had to learn how to do a lot with a little because we’re chronically understaffed and underfunded. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point.

Marketing Automation Services 132

Marketing Automation Services Marketing Automation Email Marketing Automation 132

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool.

Social Media 306

Social Media Stats Marketing Report Paid Search Agency 306

Marketing Insider Group

OCTOBER 18, 2023

Would you like to attract the kind of passionate fanbase that the cable news networks have? Then, you should work with your marketing team on adding more journalistic content to your mix. Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. For example, a recent Demand Gen Report survey found that buyers want more insights, data, and research and fewer sales messages in content.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

SendX

OCTOBER 18, 2023

In this article, we discuss the main reasons why email marketing campaigns may fail and what to learn from such failures. Includes real examples.

Email Marketing 221

Email Marketing Campaigns Marketing Examples 221

The Forward Observer

OCTOBER 20, 2023

Inspire Your Buyers: Go to Market with a Story That Sizzles by Bruce Scheer About the Book Inspire Your Buyers provides a proven, tested model to develop a compelling go-to-market narrative that will accelerate your revenue growth while rapidly bringing your product, marketing, and sales teams into alignment. Bruce Scheer developed this revolutionary go-to-market narrative model over the course of his twenty-five-year career, helping several industry giants, including IBM, Microsoft, HP, Google,

Cross-Selling 130

Cross-Selling Click Rate Marketing & Strategy Amazon 130

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Zoominfo

OCTOBER 20, 2023

Research, outreach, reminders, and tracking all limit the time your sales team has to connect with prospects and solve their problems. And although email is an extremely effective communication channel, it’s also one of the most time-consuming. Email automation makes the job a lot easier — but your automated emails can’t waste the prospect’s time or come off as hollow or impersonal.

Zoominfo 130

Zoominfo Marketing Analytics Tools Multi-Channel Outreach 130

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. And what sets great content apart from the rest? In-depth content marketing research. Understanding your audience, staying up-to-date on trends, and analyzing competitors are crucial steps in creating content that resonates and drives results. However, diving deep into research can sometimes feel impossible.

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

Salesforce Marketing Cloud

OCTOBER 17, 2023

For Trailhead’s 9th annual Trick or Trailhead celebration, you’re invited to complete the first-ever hands-on mystery module. Attend a mysterious dinner party where you’ll get hands-on with flow and help solve a classic whodunnit. Uncover the culprit, and you’ll earn a spooky limited-edition Trick or Trailhead badge and a whopping 2,500 points. Trick or Trailhead at AI Manor How to participate Join the Trick or Trailhead Quest Trick or Trailhead at AI Manor You are cordially invited to join Astr

Rules 142

Rules Social Media Trends Social Marketing 142

xiQ

OCTOBER 16, 2023

Optimize Sales with xiQ: AI-SWOT Analysis & Gilroy, Build deeper strategies FASTER! In the sales game, having up-to-date and relevant information is critical for success. But the truth is, preparation can be time-consuming, and despite all the efforts, 87% of opportunities are lost due to lack of preparation. Enter xiQ and its AI-generated SWOT analysis and Pain Points feature—a true game changer.

SWOT 133

SWOT Analysis Optimization Ad Building 133

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Zoominfo

OCTOBER 19, 2023

More than ever, selling in today’s economy means discerning precious signals from a sea of noise. From VPs and CMOs to entry-level reps and account managers, everyone is inundated by data. Without a modern go-to-market strategy that can turn signals into action, the flood of data can mean greater administrative overhead, higher margins of error, and even lost revenue.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Management Intent Data Barriers 130

Marketing Insider Group

OCTOBER 17, 2023

Securing a top spot on Google’s search results is like striking gold. With a staggering 2/3 of all clicks being awarded to the first 5 organic search results, the competition is fiercer than ever. Yet, even with an impressive SEO strategy, top-notch content, and meticulous technical SEO audits, there’s no guaranteed ticket to the spotlight.

Analysis 255

Analysis SEO Lead Scoring Lead Ranking 255

Launch Marketing

OCTOBER 18, 2023

Congratulations, you have launched your new website. All the time, hard work and investment have finally come to fruition. Now what are you supposed to do after a website launch? The journey has only begun. Boosting traffic and generating leads should always be top of mind. Whether it is a website redesign or a new launch, gaining traffic is the first step on the path to lead generation and conversion success.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. Luckily, innovative technologies like artificial intelligence (AI) offer long-term solutions to meet these challenges.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. About 90% of sales and marketing professionals understand that uniting their efforts positively impacts customer experience, according to a LinkedIn report.

Top of Funnel 126

Top of Funnel Planning Product Ad Frequency 126

Top Rank Marketing

OCTOBER 16, 2023

Google has once again unleashed a wave of changes with its October 2023 Core Algorithm Update. As with any Google core update, this one promises to have a significant impact on search rankings and user experience. We’re releasing an update to our spam detections systems today that will improve our coverage in many languages and spam types: [link] — Google Search Central (@googlesearchc) October 4, 2023 About the Update The October 2023 Core Algorithm Update marks the third major update of

CAN-SPAM 123

CAN-SPAM Google Search Marketing High Quality Lead 123

Ahrefs

OCTOBER 19, 2023

These eight tools will allow you to do things like: And more! Ahrefs is an all-in-one SEO toolset that provides best-in-class data about your competitors’ content, backlinks, keywords, PPC ads, and much more.

Analysis 121

Analysis Tools PPC Class 121

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. And social listening can unearth these game-changing insights…if you know how to use it.

Social Media 123

Social Media Examples Work Management Media 123

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B Marketing

Martech

OCTOBER 20, 2023

Data has become the lifeblood of businesses in today’s digital age. Traditionally, analyzing data meant looking back at historical trends to inform future decisions. However, marketing analytics has evolved. Now, businesses aim to predict future trends and opportunities rather than just looking at the past. This article tackles the growing power of predictive analytics, especially in the context of Google Analytics 4 (GA4).

Analytics 121

Analytics Marketing Analytics Tools Forecasting Budget Programs 121

Industrial Marketing Today

OCTOBER 16, 2023

Industrial content marketing for manufacturers is a powerful tool to help your business achieve its lead generation and sales goals. It’s a strategic marketing approach focused on creating, distributing, and promoting valuable, relevant, and consistent content to attract and engage a clearly defined audience. Ultimately, it aims to drive visitor action leading to conversions.

Lead Generation 106

Lead Generation Content Marketing Generation Marketing & Strategy 106

CopyBlogger

OCTOBER 18, 2023

Assuming you are already creating valuable content, making a few basic optimizations can help it earn significantly more traffic and. Continue Reading The post Content Marketing Checklists To Maximize Reach (By Platform) appeared first on Copyblogger.

Content Marketing 116

Content Marketing Content Traffic Marketing 116