Martech
NOVEMBER 20, 2023
Picture this: You’re at a private art showing. The curator greets you, recalling your love for impressionist art and leads you to an unseen Monet. It’s perfect. They remembered what you liked, and it shows. That feeling of being special? That’s what we’re aiming for in B2B marketing. Your inbox should be more than a drop zone for flyers.
Navigate the Channel
NOVEMBER 19, 2023
The secret of effective marketing is to scale without increasing costs. What is the answer to this dilemma in most cases? Automation! However, this begs the question – how do you automate your B2B customer journey without depersonalizing? Consumers on every scale are demanding more of a personalized experience. With all of the choices they have today, you have no other option – you must comply.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Goodish Agency
NOVEMBER 21, 2023
The key takeaway is that while GA4 real-time data is a powerful tool, it should not be the only resource you rely on for making important business decisions.
Zoominfo
NOVEMBER 20, 2023
The rapid rise of generative AI has become the most captivating trend in the tech industry today. Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives. The ability of generative AI to automate routine tasks, analyze data, and generate content is already freeing up valuable time that entrepreneurs, executives, and individuals can use
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Martech
NOVEMBER 21, 2023
Leveraging marketing data is key to continual optimization and driving growth. This article explains how feeding bottom-of-funnel analytics back into top-of-funnel activities boosts acquisition and reduces costs over time. Using bottom-of-funnel data as input to top-of-funnel activities I’ve written about how growth loops can be more helpful than funnels as they allow the loop’s output to be used back into the loop.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Heinz Marketing
NOVEMBER 21, 2023
By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing Whether you’re yet to explore AI or you’re an early adopter, welcome (again) to the AI future of B2B sales and marketing! In a recent chat with our President & Founder, Matt Heinz and CMO AI Advisor Nicole Leffer , we uncovered some timely insights as we gear up for 2024.
SalesGrape
NOVEMBER 18, 2023
Introduction: Navigating the B2B Marketing Landscape in the Education Sector In today’s competitive business world, effective marketing strategies are crucial for success. This is especially true in the education sector, where educational institutions rely on attracting and retaining students to thrive. However, B2B marketing in the education industry comes with its own unique set of challenges and opportunities.
Visitor Queue
NOVEMBER 21, 2023
As we approach 2024, the effectiveness of your B2B email marketing strategy can make or break the success of your business. With 77% of marketers seeing an increase in their email engagement over the last 12 months, it’s easy to see why marketers continue to prioritize email marketing. But, with so many different ways to […] The post How to Improve Your B2B Email Marketing Strategy in 2024 appeared first on Visitor Queue Blog | Identify Website Traffic.
Top Rank Marketing
NOVEMBER 20, 2023
Creating and managing a carefully planned B2B marketing approach is crucial for businesses aiming to achieve continuous expansion in a fiercely competitive digital marketing environment. Attempting a B2B marketing campaign without a strategy can lead to disjointed marketing efforts, resulting in failure to effectively engage your target audience. On the other hand, a well planned marketing strategy can distinguish you from competitors, establish your brand as an industry authority, bolster custo
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SendX
NOVEMBER 23, 2023
Deferred Email refers to an email that has been temporarily delayed by the recipient's email server. This deferral is not a deliberate action by the sender but rather a response from the receiving server due to various reasons.
Marketing Insider Group
NOVEMBER 20, 2023
At Marketing Insider Group, we believe in the power of quality. Just as a gourmet dish relies on the finest ingredients, the outcomes of a generative AI model hinge on the quality of its inputs. Enter the world of prompt engineering. Much like a chef carefully selects and combines ingredients for the best culinary experience, prompt engineers craft precise inputs, known as prompts , to optimize interactions within an AI tool.
The Forward Observer
NOVEMBER 24, 2023
The StorySelling Method: Master the Art of Storytelling to Build Trust, Stand Out, and Boost Sales by Philipp Humm About the Book Do you struggle to connect with your customers on a personal level? Do you want to stand out in a very competitive market? Or do you want to accelerate your sales career? The StorySelling Method will teach you how to tell powerful stories that actually work in sales.
Marketing Craftmanship
NOVEMBER 22, 2023
Client newsletters are one of the most widely used, and often abused marketing tactic for B2B firms of any size. Here are three myths and realities to help your firm determine whether it’s a worthwhile tool, or how to improve your current newsletter. MYTH #1: Your B2B Firm Needs a Client Newsletter Marketers want you to believe that your firm needs a newsletter.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
SendX
NOVEMBER 22, 2023
Learn how to improve domain reputation with proven methods. Discover tips for authentication, list management, engagement, handling spam complaints, and more.
Marketing Insider Group
NOVEMBER 23, 2023
What does a good content marketing strategy look like? Why is content marketing king? How do you get it right, measure it, improve it? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today.
ANNUITAS
NOVEMBER 22, 2023
Drift considers itself a pioneer in “Conversational Marketing,” but it recently has begun to pivot its positioning, now referring to itself as a “Buyer Engagement Platform”. What does this repositioning mean, and what are some of the product developments Drift is delivering to support this repositioning? GTM Implications Drift is taking a page from Simon Sinek , embracing the “Why” with the re-positioning of its platform.
Marketing Craftmanship
NOVEMBER 22, 2023
PR (or “earned media”) is the most powerful form of content marketing, because of its potential market reach, online visibility, and inherent 3rd party endorsement. Unfortunately, most B2B firms fail to achieve a return on their PR investment, for 3 reasons: Most B2B firms are focused on the quantity, rather than the quality, of their media placements.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
33Across
NOVEMBER 20, 2023
Despite concerns of a looming recession and a potential drop in ad spend in the first half of 2023, Google’s decision to get rid of third-party cookies in 2024 set the stage for an urgent scramble toward cookie alternative solutions in Q3 2023. As a result, we saw an increase in cookie alternative spending across. The post Cookie Alternative Programmatic Spending Increases for Top Advertising Verticals appeared first on 33Across.
Marketing Insider Group
NOVEMBER 21, 2023
How does a playing card company end up becoming one of the world’s most enduringly popular video game makers ? Or how does an online bookseller evolve into the most popular global marketplace ? Nintendo and Amazon understood the ageless principle that your product is not what you sell. If you’re struggling to get the revenue you desire or your marketing isn’t converting, you might be selling the wrong thing.
Navigate the Channel
NOVEMBER 21, 2023
You have chosen the right social channels for your association, created your content calendar and embarked on a successful journey to engage with farmers through social media. Your team is posting relevant, timely information and your community is engaged. It may be time to reach beyond your group of loyal followers and extend your message to a broader audience with a paid social program.
Marketing Craftmanship
NOVEMBER 22, 2023
In a perfect world, the most experienced and qualified B2B firms always win the business. But in our real world, prospects apply a very different selection factor. Prospects will always be more concerned with the career-related risks involved in hiring any outside resource. Bluntly, they fear that if the firm they select fails, then they will pay a price.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
CopyBlogger
NOVEMBER 24, 2023
Most content receives little to no engagement. In fact: Yet plenty of content creators consistently receive millions of views and. Continue Reading The post How To Create Engaging Content In 2024 appeared first on Copyblogger.
Oktopost
NOVEMBER 22, 2023
Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.
Heinz Marketing
NOVEMBER 23, 2023
By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction In today’s business landscape, digital transformation has become a crucial element for success, especially in the B2B sector. This change is more than just adopting new technologies; it’s about transforming how companies operate and engage with their clients. For professionals in B2B marketing and sales, integrating digital aspects into Go-To-Market (GTM) strategies is not just beneficial but essential.
Marketing Craftmanship
NOVEMBER 22, 2023
Many B2B blogs lack strategic focus; wasting time, money, and opportunities to engage with target audiences. Is it time to rethink your blog? Let us know if you’d like us to help.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Ahrefs
NOVEMBER 23, 2023
Content ideation is the process of generating article ideas. A solid ideation process makes it easy to brainstorm dozens of blog post topics, hit a regular publishing cadence, and consistently grow traffic—without unnecessary brain strain.
Martech
NOVEMBER 20, 2023
Adobe’s $20 billion bid for cloud-based product design platform Figma is being hit with an antitrust complaint by E.U. regulators. An in-depth investigation by the European Commission came to the preliminary conclusion the deal could significantly reduce competition for interactive product design tools, vector editing tools and raster editing tools.
Salesforce Marketing Cloud
NOVEMBER 21, 2023
Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. Most likely, your mobile team is already doing this without much guidance or forethought. We’ve found that 65% of mobile workers are successfully selling to existing customers. But the question is, how can you reach this audience at the right time, with the right message, in a way that doesn’t make them feel like they’re being sold to during a service visit?
Expert insights. Personalized for you.
125 
Let's personalize your content