Sat.Nov 07, 2009 - Fri.Nov 13, 2009

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5 Tricks to B2B Marketing Socially

Buzz Marketing for Technology

Whenever I ask members of sales team from around the globe what they need – the answer never changes – more case studies. Its not to say that we don’t respond but for whatever reason it takes a village to get a single case study done. The reason the sales team loves case studies is it gives them evidence. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us.

Walt's Rolling in His Grave

Phoenix Rising

I grew up with a happy friendly Mickey - ready to lend a hand to support his fellow 'Toons' and always there to brighten the day with a smile. Mickey was the symbol of good clean living, family values and All American spirit. still remember meeting Mickey for the first time in Disneyland - at the ripe old age of six. couldn't stop talking about him for weeks. slept in that autographed Mickey T shirt until I was too big to fit into it anymore.I think I still have it somewhere in my memory boxes. Mickey was my hero. The new Mickey is scary. From what I've read - this new Mickey is dark.

Trust 10

Are Your PDFs Social Media Friendly?

Proteus B2B Marketing Blog

If they’re not, they should be. White papers, eBooks, case studies, best practice guides…when done right, these B2B content marketing assets can be powerful lead generation and lead nurturing tools. At the same time, they’re expensive to create. They’re also hard to get into the hands of the right people. Further, in the B2B market, you may [.].

ReTweeting: Science or Art – Is 120 The New 140?

B2B Marketing Savvy

Other Twitter Topics:     Twitter BackChannel for Presenters       Navigating the Approval Maze        Social Media: Not Just for Kids     Email The Scoopdog Team. Read time = 3-4 minutes)   One of the first investigations that marketers tackle when entering the social media game is likely to be Twitter. Near So why the fuss to understand RTs? But is it science… or just artful prose? Welcome!

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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Your B2B Lead Generation Budget: Start by Cutting It Into Thirds

Sales Lead Insights

Here is a simple and effective way to allocate your business-to-business lead generation budget. Use the first third of your B2B lead generation budget for Internet marketing. Start with: Search engine optimization (SEO) so your web pages will be found when prospects are using the leading search engines to find companies, products or services like yours. Improving your website so it does a better job of helping visitors move from awareness to inquiry to consideration to purchase (Help yourself to my complimentary Web site design checklists for B2B marketers.).

What to look for in a Social Media Marketer?

Buzz Marketing for Technology

Now that we are beginning to feel the relief of the economic uncertainty that has been hanging around us for the past few months, I am beginning to hear a lot about the invention of some new roles inside organizations looking to get “social media”. Typically this means hire someone who knows our “space” really well and someone who is an expert in social media. years. years! Tweet This! Digg this!

Top 10 Twitter Basics Questions Answered

Junta 42

Just about every day I answer a question about using Twitter , the microblogging tool. I've put them together in this handy post. Enjoy, and, if you like getting information on content marketing, feel free to follow me @juntajoe. Question #1 What is the easiest way to find someone's @ name? If I read an article or hear them speak, how do I easily find their Twitter call sign. Use Twitter Name Search. Question #2 What are other ways to find twitter names? If Twitter Name Search doesn't work for you, try Twellow , the Twitter Yellow Pages. The # is called a hashtag. See below. Well, probably not.

Savvy Week in Review - November 13

Savvy B2B Marketing

Happy Friday the 13th! Hope everyone's feeling lucky today. ;) Here are the Savvy picks for this week. So much to choose from - it was hard not to just keep adding to the list. Enjoy and have a wonderful weekend! The Savvy Sisters 16 Ways to Alienate a B2B Buyer - by @dougkessler Do you ever wonder if your content is making the grade? There are some customers you really don't want!

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Gareth Jones And Lou Dobbs Are They Journalists ?

Marketing Edge

In this era of fractured journalism, there is a resurgence of the pamphleteers. Is this good or bad for democracy? In a interview with Joel Kramer, founder of MinnPost we discuss this topic Is a pamphleteer a journalist? This issue is top of mind for me because of two stories in the news about journalists, the first about Lou Dobbs leaving CNN. Ukraine Famine Casualty of Advocacy Journalism?

PR 2

What to look for in a Social Media Marketer?

Buzz Marketing for Technology

Now that we are beginning to feel the relief of the economic uncertainty that has been hanging around us for the past few months, I am beginning to hear a lot about the invention of some new roles inside organizations looking to get “social media”. Typically this means hire someone who knows our “space” really well and someone who is an expert in social media. years. years!

Data Management and Marketing Automation - Video

Digital Body Language

In order to successfully move beyond the most basic drip marketing, it’s crucial for B2B marketers to effectively manage the data that they are working with. There are two main reasons that data has become more critical than ever before. First, it is with us for longer. When data is used by a marketing automation system for rules or automated systems, it needs to be clean and consistent.

Another Sales and Marketing Gap: Marketing Automation vs CRM

Savvy B2B Marketing

On November 4, I attended B2B Marketing University in Boston sponsored by Silverpop. Throughout the presentations, one question kept cropping up: "How can B2B marketers reconcile the use of CRM to manage prospects at the account level with use of marketing automation systems that enable one-to-one dialogue?" At the same time, their sales teams manage opportunities at the account level.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

ClickInsights: What is your favorite case study? Why do you like it?

Connect the Docs

Case studies come in all shapes and forms. Our Panel of Case Study Experts have written and reviewed thousands of case studies over the years. Which case study stands out in their mind? We have invited Case Study Experts to answer this query: "Give one example of your most favorite case study and why you like it" Cindy King. Blog CindyKing Twitter CindyKing. Cindy King's Tip. Blogs.

Is Your About Us Page First or Last?

B2B Marketing Traction

In my last blog entry,Trust: Get It, Measure It, Grow It Online or Offline, I wrote about what I learned in reading the books Trust Agents by Chris Brogan and Julien Smith and The Trusted Advisor by David Maister et al

Keeping customers engaged takes communication

Bungalo

In a recent blog post — Take your Time — Quickly — Remodeling blogger Greg Antonioli talks about how you need to be accurate with estimates, and at the same time, you need to move quickly so buyers don’t lose interest/enthusiasm for their project. But what should the system look like? Start with providing clear information about the design and planning process.

Three Free (Or Dirt Cheap) Marketing Strategies You Can Put Into Place Right NOW

Savvy B2B Marketing

I don’t have to tell you that times are tough these days. We are all pretty tired of hearing it. It can be frustrating when management cuts the marketing budget during tough times, but sometimes that’s the reality. If you aren’t doing these already, it’s time to jump in. If you have never blogged it may seem intimidating to start one from scratch. Share ‘em here

Definitive Guide to Planning a New Content Initiative

Are you kicking off new content initiatives this year? This comprehensive ebook from DivvyHQ asks the 10 most vital questions that should be answered (before you start executing anything) to ensure the success of each new content initiative.

Lead Generation Check list – Part 6: A Multi-modal lead generation approach

B2B Lead Generation Blog

This is the sixth in an eight-part series I’m calling the ‘Lead Generation Checklist. wanted to provide a checklist that helps organizations optimize their lead generation process. We should be smart with our time and learn to recognize the signs that tell us when not to pursue a lead. For the sixth installment, I’d like to talk about a multi-modal approach to lead generation. Identify the gaps.

Sales and Marketing Alignment: Operational Challenges Might be a Good Sign

Digital Body Language

I often get asked how one measures success in aligning marketing and sales. Alignment is a fairly fuzzy concept, so it’s hard to find a definitive metric to look at in order to determine alignment. However, there are some very interesting signs of great progress that I have seen a number of times that are worth highlighting. What does that mean? This leaves a challenging disconnect.

CRM 2

Trust: Get It, Measure It, Grow It Online or Offline

B2B Marketing Traction

I just finished reading two books about trust, Trust Agents and The Trusted Advisor - I told friends and colleagues that I was working on my trust issues. But in all seriousness (and always in fun ), reading these books was very

Strangers with Experience – the new friends?

Savvy B2B Marketing

This is the final installment of Heather’s reflections from her experience at the Integrated Marketing Summit. To see the other posts from this series look here. To find out about the next IMS in St Louis on Dec 10 th go here. Heather hopes to see you there! If your company loses interest or decides not to maintain your social media presence you must delete your accounts!

5 New B2B Sales and Marketing Strategies

The traditional B2B sales and marketing model is typically depicted in the shape of a funnel; flow starts with marketing and then transitions to sales. Pretty standard, right? The model has now shifted to focus on the customer and their buyer journey.

Citrix Email Campaign Crashes on Takeoff

The Point

Granted, I’m already sold on the value of Web conferencing, but even then, the email below from Citrix (makers of GoToMeeting ) leaves me thoroughly underwhelmed. First, there’s the leading candidate for Most Frequently Used Email Opening of 2009: “In these challenging economic times …”. Increase productivity” is a throwaway – every software product ever developed can make the same claim.

5 Tricks to B2B Marketing Socially

Buzz Marketing for Technology

Whenever I ask members of sales team from around the globe what they need – the answer never changes – more case studies. Its not to say that we don’t respond but for whatever reason it takes a village to get a single case study done. The reason the sales team loves case studies is it gives them evidence.

Trust: Get It, Measure It, Grow It Online or Offline

B2B Marketing Traction

Tweet. just finished reading two books about trust, Trust Agents and The Trusted Advisor.  Reading these books was very meaningful for Jennifer Beever the marketer who does social networking and wants to establish a better presence, and for Jennifer Beever the CMO for Hire and B2B marketing consultant who wants to add more value for clients. Here are some of my takeaways from the books.

Inspiration from the Park: 5 Ways to Encourage B2B Prospects to Reach Out to You

Savvy B2B Marketing

This weekend my daughter and I were hanging out at one of our favorite spots: the park. As we were making our way from the swings to the slides, I was struck by how much she's changed since the spring. Several months ago, she needed help to do almost anything, but now she is navigating many things like a pro (except embarking on her favorite purple dinosaur and getting in the swings).

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.