Sat.Nov 07, 2009 - Fri.Nov 13, 2009

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5 Tricks to B2B Marketing Socially

Buzz Marketing for Technology

Whenever I ask members of sales team from around the globe what they need – the answer never changes – more case studies. Its not to say that we don’t respond but for whatever reason it takes a village to get a single case study done. The reason the sales team loves case studies is it gives them evidence. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us.

Walt's Rolling in His Grave

Phoenix Rising

I grew up with a happy friendly Mickey - ready to lend a hand to support his fellow 'Toons' and always there to brighten the day with a smile. Mickey was the symbol of good clean living, family values and All American spirit. still remember meeting Mickey for the first time in Disneyland - at the ripe old age of six. couldn't stop talking about him for weeks. slept in that autographed Mickey T shirt until I was too big to fit into it anymore.I think I still have it somewhere in my memory boxes. Mickey was my hero. The new Mickey is scary. From what I've read - this new Mickey is dark.

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Are Your PDFs Social Media Friendly?

Proteus B2B Marketing Blog

If they’re not, they should be. White papers, eBooks, case studies, best practice guides…when done right, these B2B content marketing assets can be powerful lead generation and lead nurturing tools. At the same time, they’re expensive to create. They’re also hard to get into the hands of the right people. Further, in the B2B market, you may [.].

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ReTweeting: Science or Art – Is 120 The New 140?

B2B Marketing Savvy

Other Twitter Topics:     Twitter BackChannel for Presenters       Navigating the Approval Maze        Social Media: Not Just for Kids     Email The Scoopdog Team. Read time = 3-4 minutes)   One of the first investigations that marketers tackle when entering the social media game is likely to be Twitter. Near So why the fuss to understand RTs? But is it science… or just artful prose? Welcome!

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Create Content that Sleeps, Creeps and Leaps

Junta 42

I had a great conversation today with Dr. Sandra Bauman from Bauman Research about start-up companies.    She shared with me the idea about "sleeps, creeps and leaps." In the first year of a business launch, the brand sleeps.    In year two, you start to see the company creep toward success.    But it's in the third year that the business leaps and really begins to grow. Fascinating concept. The same principle can be applied toward corporate content marketing. Not much of the right traffic, not many tangible results. 

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We CAN be Civilized!

Phoenix Rising

Signs are all around that we're sliding down a slippery slope. It's obvious to so many of us that 'society' is moving beyond civilization -  following the path of the once great Roman and Greek cultures. Business priorities are questionable, personal lives are filled with violence and disrespect.    The mighty quest for success seems to be rising above all things, including dignity, honesty, common courtesy and even our own kids.    Just when I'm getting depressed - a Bright Light shines. He is a beacon of strength and positive thinking.

Your B2B Lead Generation Budget: Start by Cutting It Into Thirds

Sales Lead Insights

Here is a simple and effective way to allocate your business-to-business lead generation budget. Use the first third of your B2B lead generation budget for Internet marketing. Start with: Search engine optimization (SEO) so your web pages will be found when prospects are using the leading search engines to find companies, products or services like yours. Improving your website so it does a better job of helping visitors move from awareness to inquiry to consideration to purchase (Help yourself to my complimentary Web site design checklists for B2B marketers.).

What to look for in a Social Media Marketer?

Buzz Marketing for Technology

Now that we are beginning to feel the relief of the economic uncertainty that has been hanging around us for the past few months, I am beginning to hear a lot about the invention of some new roles inside organizations looking to get “social media”. Typically this means hire someone who knows our “space” really well and someone who is an expert in social media. years. years! Tweet This! Digg this!

Top 10 Twitter Basics Questions Answered

Junta 42

Just about every day I answer a question about using Twitter , the microblogging tool. I've put them together in this handy post. Enjoy, and, if you like getting information on content marketing, feel free to follow me @juntajoe. Question #1 What is the easiest way to find someone's @ name? If I read an article or hear them speak, how do I easily find their Twitter call sign. Use Twitter Name Search. Question #2 What are other ways to find twitter names? If Twitter Name Search doesn't work for you, try Twellow , the Twitter Yellow Pages. The # is called a hashtag. See below. Well, probably not.

Savvy Week in Review - November 13

Savvy B2B Marketing

Happy Friday the 13th! Hope everyone's feeling lucky today. ;) Here are the Savvy picks for this week. So much to choose from - it was hard not to just keep adding to the list. Enjoy and have a wonderful weekend! The Savvy Sisters 16 Ways to Alienate a B2B Buyer - by @dougkessler Do you ever wonder if your content is making the grade? There are some customers you really don't want!

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Gareth Jones And Lou Dobbs Are They Journalists ?

Marketing Edge

In this era of fractured journalism, there is a resurgence of the pamphleteers. Is this good or bad for democracy? In a interview with Joel Kramer, founder of MinnPost we discuss this topic Is a pamphleteer a journalist? This issue is top of mind for me because of two stories in the news about journalists, the first about Lou Dobbs leaving CNN. Ukraine Famine Casualty of Advocacy Journalism?

What to look for in a Social Media Marketer?

Buzz Marketing for Technology

Now that we are beginning to feel the relief of the economic uncertainty that has been hanging around us for the past few months, I am beginning to hear a lot about the invention of some new roles inside organizations looking to get “social media”. Typically this means hire someone who knows our “space” really well and someone who is an expert in social media. years. years!

Data Management and Marketing Automation - Video

Digital Body Language

In order to successfully move beyond the most basic drip marketing, it’s crucial for B2B marketers to effectively manage the data that they are working with. There are two main reasons that data has become more critical than ever before. First, it is with us for longer. When data is used by a marketing automation system for rules or automated systems, it needs to be clean and consistent.

Another Sales and Marketing Gap: Marketing Automation vs CRM

Savvy B2B Marketing

On November 4, I attended B2B Marketing University in Boston sponsored by Silverpop. Throughout the presentations, one question kept cropping up: "How can B2B marketers reconcile the use of CRM to manage prospects at the account level with use of marketing automation systems that enable one-to-one dialogue?" At the same time, their sales teams manage opportunities at the account level.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

ClickInsights: What is your favorite case study? Why do you like it?

Connect the Docs

Case studies come in all shapes and forms. Our Panel of Case Study Experts have written and reviewed thousands of case studies over the years. Which case study stands out in their mind? We have invited Case Study Experts to answer this query: "Give one example of your most favorite case study and why you like it" Cindy King. Blog CindyKing Twitter CindyKing. Cindy King's Tip. Blogs.

Is Your About Us Page First or Last?

B2B Marketing Traction

In my last blog entry,Trust: Get It, Measure It, Grow It Online or Offline, I wrote about what I learned in reading the books Trust Agents by Chris Brogan and Julien Smith and The Trusted Advisor by David Maister et al

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Keeping customers engaged takes communication

Bungalo

In a recent blog post — Take your Time — Quickly — Remodeling blogger Greg Antonioli talks about how you need to be accurate with estimates, and at the same time, you need to move quickly so buyers don’t lose interest/enthusiasm for their project. But what should the system look like? Start with providing clear information about the design and planning process.

Three Free (Or Dirt Cheap) Marketing Strategies You Can Put Into Place Right NOW

Savvy B2B Marketing

I don’t have to tell you that times are tough these days. We are all pretty tired of hearing it. It can be frustrating when management cuts the marketing budget during tough times, but sometimes that’s the reality. If you aren’t doing these already, it’s time to jump in. If you have never blogged it may seem intimidating to start one from scratch. Share ‘em here

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

Lead Generation Check list – Part 6: A Multi-modal lead generation approach

B2B Lead Generation Blog

This is the sixth in an eight-part series I’m calling the ‘Lead Generation Checklist. wanted to provide a checklist that helps organizations optimize their lead generation process. We should be smart with our time and learn to recognize the signs that tell us when not to pursue a lead. For the sixth installment, I’d like to talk about a multi-modal approach to lead generation. Identify the gaps.

Sales and Marketing Alignment: Operational Challenges Might be a Good Sign

Digital Body Language

I often get asked how one measures success in aligning marketing and sales. Alignment is a fairly fuzzy concept, so it’s hard to find a definitive metric to look at in order to determine alignment. However, there are some very interesting signs of great progress that I have seen a number of times that are worth highlighting. What does that mean? This leaves a challenging disconnect.

CRM 2

Trust: Get It, Measure It, Grow It Online or Offline

B2B Marketing Traction

I just finished reading two books about trust, Trust Agents and The Trusted Advisor - I told friends and colleagues that I was working on my trust issues. But in all seriousness (and always in fun ), reading these books was very

URL 2

Strangers with Experience – the new friends?

Savvy B2B Marketing

This is the final installment of Heather’s reflections from her experience at the Integrated Marketing Summit. To see the other posts from this series look here. To find out about the next IMS in St Louis on Dec 10 th go here. Heather hopes to see you there! If your company loses interest or decides not to maintain your social media presence you must delete your accounts!

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Citrix Email Campaign Crashes on Takeoff

The Point

Granted, I’m already sold on the value of Web conferencing, but even then, the email below from Citrix (makers of GoToMeeting ) leaves me thoroughly underwhelmed. First, there’s the leading candidate for Most Frequently Used Email Opening of 2009: “In these challenging economic times …”. Increase productivity” is a throwaway – every software product ever developed can make the same claim.

5 Tricks to B2B Marketing Socially

Buzz Marketing for Technology

Whenever I ask members of sales team from around the globe what they need – the answer never changes – more case studies. Its not to say that we don’t respond but for whatever reason it takes a village to get a single case study done. The reason the sales team loves case studies is it gives them evidence.

Trust: Get It, Measure It, Grow It Online or Offline

B2B Marketing Traction

Tweet. just finished reading two books about trust, Trust Agents and The Trusted Advisor.  Reading these books was very meaningful for Jennifer Beever the marketer who does social networking and wants to establish a better presence, and for Jennifer Beever the CMO for Hire and B2B marketing consultant who wants to add more value for clients. Here are some of my takeaways from the books.

Inspiration from the Park: 5 Ways to Encourage B2B Prospects to Reach Out to You

Savvy B2B Marketing

This weekend my daughter and I were hanging out at one of our favorite spots: the park. As we were making our way from the swings to the slides, I was struck by how much she's changed since the spring. Several months ago, she needed help to do almost anything, but now she is navigating many things like a pro (except embarking on her favorite purple dinosaur and getting in the swings).

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

The six best marketing blogs you’ve never heard of

grow - Practical Marketing Solutions

I’m constantly looking for great new marketing ideas and I’ve found a couple of up-and-coming writers that have become some of my favorite sources. These are blogs that I’ve been reading for at least a few months, are off the beaten path, and deserve a look to see if they fit for you. . CK is a consistent source of fresh ideas and original perspectives. . well most days at least. 

Driving Revenue: Ten Actions Senior Management Must Take Immediately

ViewPoint

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Who are the bloggers?

The Content Factor

This interesting report from Technorati, just published in October has some interesting findings. Among them: bloggers are far more well educated and wealthy than the population as a whole and 35% of bloggers have a journalistic pedigree in that they worked for a newspaper, magazine or broadcast outlet.What many are saying in terms of the ongoing ying and yang between traditional media and

Pay For Performance Demand Generation, Appointment Setting & Leads: Got Green Leads?

Smashmouth Marketing

Produced this presentation for LinkedIn/Slideshare. Green Leads 101

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Most companies can’t connect social media efforts to success

grow - Practical Marketing Solutions

For the last two months I have been eagerly anticipating the results of Dr. Ben Hanna’s comprehensive survey of corporate social media utilization.  Why is this report significant?  Let’s get to some of the highlights and implications: Where’s the beef?  . But as the graph above indicates, most companies report they can’t see a connection between social media initiatives and success.

Social media strategy for B2B: what’s required and what’s optional

Chris Koch

Despite all the breathless hype about social media these days, what I hear most from B2B marketers is frustration. Most of the marketers I talk to are trying to reach a few top executives in big organizations who make buying decisions about big, complex products and services. For these marketers, the pool of customers and prospects is small and many of them do not want to engage publicly in social media or are simply ignoring it altogether. For these target executives, peer relationships are everything, but for now anyway, most of those relationships are happening offline. Engage. Manage.

How to Design Lead Nurturing Programs that Drive Sales webinar on 11/19 with Ardath Albee

B2B Lead Generation Blog

You’ve probably seen a lot of discussions regarding lead nurturing lately. People want to know: How can I create enough content with my organization’s limited resources? How can we develop a nurturing program that actually builds our pipeline? What measurements will help us consistently create great outcomes? To help marketers answer these questions, I have invited Ardath Albee to join me for the next B2B Lead G eneration Roundtable webinar. According to Ardath, the buying process is changing and marketers need to adapt their lead nurturing programs to match. Register for the webinar here

Email Personalization Gone Bad – Marketing WTF?

B2B Lead Blog

I have heard mixed reviews on using personalization in email marketing.  And if you have dirty data with things like LEIGH ANNE or Leigh Anne (don't call til Q1) in the first name field of your CRM, using personalization can be pretty scary and it might be time for some

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Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Back and ready to rock

grow - Practical Marketing Solutions

Belem Tower, Portugal. Miss me?  You DID?  Awe, I missed you too. Time to get back to work after a spectacular two-week vacation in Europe.  But for fun, I thought I would give you a little insight into my holiday.  Here is my trip by the numbers: 1, 707 — Number of emails in my inbox when I got home. 691 – Number of photos I took on the trip. There’s a lesson there.  No kidding.  There’s

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