Only B2B

JULY 5, 2023

In the ever-changing landscape of B2B marketing, demand generation plays a pivotal role in driving business growth and success. As we enter 2023, it is crucial to adapt to the evolving nature of B2B demand generation and discover effective strategies to generate demand and engage target audiences. This blog aims to provide insights into the landscape of demand generation in 2023, backed by relevant intent data and statistics, while highlighting the best strategies to excel in this competitive en

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Martech

JULY 2, 2023

Universal Analytics, a platform beloved (or at least tolerated) by marketers, died on Saturday (July 1) after 11 years. Although the digital marketing industry had been warned that Google was preparing to turn off its life support, the news has still somehow come as a shock to many. Heartbroken marketers across the world have been flooding Twitter to pay their respects, with some even holding their own funerals.

Analytics 78

Analytics Marketing Analytics Tools Google Twitter 78

B2B Marketing Directions

JULY 2, 2023

Image Source: Wikipedia Data has become the lifeblood of modern marketing. It now touches almost every aspect of the marketing function. But using the wrong data (or the right data in the wrong way) can lead to ineffective and costly decisions. Here's one mistake marketers need to avoid. Fueled by the explosive growth of online communication and commerce, marketers now have access to a huge amount of data about customers and potential buyers.

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Sample 52

Modern B2B

JULY 4, 2023

Personalisation at scale We’re not talking about email personalisation or high volume. We’re talking about discrete experiences for high value accounts. When we talk scale, we’re talking global, not country specific. So, in summary, global ABM programmes that require centralised orchestration that uses personalisation as a key part to tailor experiences.

Marketing AI 52

Marketing AI Account Based Marketing ABM B2B 52

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Rev

JULY 5, 2023

A well defined go-to-market strategy is the difference between a successful launch and a flop. It outlines your product’s target market, customers, channels, pricing and more—and makes sure that all teams are aligned and working together. Creating and perfecting a go-to-market (GTM) strategy that works for your business is essential. It optimizes the way your business stands out from the competition, reaches more customers and increases revenue.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Marketing Strategy Marketing & Strategy 78

Fount Media

JULY 3, 2023

Understanding the pulse of your audience is crucial in today’s fast-paced digital world. One critical measure that helps to gauge your business’s email marketing effectiveness is the email open rate. But, how do your open rates stack up against those in your field? Let’s dive deeper into industry-specific email open The post Skyrocket your Email Open Rates – An Eye Opening Strategies for B2B Leaders!

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Open Rate Marketing & Strategy B2B Email Marketing 40

Square 2 Marketing

JULY 3, 2023

Every agency I know is experimenting with artificial intelligence (AI). While still early in its lifecycle, AI is already starting to impact how agencies deliver work to clients. Although Square 2 provides a variety of campaign types to our clients – including demand generation, account-based marketing and inbound marketing – AI is impacting how we plan and deliver across the board.

Inbound Marketing 64

Inbound Marketing Demand Generation Agencies Planning Advertising Agencies 64

Velocity Partners

JULY 5, 2023

Does this sound familiar? “Our last campaign generated loads of leads! Why haven’t any of them become opportunities? ” “HUNDREDS of people clicked on our ad! Why is no-one signing up for a demo?” “We delivered a record number of MQLs to the sales team last quarter! So why aren’t they using them?” If it does, you’re not alone. Clients come to our door with problems like this all the time — the high of an influx of leads from the latest marketing campaign, quickly replaced by frustration and disap

Sales Qualified Leads 82

Sales Qualified Leads Lead Ranking Top of Funnel Campaigns 82

Single Grain

JULY 3, 2023

As market conditions shift and job tenures become shorter, Chief Marketing Officers (CMOs) are realizing the value of building their personal brand to secure better career opportunities. However, personal branding isn’t limited to CMOs alone; professionals at all levels within a company can benefit from cultivating their personal brand. In this post, we’ll explore why personal branding matters, the strategies behind it, and how it can enhance your professional journey.

Personalization 52

Personalization Brand Identity Branding Ideal Customer Profiles 52

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Marketing Insider Group

JULY 3, 2023

Good search engine optimization isn’t just about ranking high for keywords. You need to rank for current trending topics that lead to conversions. However, searching for current content ideas can be time-consuming. You’d surely appreciate any shortcuts you can find. Don’t worry — we’re here to help you out. Investigate our list of resources for discovering current trending topics that keep your content relevant.

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Trends Marketing AI Lead Scoring Lead Ranking 274

Customer Experience Matrix

JULY 1, 2023

Like everyone else in martech land, I’ve been pondering the future of marketing in a world populated with AI. Most research I’ve seen agrees with this Hubspot report that marketers’ top application for generative AI has been content creation (48%), followed closely by data analysis (45%) and learning how to things (45%). So it’s fairly clear that the immediate impact of AI will be to let marketers create vastly more copy, including real-time messages tailored to specific individuals.

Best Practices 177

Best Practices Work Management Differentiation Marketing Management 177

Trade Press Services Newsletter

JULY 6, 2023

Whether you are looking for a new job, seeking professional speaking opportunities or applying for industry awards, a resume is a critical element of a personal branding strategy. If it’s been a few years since you’ve updated your resume, or if you are lucky enough not to have needed one lately, you may not be aware of how much they’ve changed. Today’s resumes are more than a laundry list of past jobs and responsibilities.

Personalization 130

Personalization Tips Brand Identity Branding 130

Zoominfo

JULY 5, 2023

Go-to-market efficiency is a hot topic for companies looking to succeed in the current market. Speedy customer acquisition without a hefty price tag is the target, but doing it effectively can be a challenge without the right tools and training. At the recent Forrester B2B Summit North America, ZoomInfo founder and CEO Henry Schuck sat down with leaders from Smartsheet, Sendoso, and BlueOcean to talk about the practical ways ZoomInfo has helped them optimize productivity and align their sales an

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Content Marketing Institute

JULY 6, 2023

Ready to improve your skills for short- and long-term content marketing success but not sure which ones? Almost two dozen Content Marketing World presenters offer advice with unique twists, unexpected advice, and helpful reminders.

Content Marketing 123

Content Marketing Content Paid Search Agency Marketing 123

Search Engine Journal

JULY 3, 2023

Google's updated privacy policy allows the company to scrape public data to improve its AI models. The post Google Updates Privacy Policy To Collect Public Data For AI Training appeared first on Search Engine Journal.

Privacy Policies 121

Privacy Policies Privacy Training Google 121

Kevin Indig

JULY 3, 2023

GA4 has rolled out, and Google officially retired Universal Analytics - holy smokes! If you’re like me and millions of other marketers out there, you probably don’t fully get GA4 yet. Because how could you? It’s complex! Google’s documentation is clunky. It would’ve taken me hours to figure out how to even create events in GA4.

Lead Ranking 119

Lead Ranking Lead Scoring SEO FAQ 119

Martech

JULY 5, 2023

Marketers aren’t having the easiest time migrating from Universal Analytics to Google Analytics 4. Some are so frustrated with the new tool, that they’ve even been holding funerals for UA in the hope that Google might get the message and make a sudden U-turn. In conjunction with Search Engine Land, we recently ran a poll to find out how the industry is coping and to give marketers an opportunity to get their voices heard — and the feedback was interesting to say the least.

Marketing Analytics Tools 110

Marketing Analytics Tools Analytics Google Stats 110

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Content Marketing Institute

JULY 7, 2023

Marketers in your industry will weaponize automated AI-created content to come after your search traffic and tell your brand’s story. Are you prepared for the fight?

Automation 115

Automation Generation Content Traffic 115

Search Engine Journal

JULY 7, 2023

Google wants a discussion on AI's use of web data. AI relies on data, but how much access is too much? The post Google Calls For Public Discussion On AI Use Of Web Content appeared first on Search Engine Journal.

Google 116

Google Content Generation 116

Ahrefs

JULY 3, 2023

Hey {First Name}, Just came across your post about {x}. Great stuff! I just published a resource that will provide a ton of value to your readers. {Some Random URL} Might be a good fit for your post? ?

High Quality Lead 100

High Quality Lead Link Building Ad Building Resources 100

Martech

JULY 6, 2023

Before we get to this week’s round-up of AI-powered martech , I thought I’d share the results of a consumer survey by infosec company Malwarebytes. While you and I and everyone I know professionally are all about AI only 35% of those surveyed respondents agreed with the statement “I am familiar with ChatGPT,” and 50% disagreed. Of those who said they were familiar with ChatGPT: 12% agree the information produced by ChatGPT is accurate 81% are concerned about possible security and safety risks 63

Marketing AI 108

Marketing AI CMS Development Industry CMS Marketing Analytics Tools 108

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Content Marketing Institute

JULY 5, 2023

Given the voluminous conversations around AI-generated content, you would think authorship matters. But it usually doesn’t for the most critical group in your content marketing strategy.

Content 110

Content Conversion Generation Marketing Strategy 110

Search Engine Journal

JULY 6, 2023

Whether you need fresh marketing angles, captivating headlines, or engaging social media posts, ChatGPT is there to inspire, support, and refine your ideas. The post How To Use ChatGPT To Be More Productive & Creative appeared first on Search Engine Journal.

Creativity 112

Creativity Product Social Media Paid Search Agency 112

Ahrefs

JULY 5, 2023

Rather than giving you unnecessary details, this article aims to teach you how to build a simple and effective full-funnel marketing strategy so you can target potential buyers at all stages of your customer journey.

Marketing Funnels 100

Marketing Funnels Top of Funnel Marketing & Strategy Marketing Strategy 100

Martech

JULY 6, 2023

Amazon will run its yearly summer Prime Day promotions July 11 and 12. Amazon Prime members will have access to deals, while Amazon’s competitors will court bargain-hunters online and in-store. As a result, it’s a great snapshot of ecommerce trends. Why we care. As this year’s Prime Day proves, digital retail is never exclusively online. Top retailers are using a combination of digital and in-store deals to cover the multichannel ways shoppers look for deals.

eCommerce 101

eCommerce Trends Amazon Gartner 101

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

SmartBug Media

JULY 7, 2023

Greetings, fellow e-commerce obsessed! As a seasoned creative director with a decade of experience crafting exceptional brands, I'm here to share my insights on brand marketing best practices for e-commerce. In this blog post, I will share eight points on how a stellar design team can take your e-commerce game to new heights. So, sit back, relax, and prepare to unlock the secrets of excellence in brand marketing for your e-commerce efforts. 1.

Design 98

Design Practices Brand Identity Branding 98

Search Engine Journal

JULY 3, 2023

OpenAI sued for alleged copyright, privacy breaches; outcomes could impact AI rules. The post ChatGPT Creator Faces Multiple Lawsuits Over Copyright & Privacy Violations appeared first on Search Engine Journal.

Copyright 110

Copyright Privacy Rules Generation 110

Unbounce

JULY 5, 2023

Ever wonder how Netflix knows what shows to recommend? Or how Google Docs can finish your sentences? The answer: AI, baby. Specifically, AI analytics. Both Netflix and Google have collected boatloads of data from the millions of people using their products. Netflix keeps tabs on what you watch and how you rate it, then based on all the information it’s accumulated, it’s able to make predictive recommendations (usually darned good ones) on what it thinks you might like.

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