BDB

FEBRUARY 1, 2023

The B2B marketing landscape is saturated with content revolving around complex concepts and products involving a significant degree of technical detail. But audiences today aren’t just looking for brilliant products and ideas, and they certainly don’t want to be bored, confused or even frustrated by a barrage of intricate technicalities. B2B audiences today seek enjoyable and rewarding brand experiences that let them explore products and services in novel and interesting ways.

B2B Marketing 26

B2B Marketing Video Marketing B2B Lead Ranking 26

Content Marketing Institute

FEBRUARY 2, 2023

Now that Twitter’s “new normal” has taken hold, brand reaction is evolving. To what degree? Marketers share what they’re doing (and not doing) – and they don’t all agree.

Twitter 133

Twitter Content Marketing Content Paid Search Agency 133

Marketing Insider Group

JANUARY 31, 2023

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. Investing time and money into a new partnership is a big step, so it’s important to evaluate your partners carefully to ensure they’re the right fit for your business. Properly reviewing your marketing agency’s capabilities is no easy task.

Advertising Agencies 293

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

xiQ

JANUARY 30, 2023

Adapt or Perish: The Evolution of B2B Sales in the Digital Age “The only constant in life is change” Heraclitus Greek philosopher This is especially true in the world of B2B sales and marketing these days. In the last 2 years in the post-pandemic world, B2B sales and marketing have drastically changed. Sales have become virtual and digital. According to Gartner: By 2025, 80% of all B2B sales interactions will be digital.

B2B Sales 126

B2B Sales Work Management B2B Marketing Management 126

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Only B2B

FEBRUARY 1, 2023

Lead Generation Driven By Digital Marketing Online marketing strategies are used in the process of “inbound lead generation” to entice clients with useful and pertinent material. When they get engaged, the business may start fostering the connection until they are prepared to make a purchase. Learn How To Effectively Generate Leads Discover inbound lead generation strategies you can use right away in your overarching inbound marketing and sales plan.

Lead Generation 117

Lead Generation Paid Content Inbound Marketing Lead Ranking 117

Engagio

JANUARY 31, 2023

If you’re looking for inspiration for your own team or want to find out what the most influential marketers are doing today, here are 25 Marketing Executives you should follow in 2023. The post 25 Marketing Executives to Learn From in 2023 appeared first on Demandbase.

DemandBase 127

DemandBase Marketing 127

Scoop.it

FEBRUARY 2, 2023

If you’re at all familiar with the concept of content localization, you will know that it’s about more than just translating content from one language to another. While translation plays a major part of any marketing strategy for companies that work on an international scale, localizing has more to do with culture than just a literal translation would offer.

Marketing & Strategy 85

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 85

Vision Edge Marketing

JANUARY 31, 2023

Effective skills and knowledge transfer are crucial to better enable organizations to retain their competitiveness and scale profitable growth in ever-changing market conditions. Optimized knowledge and skills transfer: Supports ongoing operational excellence (OpEx) improvements across all functional organizations in the business Provides inputs to problem-solving Improves agility and adaptation in today’s fast-paced business landscape.

SME 209

SME Work Management Marketing Management Bandwidth 209

Marketing Insider Group

JANUARY 30, 2023

Have you considered hiring a fractional CMO because your small business can’t afford a full-time marketing executive? Fractional CMOs have become increasingly popular in recent years, and can provide many of the same benefits as a full-time CMO without a long-term commitment. But before you pull the trigger, consider starting up your content engine.

CMO 221

CMO Marketing Agencies 2 Paid Search Agency Marketing Budget Creation 221

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Zoominfo

FEBRUARY 3, 2023

There isn’t one guaranteed way to win your next customer. But no matter which path works best for your team, you can’t prospect effectively without a deep understanding of your product, a firm grasp of your ideal customer, and the specific steps needed to connect the two. Let’s break down the various channels for finding prospects and look at how effective each is at converting leads to opportunities, and ultimately, to customers.

Conversion 130

Conversion Lead Ranking Ideal Customer Profiles Cold Calling 130

NuSpark Consulting

FEBRUARY 3, 2023

Measuring Outdoor and Out-of-Home Digital Signage in 2023 white background banner billboard outdoor on cloud and sky Out-of-home marketing is a great way to build brand awareness and increase your recognition quickly. The Nielsen out-of-home advertising study found that interviewees spent 25 hours a week in vehicles, and 33% of them proceeded to look for information on an advertiser after seeing an out-of-home ad.

Eye-Tracking 130

Eye-Tracking Mobile Advertising Demographics Impressions 130

Influitive

FEBRUARY 3, 2023

We’re in rough economic waters. Marketing teams across industries and regions now have to plan for driving growth, but with tighter budgets and smaller teams. In this backdrop, focusing on your existing customers is the smart – if not vital – investment. Increasing customer retention by 5% can boost profitability by 25% to 95%. Moreover, […] The post Forrester Study: How Influitive Generates a 355% ROI appeared first on Influitive.

Forrester 130

Forrester Studies ROI Generation 130

Marketing Insider Group

JANUARY 30, 2023

As we enter a calendar new year, it’s always great to review key things we should be considering and getting ready for in the new year ahead. In my last company, the webinar we did on “top ten considerations for 2023” with a fantastic internal SME and Craig Focardi , Banking Analyst and Principal at Celent , was a total home run over the fence (a spectacular penalty kick to win the world cup for the rest of the world).

Thought Leadership 204

Thought Leadership Trends SME Paid Search Agency 204

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Trade Press Services Newsletter

FEBRUARY 1, 2023

Grit. Determination. Strength. These are just a few traits that come to mind when we think of world-class athletes. While B2B marketers might have little in common with champion athletes on the surface, we can learn several valuable lessons from their secrets to success. Here are five qualities marketers can apply to their own work to achieve first-rate results. 1.

Class 130

Class Lead Ranking B2B Marketing Planning 130

Spiralytics

JANUARY 31, 2023

Technological innovations are constantly happening in the digital era, with many driven by the goal of making life easier for consumers and companies alike. For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects. Take short-form web videos, for example. As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Contently

JANUARY 31, 2023

We could all be forgiven for briefly believing that artificial intelligence (AI) and machine learning (ML) in marketing are only about generating content. The end of 2022 drowned in the splash from generative AI such as ChatGPT, Jasper.ai and others for text, and DALL-E, Midjourney, and others for images. But it’s a new year. Time to move past the awe of the previous few months to take a level-headed look at the many ways AI shows up in marketing technology to generate broad impact.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

The Daily Egg

JANUARY 28, 2023

Nifty is a project management software company that focuses on providing an all-in-one solution. Get collaboration features, discussions, document sharing, and reporting. The post Nifty Project Management Review appeared first on The Daily Egg.

Software 145

Software Features Companies 145

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Search Engine Journal

FEBRUARY 1, 2023

Keyword research can be time-consuming. These tools help you find the data and spot the opportunities for successful SEO campaigns. The post Top 7 SEO Keyword Research Tools For Agencies appeared first on Search Engine Journal.

Keywords 143

Keywords Ad Agencies Research SEO 143

Martech

FEBRUARY 2, 2023

This is the third of a four-part series on the North Star goals that set category leaders apart from their peers. You can find Part 1 (one-to-one, omnichannel personalization) here and Part 2 (first-party customer view) here. Sales and marketing professionals understand the continual pressure to reach and convert new customers to a product or service and how easier it is to keep a happy customer than win new ones.

Lead Ranking 132

Lead Ranking Marketing Attribution Multi-Touch Attribution Lead Scoring 132

Contently

FEBRUARY 1, 2023

Every part of your business that communicates with the outside world—whether it’s sales, customer service, or human resources—needs content. The best brands have a clear and consistent voice and point of view that comes through in their internal and external channels. To achieve that consistent voice, content teams need to play an active role in delivering value to internal stakeholders.

Demand Generation Agencies 127

Demand Generation Agencies Content Demand Generation Paid Search Agency 127

Stevens & Tate

JANUARY 31, 2023

When it comes to email marketing , you should always welcome the opportunity to do something a little bit different. Changing it up is a great way to keep it fresh and to keep your leads interested. One of the best times to do this is during the holiday season. The following are five email templates that you can use to send out emails appropriate for the holiday season that will help boost your open rate and that will engage your audience through email : 1.

Template 129

Template Marketing Prospects Open Rate Email Marketing 129

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Search Engine Journal

FEBRUARY 2, 2023

This is how ChatGPT gets website data to learn from and how to block that from happening. The post How to Block ChatGPT From Using Your Website Content appeared first on Search Engine Journal.

Marketing Websites 143

Marketing Websites Content SEO 143

CopyBlogger

FEBRUARY 2, 2023

If you want your marketing to work, you have to first get specific when choosing a niche for your online. Continue Reading The post Choosing a Niche for Your Online Business: 3 Creative Models appeared first on Copyblogger.

Creativity 127

Creativity Business Features Marketing 127

The Daily Egg

FEBRUARY 1, 2023

ProofHub is project management software that offers an all-in-one solution for all your projects and team collaboration. With extensive collaboration, reporting, and. The post ProofHub Review appeared first on The Daily Egg.

Software 124

Software 124

Stevens & Tate

FEBRUARY 3, 2023

Over the past decade, there has been the perception that inbound marketing tactics, such as publishing blog content and expanding brand recognition by maintaining a strong social media presence, has eclipsed many outbound marketing tactics; however, this isn’t altogether true. Businesses are still having a lot of success with outbound marketing, especially TV advertising.

Advertisements 123

Advertisements Advertising Effectiveness Television marketing 123

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Search Engine Journal

JANUARY 30, 2023

While these practices sound familiar, you cannot go wrong with the basics. Follow these top 7 tips into the new year and bring in traffic. The post 7 Content Marketing Best Practices In 2023 appeared first on Search Engine Journal.

Practices 138

Practices Content Marketing Best Practices Content 138

Spiralytics

JANUARY 29, 2023

In this day and age, there’s plenty of data available to brands. The world has shifted online, and that means everyone is leaving digital footprints everywhere they go. From the websites you visit, the apps you use, and the social media platforms you check in to, there’s an abundance of data that brands can use to better understand what their customers want.

Paid Search Agency 118

Paid Search Agency Advertising Agencies Marketing Agencies 1 Psychographics 118

DivvyHQ

JANUARY 31, 2023

Think about your 2023 marketing goals. Does one of them revolve around differentiating your brand in your market? Content marketing is a great way to do this, and Grace Lau, Director of Growth Content at Dialpad, has delivered 5 original strategies to help you get started. From rethinking SEO to thinking more about voice search, these tips will help you attract and keep customers.

Marketing & Strategy 122

Marketing & Strategy Marketing Strategy Content Marketing Differentiation 122