Martech

FEBRUARY 14, 2024

Consumer expectations for highly personalized marketing interactions have reached an all-time high. Marketers are very aware of this: 90% say personalization significantly contributes to business profitability, according to Think with Google research. Click here to download!

Marketing AI 109

Marketing AI Effectiveness Privacy Ideal Customer Profiles 109

Martech

MAY 23, 2023

Here’s a recap of everything you need to know from Google Marketing Live, with links to full coverage of each major announcement. You’ll be able to edit the assets generated by AI before going live. While this Google Marketing Live was heavy on AI, it isn’t forced. Advertisers, have no fear! Why we care. Get MarTech!

Marketing AI 86

Marketing AI Google User-Generated Content Advertisements 86

Sprout Social

SEPTEMBER 22, 2022

YouTube tags are an important part of YouTube SEO. If you’re looking to promote your content to new audiences or show up in more relevant search results, then you need to be using YouTube tags. What are YouTube tags. How to add tags to YouTube videos. How to find popular YouTube tags. What are YouTube tags?

Tagging 92

Tagging Youtube Marketing & Strategy User-Generated Content 92

SocialPilot

MARCH 12, 2024

How to Edit Natively Scheduled Reel on Instagram? Step 3 Next, tap “…” to open the editing options, then make the changes as needed. Limited Editing : Native Instagram schedule reel does not support major editing options, so you might have to delete and reschedule your reel again.

Tools 87

Tools Tips Ideal Customer Profiles Paid Search Agency 87

Navigate the Channel

DECEMBER 18, 2023

Video marketing has become a popular platform for marketing because it offers an immersive experience and sends a clear message. Video marketing in B2B offers immersive experiences and diverse visual mediums. Video marketing has over the years been transforming B2B marketing and here is how.

B2B Marketing 65

B2B Marketing Video Marketing B2B Marketing & Strategy 65

FMG Suite

APRIL 25, 2024

Marketing is an ever-changing subject for advisors. Unfortunately, they are under time constraints, and that makes their marketing practices ineffective. To help, I’ve compiled a list of five common digital marketing mistakes and offered suggestions for how to address them without a lot of effort. What is worth the time?

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

Heinz Marketing

MAY 16, 2023

By Mina Guirguis , Marketing Consultant at Heinz Marketing Incorporating video into your social media marketing strategy is a great way to engage more followers, increase brand awareness, and drive conversions. Make sure your videos are well-lit, have clear audio, and are edited well. Don’t be afraid to experiment!

Social Media 103

Social Media Video Marketing Marketing & Strategy Media 103

Contently

NOVEMBER 10, 2022

The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). I’ve never met a content marketer with only one goal. ” Evaluate new ideas by potential revenue.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Martech

FEBRUARY 24, 2022

Marketing automation platforms often play a central role in marketing technology stacks, especially given the importance of email as a marketing channel. But since these systems often come with hefty price tags, it’s important to cover all of your bases when navigating the purchase or upgrade process.

Marketing Automation Services 114

Marketing Automation Services Marketing Management Vendors Marketing Automation 114

Webbiquity

AUGUST 12, 2020

Once you have recorded, edited, and finalized everything (using a podcasting tool like Audacity, Zencastr, or Riverside.fm), it’s time to spread the life-changing audio programs to your audience. What are the Promotions and Marketing Features Available? Adam Hendricks is the chief content marketer at Performance Funnels.

Best Practices 259

Best Practices RSS Bandwidth Tagging 259

Parse.ly

MARCH 30, 2023

With more AI-assisted content generation tools dotting the martech landscape , it’s crucial for publishers and marketers to measure the effectiveness of AI-generated content and determine if it’s worth integrating into your content strategy. Set performance goals Tag AI-assisted content Use the Parse.ly Step 3: Use the Parse.ly

Marketing AI 105

Marketing AI Advertising Benchmark Content Tagging 105

Contently

APRIL 4, 2023

Few things shoot fear into the heart of a marketer than the words “economic downturn.” We know that marketing will be one of the first places spending cuts will be made. But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. ” Why? Because we know.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Martech

OCTOBER 9, 2022

Once you tag something as an Event, you then mark it as a Conversion. Most commonly, you set up the Event in Tag Manager with a GA4 event tag, then wait for that to show up in GA4, then switch the conversions in the admin and mark that event as a conversion. We will be discussing tags more in an upcoming post.).

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Conversion 98

Sprout Social

MAY 31, 2022

Since then, the app has evolved to include features such as multi-image posting, private messaging and a broad set of editing tools that can make an amateur smartphone picture look like a professional image. But for marketers, this new feature could simplify and improve Instagram management. Image editing. Then click Next.

Ideal Customer Profiles 130

Ideal Customer Profiles Mobile Marketing Work Management Tagging 130

SmartBug Media

JULY 20, 2023

As an agency specializing in full-service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. Get ready to stay ahead and take your digital and inbound marketing strategy to the next level!

Hubspot 52

Hubspot Industry CMS Product Work Management 52

Heinz Marketing

AUGUST 29, 2021

By Brittany Lieu , Marketing Consultant at Heinz Marketing. Whether that be getting local updates on the COVID-19 situation, specific industry news, or maybe content marketing inspiration, Flipboard curates a news feed for you. As many B2B marketers may already know, personalization creates value. How To Curate Your Feed.

Curation 115

Curation PR Tagging Consulting 115

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 127

Examples Campaigns Advertising Agencies Burn Rate 127

Biznology

NOVEMBER 9, 2017

The major hole in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing is the lack of information on marketing artificial intelligence (AI). Our collective 50 years of experience in marketing technology includes AI expertise. But much of it suffers from a common flaw: tagging.

Marketing AI 138

Marketing AI Enterprise Management Tagging Work Management 138

Outgrow

NOVEMBER 30, 2022

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . What Is Video Marketing?

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Sprout Social

AUGUST 8, 2022

YouTube editing tools. Below are some YouTube editing tools that make it easier to put together content that sticks to the various social media video specs out there. VEED’s editing platform emphasizes transcriptions and subtitles for both YouTube and social videos. So now’s the time to ramp up your YouTube presence.

Youtube 107

Youtube Tools Social Media Keywords 107

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy. Set goals for video marketing.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

Walker Sands

DECEMBER 1, 2023

Google Analytics 4 (GA4) introduced several big changes for B2B marketers who recently had to switch over to the analytics tool from Universal Analytics (UA) , including how GA4 tracks conversions, the shift to events instead of goals, and the implementation of predictive metrics and audiences. How is your team adapting to these changes?

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Report Paid Search Agency Google 52

BOP Design

OCTOBER 25, 2022

Image compression can be done with image editing tools like Photoshop, but we know that not everyone is a designer or comfortable using such tools. Use Alt Tags. Alt tags were first introduced as an accessibility tool to help visually impaired users. Rather, alt tags should offer a detailed explanation of the image as it is.

Optimization 105

Optimization SEO Tips Tagging 105

Martech

MARCH 27, 2023

Custom properties for marketing campaigns and improvements to lists highlight February’s HubSpot releases. The once-limited Marketing Campaigns feature now behaves like other standard CRM objects (i.e., In-app editing features also now include changing text, attachments, mentions and link previews.

Enterprise Management 94

Enterprise Management Hubspot Terms and Conditions Sample 94

Martech

NOVEMBER 27, 2023

Quickly create email subject lines that increase open rates using HubSpot’s AI assistant to generate subject lines for marketing emails. Edit marketing emails. Tags can be used as filters in the feedback tool to create lists of customers requiring follow-up. Enroll contacts in sequences (beta).

Enterprise Management 88

Enterprise Management Hubspot Paid Search Agency Work Management 88

Martech

DECEMBER 6, 2022

Metadata and tags are two essential yet commonly confused elements in digital asset management (DAM). In the context of DAM, metadata is the link that connects objects, and tags are user-defined elements that mark objects for user findability. Tagging is for users. Are tags metadata?

Tagging 92

Tagging Digital Asset Management Enterprise Management Work Management 92

Sprout Social

JULY 28, 2022

Since this feature hasn’t been heavily publicized, there’s untapped potential for marketers who take advantage of Stories. Your story will be featured as an in-feed post with a story tag in the top left corner. You can also edit the sound for your TikTok Story. With short-form video being 2.5x Post your TikTok Story.

Social Media 126

Social Media Tagging Segmentation Profiling 126

Oktopost

JANUARY 31, 2024

The Influenced Opportunity Reports become a vital tool in demonstrating the tangible business outcomes driven by employee advocacy, offering a comprehensive view of its contribution to the overall marketing and sales objectives. Advocate Edit Ratio: Assess the percentage of captions that your advocates are editing.

ROI 62

ROI Multi-Touch Attribution Lead Ranking Click Rate 62

Optinmonster

JUNE 5, 2022

Create culturally aware marketing campaigns that accommodate different holidays and customs. Ensure campaigns are relevant so you’re not marketing winter coats to Florida residents. You can also trigger geolocation marketing campaigns at specific times with campaign scheduling. Select or click on a text area to edit it.

Conversion 113

Conversion Click Rate Tagging Display 113

Optinmonster

APRIL 15, 2024

Integrates with all major email service providers (ESPs) so you can easily collect leads for your email marketing. Step 1: Create a New Form Step 2: Design the Form Step 3: Integrate With Your Email Marketing Software Step 1: Create a New Form Login to your WordPress dashboard.

Customer Surveys 77

Customer Surveys Marketing Websites Marketing Management Template 77

Martech

JULY 6, 2023

Dig deeper: AI and marketing: What the stats show Now, on to the new products, features, integrations and enhancements. It then generates new content or updates existing content to fill in content gaps and provides them as suggestions for the content team to approve or edit prior to publishing. Mixpanel added OpenAI’s GPT-3.5

Marketing AI 110

Marketing AI CMS Development Industry CMS Marketing Analytics Tools 110

Sprout Social

APRIL 4, 2023

You can add links, hashtags, tag other accounts and add location tags. Is it because they’re easier to create or do they contribute to the marketing goals of the brand? This makes your content and brand more relatable and personal because it’s casual and not heavily edited.

Marketing Strategy 117

Marketing Strategy Marketing & Strategy Planning Work Management 117

Anyword

FEBRUARY 1, 2023

Editing (And Re-Editing) Writers often get frustrated when trying to fine-tune their work, which can lead to stress and unwanted delays. Because of this, editing can become a time-consuming process, requiring extreme attention to detail, careful re-reading, and even multiple drafts. Read for the flow of your content.

Process 98

Process Copywriting Content Blogger 98

Valasys

MARCH 20, 2024

Affiliate marketing generates over 25% of total online retail sales , and nearly 80% of brands now have an affiliate program. Get Specific with Niche Affiliates Mass marketing rarely converts well through affiliate partnerships. You can also offer free shipping, flash sales, or limited-edition products just for affiliate traffic.

Tactics 40

Tactics Paid Search Agency Advertising Agencies Banners 40

SmartBug Media

DECEMBER 15, 2021

Recently, HubSpot developed a blog listing tool that gives marketers more control over editing the listing view of blogs within a page. To accommodate marketers’ need to have more control over the process, the listing layout provides users with less static layout options. Setbacks for the Marketer. Setbacks for the User.

Hubspot 97

Hubspot Tips Banners Lock-In 97

Parse.ly

FEBRUARY 2, 2023

Do you ever edit your content after you’ve published it? has made it easy to update your analytics on a changed article—so if you’ve changed your title, the post author, tags, and other metadata associated with your article, now you can easily sync up the information that is shown in the Parse.ly you want the metadata updated, quickly.

Tagging 52

Tagging Analytics Features Marketing Report 52

SmartBug Media

MARCH 2, 2020

Unless you’ve been literally sucked into an episode of Mad Men, you’re currently sitting in the year 2020 and have probably heard of Google Tag Manager (GTM) and understand that it’s related to advertising. What Is Google Tag Manager (GTM)? That’s one type of tag. Is Google Tag Manager Hard to Use? So Darn Easy to Use.

Marketing Analytics Tools 91

Marketing Analytics Tools Tagging Work Management Marketing Management 91