Webbiquity

SEPTEMBER 28, 2021

Guest post by Lisa Sicard. Getting banned on social media in 2021, at least temporarily, has unfortunately become a regular thing for many users. Facebook alone had banned over 1.3 billion accounts in just the three months from October to December of 2020, according to Forbes. It doesn’t only happen on Twitter or Facebook. It can happen on any social media network today, even the Pinterest channel.

Social Networks 350

Social Networks Lock-In Guidelines Network Marketing 350

Marketing Insider Group

SEPTEMBER 28, 2021

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Action words turn consumers from simple readers of your content into engaged potential customers. So how do you start using them? If you’re publishing content, you probably already are, but maybe not optimally. We’ve put together a handy guide that covers: How you can use action words strategically.

Content Marketing 343

Content Marketing Lead Scoring Lead Ranking Content 343

B2B Marketing Zone Submitted Articles

SEPTEMBER 28, 2021

How to Get Started with LinkedIn Company Profiles: 9 Steps to Success. Establishing a company presence on LinkedIn is valuable for both B2Bs and B2Cs.

Profiling 244

Profiling Linkedin Companies Tools 244

Contently

SEPTEMBER 24, 2021

Earlier this summer, the future of social media became much clearer. On June 30, Adam Mosseri, head of Instagram, posted a video to Twitter that included a bold statement about Instagram’s priorities moving forward: It was “no longer a photo-sharing app.” Mosseri explained that people came to Instagram to be entertained by video, so it was time for the company to fully embrace that—especially considering the competition the app was facing from other social apps.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Convince & Convert

SEPTEMBER 30, 2021

Social selling is a tool that almost anyone can add to their professional toolbox. While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. Social selling solves the problem of needing to fill a pipeline and connect with customers by building relationships.

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 194

Webbiquity

SEPTEMBER 14, 2021

Countless articles, unscientific LinkedIn polls, and blog posts have speculated about what the future of work will look like: how will in-the-office, hybrid, and remote work be mixed? A new research study provides the most accurate picture yet. The Future of Remote Work , a new research study from Spiceworks Ziff Davis (SWZD), provides a detailed examination of trends and projections about work structure.

Work Management 302

Work Management Research Marketing Management Paid Search Agency 302

Marketing Insider Group

SEPTEMBER 6, 2021

Audio marketing is currently a hot topic. Advertising giant Carat has described “screen-free media” as one of the biggest media trends for 2021 thus far. Since the audio marketing world has never had so much momentum, it’s something marketing teams should consider adding to their marketing strategy either this year or next. If your marketing plan already includes audio marketing, consider improving the quality of the product you’re putting out to increase its value.

Planning 324

Planning Tips Paid Search Agency Marketing & Strategy 324

B2B Marketing Zone Submitted Articles

SEPTEMBER 19, 2021

Learn about the many trust signals that build relationships between brands and buyers and then put those first in our campaigns for clients.

Trust Marketing 263

Trust Marketing Campaigns Marketing Ad Building 263

Contently

SEPTEMBER 21, 2021

Here’s something that might surprise you: branded content is now a part of 80 percent of consumers’ lives. Earlier this year, we surveyed 1,072 Americans about what they want from branded content. Most told us they encounter branded content regularly, but they also revealed preferences that might surprise some marketers—and make them realize they’re missing a big opportunity.

Brand Identity 202

Brand Identity Branding Content Storytelling 202

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Marketing Interactions

SEPTEMBER 14, 2021

The content we use to engage B2B buyers must resonate and be relevant. Unfortunately, this is a challenge that marketers continue to struggle with. And that’s not surprising given the rate things change in today’s market landscape. However, sometimes we’re our own enemy in the engagement and relevance department. We’ve all done it. Come across a brilliant idea for content that we can’t say no to, created it and launched it to an unsuspecting audience thinking they’ll be thrilled.

B2B 149

B2B Marketing Qualified Leads Lead Ranking Content 149

Search Engine Journal

SEPTEMBER 23, 2021

Looking for more privacy or an ad free search experience? In this post, we'll introduce 20 alternative search engines to use beyond Google. The post 20 Great Search Engines You Can Use Instead of Google appeared first on Search Engine Journal.

Google 145

Google Privacy Ads Tools 145

SEMrush

SEPTEMBER 20, 2021

Internal link building is a massively overlooked part of technical SEO that is completely within your reach and can be very fruitful if done right. To assess the scale of the problem, we’ve analyzed 150,000 random websites, with 175 million pages and 15 billion unique links in total.

Link Building 145

Link Building Studies Ad Building SEO 145

The Daily Egg

SEPTEMBER 4, 2021

The top challenge for small business owners is cash flow and the cost of running the business is the second biggest challenge. The post The Complete Guide to Business Startup Costs appeared first on The Daily Egg.

Startups 145

Startups Cost Business Small Business Marketing 145

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

B2B Marketing Zone Submitted Articles

SEPTEMBER 28, 2021

5 Takeaways from the BBC Event - Common Themes Today's Marketing Professionals Are Putting to Practice.

Practices 246

Practices Marketing 246

Contently

SEPTEMBER 17, 2021

I’m in the bathroom, reading the label of a bottle of soap, and suddenly I feel compelled to change the world. That may seem like an insane thing to say. Or maybe it’s just the opening line from a 2010 Old Spice commercial. But it’s honestly the feeling I get every time I pick up a bottle of Dr. Bronner’s—the largest organic soap company in North America, and the most batsh*t, inspirational, and actually meaningful example of marketing I’ve ever seen.

Advertising Agencies 193

Advertising Agencies Brand Identity Branding Paid Search Agency 193

Unbounce

SEPTEMBER 16, 2021

As you may have heard, Pay-Per-Click (PPC) is a competitive game. PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Search Engine Journal

SEPTEMBER 20, 2021

Artificial intelligence can show you how, when, and where to optimize internal linking to achieve your highest ranking potential. Here's how. The post How to Build SEO-Friendly Internal Link Structures Using AI appeared first on Search Engine Journal.

SEO 145

SEO Ad Building Optimization 145

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Content Marketing Institute

SEPTEMBER 1, 2021

Explore the strategic decision-making behind four winning B2B and B2C content marketing initiatives. Learn the who, how, why, and bottom line for each one. Continue reading → The post The 3 Strategic Pillars Behind Every Winning Content Strategy appeared first on Content Marketing Institute.

Marketing & Strategy 145

Marketing & Strategy Content B2B Marketing B2B 145

The Daily Egg

SEPTEMBER 30, 2021

Neil Patel co-founded Crazy Egg in 2005. 300,000 websites use Crazy Egg to understand what’s working on their website (with features like. The post Growth Hacking: The 12 Best Techniques to Boost Conversions appeared first on The Daily Egg.

Conversion 143

Conversion Best Practices Features Marketing Websites 143

B2B Marketing Zone Submitted Articles

SEPTEMBER 28, 2021

The Value of Repurposing Content. There are many benefits of repurposing content.

Content 246

Content 246

Content Standard

SEPTEMBER 10, 2021

High-quality evergreen content is an essential element of a seasoned marketer’s content ecosystem. Managed effectively, it builds a foundation to boost your search engine optimization (SEO) performance for the long run, giving your brand a lasting impact. However, sustaining traffic long term hinges on not just one but two types of content. In addition to evergreen content, which we recommend comprising 80% of a brand’s content, a strong content marketing mix should be bolstered with

Ad Building 140

Ad Building Brand Identity Branding Thought Leadership 140

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Unbounce

SEPTEMBER 9, 2021

Let’s talk about a phenomenon called “ pitch-slapping. ”. You research a product through Google and click on a relevant landing page. Before you can even learn more about the product, you get slammed with content trying to pitch you. You hardly even know what they want you to buy, let alone why you should buy it. Well, that settles it. You click the “back” button.

Top of Funnel 142

Top of Funnel Landing Pages Marketing Funnels Copywriting 142

Search Engine Journal

SEPTEMBER 24, 2021

Google is negotiating deals with Instagram and TikTok to index their content in search results, according to a new report. The post Google Working on Indexing Instagram & TikTok Videos appeared first on Search Engine Journal.

Google 145

Google Video Marketing Content SEO 145

Content Marketing Institute

SEPTEMBER 23, 2021

Wasted, wimpy verbs drag down your writing. CMI’s resident editing expert shows you how to root out these energy vampires and recharge your content with power-packed alternatives. Continue reading → The post Punch Up Your Writing With These 4 Power-Packed Tips appeared first on Content Marketing Institute.

Tips 143

Tips Content Marketing Content Paid Search Agency 143

The Daily Egg

SEPTEMBER 30, 2021

Did you know specific colors cause people to feel and respond in different ways? Do you find yourself overwhelmed by the number. The post The Best Website Color Palettes to Increase Engagement in 2021 appeared first on The Daily Egg.

Marketing Websites 142

Marketing Websites Best Practices Design 142

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

B2B Marketing Zone Submitted Articles

SEPTEMBER 19, 2021

How to be selected in the B2B buying process

Buy 240

Buy Process B2B 240

Brandfolder

SEPTEMBER 13, 2021

There are many ways to get user-generated content (UGC) for your brand, but most of them won't help you reach new audiences or make connections with customers. User-generated content is.

User-Generated Content 139

User-Generated Content Generation Brand Identity Branding 139

Unbounce

SEPTEMBER 28, 2021

As online competition intensifies and consumer expectations continue to evolve, Unbounce’s latest innovation is a crucial part of the company’s aggressive ambitions: To help small and midsize businesses (SMBs) optimize their marketing with AI marketing insights traditionally designed for large corporations. The Unbounce Conversion Intelligence Platform expands the company’s offerings beyond landing pages to meet the needs of SMBs aiming to level up their growth.

Conversion 141

Conversion Budget Programs Copywriting Landing Pages 141