November, 2012

Trending Sources

Don’t Be a Social Media Harlot!

Tomorrow People

Why one quality online relationship is worth a whole bunch of 'flings'? Tomorrow People’s Online PR Manager, Ahmed Ahmed , thinks that when it comes to social media, a proper relationship beats a fling any day. Do you get around? Be honest. Are you the sort of social media user that likes to post, tweet, reply, retweet, repin and share left, right and centre? What’s your number? Seedy, or what?

Seven strategies to stay ahead of overwhelming social media change

grow - Practical Marketing Solutions

Can we have an honest conversation among friends? Trying to keep up with social media is overwhelming! Little wonder. We are living in the middle of an unprecedented frenzy of change. When was the last time there was an innovation in television that impacted the way we marketed? But social media? What we considered best practices six months ago are passe’ today. How is this possible?

Five Hootsuite Features And Their Benefits

Sales Prospecting Perspectives

Recently I had written a post about the five marketing tools I am most thankful for and I included Hootsuite as one of my five. Since, I have received multiple questions asking how I use Hootsuite and what some of my best practices are, I figured it might be easiest to respond with a quick blog post. I am logged into our Hootsuite Pro account every day, all day long, and I also utilize the application for my Droid smartphone. So how would I recommend using Hootsuite and what are some of the key features to use? There is no better way to manage your posts then using the bulk scheduler.

A New Way To Connect Twitter To Lead Generation

Digital B2B Marketing

B2B marketers are so anxious to generate leads from social media they are turning Twitter into a list for cold calls and mass email blasts. In the last couple weeks, two companies have emailed or called me because I follow influential sales and marketing accounts on Twitter. There is nothing social about this! Social advertisers. Newsletter or email marketers. Photo by Thai Jasmine on Flickr.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

More Trending

Corporate Marketing Meets The Real World

Tomorrow People

Can traditional corporate marketing survive an apocalypse? Alistair Norman, Marketing Director at Tomorrow People, says the corporate marketing dinosaur needs to evolve, or face extinction. Old dog-breath. I’ve put in my time working at the cold face with old dog-breath (aka the unimaginative boss) sat behind me, trying to stimulate the market by churning out what he thinks the market needs.

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Best Social Media Management Tools for Small Business Owners

grow - Practical Marketing Solutions

By Kerry Gorgone, Contributing {grow} Columnist. Entrepreneurs are universally short on time and money. Everyone knows that social media needs to play a role in their marketing efforts, but managing all of the different social networks can seem daunting. Of course, if you want more versatility (additional profiles, analytics, etc.), some services require premium subscriptions. Hootsuite / Seesmic.

Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects

B2B Lead Generation Blog

Tweet How easy it is for the mighty to fall. Especially on social media. In early October, the B2B Lead Roundtable Group , this blog’s LinkedIn group, was recognized as one of the top LinkedIn groups for content marketing. Check it out for yourself here: “ 4 Hottest LinkedIn Groups for B2B content marketing.” Everyone answered “spammers and self-promoters” or some variation thereof.

A Brief Guide to Increasing Website Conversions with Video

NuSpark

More and more I have been becoming a believer in the power of videos on websites and landing pages for conversions.  I’ve been reading various studies on the connection between video and conversion increase, and all have supported the use of video marketing as a key tool to increase engagement and conversions. Humanizing yourself or your firm builds trust, and trust increases conversions.

B2B Marketing Trends for 2016

The Big Content Marketing Fail: How Much Content Do You Need?

Conversionation

This blog post tells some personal stories and takes you a bit back in time. In case you don’t feel like fully reading it, prefer the rules of short copy and want to read the conclusions first then this is for you: we are massively killing content marketing and are making the same old mistakes we always have. So, if you care about your budget and your customers read this. Hurray. It gets worse.

6 Steps To Executing A Content Strategy

B2B Marketing Insider

Content Strategy is a very confusing topic in business and marketing circles. There are plenty of folks out there trying to define content strategy and differentiate it from traditional marketing, content marketing, digital marketing, social media and search engine optimization. But exactly how do you execute it once you have defined it, sold it in and been handed the mandate to get it done?

Here Are 40 Charts Marketers Can’t Live Without

It's All About Revenue

by Jesse Noyes | Tweet this Did you know that dynamic content can improve conversions by 50%? Or that emails sent on a Saturday get the highest number of click-throughs? Were you aware that when influencers share your content on social it can result in a dramatic increase in traffic and conversions? For those in the marketing game, data isn’t enough. We need insight. Why the redesign?

This is why I am not reading or tweeting your blog post

grow - Practical Marketing Solutions

Do you want to increase the readership of your blog by 400% in just one easy step? Lean in close now as I share this blogging secret: “Stop writing sucky headlines.” If you don’t have a headline that grabs me by the throat in a nano-second you have lost me, and most other people too. Maybe one of them is yours? Here Sell me baby. “What’s in a Word? want to read this.

The B2B Demand Gen Marketing Playbook

6 Steps to Generate Leads Online with Content

Synecore

The Internet is awash with content, some good, some bad, and some downright ugly. In this veritable maelstrom of information, how can brands use content to form connections that matter? Here is a useful six-step approach you can follow to generate leads online with content. Prospects and clients have one thing in common- they’re human beings with human motivations. Don’t forget this.

5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. Business and consumer brands have traditionally approached marketing from two totally different vantage points. And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase. You’ll be forgiven if you.

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Trade Show Follow-Up: 5 tips to optimize response

B2B Lead Generation Blog

Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. But, do marketers make the most of this investment? I can’t help but wonder given my own trade show attendance experience. They dump this list into their database.

The Most Toxic Words In Marketing

B2B Marketing Insider

When done right, effective marketing will generate a quantifiable “multiplier effect.” ” While social media gets much of the recent credit for this phenomenon, it has existed forever, long before the famous shampoo commercial that explained how happy customers “tell their 2 friends, who tell their 2 friends and so on, and so on.” So you should thank them! Test it.

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A Content Formula for Complex B2B Organizations

5 Charts That Could Change Your Email Marketing

It's All About Revenue

by Jesse Noyes | Tweet this Email is a solid part of the modern marketing mix. It’s not going anywhere. But like any practice, it can get stale, even ineffective, if you’re not trying different tactics and using fresh data. That’s why we regularly bring benchmarking data on how customers are using email and the results they see with our Chart of the Week project. Make it Work for the Weekend.

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The kid who wanted a door for Christmas

grow - Practical Marketing Solutions

In the spirit of the holiday season, I would like to tell you a little Christmas story. For the past three years, I’ve mentored a bright young boy named Elijah. Elijah is growing up in small, crowded house with his three brothers and a sister (all by different fathers — none of them are around). Elijah’s father was murdered when he was two. Elijah is fortunate in many ways.

Don’t Be a Social Media Harlot!

Tomorrow People

Why one quality online relationship is worth a whole bunch of ''flings''? Tomorrow People’s Online PR Manager, Ahmed Ahmed , thinks that when it comes to social media, a proper relationship beats a fling any day. Do you get around? Be honest. Are you the sort of social media user that likes to post, tweet, reply, retweet, repin and share left, right and centre? What’s your number? Seedy, or what?

Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

Posted in behavioral targeting Personalization. What does personalization really mean? You’ll be forgiven if you have absolutely no idea. As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations of a one-size-fits-all approach. It makes sense.

Six Key Steps to Successful Marketing Automation Adoption

Why Inbound Marketing Will Cost More

Digital B2B Marketing

Inbound marketing leads, according to Hubspot, cost 62% less than leads from outbound marketing. But don’t expect that cost advantage to last. One of two things is happening: Inbound isn’t really more cost effective. Maybe Hubspot’s sample is biased or methodology is bad, but for whatever reason, the 62% isn’t true. If not, it will be soon. Better content. Shorter Forms.

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16 Slides On The Future Of Digital

B2B Marketing Insider

This week I attended Business Insider ‘s Ignition conference where the topic was “The Future of Digital.” ” The topics ranged from digital content to advertising, to the rise of the mobile web and e-commerce to social media and technology start-ups. Looking out to 2015, internet access from mobile devices including tablets will be a large majority of the broadband traffic.

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4 Ways of Measuring Marketing ROI

It's All About Revenue

by Sylvia Jensen | Tweet this Most CMOs believe ROI should be the primary measurement of marketing effectiveness. This isn’t me saying that. That’s according to an IBM survey revealing  63% of  CMOs surveyed think ROI will be the main measurement by 2015 and that 56% feel ill prepared to manage ROI. Other surveys have found the same thing. What exactly constitutes a good ROI result?

Does it pay to be honest on Twitter?

grow - Practical Marketing Solutions

Does it pay to be honest on Twitter? Increasingly, the answer may be “no.” ” In the past, I’ve written a blog post about my life in social media each time I hit a milestone on Twitter. 10,000 followers , 20,000 followers , etc. Last week I hit 50,000 followers so I thought I would reflect on one of the philosophical issues I’m dealing with. Please welcome him.”

8 Ways to Create More Effective Lead Generation Programs

The Five Metrics that Must be on Your Marketing Dashboard

VisionEdge

by Laura Patterson, VEM and Julie Schwartz, ITSMA. Marketers are always asking us, “What are the five most important metrics that should be on our marketing dashboard?” These marketers want a template; a quick and easy answer so they can move on to their next challenge. Well, we’re not giving them the easy way out. What does senior management expect marketing to contribute towards these outcomes?

Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

Posted in Conversion Conversion Optimization. When you think about it, the Darwinian idea of evolution is not a far cry from the way we as marketers adapt and change to new technology. With new ways of selling, new channels for promoting a brand and new ways of engaging customers, we’re constantly evolving to stay ahead of the game. Learn from those who are bigger, faster and stronger.

Seven of the Best Guides to Marketing with Pinterest of 2012

Webbiquity

While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site. On one hand, it’s highly engaging, rapidly growing, and has more than 11 million users. On the other hand, 80% of users are women and the most popular topics continue to be fashion, cooking, home decor, crafts, weddings and kids.