Convince & Convert

JUNE 3, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search What BP Can Learn from Umpire Jim Joyce June 3rd, 2010 |Written By: Jay Baer | View Comments Tweet We don’t ask for much, really.

Social Media 156

Social Media Media PR Webinar Metrics 156

Customer Experience Matrix

JUNE 30, 2010

Summary: LoopFuse has launched a free entry-level version of its marketing automation system. It's one example of how vendors are now competing to attract new users. Only the winners will survive industry consolidation, which may be here sooner than you think. LoopFuse today promised to “transform” the marketing automation industry by offering a free version of its system.

Loopfuse 170

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 170

markempa

JUNE 21, 2010

For those of us in marketing and sales, our jobs are even tougher thanks to the busy lives of the decision makers we're trying to reach. Overwhelmed, impossible deadlines, crazy busy - these are just some of the words today's decision makers are using to describe their lives at work - and probably outside of work as well. The biggest hurdle we need to overcome is cutting through the clutter to show the decision makers information that is relevant and that will help them make their lives easier.

Rules 185

Rules Business Webinar Metrics Marketing Prospects 185

WriteSpark

JUNE 15, 2010

You have a project that is due next week and you need a writer who can start work on it immediately. You search for a freelance writer, but so many are busy. You finally assign the project to the first writer who says “yes” to the schedule, cross your fingers and hope that person will produce acceptable work. In the meantime, you forget about those other writers who declined the project because they’re too busy.

Copywriting 139

Copywriting Business Best Practices Paper 139

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Writing on the Web

JUNE 30, 2010

Please vote: What has been your experience using the Web to promote your business? Online Surveys & Market Research. Share this on Bebo. Blog this on Blogger. Add this link to Box.net. Subscribe to the comments for this post? Share this on del.icio.us. Digg this! Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks.

Ning 133

Ning Content Marketing Digg Business 133

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans? June 2nd, 2010 |Written By: Jay Baer | View Comments Tweet Is the interconnected Web bringing us together, or making us all distracted voyeurs?

Social Media 133

Social Media Media Curation Webinar Metrics 133

Customer Experience Matrix

JUNE 28, 2010

Summary: Saffron Technology provides an analytical database that explores relationships among entities and their attributes. It can explore networks, find similarities and guide decisions. Saffron is considerably more flexible than standard semantic engines. As I was preparing my June 3 review of link analysis vendor Centrifuge Systems , Centrifuge introduced me to their business partners at Saffron Technology.

Organization 152

Organization Analysis API Statistics 152

Webbiquity

JUNE 30, 2010

Though blogging provides significant business benefits (e.g. increasing a firm’s credibility and visibility in search), developing a blog isn’t the right move for every organization. The web is littered with abandoned blogs; according to Technorati , only 7.4 million out of the 133 million blogs it tracks have been updated in the past four months, and just 50,000 to 100,000 blogs generate most of the page views.

Business Blogging 139

Business Blogging Business Blogger Digg 139

B2B Memes

JUNE 30, 2010

Last night I happened to watch Days of Wine and Roses , a Jack Lemon-Lee Remick movie from 1962 that, perhaps because of the overexposed theme song, I had resisted for years. My mistake. It is a powerful, compelling story of alcoholic couple whose refusal to acknowledge their alcoholism destroys their relationship. For a movie made nearly 50 years ago, it remains remarkably relevant, not just for its treatment of addiction, but also, surprisingly, for its critique of corporate marketing and PR

PR 116

PR Public Relations Ethics Transparency 116

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Marketing Insider Group

JUNE 29, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 29, 2010 3 Subscribe 11 Reasons Why Outbound Telemarketing Programs Fail Share My colleague Robert Krekstein is the Telemarketing Program Director for SAP North America.

Telemarketing 162

Telemarketing Work Management Marketing Management Paid Search Agency 162

Writing on the Web

JUNE 29, 2010

How has your business been affected by the Web? Have you felt the difference like a Tsunami or a soft summer drizzle? I’m curious. I know it’s completely changed my life and the way I work. Both the quantity and quality of my business are vastly improved in terms of marketing ease, deliverability and profits. Yikes, …I feel an urge to create a new poll coming on!

Ning 133

Ning Business Digg Buzz 133

Convince & Convert

JUNE 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why You’re the Key to Social Media Success June 22nd, 2010 |Written By: Jay Baer | View Comments Tweet The biggest obstacle standing in the way of companies’ embrace of social media isn’t the t

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Customer Experience Matrix

JUNE 22, 2010

To paraphrase HL Mencken, no one ever went broke underestimating the American public's commitment to privacy. "Quit Facebook Day" reportedly generated 31,000 account closings , compared with the roughly 500,000 new accounts that Facebook adds each day. This lack of interest in privacy is a tremendous pity, because privacy violations can cause many types of real harm: - identity theft - physical violations including stalking and burglary when people are known to be out - unjustified commercial tr

Privacy 120

Privacy Advertising Agencies Fulfillment Facebook 120

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Smashmouth Marketing

JUNE 28, 2010

This morning's Sales 2.0 Conference lead off speaker was Polly Sumner of Salesforce.com. Although she spoke about Tools, her real message wasn't about tools as much as it was about use, and ways of working. It Gerhard Gschwandtner , the conference host,captures it with a question to Polly, "so it's about a mindset?" Explore tools with an eye for how your team will adapt to it.

Conference 141

Conference Salesforce.com Organic Leads Efficiency 141

B2B Memes

JUNE 28, 2010

In a comment today on a recent B2B Memes blog post, “ Content Marketing’s PR Problem ,” a reader by the dubious name of Ant Miles raises an interesting point about content marketing and journalism. As Miles notes, journalism is often biased in hidden ways by PR and marketing. In content marketing, that bias tends to be more transparent. So in the latter case, “cynical audiences will see overly biased content for what it is—PR by another name—and treat it as such.”.

Ethics 116

Ethics Transparency PR Advertising Mediums 116

Ambal's Amusings

JUNE 28, 2010

One size fits all marketing does not work. In today's flat world, how do you incorporate cross-cultural awareness to adjusting your marketing to engage with different international markets? We asked Cindy King "What are key international marketing trends and predictions for 2010? What actions should marketers take in 2010?" Cindy King is a Cross-Cultural Marketer & International Sales Specialist based in France.

Social Media 141

Social Media Social Marketing Media Marketo 141

Writing on the Web

JUNE 28, 2010

Have you tried to create a landing page using Wordpress? I have. And I know others have too. You can waste a lot of time and still not get a professional looking page that works to get people to buy or sign up. Last Thursday, I interviewed Suzanne Bird-Harris , a programmer who developed the WP Sales Page template. Now Suzanne is pretty tech-savvy and she’s also an expert in Wordpress.

Template 144

Template Ning Webcast Digg 144

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Convince & Convert

JUNE 17, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Twitter Addiction Paying Off June 17th, 2010 |Written By: Jay Baer | View Comments Tweet Twitter can suck you in to a vortex of counter-productivity like one bite of that KFC Double Down sandwich.

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Customer Experience Matrix

JUNE 16, 2010

Summary: here are some checklists to help select a marketing automation system. For more details, attend my Focus Webinar on June 29. On June 29, I'll be giving a Webinar on “Matching a Marketing Automation System to Your Needs”, part of a day-long set of all-star lead management presentations organized by the Focus online business community. ( Click here to register ; it’s free.

Marketing Automation Services 170

Marketing Automation Services Marketing Automation Work Management Marketing Management 170

NuSpark Consulting

JUNE 26, 2010

I write this post assuming the targeting audience is not aware of what marketing automation is or is unsure of why it is essential. Marketing automation is simply a “software as a software&# (SaaS) system that allows you to target audiences throughout various stages of the buying cycle with relevant messaging and content that further influences a lead to become a sale.

Marketing Automation Services 147

Marketing Automation Services Marketing Automation Automation Lead Ranking 147

Webbiquity

JUNE 25, 2010

Guest post from the editors of RainToday.com. Oily. Smarmy. Phony. Mendacious. Two-Faced…. Right or wrong, these words are often associated with salespeople. They are also the first words that come to mind for many consultants (along with images of the overly aggressive, overly slick, walking sales cliché) when they are told they need to sell. While being salesy is ill-advised for almost any sales rep, it is particularly bad for consultants.

Consulting 121

Consulting Allocation Digg Cold Calling 121

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Chris Koch

JUNE 25, 2010

Image via Wikipedia. Two interesting posts this week on how our personalities affect our online behavior. First, Paul Dunay (did I mention that Paul is my favorite B2B blogger yet today?) expresses shock that he turned out to be an extrovert on the Myers-Briggs personality test and wonders if you need to be an extrovert to be in social media. Then David Weinberger, big thinker, co-author of the Cluetrain Manifesto (and nice guy) proposed an interesting framework for determining our internet pers

Social Media 169

Social Media Peer-to-peer Media Wikipedia 169

Marketing Insider Group

JUNE 24, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 24, 2010 2 Subscribe 6 Steps to Prepare for the Mobile Revolution Share Earlier this week, I defined the 10 Reasons Why Mobile is Hot.

Web 2.0 160

Web 2.0 Paid Search Agency Peer-to-peer Buzz 160

Convince & Convert

JUNE 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search It’s Time for Real-Time June 11th, 2010 |Written By: Jay Baer | View Comments Tweet When I was a kid, I set a few goals: Having a laundry chute (I’m easily amused) Having a pool table Owning my own c

Webinar Metrics 124

Webinar Metrics Paid Search Agency Social Media PR 124

B2B Memes

JUNE 24, 2010

Imagine for a moment (and this may not be a stretch for many readers) that you’ve been self-employed for a year or so after a layoff put you out on the streets. You’ve put a decent freelance or consulting career together, gotten hip to the value of personal branding, and learned or relearned the enormous value of autonomy in your work life. Now, though, you’ve had a tempting job offer you’d be crazy not to take, so you do.

Act-On 122

Act-On Tagging Consulting Creativity 122

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

NuSpark Consulting

JUNE 26, 2010

I write this post assuming the targeting audience is not aware of what marketing automation is or is unsure of why it is essential. Marketing automation is simply a “software as a software&# (SaaS) system that allows you to target audiences throughout various stages of the buying cycle with relevant messaging and content that further [.]. Tags: Marketing Automation Marketing Strategy Lead nurturing.

Marketing Automation Services 156

Marketing Automation Services Marketing Automation Automation Buying Cycle 156

The Point

JUNE 24, 2010

So you just launched a new white paper. How do you tweet about the content multiple times without seeming repetitive? Try factoids. Factoids are brief glimpses into the content on offer. They can be excerpts, but they also stand alone as facts or tips or news or opinion in their own right, even outside the context of the content as a whole. As tweets, factoids draw attention on their own merits, but when linked to a landing page, also drive traffic to the main offer.

Landing Pages 143

Landing Pages Paper Demand Generation Comparison 143

Webbiquity

JUNE 23, 2010

While most businesses today have websites, the majority still don’t have blogs. While blogging isn’t right for every business, it does offer compelling benefits. Though the ultimate objective of either a website or blog is ultimately to drive increased sales, the two platforms have fundamentally distinct characteristics. Here are six key differences between business blogs and websites.

Enterprise Management 155

Enterprise Management Marketing Websites Marketing Management Tools 155