November, 2013

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13 Ingredients in the Perfect Social Media Contest

Convince & Convert

'Original image from BigStock.com. With the competition for attention within social media at an all-time high, the struggle to keep “fans” and “followers” engaged with your company’s social outposts is real, and ongoing. In addition to smart use of visuals (see our “ Social Media Image of the Week ” blog series for inspiration), businesses often turn to social media contests and promotions to stir passion and activity within their online audience.

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Aginity Puts a Customer Data Platform on an Analytical Appliance

Customer Experience Matrix

'When your only tool is a hammer, everything looks like a nail. I’ve been illustrating the point recently by asking whether every system I see is really a Customer Data Platform (CDP). The question comes up because nearly every customer management system builds its own customer database, which is one core function of a CDP. What distinguishes CDPs is that they make their database accessible to other execution systems and add some type of customer management intelligence.

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B2B Marketing: 3 simple tips for creating PPC ads

markempa

'Tweet When it comes to PPC ads, writing copy with limited headline and description character spaces can be tough. Copywriting in a confined space can feel more like an art, especially when you consider crafting social media PPC messaging for a highly targeted audience versus search engines ads, in which a keyword strategy impacts your message. Overall, one thing I’ve seen in my experiences in working with our Research Partners is the basics of copywriting are often a first casualty in PPC ad de

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PowerMinute: [Video] Why Measuring Success on Cost Per Lead is a Huge Mistake

ViewPoint

'Do you measure success on the basis of your cost per lead (CPL)? If so, you might want to think again. Measuring success through CPL is a mistake for three reasons. First, you can’t create the same umbrella lead for different solutions. Second, not everyone who visits your website and fills out a form is a lead. Third, actively nurturing long-term leads can halve your cost per deal closed.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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B2B Content Marketing as Storytelling: Is It Really That Simple?

KoMarketing Associates

'I recently returned to work after essentially living on another planet for three months (i.e., I had a baby). It took a couple of weeks to get settled back in—there was one day I came to the office wearing two different shoes and yet another where I stood in front of the Keurig bouncing a baby who was at home with her nanny—but I eventually rediscovered my workplace rhythm.

More Trending

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Three Digital Marketing Trends for 2014 and Beyond

Convince & Convert

'Earlier this fall, I keynoted at Lee Jean’s Digital Days, a day long event for Lee Jean’s marketing teams and their agency partners. They asked me to share a few digital marketing trends that were beyond the tipping point. I discussed three: Real-Time Marketing, Creating Youtility, and Empowering Employees & Fans. 1. Real-Time Marketing. The term Real-Time Marketing is overhyped.

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ReachLocal Provides Turn-Key Lead Management for Small Business

Customer Experience Matrix

'There are about 3 million companies with revenue between $1 million and $5 million in the U.S., according to Manta. This is an enticingly huge market for marketing automation vendors, and one that seems largely untapped. The largest marketing automation vendor in the segment, Infusionsoft , has under 20,000 clients. This is barely scratching the surface.

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Email Deliverability: Is Gmail’s tabbed inbox a B2B challenge?

markempa

'Tweet Just when you thought you had this whole deliverability thing down, another challenge rises to the surface. This time, it’s in the form of Gmail’s tabbed inbox. Google’s new email feature automatically classifies users’ email messages into categorized tabs, including: Primary: friends, family, highly valued messages. Social: social network updates.

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An Agency Presentation that Surprised Me

ViewPoint

'James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. The agency came with all the right people: the creative director looked appropriately creative, the account manager appropriately agreeable, the agency founder and CEO appropriately serious and driven by a combination of the other two.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Three Critical Factors in Choosing a B2B Retargeting Solution

KoMarketing Associates

'Last month, we wrote a blog post on retargeting, including best practices, and why retargeting (or remarketing) was an important tool for B2B marketers. Given that less than 2% of online visitors (according to Optify’s B2B Marketing Benchmark Report ) convert to customers, retargeting can become a complementary tool for bringing back potential lead opportunities that did not “convert” in a first visit.

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When You Can't Find a Writer Who Knows Your Technology

WriteSpark

'You''ve searched on LinkedIn and Google. You''ve called every trade magazine reporter you''ve ever met to see if they accept freelance gigs. You''ve asked every colleague, ad agency person, friend, relative, neighbor, and dog you know. And still you haven''t been able to find a freelance copywriter who has that magic combination of good writing skills and strong knowledge of your technology.

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13 Ingredients in the Perfect Social Media Contest

Convince & Convert

'Original image from BigStock.com. With the competition for attention within social media at an all-time high, the struggle to keep “fans” and “followers” engaged with your company’s social outposts is real, and ongoing. In addition to smart use of visuals (see our “ Social Media Image of the Week ” blog series for inspiration), businesses often turn to social media contests and promotions to stir passion and activity within their online audience.

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Video: How to Use LinkedIn’s Advanced Search Feature to Find Prospects

NuSpark Consulting

'LinkedIn is an amazing social media platform to help marketers and salespeople alike find and engage with prospects. There are many books, blogs, and guides that discuss how to use LinkedIn. For high performance sellers, they use LinkedIn more for introductions, get more referrals from customers, use LinkedIn to identify contacts, and create targeted contact lists. .

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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B2B Mobile Marketing: 3 ideas on where to spend your next mobile budget

markempa

'Tweet It’s hard to believe that this December will mark 10 years since I received my first cell phone as a gift on Christmas morning. It was a black and white Nokia that I used for three things: Phone calls. The occasional text. Playing “Snake”. Needless to say, mobile devices have come a long way in 10 short years, with Americans now consuming 12% of their media through mobile phones.

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PowerViews with Matt Heinz: The Quality of Marketing Leads is Abysmal

ViewPoint

'Who has control over when a sale is complete? Is it the salesperson? The marketing team? The client? Every situation is unique. But for a strategy to be consistently successful, a company’s sales and marketing teams need to be operating with shared goals — which is easier said than done, says my latest guest and longtime friend, Matt Heinz, president of Heinz Marketing.

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5 Must-Watch Google Webmaster Videos for the B2B Marketer

KoMarketing Associates

'Every search marketer has a go-to industry source that they rely on for thought-provoking SEO content. Whether it’s Rand Fishkin from Moz, Wil Reynolds from SEER, or Danny Sullivan from MarketingLand, everyone has a favorite blogger. Personally, one of my favorite industry resources is Matt Cutts and his series of Google Webmaster Videos specifically.

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Should PRSA Sanction Public Relations Practitioners?

Marketing Craftmanship

'In his most recent bi-weekly column on customer service, “The Haggler,” New York Times writer David Segal addressed a long-standing and well-founded gripe that many journalists have against public relations practitioners who send out press releases and other solicitations in wholesale fashion; regardless of the content’s relevance or likely interest to the journalists they’re pitching.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Coca-Cola’s New Corporate Website Aims to Refresh the World Through Storytelling

Convince & Convert

'According to Coca-Cola, the corporate website is dead. Inspired by the power of storytelling has to cultivate engagement, the company has re-launched their corporate website, “ Coca-Cola Journey ,” as a highly visual, sharable digital magazine. Featuring content themed around pop culture, social media, brand history, marketing campaigns, recipes, career advice, and more the website is a far cry from the traditional corporate website – in a good way.

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Inbound Marketing: Are You Attracting Quality Leads?

B2B Marketing Traction

'A recent study showed that Inbound Marketing generates 54% more leads than outbound marketing campaigns. Sure, more leads sound great, but how do you make sure they are qualified? The study was done by a Digital Asset Management firm named WebDAM. The findings included the following: 78% of CMOs believe custom content is important for future marketing.

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Smart Business Blog Linking: Top 25 Content Marketing Blogs

Writing on the Web

'Top 25 Content Marketing Blogs" src="[link] width="300" height="300" title="Smart Business Blog Linking: Top 25 Content Marketing Blogs" /> If your business blog needs to get inbound links , here’s a prime example of how to do it. Pay attention to this tactic, it’s easy, it’s smart blog marketing and a great way to get other blogs linking to you, thereby improving your search rankings.

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Creating a Change Agent Culture in Marketing

Vision Edge Marketing

'This year, numerous studies of the marketing discipline and numerous articles highlighted the challenge and need for marketing to capture, manage, synthesize and leverage data and analytics. Marketing organizations around the world want to become more data-driven, but the explosion and rapidly growing volume of data as well as the lack of effective tools make this difficult.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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B2B Call Tracking: Get Credit for All B2B Leads By Caring About Phone Calls

KoMarketing Associates

'What’s your biggest challenge as a B2B marketer? According to a study sponsored by Eloqua, the biggest challenge for B2B marketers is generating enough high quality leads. Converting leads into customers came in 2nd. And demonstrating ROI came in 4 th. As a B2B marketer myself, I can relate to these challenges. The other interesting metric is one that we have gathered over the past 12 months: only about 15% of B2B marketers care about, or measure phone calls.

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Sometimes I forget I’m a copywriter

Direct Response Coach

'Every year around this time as we approach the holiday season, I begin to assess my business direction for the past year to see what worked and how I might better invest time moving forward. Almost every year, I come to same conclusion: I spend a lot of time working on projects outside my area [.] The post Sometimes I forget I’m a copywriter appeared first on McCarthy and King Marketing.

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5 Reasons You Need to Give Away The Recipe For Your Secret Sauce

Convince & Convert

'Photo from www.hungryhappenings.com. Don’t be afraid. Every professional services firm (marketing, business consulting, accounting, medical, law, et al) in the history of ever struggles with content marketing. Not necessarily from a tactical perspective, although “finding time” to create content is often a presumed obstacle in these organizations.

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Who Is Responsible For Demand Generation? Marketing or Sales

Marketing Insider Group

'Marketing exists to drive business outcomes. We are more than the people blowing up balloons at trade shows. And more than a bunch of creatives figuring out what color our logo should be. Effective Marketing drives demand. So to keep my finger on the pulse of demand generation, I love to get the insights from my former colleague and demand generation partner Rob Krekstein.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Why I Don’t Care About Spam Rates and Sender Reputation (and Neither Should You)

The Point

'Like so many things in today’s B2B marketing world, the question of what does or doesn’t cause business emails to be classified as spam constitutes a moving target. For example, in this earlier post , I discussed how whereas in the past spam triggers were largely triggered by content (for example, the word “free”), we’re told that the biggest variable today is now sender reputation.

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B2B Marketing: How to Measure Online Conversions

B2B Marketing Traction

'Flickr Photo by HeavyWeightGeek Some rights reserved. How do you measure your online marketing performance? How do you know if you need improvement, and how to improve your online marketing? There are many analytic applications that you can use to track the technical details of your online presence. The most commonly used is Google Analytics. If your website does not have this free tracking program installed on it, I highly recommend that you add it.

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#BADMarketing presented by Crimson Marketing

Crimson Marketing

'Drug addiction or shopping addiction? Decisions, decisions… #BADMarketing. Image: Courtesy of studentbeans.com . The post #BADMarketing presented by Crimson Marketing appeared first on Crimson Marketing.

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