April, 2014

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How To Succeed With Visual Social Media Marketing

Convince & Convert

'Tweetable Moments Our whole mantra is to celebrate our fans. savvybostonian Tweet This Visual Marketing on All Scales We have an exciting show today featuring Ekaterina Walter and Jessica Gioglio , both of whom are veteran Social Pros guests (and Jessica is a regular guest contributor on the Convince and Convert blog ). They join us this week to talk about their new book The Power of Visual Storytelling.

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Keeping Poor Performers Beyond Their Expiration Date?

ViewPoint

'It''s a Problem for Sales and Marketing! “Weed the garden,” I said to the company president. “You have people who haven’t made quota in over a year and you’ve kept them employed, listened to their excuses, and accepted an inflated pipeline. Each week they knock themselves out telling you about everyone they spoke with and how the future will be better, but they give you little or no sales.” Non-producing salespeople drain cash and precious support resources,

B2B Sales 235
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Content Marketing: 4 stages to mapping your content strategy

markempa

'Tweet Effective content marketing starts with listening to customers to truly understand them, and then identifying the personas of your audience, according to Ninan Chacko, CEO, PR Newswire. But it’s what you do with that gathered information that makes the biggest difference. In his keynote at MarketingSherpa Lead Gen Summit 2013, Ninan explained the five steps to effective content marketing.

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InfusionSoft ICON: Contined Focus on Helping Small Business

Customer Experience Matrix

'Seth Godin gives speaks at so many conferences that I’m beginning to suspect there are several Seth Godin impersonators sharing the load. Be that as it may, Godin or someone looking like him gave a keynote at the InfusionSoft ICON conference this week, and he observed you only see videos of bicycle crashes on YouTube, not videos of people riding along smoothly.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

'Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year.

More Trending

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This Chart Explains the Reachpocalypse and Why Facebook is Laughing All the Way to the Bank

Convince & Convert

'Facebook is the largest voluntary, non-religious organization in the history of the world. They are not dumb. Facebook organic reach for business pages is plummeting, and will drop even further because Facebook is a public company that has fiduciary responsibilities to their shareholders to maximize returns. Fundamentally, Facebook cares about THEIR business, not about YOUR business. ( click to tweet ).

Facebook 167
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Big Data and The Rise of The CMO

Crimson Marketing

'What obstacles does the CMO face in the digital age? Let’s take a look at some recent statistics put together by Adobe and ExactTarget: Insights from Adobe 76% of marketers agree you. The post Big Data and The Rise of The CMO appeared first on Crimson Marketing.

CMO 143
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What Is Culture? The Values That Define Who You Hire, Promote and Fire

Marketing Insider Group

'“The most important document ever to come out of the Valley” is a quote from Facebook COO Sheryl Sandberg. She is referring to a presentation simply called “ Culture ” that was published in 2011 by Netflix CEO Reed Hastings. What does this have to do with marketing or content? It turns out, content and effective marketing is all about culture.

Promotion 180
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Four Models Every Marketer Should Master

Vision Edge Marketing

'We know–models can be intimidating. But as the need to add analytics and science to our work continues to increase, models have become one of the primary vehicles every marketer needs to know how to develop and leverage. If you’ve already dived into the deep end on models, congratulations. On the other hand, if you’re just dipping your toe into the water, have no fear, because while there may be a bit of a current, it is time to venture forth.

Planning 129
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Change of Seasons –Might be Time to Change your Process Too

ANNUITAS

'Spring – what a beautiful time of the year. A glimpse of warmer weather to come. Beautiful days. Life is good. Everyone needs change. Change is good. Change builds character. Change can also be painful. Is your marketing organization ready for a change? Take a look at five ways to make a change in your Demand Process to drive better results: 1.

Process 142
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The Dark Future of Native Advertising

Digital B2B Marketing

'Native advertising, and specifically native publishing programs, will struggle in the future. It isn’t because publishers’ offerings are flawed, because visitors have developed sponsored content blindness or because we have all developed an aversion to all sponsored content. It comes down to a marketplace issue that, over time, will be a thorn in the side of native publishing.

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This Chart Explains the Reachpocalypse and Why Facebook is Laughing All the Way to the Bank

Convince & Convert

'Facebook is the largest voluntary, non-religious organization in the history of the world. They are not dumb. Facebook organic reach for business pages is plummeting, and will drop even further because Facebook is a public company that has fiduciary responsibilities to their shareholders to maximize returns. Fundamentally, Facebook cares about THEIR business, not about YOUR business. ( click to tweet ) This chart we made shows Facebook’s declining organic reach (according to a widely cite

Facebook 167
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Giles House, CallidusCloud’s Sr. VP & CMO: How Marketing Can Work With Sales to Increase Revenue

Crimson Marketing

'It used to be enough that Marketing departments generated leads and handed them off to Sales. The responsibilities and activities of Marketing and Sales departments lived in uniquely different worlds. The post Giles House, CallidusCloud’s Sr. VP & CMO: How Marketing Can Work With Sales to Increase Revenue appeared first on Crimson Marketing.

CMO 183
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Supercharge Your ESG Content This Libra Season

Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

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A Social Media Strategy for B2B Marketers

B2B Marketing Traction

'Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. Here is why they are wrong. It is on social media that marketers are able to share content, and content marketing is what helps buyers find you online.

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The Top 100 Bloggers On Triberr

Marketing Insider Group

'Are you looking for a way to get more people to share your blog posts? . And wouldn’t it be great if you could get more influential people to share your posts while you’re at it? Well I think I have found the answer. For a couple of years I have been using Triberr as a way to connect and share some of my favorite blogger’s content in one easy-to-use dashboard.

Blogger 174
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How Do You Market Something That’s Worthless?

Chris Koch

'I come from an industry (publishing) where the cost to produce the product has dropped to zero. Today, anyone can go to WordPress.com, set up a Web site, and begin publishing news and information to the world – for free. (I know, tell you something you didn’t already know, right?). It Won’t Stop with Virtual Goods. But here’s the new wrinkle. The publishing industry is imploding because its products can be produced entirely via bits and bytes and therefore, the marginal cost, as Jeremy Rifkin p

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Account-Based Marketing … and Billy Beane … in San Francisco

ANNUITAS

'I am certainly not alone in thinking that Moneyball was one of the best business books of the past decade. Appealing to both baseball fans and business thinkers, the book (and subsequent movie with Brad Pitt) made Oakland A’s General Manager Billy Beane’s utilization of statistics to make business decisions almost seem … well … exciting ? It was particularly interesting and relevant to marketers, as our working environment was actually quite similar to that of the “traditional” baseball scout o

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Why You Should Cross-Promote Your Content

Convince & Convert

'You have a bunch of social channels right? Of course you do! And I’m sure when you do a blog post you leverage all those channels (Twitter, Facebook, G+, Instagram, etc) to help spread the word. Most definitely! But do you cross promote your channel activity? An Example of Brands That Cross-Promote. The journey started by looking at some nice cars.

Promotion 168
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#BADMarketing from All Detergent

Crimson Marketing

'Obama wins historic US election, but this ad placement is questionable. #BadMarketing (Financial Post). The post #BADMarketing from All Detergent appeared first on Crimson Marketing.

Ads 109
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Do LinkedIn Endorsements Drive You Crazy?

B2B Marketing Traction

'Do your connections endorse you for skills you don’t even have? Do you wonder how these endorsements get on your LinkedIn profile? Do you want to turn off LinkedIn endorsements altogether? If you answered “Yes” to these questions, read on and watch the video in this post to find out how to fix these issues. It turns out that years after LinkedIn introduced the endorsement feature, it is still driving people crazy.

Linkedin 127
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The Role of Content In The Future of Marketing [SLIDESHARE]

Marketing Insider Group

'2 weeks ago I presented “The Content Marketing Imperative: The Role Of Content In The Future of Marketing ” to more than a hundred senior marketing leaders from the Marketing Executive Networking Group ( MENG ). The emergence of the digital, social and mobile web has dramatically changed the way we consume information and interact with brands. ( Tweet This ).

Content 184
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How Technology Keeps Us from Being Citizens

Chris Koch

'Repurposing this from my recent post for SAP because I think it’s really important: Every now and then we have to remind ourselves that not having access to a computer or a smartphone has more serious consequences than missing out on playing Candy Crush whenever we feel like it. That’s particularly true when it comes to being a citizen. For every person who tweeted during the Arab Spring, there were many others who could not.

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ANNUITAS Launches Enterprise Demand Generation Research Study to Uncover B2B Marketing Strategies

ANNUITAS

'ANNUITAS Launches Enterprise Demand Generation Research Study to Uncover B2B Marketing Strategies. Study Aimed at Gaining a Better Understanding of the Demand Generation Strategies Used by B2B Enterprise Organizations . ANNUITAS , a Demand Generation Strategy and Change Management firm has launched a comprehensive Enterprise B2B Demand Generation Research Study to assess and measure the drivers behind B2B enterprise demand generation strategies.

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What Every Marketing Department Needs to Know About Google+

Convince & Convert

'“Ghost town.” “Waste of time.” “It’ll never happen.” These are common sentiments when it comes to Google+, but it really is time to rethink your strategy because Google+ is not going away. I know, your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash in the pan.

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Howard Ting, Nutanix’s VP Marketing & Products: How To Leverage and Use Marketing Technology [Podcast]

Crimson Marketing

'With more buyer data available than ever before, and a wide selection of next generation marketing technology tools on offer to help companies harness the power of Big Data, marketers. The post Howard Ting, Nutanix’s VP Marketing & Products: How To Leverage and Use Marketing Technology [Podcast] appeared first on Crimson Marketing.

Product 177
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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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6 Easy Blog Posts You Can Write to Attract Readers

Writing on the Web

'One universal truth about blog readers is that fresh content will keep them coming back and reading your blog again and again. But there are so many kinds of blog posts that attract readers that it’s hard to choose. Too many choices lead to blog blocks. Here are six types of blog posts you can write easily and quickly. We’ve talked endlessly about what to do when you’re in a blogging slump and how to come up with new content.

Blogger 170
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Thank you, online marketers, for preaching our gospel

Direct Response Coach

'Whether they know it or not, online marketers are introducing direct marketing fundamentals to a much wider audience. . Rodney Dangerfield built an entire comedy career around a simple idea: “I don’t get no respect.” Sometimes I wonder if the direct marketing industry shouldn’t be following the same mantra. When I broke into the field [.].

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Facebook’s declining popularity – Does it matter?

Biznology

'A new report from Shareaholic shows that for the first time, Facebook is not the preferred network for U.S. teenagers. Facebook-owned Instagram has taken over that top spot, with 30 percent of the teens surveyed saying they use it more than other social networks. In six months, Facebook fell from holding the top spot with 27 percent to being in second place at 23 percent.