Marketing Insider Group
JULY 6, 2020
LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Just like any other social network, you need to have a good strategy in place to succeed with LinkedIn marketing.
Bannersnack
JULY 6, 2020
Pushing for new sales is, no doubt, vital to the survival and long-term thriving of any business. But are we forgetting something in this feverish race to drive growth? Or rather, someone? It’s easy to get so fixated on acquiring leads that the very bread and butter of your income fades into the background—your existing […].
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Marketing Insider Group
JULY 6, 2020
Once a relatively unknown framework outside of IT, Kanban’s popularity in the marketing industry has recently exploded. Since Kanban is less prescriptive than its cousin Scrum, and many marketing teams struggle to confine themselves to sprints, it’s not surprising that this adaptive option is appealing. At the heart of this framework lies the Kanban board, which, depending on the specific needs of each team, can look very different.
Zoominfo
JULY 6, 2020
You’d be hard-pressed to find someone who didn’t have …. an unusual second quarter. At ZoomInfo, the story was no different. With Covid-19 hitting the US hard, we had to pivot in a lot of different ways. We adjusted goals. We reset expectations. We said goodbye to the office (for now). Oh yeah, and we IPOd. Saying this quarter was eventful would be the understatement of the decade.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
KoMarketing Associates
JULY 6, 2020
B2B content marketers are constantly producing new assets to resonate with their target audience. However, new research shows that eBooks may be the key to reeling in new prospects and customers. NetLine recently released its “2020 State of B2B Content Consumption and Demand Report for Marketers,” and the data showed that the eBook was the top type of content requested from B2B content marketers.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Unbounce
JULY 6, 2020
I created my first lead capture page four years ago when I started my business. Let me confess to you now: I didn’t have a clue what I was doing. I wanted to advertise my services, grow my brand, build an audience, and land clients. And I thought I’d created a campaign that would do all that and more. But I’ve learned a lot since my first campaign— and what I know for sure is that I did almost everything wrong. .
Sprout Social
JULY 6, 2020
As the United States is experiencing the largest social movement in history, it’s become clear that inaction and silence are no longer options for brands. People expect the companies they shop with and the organizations they support to take a stand—in fact, 70% of U.S. consumers say it’s important for brands to take a stand on social and political issues.
Content Marketing Institute
JULY 6, 2020
Playbooks are an underused gem for managing the ongoing activities that contribute to long-term content marketing success. Here are the nine elements every playbook needs to be great. Continue reading → The post How to Create a Content Marketing Playbook appeared first on Content Marketing Institute.
Vidyard
JULY 6, 2020
Vidyard can do a lot. I mean, seriously A LOT. But there are some cool things that even the most experienced users may not know about. These hacks, tricks, and little-known features will take your Vidyard game to the next level and have you feeling like a video pro in no time at all. Contents 1. Vidyard Chrome Extension Hacks 1.1 Set Up Keyboard Shortcuts for the Chrome Extension 1.2 Hide Recording Controls 1.3 Cut Out Background Noise Using Krisp 1.4 Add Flair to Your Video with Snapchat Filter
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Fusion Marketing Partners
JULY 6, 2020
Let me start out confessing that I have a love/hate relationship with Amazon. I bet a lot of you reading […].
Smarte
JULY 6, 2020
What is Data Enrichment? How Does CRM Data Enrichment Help Marketers? Business decisions are increasingly driven by data and dirty data is expensive. Organizations invest a lot of time into CRM implementation and management. All these efforts can be rendered useless if your system is fed with dirty data. This can eventually lead to lower […]. The post What is Data Enrichment?
Hubspot
JULY 6, 2020
Think email marketing is dead? Think again. Email marketing is actually thriving. In HubSpot's 2020 State of Marketing Report , roughly 80% of marketers said their brand's email engagement had improved in the last year. Our researchers also discovered that brands make an average of $42 for every dollar spent on email advertising. mail marketing is still widely used and continues to offer many benefits to marketers.
ATAK Interactive
JULY 6, 2020
Creating a seamless digital user experience is becoming important for many companies looking to attract users. Any point of friction encountered by a user browsing a company site, like slow page loading times, presents an opportunity for them to leave. Thus, companies must integrate a digital solution that will create a frictionless user experience for their consumers.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hubspot
JULY 6, 2020
When internal talent is stretched thin and in-house teams are struggling to get campaigns over the line, outsourcing marketing tasks to a specialist third-party can alleviate a ton of the operational pressures your team might be facing. That being said, outsourcing is a big decision that requires financial commitment and an agreeable working relationship between companies.
Alejandro Rioja
JULY 6, 2020
My first 3 years blogging were awful. This was due to the fact that: I blogged inconsistently. My articles were not amazing. My traffic was lackluster. No one knew me or my site. And my sales and AdSense revenue were close to 0. But now on my 5th year blogging, everything has changed. I now… How to Get 250,000+ Visits (My Best Growth Hacks) ?????
ConvertKit
JULY 6, 2020
It started 10 years ago. Just outside a Manhattan night club. Jenell and her cousin Nenjae walked in; Nenjae turned to Jenell and said: “I’m thinking about going natural with my hair.”. “What? You want to do what ?” Jenell responded. “It was just so foreign to hear that a decade ago,” she remembers. Jenell had been chemically relaxing and straightening her hair since she was six years old.
Optinmonster
JULY 6, 2020
Do you ever feel like you’re struggling to get your audience’s attention, even with popup campaigns? Then you need to try using popup animation effects. Adding a small visual or audio component to your popup campaigns can instantly grab your reader’s attention. So, today, we’re going to teach you the secret to using these popup animations.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
DivvyHQ
JULY 6, 2020
If you're a B2B marketer, LinkedIn is undoubtedly the best social network to engage your audience. But if you're short on time (who isn't?), why not learn how to work smarter with some tips, best practices and a little automation? Let's go!
Moz
JULY 6, 2020
Posted by cheryldraper Conference season is here! Of course, this year it looks a bit different. Instead of signing in at the front table and snagging seats next to some new pals, you’ll be setting up your computer as the main stage. For some, this is going to be a major learning curve. Virtual events can be tougher to follow and engage with. To help you out, we’ve compiled a list of best practices that will help you get ready to take on any online event you choose to attend this year.
Stevens & Tate
JULY 6, 2020
Most businesses these days are using at least one or two social media channels to market their brand. However, new social channels emerge every year, many of which are worth your attention. Take TikTok for example. Although initially dismissed by most as another social media platform for teens, more businesses are taking notice. This is because they are beginning to realize that TikTok is attracting more adult users every day.
Moz
JULY 6, 2020
Posted by cheryldraper Conference season is here! Of course, this year it looks a bit different. Instead of signing in at the front table and snagging seats next to some new pals, you’ll be setting up your computer as the main stage. For some, this is going to be a major learning curve. Virtual events can be tougher to follow and engage with. To help you out, we’ve compiled a list of best practices to show up ready and take on any online event you choose to attend this year.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Hubspot
JULY 6, 2020
Be honest for a moment — are you still using spreadsheets to keep track of contact information for your nonprofit? How has that been working out? Chances are, your organization grew out of this method of contact management quickly, and the tedious task of manually tracking contact data can be impacting your fundraising efforts. Spreadsheets can’t meet the needs of a growing organization.
Moz
JULY 6, 2020
Posted by cheryldraper Conference season is here! Of course, this year it looks a bit different. Instead of signing in at the front table and snagging seats next to some new pals, you’ll be setting up your computer as the main stage. For some, this is going to be a major learning curve. Virtual events can be tougher to follow and engage with. To help you out, we’ve compiled a list of best practices to show up ready and take on any online event you choose to attend this year.
EveryoneSocial
JULY 6, 2020
When it comes to employee engagement and software, often times the focus is on the corporate locations. You know, the places where people have offices or are sitting at a desk for the majority of their workday. And while unintentional, it’s easy to neglect technologies and the ways to keep the deskless workforce engaged, even though they make about 80% of how people are working today.
Walker Sands
JULY 6, 2020
For the better part of a decade, marketing has been soaring. A better understanding of our customers has led to a more sophisticated approach to our relationships with B2B buyers. Increasingly refined strategies and supporting budgets became the norm as we tracked our customers through their journeys from awareness to conversion and purchase. These stronger strategies and budgets fueled the development of new technologies that gave marketers the power of data, giving them both more control and m
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Alejandro Rioja
JULY 6, 2020
My first 3 years blogging were awful. This was due to the fact that: I blogged inconsistently. My articles were not amazing. My traffic was lackluster. No one knew me or my site. And my sales and AdSense revenue were close to 0. But now on my 5th year blogging, everything has changed.
Bluetext
JULY 6, 2020
When building and launching digital campaigns, many of the key determinants of success are evaluated through digital engagement measurement and tracking. However, as websites and ad-tech have evolved in recent years, so have protections and privacy policies. It’s easy to write off the need for a comprehensive privacy policy, however, this is a recipe for disaster in the age of big data regulation and enforcement.
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